Who is Louie Castro?

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Louie Castro: Redefining Latinx Beauty and Lifestyle Entertainment with Humor and Heart

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Louie Castro is a Latinx content creator known for his blend of makeup tutorials, lifestyle vlogs, and comedic skits infused with cultural references. He built his digital presence through bold expressions, bilingual storytelling, and unfiltered commentary that reflects his personal identity and community. Louie often starts or ends his videos with the phrase “LOVE YOU PERRAS!”, a signature line that has become a staple of his brand. His content speaks directly to a Gen Z audience that values humor, self-expression, and cultural representation.

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Unlike many beauty creators who maintain a polished tone, Louie mixes glam looks with casual language and candid humor. He’s known for applying full beat makeup while talking about personal drama or reacting to viral trends. Whether sharing stories about relationships, friends, or his day-to-day chaos, he makes his audience feel like they’re part of his inner circle. This informal approach has helped him gain traction not just as a beauty influencer, but as an online personality.

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Louie’s YouTube channel, Louie’s Life, features long-form vlogs that include family members, Q&A sessions, prank videos, and brand collabs with Universal Pictures and Sephora. He doesn’t follow a strict content structure—his uploads feel like real-time glimpses into his life, making them more relatable. Louie also uses clickbait humor in his video titles to drive curiosity and engagement. His YouTube presence gives followers a deeper, more personal side of his online identity.

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On TikTok, he posts nearly every day, delivering quick-hit content that focuses on loud reactions, cultural jokes, and beauty fails. His dual-language delivery keeps both English- and Spanish-speaking followers engaged, with strong traction in the U.S. and Latinx online communities. His reactions often go viral, not just for their humor but for how confidently he embraces his identity. Across all platforms, Louie stands out by merging makeup with storytelling and turning everyday situations into content gold.

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An Influencer Active on Social Media

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Louie Castro is highly active on TikTok, YouTube, and Instagram with strong engagement across all three platforms.

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Louie's Social Media Strategy Analysis

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TikTok: Humor Meets Beauty in High-Frequency Clips

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Louie Castro’s TikTok strategy is built on daily posts featuring high-volume reactions, makeup transformations, and cultural skits. He often uses trending sounds layered with exaggerated facial expressions and bilingual captions to add a unique spin. His reactions are typically fast-paced, loud, and theatrical—setting him apart in a feed full of quiet lip-syncs or polished beauty edits. Louie’s comedic timing, combined with references to Latinx family dynamics and everyday chaos, fuels comment sections and boosts replay value.

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He doesn’t just follow trends—he adapts them to his own tone. For instance, a trending audio might be turned into a parody of a family fight, a night-out recap, or a dramatic eye-roll moment mid-glam. These twists give his videos identity and make them instantly recognizable on a crowded For You Page. He often appears in a hoodie or with a makeup brush mid-application, breaking the “influencer aesthetic” for something more raw and personal.

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Louie’s content also includes duet-style commentary, where he mocks or amplifies the original video’s tone while adding facial exaggeration. This makes even simple trends feel like character-driven performances. His audience frequently tags friends in the comments, quoting his reactions, which helps boost engagement organically.

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With 5.4 million followers and a 3.62% engagement rate, his TikTok remains a high-performing platform. He posts an average of 6.4 videos per week, typically at 5 PM EST, keeping his audience in a rhythm. His engagement average of 195.6K per post proves that the volume of content is backed by audience interest, not filler output.

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• Username: @louiecastro
• Influence Score: 92.1/100
• Followers: 5.4M
• Activity: 6.4 videos/week
• Engagement Rate: 3.62%
• Growth: 0% (stable)
• Average Engagement: 195.6K
• Posting Habits: Everyday at 5 PM EST

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YouTube: Longform Storytelling and Glam Vlogs

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Louie’s YouTube channel, Louie’s Life, focuses on long-form content that mixes humor with personal storytelling. Unlike the fast edits of TikTok, here he delivers makeup routines, storytimes, Q&As, and lifestyle vlogs in a relaxed tone. His videos often exceed 15 minutes, and titles include phrases like “I CAN’T BELIEVE THIS HAPPENED” or “I GOT IN A FIGHT,” designed to draw viewers into real-life scenarios. The channel thrives on relatability over polish.

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He uses humor as an entry point but layers it with vulnerability—talking openly about relationships, family, and personal struggles. His glam routines feel like background actions to longer conversations, turning tutorials into hangouts. Louie also includes family and friends in many uploads, making the channel feel like a social circle viewers are invited into. It’s this balance of comedy and honesty that gives his channel its staying power.

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The visual aesthetic of his YouTube content is colorful, with thumbnails featuring bold makeup, facial reactions, or screenshots of emotionally charged moments. Editing is clean but not overproduced, which keeps the content accessible. He rarely follows challenge or trend formats on YouTube—instead, focusing on episodic content that his audience expects.

