Who is Mafer Benites?

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Mafer Benites: Elevating Beauty Content with Expertise and Creativity

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Mafer Benites is a makeup artist and beauty influencer known for her engaging tutorials and practical beauty tips. With a passion for cosmetics, she shares in-depth step-by-step guides that cater to all skill levels, from beginners to professionals. Her content highlights techniques for enhancing natural beauty while providing insights into the best products available. With over 1.3M followers, she has built a loyal audience that trusts her recommendations.

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Her expertise extends beyond tutorials, as she also reviews cosmetics and shares her favorite beauty brands. She collaborates with well-known names like Cyzone, Essence Cosmetics Latam, and Pichara Perú, reinforcing her credibility in the industry. By focusing on inclusivity, she ensures that her content is relevant for individuals with diverse skin tones. Her ability to simplify complex makeup techniques makes her a go-to creator in the beauty community.

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On TikTok, she has become a leading voice in Peru’s beauty industry, attracting a highly engaged audience. She posts 5 videos per week, featuring makeup hacks, product recommendations, and transformation videos. Her content style is both casual and informative, ensuring her followers can easily replicate the looks she creates. With an average of 58.8K views per post, her influence extends far beyond her immediate audience.

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In addition to her work on social media, Mafer remains committed to educating her audience on proper skincare and application techniques. Her presence on Instagram allows her to showcase high-quality images of her work while engaging with her 229.4K followers. She frequently hosts Q&A sessions, live demonstrations, and giveaways to maintain strong audience interaction. As a rising figure in the beauty space, she continues to inspire and educate through her creative content.

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An Influencer Active on Social Media

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Mafer Benites dominates on TikTok, where she has built her largest audience and maintains high engagement. She also maintains an active presence on Instagram, offering a more curated approach to beauty content. While she has a YouTube channel, it has remained inactive for over a year.

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Mafer’s Social Media Strategy Analysis

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TikTok: The Core of Her Beauty Influence

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Mafer Benites has built her largest audience on TikTok, where she shares quick and engaging beauty tutorials. With 1.3M followers, she creates short-form content that simplifies makeup techniques for beginners and enthusiasts alike. Her videos include beauty hacks, product reviews, and step-by-step tutorials designed to be easy to follow. By focusing on visual learning, she ensures that her audience can quickly apply her tips to their daily routines.

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Her posting schedule is highly consistent, with 5 videos per week, keeping her followers engaged with fresh content. She blends informative content with trending audio and challenges to maintain high visibility on the platform. With an engagement rate of 0.19%, her content sparks interactions among beauty lovers. She frequently collaborates with brands, seamlessly integrating sponsored products into her natural teaching style.

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Mafer’s growth rate on TikTok has remained stable at 0%, but her average engagement of 2.4K per post shows a dedicated audience. Her content primarily appeals to Spanish-speaking beauty enthusiasts in Peru and Latin America. She often interacts with followers through comments and Q&A sessions, fostering a sense of community. This strategy helps her maintain trust while continuously expanding her influence in the beauty industry.

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Her posting habits reveal a structured approach—she uploads new videos every day at 9 PM EST. This schedule allows her to reach audiences when they are most active, maximizing visibility and interaction. With an average of 58.8K views per post, her content reaches a wide audience despite a modest engagement rate. By maintaining this consistency, she strengthens her authority as a trusted beauty expert on TikTok.

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• Username: @maferbenitesmk
• Influence Score: 83.5/100
• Followers: 1.3M
• Activity: 5 videos/week
• Engagement Rate: 0.19%
• Growth: 0%
• Average Engagement: 2.4K
• Posting Habits: Every day at 9 PM EST

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Instagram: A Space for Professional Beauty Content

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On Instagram, Mafer shares polished beauty looks, brand collaborations, and detailed product breakdowns. With 229.4K followers, she maintains a professional and visually appealing feed filled with high-quality images and tutorials. She focuses on interactive engagement, using stories, reels, and live sessions to connect with her audience. This mix of static and video content allows her to showcase her makeup artistry while keeping her audience engaged.

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Her engagement rate on Instagram stands at 0.24%, with an average engagement of 541 per post. She posts around 10 times per month, ensuring her content remains fresh and relevant. She shares before-and-after transformations, skincare routines, and collaborations with top beauty brands. By offering detailed product recommendations, she positions herself as an expert in the cosmetics industry.

