Who is Max LaPlume aka Mithzan?

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Max LaPlume aka Mithzan: Redefining Gaming Entertainment with Humor and Heart

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Max LaPlume, widely recognized as Mithzan, has built a name for himself through deeply engaging gaming content centered around titles like Lethal Company and Guilty as Sock!. What sets Max apart is his commitment to keeping humor at the heart of his channel, often weaving inside jokes and personal quirks into his videos. His self-proclaimed identity as the "smol ginger" has become a signature part of his brand, often referenced playfully in his community. This persona gives him a relatable edge that fans consistently respond to.

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Max isn’t just a solo act—his content frequently includes collaborative videos with other prominent gaming creators, such as Jordan Maron and Zeekerss. These collaborations are not just surface-level cameos; they’re built on genuine rapport and shared comedic timing, particularly when riffing on absurd in-game scenarios. His viewers tune in as much for the friendship dynamic as they do for the gameplay itself. These connections help ground his content in authenticity, a quality that resonates strongly with his loyal fanbase.

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His presence across platforms is as strategic as it is engaging. Max’s YouTube channel is the epicenter of his content, where he shares edited, high-quality gaming videos with a consistent comedic structure. On X (formerly Twitter), he shares quick quips, behind-the-scenes commentary, and interacts directly with fans, while Twitch serves as his more spontaneous, unfiltered stage. Each channel is treated as a distinct outlet for different sides of his online personality.

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Max’s digital brand also extends into the merchandise space, offering fans physical ways to connect with his humor and aesthetic. These products often reflect inside jokes from his content—like shirts referencing "Guilty as Sock!"—creating a deeper layer of fan participation. His branding choices are often absurdist yet playful, matching the tone of his videos. Through this, Max has successfully turned personal humor into a fully realized creator ecosystem.

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An Influencer Active on Social Media

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Max LaPlume commands a robust presence across YouTube, X (formerly Twitter), Instagram, TikTok, and Twitch, with YouTube being the cornerstone of his creator influence.

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Max LaPlume's Social Media Strategy Analysis

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YouTube: Where Max’s Creativity Thrives

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Max’s YouTube channel is the backbone of his digital career, with 881K subscribers built through years of humorous, lore-rich gameplay and animated skits. His most recognizable content revolves around niche titles like Lethal Company and his original series Guilty as Sock!, both of which blend inside jokes with an evolving narrative. Unlike many gaming creators, Max avoids traditional walkthroughs and instead crafts episodic chaos that resonates with fans who prefer storytelling over meta-gaming. His deadpan humor, layered characters, and refusal to follow gaming trends have helped him stand out in an oversaturated market.

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Despite a slight monthly follower drop of 0.12%, Max maintains high publishing consistency—averaging nearly one video per day. His visual identity is strongly linked to vibrant thumbnails and self-aware titles that blur the line between parody and plot. His inside jokes, like the “smol ginger” persona, have become staples of his community and are often referenced in comment sections, memes, and even fan-made merch. The channel’s high engagement stems not from shock value, but from familiarity—fans return to his uploads like revisiting a favorite sitcom.

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Max’s videos frequently feature long-time collaborators, reinforcing a sense of digital camaraderie. He avoids guest-heavy formats in favor of his small circle, giving the content cohesion and continuity. Special events, like annual Halloween uploads or unexpected rage-quit endings, serve as memorable milestones in the channel’s life cycle. This storytelling approach gives fans a reason to follow beyond gameplay updates—it’s about characters, inside humor, and Max’s signature unpredictability.

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Even though Max’s growth has slightly declined, his average engagement (2.6K per post) and viewership (33.3K) remain strong—proof that he retains a loyal and active viewer base. His strategy focuses less on outreach and more on deepening the connection with his existing community. For creators like Max, legacy content and recurring themes matter more than going viral, and YouTube gives him the perfect long-form format to sustain that vision.

