Who is Mariona Roma?

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Mariona Roma: Fusing Fashion and Visual Creativity Across Social Media

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Mariona Roma is a Barcelona-based content creator who specializes in visually-driven fashion and lifestyle content. Her Instagram and TikTok posts consistently blend editorial-style photography with vibrant backdrops, reflecting her interest in design and aesthetics. She integrates her passion for art into her content through composition, color schemes, and curated sets. This creative approach helps her stand out in Spain’s highly competitive fashion creator scene.

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She frequently collaborates with luxury and beauty brands such as Dior Beauty, Loewe, Estée Lauder, and Armani Beauty. These partnerships are typically featured through well-lit visuals, detailed product placements, and coordinated outfits. Rather than relying on one-off promotions, Mariona often tags the same brands across several posts, creating long-term alignment. Her branded content performs at high engagement levels without disrupting her visual narrative.

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Mariona’s audience is primarily composed of young, Spanish-speaking women interested in lifestyle inspiration, fashion styling, and travel. She maintains regular interaction through stories, video content, and Q&As that offer glimpses into her personal routines. Her captions often include warm, conversational tones that reflect her connection to followers. This community-building strategy has supported steady follower growth across both Instagram and TikTok.

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She posts at consistent times—typically at 12 PM EST —across platforms, contributing to algorithmic visibility and habitual viewer engagement. Mariona has grown her Instagram by +7.66% in 30 days and her TikTok by +3.86%, supported by high-quality visuals and engaging themes. With over 2.8M monthly views on Instagram alone, her performance places her in the Top 1% of Spanish creators. Her growth reflects both audience loyalty and precision in content execution.

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An Influencer Active on Social Media

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Mariona Roma is highly active on Instagram and TikTok, where she shares creative lifestyle and fashion content that resonates with a young, Spanish-speaking audience.

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Mariona's Social Media Strategy Analysis

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Instagram: Consistent Visual Storytelling with High Engagement

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Mariona Roma’s Instagram strategy revolves around high-impact visuals paired with luxury aesthetics. She consistently uses natural light, bold colors, and detailed compositions that highlight her outfits and settings. Her content often includes elevated locations—balconies, designer stores, curated indoor sets—adding sophistication to her posts. This attention to environment aligns well with the premium brands she partners with, such as Dior and Loewe.

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She posts three times a week, always at 12 PM EST, suggesting data-informed timing to catch early engagement in Spain. Her 12 monthly posts are highly curated, each contributing to a cohesive grid focused on fashion, beauty, and lifestyle. Even her sponsored posts maintain her artistic aesthetic, avoiding disruptive formats. This balance helps her retain a strong 30.89% engagement rate across a growing follower base of 702.2K.

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Captions often include casual expressions, emojis, and outfit tags, making brand names feel embedded rather than promotional. She avoids overly commercial language, instead blending product mentions into personal experiences or visual storytelling. This makes her brand collaborations feel more integrated and trustworthy to her audience. Brands like Armani Beauty and Estée Lauder are frequently tagged and styled into contextually rich posts.

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Her visual consistency and posting rhythm result in 2.8M average monthly views and 216.9K average engagements. With a +7.66% growth in just 30 days, Instagram remains her most impactful platform. She currently ranks #31 in Instagram Spain and #1308 worldwide, showing strong national and emerging global influence. This channel anchors her online identity and drives most brand campaign visibility.

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• ‍Username: @mariona.roma‍
• Influence Score: 95.5/100‍
• Followers: 702.2K‍
• Activity: 12 posts/month‍
• Engagement Rate: 30.89%‍
• Growth: +7.66%‍
• Average Engagement: 216.9K‍
• Posting Habits: 3 times a week at 12 PM EST

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TikTok: Daily Snippets of Fashion and Personality

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Mariona uses TikTok to show a more relaxed, in-motion version of her aesthetic. Her daily videos still reflect her love for design but in a more spontaneous format—think mirror outfit clips, quick product showcases, or aesthetic routines. With 3.7 videos per week, she balances quantity with polish, maintaining consistent framing and editing styles. Her visuals often include wardrobe montages, makeup routines, and mood-setting background music.