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Mafer’s growth rate on Instagram is positive at +0.08%, indicating a steady increase in followers. She actively participates in beauty trends while maintaining authenticity in her content. She also engages in giveaways, brand promotions, and behind-the-scenes looks at her creative process. This approach helps her maintain strong audience interaction while reinforcing her credibility as a beauty influencer.

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Her posting schedule is well-structured, with uploads three times a week at 8 AM EST. This timing is likely optimized for peak engagement, ensuring her posts reach the widest audience possible. She balances promotional content with organic, educational posts, making her Instagram a valuable resource for beauty enthusiasts. By maintaining this approach, she continues to grow her presence in the beauty industry.

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• Username: @maferbenites
• Influence Score: 81.4/100
• Followers: 229.4K
• Activity: 10 posts/month
• Engagement Rate: 0.24%
• Growth: +0.08%
• Average Engagement: 541
• Posting Habits: 3 times a week at 8 AM EST

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YouTube: A Dormant Platform with Potential

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Mafer’s YouTube channel has 106K subscribers, but it has been inactive for over a year. While YouTube could have been an ideal space for longer, more detailed tutorials, her focus has clearly shifted to TikTok and Instagram. Despite her high subscriber count, the lack of activity means the platform no longer contributes to her overall engagement.

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With a 0% growth rate and no recent uploads, YouTube is currently not a priority for Mafer. However, if she were to restart her channel with short-form tutorials or detailed product reviews, she could attract new viewers. Given her established audience on other platforms, a YouTube comeback could strengthen her position in the beauty industry.

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• Username: @MaferBenites
• Influence Score: 19.1/100
• Followers: 106K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Mafer Benites’s Social Media Influence Summary

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Mafer Benites has an influence score of 8,486, ranking among the top 4% of makeup influencers in Peru and the top 7% of TikTok creators in the country. Her rankings confirm her strong presence in the beauty community, highlighting her ability to connect with a loyal audience.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty Tips with an Educational Focus

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Mafer’s content revolves around beauty education, helping her followers improve their makeup skills while staying updated with trends. She maintains a balance between practicality and creativity, making her tutorials both useful and visually appealing. By engaging her audience with step-by-step guides, she ensures her content remains valuable. Her brand collaborations are seamlessly integrated, featuring trusted beauty brands like Cyzone, Essence Cosmetics Latam, and Pichara Perú. These partnerships align with her expertise, ensuring that her audience receives reliable product recommendations. Her focus on safety and positivity makes her an ideal partner for brands looking to engage with beauty enthusiasts.

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Reachability and Partnerships

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Mafer Benites is a highly approachable influencer, frequently interacting with her audience and collaborating with top beauty brands. She has established strong partnerships with Cyzone, Essence Cosmetics Latam, and Pichara Perú, aligning with her focus on cosmetics. Her ability to blend sponsored content with organic tutorials makes her an ideal choice for product promotions. With a focus on authenticity, she ensures that brand collaborations feel natural and engaging.

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Her influence score of 8,486 points places her among the top 4% of makeup influencers in Peru and the top 7% of TikTok creators in the country. These rankings highlight her ability to reach a large and engaged audience interested in beauty and self-care. She has a consistent posting schedule, ensuring regular visibility for partnered brands. By integrating promotional content into her natural beauty tutorials, she maintains a balance between personal content and advertising.

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Mafer’s estimated pricing per sponsored post ranges from $5K - $10K, reflecting her value as a beauty expert. Her audience consists mainly of young women in Peru and Latin America, making her an excellent choice for brands targeting this demographic. With an average of 15 posts per month across platforms, she provides consistent exposure for product collaborations. She is open to partnerships that align with her educational and creative content style.

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Her availability for brand collaborations is high, as she frequently engages in product promotions, giveaways, and brand tagging. She remains an influential figure in the beauty space, leveraging her expertise to recommend high-quality makeup and skincare products. Brands looking for a trusted influencer with a dedicated audience can benefit from working with Mafer. Her strong reputation, combined with her ability to create informative and engaging content, makes her a valuable marketing partner.

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Conclusion: A Trusted Beauty Educator and Influencer

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Mafer Benites has built a strong reputation as a makeup educator and beauty influencer. With her active presence on TikTok and Instagram, she continues to engage beauty lovers with valuable insights. Her collaborations with leading beauty brands showcase her credibility in the industry. Whether through tutorials, product recommendations, or engaging beauty content, Mafer remains a top influencer in Peru’s digital beauty space.

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