Who is Mena aka Genderisaconcept?

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Mena aka Genderisaconcept: Championing LGBTQ+ Visibility Through Horror, Humor, and Streaming

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Mena, known as Genderisaconcept, is a Canadian content creator who built her audience through horror-themed videos and daily satirical takes on queer culture. Her content style blends blunt honesty with niche humor, often calling out performative allyship or spotlighting overlooked LGBTQ+ issues. Unlike creators who stay neutral, Mena leans into identity-driven storytelling. This unapologetic tone has become a key part of her brand.

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She post daily on TikTok, often in the early hours of the morning, using stitched reactions, rants, and low-fi skits to engage her 2.1M followers. Her videos frequently address trolls, highlight queer-coded gaming behavior, or mock internet discourse through sarcasm. She rarely use filters or edits, opting instead for a raw, spontaneous presentation. This choice reflects their commitment to honesty over aesthetics.

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Mena also uses her platform to uplift other small queer creators and businesses. It’s common to see her promote indie shops or mutual aid efforts through Instagram posts or TikTok duets. She's known for responding to followers with personalized humor or emotional support, strengthening her reputation as a grounded and reachable creator. Her community-first approach is part of what keeps her core audience so loyal.

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Outside of social media, Mena streams horror gameplay on Twitch, offering real-time conversations that often blur the line between performance and therapy session. Her chatrooms are moderated for safety, making her a space for marginalized viewers to decompress. Whether she's screaming mid-jump scare or sharing a personal anecdote between rounds, Mena keeps the vibe honest, weird, and deeply relatable.

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An Influencer Active on Social Media

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Mena is active on TikTok, Instagram, YouTube, and Twitch, with her largest and most consistent reach concentrated on TikTok, where she post five times per week.

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Mena's Social Media Strategy Analysis

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TikTok: Horror, Humor, and Hyper-Specific Queer Narratives

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Mena’s TikTok strategy is built around frequent, unfiltered videos that spotlight LGBTQ+ experiences through sarcasm and stitched commentary. She post five times a week, typically around 2 PM EST, leaning into quiet scroll hours to reach insomniac Gen Z audiences. Her videos often respond to trending hate comments, unpack niche queer behavior, or mock corporate pride marketing using blunt humor. This pattern gives her content a raw, reactive edge that fans have come to expect.

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What separates Mena is her consistency in tone—whether she's calling out transphobia or joking about being a ghost in Phasmophobia, her voice remains unmistakably direct. She rarely use trending audio or effects, choosing instead to speak to the camera in stripped-down, personal bursts. Despite a low engagement rate (0.01%), her content prompts high comment interaction from a loyal queer base. This tight community helps sustain relevance even without rapid follower growth.

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Mena doesn’t sanitize language or tone for broader appeal, which builds authenticity among queer viewers who see her experiences rarely reflected in mainstream creators. The lo-fi visuals and blunt captions serve as aesthetic signals—this isn’t commercial TikTok, it’s the “mutuals-only” side of the app. Her average engagement per post (205) and 1.9K average views are steady, signaling niche stickiness over viral reach.

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Her TikTok presence isn’t built for brands seeking clean-cut promotions—it’s for those willing to speak directly to LGBTQ+ users without coded language. Mena’s content is highly effective for advocacy campaigns, queer-owned product features, and grassroots movements. Her videos act less as content and more as digital touchpoints in a broader cultural conversation.

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• Username: @imjustmena
• Influence Score: 72.6 / 100
• Followers: 2.1M
• Activity: 5 videos/week
• Engagement Rate: 0.01%
• Growth (30 days): 0%
• Average Engagement: 205
• Posting Habits: Every day at 2 PM EST

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Instagram: Unfiltered Queer Lifestyle Content

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On Instagram, Mena blends personal updates with soft-launch promotions tied to her online persona. With 63.2K followers and daily posting habits at 5 PM EST, she share meme-forward stories, cryptic selfie dumps, and niche product previews—like her recent collab with All About Perspective Apparel. Her Instagram isn’t an aesthetic grid; it’s a backstage pass for close followers who know her humor and references.

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The tone of her captions is often dry or sarcastic, paired with unfiltered photos from wooded hikes, apartment corners, or product shots. In one post, Mena quietly promoted her ghost hoodie line without influencer-style hype—just a forest photo and a launch time. This soft approach makes her merch drops feel personal rather than commercial, appealing to audiences that value subtlety.

