Who is Lucero Rios?

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Lucero Rios: Lighting Up Fashion and Beauty with Color, Confidence, and Summer Vibes

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Lucero Rios is a Miami-based fashion and beauty creator with a signature approach to vibrant, confident content. Known for her affiliation with Fashion Nova, she leverages her platform to highlight summer fashion, glowing makeup looks, and hair transformations that resonate with a youthful, trend-driven audience.

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Her content is built around playfulness and bold femininity, and she emphasizes body confidence through swimwear shoots, hairstyle tutorials, and glamorous reels. Lucero isn’t just a model for brands—she embodies the energy of every campaign, often pairing her product promotions with joyful, energetic captions.

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With a growing following and strong engagement, Lucero has positioned herself as a go-to creator for beauty brands looking to connect with Gen Z and young millennial audiences. Her signature phrase, “everything I want wants me more,” sets the tone for a confident, magnetic presence.

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She regularly collaborates with beauty powerhouses like Fenty Beauty by Rihanna, YSL Beauty, and Patrick Ta Beauty, proving her value as both a style influencer and trusted partner in the beauty space. Her bright, beachy visuals paired with high production quality make her stand out in a saturated market.

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An Influencer Active on Social Media

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Lucero is highly active on Instagram and TikTok, with no newsletter presence detected at this time.

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Lucero Rios' Social Media Strategy Analysis

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Instagram: High-Impact Visuals for Beauty and Swimwear

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Instagram is Lucero’s most followed platform, with 726.7K followers and an exceptional Influence Score of 86.7/100. Known for polished beachside posts and confident styling, her feed features bikini looks, beauty tutorials, and glowing close-ups. With 4 posts per month, she creates high-quality content that consistently earns strong reactions.

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Lucero’s engagement rate sits at 0.91%, with an average 6.6K engagements and 197.6K views per post—well above typical benchmarks. Her captions blend emojis and callouts to brand partners like @FashionNova, delivering both visual appeal and marketing impact. Her top-performing posts regularly surpass 200K views.

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Despite a relatively modest posting frequency of three times per week, each upload carries visual and aesthetic consistency. She typically posts early morning (3 PM), capturing international audience visibility. Her Instagram presence is perfect for lookbooks, launches, and editorial-style campaigns.

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Lucero uses Instagram as her main platform for fashion brand partnerships. Posts are often tagged with Fenty Beauty, YSL, and Huda Beauty, confirming this platform as a key monetization channel. The content is vibrant, feminine, and aspirational—ideal for digital product showcases and seasonal promotions.

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• Username: @imlucerorios
• Influence Score: 86.7/100
• Followers: 726.7K
• Activity: 4 posts/month
• Engagement Rate: 0.91%
• Growth: +0.09%
• Average Engagement: 6.6K
• Posting Habits: 3 times a week at 3 PM EST

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TikTok: Hair Tutorials with Viral Potential

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TikTok is Lucero’s content playground for quick, engaging beauty transformations. With 294.9K followers, she maintains high-quality video production and consistent output of 4.3 videos per week. Her Influence Score of 82.9/100 reflects her upward momentum on the platform.

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Her TikToks often feature haircare tutorials, summer hairstyles, and balayage transformations, pulling in strong engagement with videos reaching over 4 million views. With an average of 1K engagements and 16K views per post, her short-form content captures attention with both style and substance.

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The engagement rate is 0.35%, driven by comments, likes, and reposts on hairstyle hacks and “get ready with me” content. She posts daily, typically around 4 PM, maintaining rhythm and visibility. The content resonates particularly well with viewers looking for beauty inspiration on a budget.

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Lucero’s TikTok tone is energetic yet educational. Hashtags like #hairtok, #summerready, and #butterflycut show her alignment with Gen Z beauty trends. The platform also serves as a discovery tool for products featured in her tutorials—making it ideal for affiliate and sponsored video formats.

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• Username: @imlucerocrystal
• Influence Score: 82.9/100
• Followers: 294.9K
• Activity: 4.3 videos/week
• Engagement Rate: 0.35%
• Growth: +1.47%
• Average Engagement: 1K
• Posting Habits: Everyday at 4 PM EST

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Lucero Rios' Social Media Influence Summary

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Lucero Rios ranks in the top 2% of Instagram creators in the U.S. and the top 4% in outfits & styling worldwide, reflecting her strong visual presence and influence in fashion content.

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Learn more about the Favikon Methodology here

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Content Strategy: Bright, Bold, and Beach-Ready

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Lucero’s content style is consistently “Bright” and “Safe,” with zero political content and a heavy emphasis on personal aesthetics. Her brand revolves around visual joy—sunshine, glowing skin, vibrant outfits, and long hair. The mood is always positive and empowering.

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Reachability and Partnerships

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Lucero is open to sponsorships and brand deals, with an estimated post rate of $5K–$10K. She is extremely brand-aligned, with partnerships including Fashion Nova (personal brand), Fenty Beauty, YSL Beauty, Patrick Ta, and Hourglass Cosmetics.

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Her network map confirms her influence across both luxury and trend-driven markets. She’s a valuable partner for product reviews, launch campaigns, and content that needs immediate aesthetic appeal. With strong visuals, proven engagement, and brand safety, Lucero is a dependable influencer for any beauty or fashion brand targeting a young, image-conscious demographic.

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Conclusion: Lucero Rios – Making Beauty Brighter, Bolder, and Beach-Ready

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Lucero Rios has built a standout career by turning everyday beauty into a celebration. With a sun-kissed aesthetic, engaging tutorials, and partnerships with top-tier brands, she represents a unique blend of style, confidence, and color. She’s not just an influencer—she’s a lifestyle icon for a generation that loves to look good and feel empowered.

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