Who is Mataya Sweeting?

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Mataya Sweeting: A Rising Star in Fashion and Lifestyle Influencing

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Mataya Sweeting is a model and actress with a growing influence in the fashion and lifestyle industry. She captivates her audience by sharing behind-the-scenes glimpses of her work, from runway walks to high-end photoshoots. Her style is a blend of chic elegance and casual streetwear, appealing to a young and trendy crowd. With 2 major talent agencies backing her, she continues to expand her reach in the modeling world.

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Beyond her professional career, Mataya has built a strong presence in the social media space. She shares a mix of personal moments, beauty tips, and collaborations with major brands, giving her followers a curated look into her daily life. Her ability to engage with her audience authentically has led to a dedicated fan base. On 3 platforms, she balances content creation with brand partnerships, keeping her influence strong.

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Her content is diverse, featuring fashion, beauty, and lifestyle themes that resonate with her audience. From skincare routines to outfit inspiration, she provides valuable insights into the latest trends. She has worked with well-known brands like Boohoo and COSRX, establishing herself as a trusted voice in the industry. With 9 posts per month on Instagram, she keeps her followers engaged and inspired.

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Mataya’s partnerships with brands and talent agencies have opened doors for exciting opportunities. Her association with Wilhelmina Miami and IKON Management has solidified her place in the competitive fashion world. She remains focused on expanding her portfolio, seeking collaborations that align with her image and values. With 5K-$10K per sponsored post, she is a valuable influencer in the digital space.

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An Influencer Active on Social Media

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Mataya Sweeting has built a solid online presence, especially on TikTok and Instagram. Her content resonates with a youthful, fashion-forward audience, earning her high engagement levels.

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Mataya's Social Media Strategy Analysis

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TikTok: A Hub for Fashion and Lifestyle Content

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Mataya Sweeting’s TikTok presence is her strongest, with a massive following of 1.9M users. She creates engaging content featuring high-fashion looks, modeling clips, and behind-the-scenes glimpses. Her videos often showcase trendy outfits, runway moments, and collaborations with well-known brands. Despite her high follower count, her 0.07% engagement rate suggests room for improvement in audience interaction.

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Her content primarily revolves around fashion, beauty, and lifestyle, making her page a go-to for style inspiration. She incorporates transitions, music, and aesthetic visuals to enhance her storytelling. Collaborations with brands like Boohoo and COSRX boost her credibility in the industry. With 1.3 videos per week, she maintains a steady presence while balancing quality production.

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The engagement on her videos is lower than expected, but her content still receives thousands of views. She attracts a youthful audience that enjoys curated, high-fashion aesthetics. Her posting habits suggest a focus on late-night content releases for maximum visibility. Averaging 1.3K interactions per video, her audience remains interested, though there’s potential for higher engagement.

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Mataya’s growth on TikTok has been stagnant, showing 0% increase in the past month. This indicates a need for refreshed strategies, such as viral challenges or interactive content. Her partnerships with fashion brands provide exposure, but increasing audience engagement should be a priority. Posting consistently and experimenting with trends could boost her visibility and reach.

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• Username: @mataya
• Influence Score: 80.2/100
• Followers: 1.9M
• Activity: 1.3 videos/week
• Engagement Rate: 0.07%
• Growth: 0%
• Average Engagement: 1.3K
• Posting Habits: Once a week at 11 AM EST

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Instagram: Aesthetic and Engagement

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Mataya’s Instagram is a strong platform for her, boasting 477.9K followers and a highly engaged audience. Her posts include high-quality images of her modeling work, brand collaborations, and personal lifestyle moments. She maintains a polished yet approachable aesthetic, drawing in fashion and beauty enthusiasts. With an 85.5/100 influence score, she ranks in the top tier of Instagram influencers.

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Her content ranges from professional runway shots to candid moments showcasing her personal style. She frequently tags brands, indicating an active partnership strategy. Her ability to create visually appealing and aspirational content keeps her followers engaged. Posting 8 times per month ensures a regular presence without overwhelming her audience.