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Unlike Instagram, TikTok allows Mariona to highlight personality-driven content. She appears more frequently on-camera with direct engagement through trends, dances, and voiceovers. Yet, she never abandons her brand tone—every video retains attention to styling, color matching, and visual symmetry. This balance keeps the content relatable without lowering quality standards.

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She maintains a high 30.48% engagement rate with 212.7K average engagements and 959K monthly views. Her posting time mirrors Instagram—every day at 1 AM—suggesting she’s identified this hour as optimal for her audience. Despite slightly slower growth (+3.86% in 30 days), her TikTok audience remains loyal and responsive to fashion-centered content.

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TikTok complements her Instagram by capturing a broader emotional tone—humor, spontaneity, and lifestyle moments. She ranks #49 in Video Entertainment Spain and #1359 globally in the same category, signaling strong domestic presence and international growth potential. TikTok serves as a community engagement tool while reinforcing her fashion-forward brand.

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• ‍Username: @mariona.roma‍
• Influence Score: 93.6/100‍
• Followers: 698K‍
• Activity: 3.7 videos/week‍
• Engagement Rate: 30.48%‍
• Growth: +3.86%‍
• Average Engagement: 212.7K‍
• Posting Habits: Every day at 12 PM EST

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Mariona Roma's Social Media Influence Summary

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Mariona Roma holds a Favikon Influence Score of 9,191, placing her in the Top 1% of creators globally. She ranks #31 on Instagram Spain and #49 in Video Entertainment Spain, reflecting strong local impact. Her international presence is also growing, with rankings of #1308 on Instagram Worldwide and #1359 in Video Entertainment Worldwide. These results highlight her high-performing engagement and strong content consistency.

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Learn more about the Favikon Methodology here

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Content Strategy: Bright Aesthetic with a Clear Voice

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Mariona’s content is casual, clean, and visually coordinated. She emphasizes safe and bright themes while steering clear of political content. Her audience enjoys polished posts that still feel accessible, creating a strong mix of aspirational and relatable material. She consistently features recognizable brands, such as Armani Beauty, Dior Beauty, and Estée Lauder. These integrations are frequent yet well-paced, indicating she selects collaborations that fit her personal branding and are likely to resonate with her audience. Her style is casual but curated, emphasizing vibrant colors, travel aesthetics, and polished self-expression. This helps her attract both beauty/fashion brands and lifestyle-focused companies seeking youth engagement.

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Reachability and Partnerships

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Mariona Roma is highly reachable for brand collaborations, with a strong track record of tagging partners like Dior Beauty, Armani Beauty, and Estée Lauder across multiple posts. She consistently features branded content in organic formats, maintaining visual alignment while meeting campaign needs. Her high engagement on Instagram (30.89%) and TikTok (30.48%) offers brands visibility that translates into interaction, not just reach. She posts at fixed hours (12 PM EST), suggesting well-structured campaign planning.

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Her network includes brands from Italy, the U.S., and Germany, highlighting her appeal beyond Spain’s market. She often collaborates with luxury and beauty brands across multiple posts instead of one-offs, which shows her openness to long-term partnerships. Brands like Furla, DJI, and Revolve have appeared in her ecosystem, reinforcing her as a credible voice in fashion and lifestyle. This combination of consistency, high-quality output, and reliable engagement makes her an effective partner for premium product placements.

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Conclusion: Elevating Digital Influence Through Visual Precision and Brand Synergy

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Mariona Roma is a fast-rising voice in the fashion and lifestyle creator space, known for her artistic presentation and brand-friendly engagement. With top-tier rankings in Spain and consistent activity across Instagram and TikTok, she is well-positioned for larger global partnerships and continued audience growth. Her content stands out due to its clarity, color, and consistency, making her a go-to name for beauty and fashion campaigns aimed at Gen Z and millennial audiences.

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