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• Username: @Mithzan
• Influence Score: 81.8/100
• Followers: 881K
• Activity: 29.6 videos/month
• Engagement Rate: 0.29%
• Growth (30 days): -0.12%
• Average Engagement: 2.6K
• Posting Habits: Daily at 7 PM EST

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X (formerly Twitter): Real-Time Humor and Connection

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Max’s X account (@mithzan) is his snark-fueled bulletin board, with 181.3K followers and an influence score of 83.4/100—his second-highest. Unlike creators who treat X as a promotion platform, Max uses it to riff on his audience, comment on trends, and post intentionally chaotic takes. With an average of 2.2 tweets per week, Max’s activity is light, but every tweet carries his trademark comedic tone and meme-savviness. This selective engagement keeps his followers alert and his feed clean.

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What makes Max’s X content unique is how well it mirrors the cadence of his video humor. Tweets like “Guilty as Sock! is a real thing and you can’t stop me” feel like inside jokes thrown from the editing room straight onto the feed. His tweets rarely explain themselves—they assume you're in the loop, reinforcing community exclusivity. This makes his followers feel like insiders rather than casual viewers.

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The engagement rate sits at 0.45%, with an average engagement of 817 and 11.5K views—strong considering the sporadic frequency. Max never jumps on every trending hashtag. Instead, he waits for something that fits his niche humor, then delivers a punchline that echoes across his fanbase and collaborators’ feeds. His ability to trend with minimal output reflects both strong identity and careful audience cultivation.

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While not the centerpiece of his strategy, X serves as an extension of Max’s persona—less polished than YouTube, more direct than Instagram, and equally distinct. His tone, consistency, and refusal to follow trends for trend’s sake are key elements of how he’s carved out space here.

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• Username: @Mithzan
• Influence Score: 83.4/100
• Followers: 181.3K
• Activity: 2.2 tweets/week
• Engagement Rate: 0.45%
• Growth: +0.01%
• Average Engagement: 817
• Posting Habits: Twice a week at 10 PM EST

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Instagram: Dormant but Rich in Personality

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Max’s Instagram (@mithzanmax), while not frequently updated, offers fans rare glimpses into his personal life, with 244.6K followers despite no posts in the last year. Unlike his gaming-focused YouTube, Instagram is where Max expresses his love for fandoms, his relationship, and behind-the-scenes peeks—like his iconic Disneyland post wearing Mickey ears. The contrast between his chaotic gaming persona and his calm, affectionate photos adds depth to his public identity. This duality is a deliberate strategy that humanizes him to a fanbase familiar with only his sarcastic humor.

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While Instagram isn’t his primary growth driver, the high follower count indicates that fans still gravitate to these more intimate updates. Max doesn’t flood the feed with irrelevant promotions or aesthetic bait—instead, he shares moments that matter, like vacations or fan art reposts. This scarcity adds weight to each post, encouraging more interaction when he does appear. Despite a 0% engagement rate recently, his posts historically sparked enthusiastic comments full of memes and supportive messages.

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• Username: @mithzanmax
• Influence Score: 8.7/100
• Followers: 244.6K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: -0.13%
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

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TikTok: Potential Waiting to Be Reignited

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Max’s TikTok presence (@maxmithzan) shows unrealized potential, with 95.7K followers and an impressive influence score of 9.2/100 despite no recent uploads. His humor and storytelling style are well-suited for short-form content, but his last activity was four months ago. The page currently serves more as a fan archive than an active channel, but earlier posts hinted at strong resonance with Gen Z humor. With some renewed focus, Max could easily translate his chaotic energy into viral sketches and reactions.

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TikTok remains the best avenue for showcasing bite-sized moments from his YouTube series or unused outtakes. Previous clips that featured exaggerated reactions or behind-the-scenes bloopers gained traction not because of algorithm tricks, but due to Max’s authenticity and comic timing. His “smol ginger” brand plays especially well in the self-deprecating comedy niche popular on the platform.

