Who is Madeline Lloyd?

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Madeline Lloyd: Redefining Parenting Content with Authenticity and Heart

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Madeline Lloyd is a content creator dedicated to sharing the real and heartwarming moments of parenthood. Her journey into social media began as a way to document life with her daughter, offering an authentic glimpse into motherhood. With a growing presence across platforms, she has successfully built a community of engaged followers. Her relatable content resonates with parents navigating the joys and challenges of raising children.

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Her primary focus is family, often showcasing playful moments, milestone celebrations, and parenting reflections. Whether capturing a birthday, a first dance recital, or simple everyday joys, her storytelling remains deeply personal. By sharing humorous and emotional snippets of her life, she fosters a connection with her audience. Through consistent engagement, she provides a space where followers feel seen and understood in their parenting journeys.

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With an Instagram following of 172.3K, Madeline has solidified herself as a leading voice in family content. Her posts regularly generate high interaction, with an engagement rate of 10.38%, proving her audience’s loyalty. As a mother, she blends authenticity with lighthearted fun, making her content both entertaining and informative. Her ability to seamlessly integrate sponsored brands while maintaining trust makes her an ideal partner for family-related collaborations.

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Despite her success on Instagram, her YouTube and Twitter presence have seen less activity in recent years. She amassed 163K subscribers on YouTube but has not posted in over five years. On Twitter, with 59.4K followers, her last post dates back two years, making it a secondary focus. However, with her strong storytelling skills and an engaged audience, she has the potential to expand her reach across platforms.

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An Influencer Active on Social Media

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Madeline Lloyd’s social media presence spans Instagram, YouTube, and Twitter, where she shares family-focused content, engaging parenting stories, and interactive moments with her 172.3K+ followers.

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Madeline Lloyd’s Social Media Strategy: A Platform-by-Platform Breakdown

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Instagram: A Hub for Family-Focused Content

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Madeline Lloyd’s Instagram presence is her most influential, attracting 172.3K followers with engaging and relatable parenting content. She consistently shares moments with her daughter, from milestone celebrations to candid family experiences. With an impressive engagement rate of 10.38%, her audience actively interacts with her posts. By posting seven times per month, she maintains a strong connection with her loyal followers.

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Her content primarily revolves around family, motherhood, and parenting advice, resonating deeply with other parents. Whether celebrating her child’s birthday, sharing humorous parenting moments, or offering real-life reflections, she keeps her audience engaged. The authenticity of her posts strengthens her credibility in the parenting community. This consistency has helped her establish a supportive and growing follower base.

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Madeline’s content strategy also includes brand partnerships that align with family-oriented products. She has collaborated with BioGaiaUSA, integrating sponsored posts naturally into her storytelling. Her ability to promote brands while maintaining trust makes her a desirable influencer for parenting and lifestyle collaborations. By curating a balance between personal and promotional content, she keeps her audience invested.

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Her Instagram Reels further enhance her visibility, with some videos gaining over 3.1M views. These short-form clips showcase everything from everyday parenting wins to humorous moments with her child. With high reach and interaction, Instagram remains her most effective platform. Through continued engagement, she sustains her relevance and influence in the family content space.

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• Username: @ayexmadeline
• Influence Score: 88.6/100
• Followers: 172.3K
• Activity: 7 posts/month
• Engagement Rate: 10.38%
• Growth: +0.26% (+443 followers last month)
• Average Engagement: 17.9K
• Posting Habits: Twice a week at 5 PM EST

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YouTube: A Dormant Platform with Untapped Potential

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Although YouTube was once a strong platform for Madeline Lloyd, her presence has become relatively inactive. With 163K subscribers, she has an established base, but her last activity was five years ago, leading to a 0% engagement rate. Despite a solid foundation, the lack of new content means her YouTube channel remains an untapped opportunity for growth. If she were to reignite her video content, she could easily recapture audience attention.

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Madeline’s past YouTube videos focused on family-oriented storytelling, vlogs, and personal insights into her parenting journey. Given her success on Instagram, repurposing her content for long-form videos could re-engage her audience. With platforms like YouTube Shorts gaining traction, she could strategically return to posting, leveraging her growing influence. Revitalizing her YouTube strategy could create another major touchpoint for her brand and collaborations.

