Who is Dana Rose?

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Dana Rose: Elevating Plus-Size Fashion and Lifestyle Content with Confidence and Humor

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Dana Rose has built a prominent digital presence through her commitment to fashion inclusivity and real-life lifestyle content. As a creator who straddles both NYC edge and NJ comfort, she presents an authentic blend of style, sass, and storytelling. Her content speaks to body confidence, self-expression, and the joy of everyday adventures.

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She has collaborated with major modeling and influencer agencies such as Wilhelmina Models and Digital Brand Architects, underlining her industry credibility. Dana’s creative direction reflects her passion for plus-size representation in mainstream fashion, often spotlighting wardrobe tips, vacation fits, and curated looks for all body types.

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Beyond style, Dana’s content dives into food, travel, and personal moments. Her willingness to share behind-the-scenes clips and everyday bloopers makes her personality a core part of her brand. Her candid tone and humor set her apart in an often-polished influencer ecosystem.

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From TikTok trends to Instagram Reels, Dana thrives at creating digestible, expressive content that balances aesthetics with attitude. Her positioning in the top 1% of creators within her niche highlights her influence in reshaping beauty norms and audience expectations.

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An Influencer Active on Social Media

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Dana Rose connects with over 1.2 million followers across TikTok, Instagram, and YouTube, centering her brand on relatable fashion, vibrant lifestyle content, and body-positive confidence.

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Dana Rose's Social Media Strategy Analysis

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TikTok Strategy: Humor Meets Plus-Size Fashion

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Dana Rose uses TikTok as her primary storytelling platform, reaching 944.8K followers with frequent, humorous, and expressive videos. Her approach blends fashion content with personality-driven moments that feel unscripted and lively. Whether showcasing “Mexico fits” or poking fun at press-on nails, she brings style and laughs in equal measure. She posts daily, keeping her feed active and algorithm-friendly.

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She taps into trending audios and popular challenges, but always adapts them with her signature spin—usually playful and slightly self-deprecating. Her content rarely feels forced, thanks to natural editing and real-life settings. Most of her videos highlight outfits, transitions, or quick vlogs, often with comedic undertones. This consistency in format and vibe keeps her audience engaged and entertained.

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Dana’s strength lies in balancing fashion-forward looks with relatability. She doesn’t chase high fashion glam but rather emphasizes that confidence and fit matter more than labels. This resonates deeply with a Gen Z and millennial audience seeking body-positive creators they can relate to. Her videos typically garner high viewership, with standout clips exceeding a million views and 100K+ likes.

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Despite TikTok’s volatility, Dana maintains steady engagement and a loyal viewer base. Her average engagement of 23.2K and 2.46% rate confirm that she’s doing more than just following trends—she’s making them work for her identity. TikTok is where her most energetic, raw, and humorous content lives.

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• Username: @danarose
• Influence Score: 89.3 / 100
• Followers: 944.8K
• Activity: 5.3 videos/week
• Engagement Rate: 2.46%
• Growth (30 days): +0.36% (+3.4K)
• Average Engagement: 23.2K
• Posting Habits: Daily at 7 PM EST

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Instagram Strategy: Curated Visual Storytelling with High Engagement

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On Instagram, Dana curates her personal brand through styled images and Reels that emphasize confidence, lifestyle, and aesthetics. With 265.5K followers and a posting rate of nine times per month, she treats this platform as a visual portfolio. Her content is more polished than on TikTok, but still retains her approachable voice and personality. Outfit inspiration, sunsets, and resort visuals are frequent themes.

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She excels at using Instagram’s features—Reels, posts, and captions—to offer bite-sized looks into her day or style decisions. Even travel shots or posed content feel grounded, with cheeky or candid captions that maintain authenticity. One of her strengths is knowing how to turn simple moments into high-performing content, like sitting at a hotel lobby or beach with friends.

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Dana’s Instagram metrics are standout—her engagement rate sits at a remarkable 8.98%, far above average. This indicates a highly invested follower base that interacts regularly, especially with Reels. Her average post draws around 23.9K engagements and 574.1K views monthly, making it an impactful space for partnerships and product placements.

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She typically posts three times a week around 8 PM, aligning with optimal visibility times for U.S. audiences. The consistency, coupled with her visually strong posts and charismatic tone, makes Instagram her most commercially appealing platform. It's where fashion and lifestyle brands would most naturally integrate.

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• Username: @danaxrose
• Influence Score: 90.1 / 100
• Followers: 265.5K
• Activity: 9 posts/month
• Engagement Rate: 8.98%
• Growth (30 days): +2.25% (+5.8K)
• Average Engagement: 23.9K
• Posting Habits: 3 times a week at 8 PM EST

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YouTube Strategy: Casual Vlogs and Behind-the-Scenes Glimpses

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While Dana’s YouTube channel has a smaller following at 17.4K, it offers a more intimate view of her life. Her content focuses on vlogs, routines, and personal experiences like car shopping or signing a modeling contract. These longer-form videos complement her short-form content by providing additional depth and connection. It's a quieter corner of her brand—but still aligned in tone and message.

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She posts infrequently—just twice a month—yet retains a loyal viewer base that engages steadily. With an average of 4.2K views per video and an engagement rate of 1.73%, her YouTube still holds value. Comments tend to be supportive and enthusiastic, showing community sentiment beyond the metrics. The pacing is slower but the intimacy is stronger.

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The platform allows her to explore more narrative-driven content, including “day in the life” edits or detailed fashion hauls. Here, viewers see more unfiltered moments like errands, makeup routines, and pet interactions. It’s a chance to build deeper trust, especially among followers who want more than fashion inspiration—they want a creator they can grow with.

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Despite its lower score (55.6), YouTube remains a viable platform for expansion. A more regular upload schedule, stronger cross-promotion from TikTok or Instagram, or video sponsorships could elevate this channel. Dana already has the personality and content quality—it’s now a matter of investing more into consistency and discoverability.

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• Username: @danarosee
• Influence Score: 55.6 / 100
• Followers: 17.4K
• Activity: 2 videos/month
• Engagement Rate: 1.73%
• Growth (30 days): 0%
• Average Engagement: 300
• Posting Habits: Once a week at 8 PM EST

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Dana Rose's Social Media Influence Summary

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Dana Rose ranks in the top 1% of creators in the Plus Size Fashion category in the U.S., holding the #7 national spot and #20 globally in her niche.

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Content Strategy: Confident, Casual, and Culture-Aware

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Dana’s content strategy is grounded in relatability, humor, and style. Her tone is playful, bright, and non-political—ensuring accessibility across her demographic. She pairs quick outfit reveals with personal commentary, using trending audio and organic humor to amplify her reach.

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Reachability and Partnerships

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Dana Rose is highly reachable for brand collaborations, particularly in the fashion, beauty, and lifestyle spaces. She has active brand associations with Wilhelmina Models, Digital Brand Architects, and NARS Cosmetics, with the latter tagged in content 8+ times.

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She is open to product reviews, sponsored outfit series, and seasonal campaigns. Her estimated rate per post ranges from $5K–$10K, making her a mid-tier but high-return partner for U.S.-based beauty, travel, and fashion brands.

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Conclusion: Dana Rose – Bold, Joyful, and Real in Fashion Storytelling

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Dana Rose represents a refreshing voice in the fashion and lifestyle creator space. With her humor, authenticity, and commitment to inclusivity, she’s built more than a following—she’s cultivated trust.

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