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With 2.8 million subscribers and 483.4K average views, his YouTube content remains consistent in reach despite fewer uploads—just 3 per month. He posts at 8 AM and has a steady growth rate of +0.25%, even with a lower 0.6% engagement rate. The channel serves more as a long-form emotional and entertainment hub than a traffic machine.

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• Username: @LouiesLife
• Influence Score: 87.6/100
• Followers: 2.8M
• Activity: 3 videos/month
• Engagement Rate: 0.6%
• Growth: +0.25%
• Average Engagement: 16.8K
• Posting Habits: Once a month at 7 PM EST

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Instagram: Persona-Driven Glam with High Visual Impact

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On Instagram, Louie uses the platform to showcase polished visuals of his glam looks, event appearances, and curated moments from his personal life. He frequently posts reels and high-quality selfies with punchy captions that reflect his catchphrases or inside jokes from TikTok. His photos often highlight bold makeup or dramatic expressions, keeping his brand visually consistent. His fans follow not just for style inspiration, but for the personality layered beneath every pose.

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Reels play a big part in his content strategy, often mirroring TikTok posts but adapted with higher visual quality or more dramatic edits. He uses story stickers and polls to keep his community engaged between feed uploads. This interactive format gives him stronger follower retention and opportunities for subtle product placement. Louie’s glam shots often tag beauty brands or hint at upcoming collaborations, blending influence with anticipation.

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While his tone is light, the visuals are anything but—he often posts in wigs, drag-inspired looks, or full beat glam under vivid lighting. These moments are staged for impact and regularly drive over 2.5 million views on average per reel. His audience expects glam, attitude, and humor in every post, and Louie delivers consistently.

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With 2 million followers, a 4.31% engagement rate, and an average engagement of 87.6K per post, Louie’s Instagram presence is a high-performance platform. He posts nine times per month, typically three times a week at 5 PM EST. Despite the frequency, his aesthetic remains curated, bold, and distinctly tied to his personality.

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• Username: @louiecastro
• Influence Score: 93.1/100
• Followers: 2M
• Activity: 9 posts/month
• Engagement Rate: 4.31%
• Growth: +0.09%
• Average Engagement: 87.6K
• Posting Habits: 3 times a week at 5 PM EST

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Louie Castro's Social Media Influence Summary

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With a Favikon Influence Score of 9,430 points, Louie Castro ranks in the Top 2% of creators globally. He holds Top 1% placements in Video Entertainment both in the U.S. (#72) and worldwide (#342), as well as on Instagram in the U.S. (#859). These rankings confirm Louie’s standout influence across beauty and lifestyle content, especially within Latinx and youth-driven communities.

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Learn more about the Favikon Methodology here

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Content Strategy: A Brand Built on Identity and Entertainment

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Louie Castro’s content is anchored in humor, personality, and cultural pride. He doesn’t just present products—he creates experiences that reflect the way his audience thinks, speaks, and laughs. His signature phrase “LOVE YOU PERRAS!” encapsulates a creator who blends confidence with community-building, all while making his audience feel included. His strategy revolves around emotionally-driven humor, fast edits, makeup transformations, and bilingual storytelling. He transitions smoothly between quick TikToks and detailed YouTube content, all while keeping his tone playful and inclusive. Louie’s ability to mix authenticity with humor gives him a recognizable brand voice that translates well into product integrations and sponsored work.

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Reachability and Partnerships

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Louie Castro is highly reachable across all major platforms, posting daily on TikTok and three times a week on Instagram with consistent timing at 5 PM EST. His responsiveness and regular content flow make him a prime candidate for time-sensitive campaigns, especially those that align with product drops or cultural moments. Louie’s collaborations with brands like Sephora (tagged 9 times) and Universal Pictures reflect a track record of executing visible, brand-integrated posts that still retain his voice. His high activity level ensures fast turnaround and repeat visibility in crowded feeds.

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His audience responds best to campaigns that allow room for humor, glam, and bilingual engagement—traits he brings naturally to his content. Louie’s product features often take the form of direct use in makeup routines or comedic commentary, creating a blend of endorsement and entertainment. His ability to creatively adapt brand messaging into his skits or tutorials makes sponsored posts feel organic rather than forced. Brands targeting Latinx, LGBTQ+, or beauty-driven communities will find Louie’s platform both engaged and demographically aligned.

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Conclusion: A Loud, Glamorous, and Relatable Voice in Digital Beauty

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Louie Castro is more than a lifestyle creator—he’s a cultural voice who entertains, connects, and celebrates his community through every post. With humor, boldness, and high engagement, he’s carved out a loyal audience that follows him across platforms. His collaborations with top-tier brands and his consistent posting schedule make him a standout partner for campaigns targeting youth culture, beauty, and inclusivity.

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