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• Username: sweetmamamadeline
• Influence Score: 19.5/100
• Subscribers: 163K
• Activity: Inactive (Last post: 5 years ago)
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter: A Secondary Presence with Minimal Engagement

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Madeline Lloyd’s Twitter presence is minor compared to her other platforms, with 59.4K followers and an engagement rate of 0% due to inactivity. She last posted two years ago, indicating that the platform is not a priority for her content strategy. While she has a dedicated audience, she does not currently use Twitter for active engagement. Given her strengths in visual storytelling, this platform is unlikely to be a future focus.

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If Madeline were to optimize her Twitter strategy, she could use it for real-time audience engagement, Q&A sessions, and parenting discussions. This would allow her to expand her brand’s reach beyond Instagram and YouTube, fostering conversations with fellow parents. However, as of now, her Twitter account remains dormant, and she has not shown interest in reactivating it. Unless integrated into her broader marketing efforts, Twitter will likely remain a secondary platform.

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• Username: @ayexmadeline
• Influence Score: 8.1/100
• Followers: 59.4K
• Activity: Inactive (Last post: 2 years ago)
• Engagement Rate: 0%
• Growth: -0.1% (-60 followers last month)
• Average Engagement: 0
• Posting Habits: Once a year at 11 PM EST

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Madeline Lloyd’s Social Media Influence Summary

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Madeline Lloyd ranks in the top 2% of Instagram influencers in the U.S., reinforcing her strong positioning in the parenting and family niche. Her engagement rate is significantly higher than average, proving that her audience is not only large but also highly interactive. While her YouTube and Twitter activity have declined, her Instagram strategy keeps her influence strong. If she were to focus on reactivating her secondary platforms, her social media authority would only grow further.

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Learn more about the Favikon Methodology here

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Content Strategy: A Heartfelt Approach to Parenting and Family Life

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Madeline Lloyd’s content strategy revolves around authenticity, relatability, and community building. She seamlessly blends humor and heartfelt storytelling, creating content that resonates with parents and caregivers. Her posts focus on daily parenting experiences, milestone celebrations, and real-life challenges, making her a trusted figure in the parenting space. By prioritizing family-friendly sponsorships, she ensures brand alignment that feels natural and valuable to her audience.

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Reachability and Partnerships

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Madeline Lloyd’s reachability is strengthened by her strong Instagram presence, where she engages with 172.3K followers. Her consistent posting schedule of seven times per month ensures she remains relevant in the parenting community. Brands looking to connect with family-oriented audiences find her content authentic and relatable. Given her 10.38% engagement rate, she offers valuable visibility for potential partnerships.

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Her collaborations with brands such as BioGaiaUSA showcase her ability to seamlessly integrate sponsored content. With a natural approach to family-friendly products, she maintains trust with her audience. Parenting brands, lifestyle companies, and baby-related products align well with her content. This allows her to market sponsored posts in a way that feels organic and engaging.

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Madeline’s reachability extends beyond static posts, leveraging Instagram Reels for viral growth. Some of her most popular videos have reached 3.1M views, proving her content’s strong resonance. This high visibility makes her an ideal partner for brands aiming to tap into young mothers and families. Her ability to generate organic engagement ensures that brand messages reach the right audience.

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Although Twitter and YouTube are inactive, they still offer untapped potential for expansion. With 59.4K followers on Twitter, she could reintroduce engagement through parenting discussions and updates. Her YouTube channel, with 163K subscribers, remains a dormant but valuable asset for storytelling. If reactivated, these platforms could amplify her influence and brand collaborations even further.

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Conclusion: A Parenting Influencer with Meaningful Engagement

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Madeline Lloyd’s family-centered content has positioned her as a go-to influencer for parenting inspiration and storytelling. Her Instagram engagement is strong, proving that her audience deeply values her content. While her YouTube and Twitter presence remain inactive, her potential for growth on these platforms is evident. As she continues to build her brand, Madeline is poised to expand her influence even further in the parenting and lifestyle space.

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View the AI-powered profile

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