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• Username: @maxmithzan
• Influence Score: 9.2/100
• Followers: 95.7K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: -0.11%
• Average Engagement: 0
• Posting Habits: Once a year at 3 PM EST

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Twitch: Silent But Known

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Max’s Twitch account, with 61.9K followers, reflects a foundation laid during an earlier phase of his career where real-time audience engagement played a central role. Unlike his pre-edited YouTube chaos, Max’s live streams offered fans the chance to witness his raw, unscripted reactions—particularly during experimental sessions or community-centered streams. One of his more iconic Twitch moments included abruptly ending a stream mid-game with no context, which became an inside joke across his other platforms. His unpredictability, often chaotic yet strangely relaxing, kept viewers tuned in for moments that wouldn’t happen anywhere else.

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Though currently inactive, Max’s Twitch channel still holds relevance thanks to his loyal fan base and overlapping audience from YouTube and X. The Twitch environment once served as a sandbox for content ideas that later matured into structured YouTube series, like Guilty as Sock! or Weird Minecraft. His real-time commentary often spiraled into lore creation on the fly—something fans would later reference or remix in meme compilations. No other platform allowed his “smol ginger” persona to evolve so dynamically in response to live chat cues.

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What sets Max’s former Twitch streams apart is his refusal to follow conventional streaming arcs like tiered sub incentives or reaction spam. Instead, he often played obscure games or fan-recommended titles, using minimal overlays and avoiding loud alerts. This lo-fi setup enhanced the intimacy of his streams, allowing viewers to focus solely on the gameplay and his reactions. It gave off the vibe of a digital sleepover—quirky, a little weird, and entirely “Max.”

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The absence of current streaming doesn't erase the cultural imprint left on his community. References to his Twitch-era content still pop up in comment sections across platforms, with fans reminiscing about specific rants or chaotic Minecraft moments. The Twitch channel, dormant as it is, functions more like an archived mythology for long-time fans. If Max returns to live content, he won’t be starting from scratch—he’ll be reigniting a world already built in real time.

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• Username: @mithzan
• Followers: 61.9K
• Activity: No recent data
• Engagement Rate: N/A
• Growth: +0.03%
• Posting Habits: N/A

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Mithzan’s Social Media Influence Summary

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Max ranks in the top 3% of creators in the U.S. under the Video Games & Streaming category. His global position places him in the top 2% worldwide in the same vertical. On X, he holds a top 5% U.S. ranking and a top 4% global ranking. These figures confirm his relevance and reach, especially among digital gaming audiences.

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Content Strategy: Humor, Collaboration, and Relatable Chaos

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Max’s content thrives on humor and community. Whether it's chaotic group gameplay or inside jokes with fans, his style is playful, cheerful, and safe for brand association. He maintains a casual tone and rarely ventures into political territory, keeping his content focused on fun and connection. Collaboration is a major driver of his engagement. Max regularly works with names like Jordan Maron, Moeka, and Zeekerss, weaving those relationships into his content.

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Reachability and Partnerships

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Max LaPlume’s digital presence is deeply anchored in humor-driven gaming content, making him a strong fit for partnerships with indie game studios, quirky merchandise brands, and tech platforms that align with his absurdist tone. His most effective brand integrations have historically involved organic storytelling—like offhand product shoutouts woven into chaotic Minecraft mods or obscure game playthroughs. His audience trusts this blend of irony and authenticity, allowing sponsored content to land without breaking his comedic rhythm.

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While Max does not actively promote contact channels or collaboration portals, his network ties with creators like Jordan Maron and Zeekerss indicate a backend familiarity with influencer ecosystems. He's more likely to engage in collaborations that serve entertainment over exposure, prioritizing long-form comedy bits or creator skits over polished campaigns. For brands aiming to reach Gen Z gamers with a taste for niche chaos and improv, Max represents a creator whose authenticity isn’t manufactured—it’s baked into the lore his audience has followed for years.

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Conclusion: Gaming Mainstay with Loyal Influence

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Max LaPlume, aka Mithzan, is not just a gaming creator—he’s a personality-driven entertainer who’s built a tight-knit online community. His consistency on YouTube and X ensures he remains a staple in the gaming commentary space. Though some platforms are dormant, his audience loyalty, humor, and network ties ensure continued relevance.

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