Who is Natalie Noel?

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Natalie Mariduena: From Executive Assistant to Influencer and Entrepreneur

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Natalie Mariduena, also known as Natalie Noel, initially gained visibility as David Dobrik’s executive assistant and quickly became a fan favorite across his vlogs. Her down-to-earth charm and natural on-camera presence helped her build a loyal following. Over time, she evolved from background support to a central figure in Dobrik’s content. This visibility laid the foundation for her own career in digital media and entrepreneurship.

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Beyond her association with Dobrik, Natalie has carved out a name for herself in the lifestyle and beauty space. She frequently shares glimpses of her personal life, travel experiences, and fashion choices with her audience. Her content blends aspirational aesthetics with relatable, unfiltered moments. This combination has helped her resonate with a younger, predominantly female demographic.

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Natalie serves as the President of Doughbrik’s, Dobrik’s pizza brand, and is also the founder of Eladay, a fashion and lifestyle label. These ventures demonstrate her shift from influencer to entrepreneur. She’s been actively involved in product promotion, branding, and social marketing strategy. Her role in business operations shows her ability to leverage her personal brand into long-term ventures.

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With millions of followers across TikTok and Instagram, Natalie continues to be a significant voice in the online creator economy. She collaborates with lifestyle and fashion brands, attends major influencer events, and maintains a polished yet personal tone. Her journey from behind-the-scenes to digital leadership offers a model for creators diversifying their influence. Natalie Mariduena has effectively balanced fame, relatability, and strategic ambition.

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An Influencer Active on Social Media

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Natalie Mariduena maintains a dynamic presence across Instagram, TikTok, and Twitter, engaging millions of followers with content that spans lifestyle, fashion, fitness, and personal development.

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Natalie Noel's Social Media Strategy Analysis

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TikTok Strategy: Quiet Momentum, Subtle Brand Reinforcement

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Natalie’s TikTok (@nataliemariduena) balances low posting frequency with high-follower retention. She posts lifestyle snippets, light commentary, and relaxed beauty content that aligns with her brand’s casual tone. Her most popular videos subtly integrate personality, body positivity, and natural aesthetics without heavy editing or scripting. While engagement is low (0.12%), her 3.2M followers reflect a strong residual audience from her long-term visibility.

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Her content cadence—about 1.6 videos per week—suggests she uses TikTok more as a visibility anchor than an aggressive growth tool. There’s a clear prioritization of authenticity over virality, with organic moments like poolside talks or bare-faced clips. The captions are short, direct, and rarely contain hashtags or CTA-style hooks. This passive tone differentiates her from trend-based creators while maintaining community connection.

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Despite low engagement (3.8K average) relative to her audience size, TikTok remains essential to sustaining Natalie’s image as effortlessly relatable. She avoids heavy brand promotion, occasionally weaving in Doughbrik’s or Eladay indirectly. There is room for content scaling or deeper storytelling, but the current approach favors maintenance over acceleration. Natalie leverages past fame to hold presence with minimal output.

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Her strategy indicates long-game brand consistency rather than platform-first optimization. Even in the face of modest growth (0% over 30 days), she preserves TikTok as a discoverability layer tied to her public persona. Rather than chase trends, she uses the platform as a touchpoint for loyal fans—positioning herself more like a celebrity than a creator.

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• Username: @nataliemariduena
• Influence Score: 83/100
• Followers: 3.4 million
• Activity: Frequent video uploads
• Engagement Rate: High
• Growth: Rapid
• Average Engagement: Significant
• Posting Habits: Daily or multiple times per week

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Instagram Strategy: Aesthetic Control with Entrepreneurial Undertones

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Instagram (@natalinanoel) functions as Natalie’s most curated space, designed to blend aspirational lifestyle visuals with direct brand representation. She maintains a refined grid aesthetic, often favoring natural light, travel backdrops, and scenic portraiture. With 2.7M followers, it is her most image-conscious platform, acting as both a personal portfolio and promotional tool. Despite the strong following, her 0% engagement rate highlights limited interaction.

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Posting just twice a month, Natalie opts for quality over quantity, emphasizing intention behind each upload. Her captions are minimal and rely on visual storytelling—rarely pairing brand partnerships with overt promotional copy. The visual style remains consistent with Eladay’s aesthetic, reinforcing her position as both muse and entrepreneur. Her control over tone and layout reinforces her branding authority.

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Engagement is notably low (66 avg. interactions), possibly due to infrequent activity and lack of CTAs. However, the platform supports Natalie’s real-life campaigns, like Eladay announcements and event presence. It’s less about influencer performance metrics and more about image alignment. This makes Instagram a strategic branding channel more than a community-building one.

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Natalie uses Instagram to situate herself in the luxury-casual hybrid lane of content creators. Her posts often include vacation settings, product tags, or fashion photoshoots that mirror Eladay’s brand language. While the growth (-0.53%) and engagement need optimization, the platform remains a critical branding pillar for visual consistency and audience retention.

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• Username: @natalinanoel
• Influence Score: 85/100
• Followers: 3.2 million
• Activity: Regular posts and stories
• Engagement Rate: High
• Growth: Consistent
• Average Engagement: Strong
• Posting Habits: Multiple times per week

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X (Twitter) Strategy: Dormant Yet Reserved Presence

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Natalie’s X (formerly Twitter) account (@natalinanoel) has been inactive for over three years, with zero tweets in the past 30 days. Still, the account holds 463K followers and serves a purpose beyond activity: brand handle ownership and identity cohesion. Its mere presence reinforces name control across platforms, especially given her rising entrepreneurial footprint.

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Though the engagement is nonexistent (0%), Twitter remains an archived layer of Natalie’s digital history. It likely functioned as a complementary space during her peak activity with the Vlog Squad era. With no recent posts, the account avoids confusion or dilution of her polished content on TikTok and Instagram. Maintaining it prevents impersonation or unauthorized brand use.

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• Username: @natalinanoel
• Influence Score: 78/100
• Followers: 462.9K
• Activity: Regular tweets and interactions
• Engagement Rate: Moderate
• Growth: Steady
• Average Engagement: Moderate
• Posting Habits: Several times per week‍

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Natalie Noel's Social Media Influence Summary

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Natalie Mariduena ranks in the top 1% on TikTok in the U.S., and the top 5% globally among beauty bloggers, maintaining elite status despite low engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Curated Authenticity for a Lifestyle-Driven Audience

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Natalie's content strategy revolves around authenticity and relatability. By sharing her personal journey, including her fitness transformation and entrepreneurial ventures, she fosters a genuine connection with her audience. Her content is a blend of lifestyle, wellness, and motivational themes, appealing to a broad demographic seeking inspiration and practical advice.

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Reachability and Partnerships

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Natalie is open to collaborations that align with her brand values, particularly those that promote lifestyle, wellness, and empowerment. Her content's personal nature makes her a compelling partner for brands aiming to connect with audiences on a deeper level.

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Potential partnerships could include fashion brands, wellness products, and lifestyle services. Her active engagement across platforms ensures that sponsored content is delivered authentically and reaches a broad audience.

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Conclusion: From Assistant to Authority in Lifestyle, Wellness, and Digital Influence

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Natalie Mariduena exemplifies the power of authentic storytelling in the digital age. Through her candid discussions, lifestyle insights, and unwavering commitment to representing her identity, she has cultivated a dedicated following. As she continues to share her journey, Natalie stands as a beacon for authenticity, empowerment, and the transformative power of digital storytelling.

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