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Despite a similarly low engagement rate (0.01%) and an average of just 7 interactions per post, Mena’s comment sections are filled with regular usernames and inside joke exchanges. The platform functions less as a growth tool and more as a direct line to a close circle of recurring supporters. She have also used Instagram to spotlight mutuals, tag small queer-owned shops, and share quick reactions to DM convos.

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While not performance-driven, Instagram remains crucial to Mena’s identity as a creator deeply rooted in community. It’s where she most likely to mention product partnerships and drop previews. For brands seeking low-pressure, story-driven visibility without high-production demands, Mena’s IG presence delivers just that—authentic impressions that reach a niche but responsive audience.

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• Username: @imjustmena
• Influence Score: 46.5 / 100
• Followers: 63.2K
• Activity: 11 posts/month
• Engagement Rate: 0.01%
• Growth (30 days): -0.3%
• Average Engagement: 7
• Posting Habits: Every day at 5 PM EST

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YouTube: Dormant, but Legacy-Focused

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Mena’s YouTube presence has been inactive for five months, yet the 134K subscriber count shows their lasting impact with early adopters. Her channel once featured skit-style storytelling, monologues on queerness, and satirical takes on TikTok culture—often in longer formats rarely seen in her newer content. These videos served as a testing ground for themes that now dominate their TikTok feed.

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What’s specific to Mena’s YouTube is their blend of eerie lighting, conversational pacing, and emotion-driven uploads. A single video might move from light comedy to sincere vulnerability, often without a clear script. This spontaneous format reflects how Mena uses each platform differently, leaning into longer-form storytelling here without expectation for reach. Her low activity now doesn't erase the loyalty formed there.

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• Username: @imjustmena
• Influence Score: 19.7 / 100
• Followers: 134K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Twitch: A Quiet Space for Interactive Gaming

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Mena’s Twitch channel (@imjustmena) has 19.7K followers and focuses on horror game streams, often paired with live commentary about gender, culture, or fan-submitted questions. While engagement data isn’t tracked, her presence is known for mixing gameplay with candid discussions that feel more like open mic nights than traditional streams. She often pivot from jokes to emotional reflection within a single stream.

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Unlike their TikTok presence, Twitch allows Mena to slow down and go deeper, offering longer-form responses to questions about identity, boundaries, and community care. She streams regularly highlight viewer-submitted content, mutual Twitch creators, or real-time reactions to LGBTQ+ media. The format is unpolished, often involving background noise, sudden detours, and chaotic pacing—exactly what her fans love.

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• Username: @imjustmena
• Influence Score: N/A
• Followers: 19.7K
• Activity: Not tracked
• Engagement Rate: N/A
• Growth (30 days): -0.03%
• Average Engagement: N/A
• Posting Habits: Not tracked

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Mena’s Social Media Influence Summary

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Mena holds a Favikon Influence Score of 6,754 points, placing her at Level 5. She rank in the top 3% on TikTok Canada and top 10% in Video Entertainment within the country. On a global scale, she's in the top 16% on TikTok and top 10% for Video Entertainment, proving her resonance across both advocacy and entertainment audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Raw, Inclusive, and Activist-Led

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Mena’s tone is direct, with no filters—both literally and figuratively. Her content spans from sarcastic hot takes on queer culture to emotional callouts of online harassment. While some creators dodge political identity, Mena embraces it openly, which is reflected in her slightly opinionated score and their support of LGBTQIA+ causes (80%) and small businesses (70%).

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Reachability and Partnerships

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Mena is most reachable through TikTok and Instagram, where she actively post every day and engage with comments in real time. Her TikTok content often includes stitched replies or direct responses to specific users, showing a high level of audience interaction. On Instagram, she tag brands like Red Bull and Alani Nutrition casually within posts, not as forced ads but as integrated parts of her lifestyle. This organic tagging shows they prefer relaxed, value-aligned collaborations over formal campaigns.

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She also reachable through Twitch, where her small but loyal audience engages in long-form discussions and gameplay chat. While she don’t promote brand messages here often, her streaming tone allows for authentic product placement during unscripted moments. Mena is unlikely to participate in high-volume influencer campaigns but is ideal for brands willing to co-create in niche queer spaces. Her low engagement metrics are offset by high community trust and consistent creator-audience rapport.

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Conclusion: Voice for Queer Youth and Creators

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Mena’s content is raw, culturally sharp, and deeply rooted in LGBTQ+ advocacy. Whether through horror game streaming or stitched TikTok commentary, they offer a space where queer youth feel seen and heard. With consistent activity, a loyal community, and a strong sense of purpose, Mena proves that influence isn’t about numbers—it’s about resonance, voice, and connection.

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