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Mataya’s engagement rate on Instagram is 0.54%, which is significantly higher than her TikTok presence. Her average engagement sits at 2.6K interactions per post, showing that her audience appreciates her content. She has found success in maintaining an active and visually appealing feed. Her strategy focuses on consistency, ensuring that her followers receive fresh and relevant updates.

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Her growth on Instagram has been positive, increasing by 1.22% in the past month. This steady climb indicates that her content continues to attract new followers. Collaborating with fashion and beauty brands helps expand her reach further. By refining her engagement tactics, she could push for an even higher interaction rate and follower growth.

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• Username: @matayasweeting
• Influence Score: 85.5/100
• Followers: 477.9K
• Activity: 8 posts/month
• Engagement Rate: 0.54%
• Growth: +1.22%
• Average Engagement: 2.6K
• Posting Habits: Twice a week at 1 PM EST

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YouTube: A Platform in Need of Revival

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Mataya’s YouTube channel has the lowest performance among her platforms, with 12.8K subscribers. Her last activity was 5 months ago, indicating a lack of recent content. Unlike TikTok and Instagram, her engagement here is almost nonexistent. With an 18.2/100 influence score, her potential on this platform remains untapped.

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Her content on YouTube has been sparse, with minimal uploads in recent months. She has an opportunity to repurpose content from her other platforms to keep her audience engaged. Beauty tutorials, fashion hauls, and behind-the-scenes modeling videos could work well. Posting 0.2 videos per month is not enough to sustain or grow her channel.

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• Username: @MatayaSweeting
• Influence Score: 18.2/100
• Followers: 12.8K
• Activity: 0.2 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Mataya Sweeting’s Social Media Influence Summary

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Mataya Sweeting ranks among the top 5% of Instagram influencers in the United States and the top 4% of Instagram influencers worldwide. In the modeling category, she holds an impressive #248 ranking in the U.S. and #1280 worldwide. Her influence score of 8,466 points highlights her potential, making her an appealing choice for brands seeking an authentic and stylish influencer in the beauty and fashion space.

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Learn more about the Favikon Methodology here

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Content Strategy: Fashion, Beauty, and Lifestyle

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Mataya’s content is a blend of fashion, skincare, and personal lifestyle experiences. She focuses on authenticity, sharing everything from her runway moments to her favorite beauty products. Her brand safety rating is high, making her an ideal partner for fashion and skincare brands. Her content style is described as cheerful, safe, and politically uninvolved, allowing her to maintain a positive and approachable brand image. She frequently collaborates with brands like Boohoo, COSRX, and DBL Jewelry, tagging them multiple times in her posts.

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Reachability & Partnerships

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Mataya Sweeting is highly approachable for brand collaborations, especially in the fashion and beauty space. She has worked with well-known names like Boohoo, COSRX, and DBL Jewelry, proving her credibility in the industry. Her polished content and high engagement make her a desirable partner for both established and emerging brands. With an estimated rate of $5K-$10K per sponsored post, she offers significant exposure for collaborations.

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Her social media presence spans across three platforms, providing multiple touchpoints for brand engagement. Instagram is her strongest platform for partnerships, given her 85.5/100 influence score and steady follower growth. TikTok serves as an additional avenue for reach, despite a lower engagement rate. Her ability to create visually appealing and brand-safe content makes her an ideal candidate for campaigns.

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Mataya’s network extends beyond social media, as she is managed by Wilhelmina Miami and IKON Management. These agencies provide her with modeling opportunities, further strengthening her credibility as a fashion influencer. Her association with high-profile talent agencies also increases her visibility for luxury and premium brands. With collaborations tagged multiple times, brands clearly value her promotional efforts.

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Her growth on Instagram and TikTok ensures a fresh and expanding audience for potential partnerships. She consistently delivers 8 posts per month on Instagram and 1.3 videos per week on TikTok, maintaining an active online presence. Brands looking for a reliable and stylish influencer will find her a strong asset. By refining her engagement tactics, she can further enhance her appeal to premium collaborations.

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Conclusion: A Rising Fashion Influencer with Untapped Potential

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Mataya Sweeting is a rising star in the fashion and lifestyle influencer world, with a strong presence on Instagram and TikTok. While her YouTube presence is minimal, her influence in fashion and beauty is undeniable.

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View the AI-powered profile

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