Who is Nicole Prazeres?

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Nicole Prazeres: Sharing Lifestyle Inspiration with Realness and Routine

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Nicole Prazeres began her digital journey in 2015 on YouTube, where she first shared beauty routines and self-esteem reflections tied to her personal experiences as a young Brazilian woman. Over time, her content evolved to spotlight daily motherhood life, blending home vlogs with honest takes on parenting, lifestyle, and wellness. Rather than curate a picture-perfect image, Nicole built her brand on relatability and emotional warmth, often including her daughter in her videos. This approach earned her a loyal audience who return for a sense of authenticity and familiarity.

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Her TikTok presence—now surpassing 780K followers—is centered around behind-the-scenes moments of her day-to-day life. Nicole frequently films simple, high-engagement clips that capture her daughter's birthday parties, family dinners, or quiet morning routines. The camera work is intimate and informal, mimicking the closeness of a video call rather than a polished performance. This comfort-first aesthetic has become her hallmark across all platforms.

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What truly sets Nicole apart is her ability to balance promotional content with storytelling. Even in brand partnerships, like those with Céu de Prata or L'Oréal Paris, she prioritizes viewer trust by weaving sponsorships into authentic narratives. A video about skincare, for instance, doubles as a reflection on postpartum self-care, keeping her audience invested beyond product talk. It's a method that preserves transparency while maintaining brand appeal.

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Nicole’s Portuguese-speaking audience—primarily based in Brazil—relates to her not just as a content creator, but as a peer navigating motherhood and modern womanhood. Her consistency in tone, language, and visual cues has allowed her to build a cohesive digital identity. Unlike many influencers who shift personas between platforms, Nicole stays grounded in the same core values across TikTok, YouTube, Instagram, and X. That consistency is what gives her lasting power in an ever-shifting content landscape.

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An Influencer Active on Social Media

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Nicole Prazeres commands a combined following across TikTok, YouTube, Instagram, and X (formerly Twitter), with each platform serving a specific slice of her digital identity. Her influence extends across over 1.8 million followers, with content performance standing out especially on TikTok and Instagram.

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Nicole Prazeres' Social Media Strategy Analysis

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TikTok: Relatable Motherhood Moments Drive High Engagement

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Nicole Prazeres' TikTok strategy focuses heavily on relatable, real-life vlogs, often centered on her daughter and family events. She captures birthday setups, holiday prep, and candid parent-child moments in short, casual formats that feel more like video diaries than content marketing. Her editing is minimal, letting the authenticity of the scenes carry the narrative. These personal glimpses resonate strongly, earning her over 783K followers and a 2.51% engagement rate.

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She posts nearly six videos per week, usually around 5 PM, which aligns with morning scroll habits in Brazil. Rather than trending sounds or choreography, Nicole leans into organic audio—like children’s laughter or casual family chatter—strengthening the sense of intimacy. Her captions are short and in Portuguese, often using emojis and mother-related hashtags that keep her discoverable to fellow parents. Engagement often comes through heartfelt comments, not just likes.

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Nicole’s highest-performing TikToks are those that blend milestones with nostalgia—such as birthday montages or reactions to past footage of her daughter. These videos generate tens of thousands of likes and hundreds of comments, reflecting the emotional bond she fosters with her community. Even sponsored content is handled subtly; when promoting a brand, she keeps the storytelling consistent with her usual aesthetic.

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This strategy positions Nicole as more than a creator—she’s a digital big sister to many young mothers navigating similar routines. Her ability to produce content that feels unscripted yet emotionally impactful is what fuels her strong engagement and gradual follower growth (+1.2K in 30 days). TikTok remains her most successful platform in both reach and connection.

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• Username: @nicoleprazeresofc
• Influence Score: 88.5/100
• Followers: 783.6K
• Activity: 5.9 videos/week
• Engagement Rate: 2.51%
• Growth: +0.15% (1.2K/month)
• Average Engagement: 19.7K
• Posting Habits: Daily at 5 PM EST

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YouTube: Long-Form Vlogs for Loyal Viewers

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On YouTube, Nicole creates lifestyle vlogs that give viewers deeper access to her routines, thoughts, and family dynamics. Her 663K followers return for videos like “Especial Dia das Mães” or “Reformas no Apê,” where she blends narration with candid clips from home. Unlike her TikToks, these videos are more structured, with clear storytelling arcs and occasional text overlays.

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She uploads around 4.1 videos per month—typically once a week at 8 PM—maintaining a relaxed but predictable cadence. Despite the slower output, her community remains engaged, with over 56K average monthly views and an average engagement of 5.1K. Comments often reference specific family moments or scenes, proving that her viewers aren’t passively consuming—they’re watching from start to finish.

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Product placements are smoothly woven into scenes rather than highlighted with flashy callouts. For example, a Céu de Prata jewelry mention may appear while she's casually dressing for an outing, accompanied by soft background music and natural lighting. This format reinforces the non-intrusive, lifestyle-first tone her audience expects.

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Nicole’s YouTube thrives because it mirrors the structure of a journal—each upload builds on the last, forming a longer narrative about her life. The consistency of her tone, visual palette, and voiceovers builds loyalty among viewers, even with minimal channel promotion.

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• Username: @NicolePrazeress
• Influence Score: 81.9/100
• Followers: 663K
• Activity: 4.1 videos/month
• Engagement Rate: 0.77%
• Growth: 0%
• Average Engagement: 5.1K
• Posting Habits: Weekly at 8 PM EST

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Instagram: Aesthetic, Intimate, and Timed to Perform

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Nicole’s Instagram strategy is driven by visual intimacy and strong community feedback loops. She posts both polished portraits and reels that highlight personal style, motherhood, and everyday wins and struggles. With 403K followers and a 3.41% engagement rate, her content stands out for its intentional composition paired with unfiltered emotion.

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She posts daily, with most uploads scheduled at 11 AM—an unusual choice that aligns with late-night engagement patterns among Brazilian audiences. Her highest-performing images include warm-toned selfies, quiet moments with her daughter, and short-form reels responding to trending motherhood commentary. She keeps captions short, often adding a humorous or nostalgic touch.

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Her stories and feed posts work symbiotically—while the feed captures highlights, her stories share real-time updates like late-night thoughts or product try-ons. She frequently responds to comments and DMs, which maintains a two-way dialogue with her community. Posts average 13.8K engagements and over 500K monthly views.

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Instagram functions as Nicole’s “highlight reel,” but never feels overly curated. Her balance between visual appeal and vulnerability allows her to retain credibility while growing her audience. She’s not performing for followers—she’s inviting them in.

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• Username: @nicoleprazeres
• Influence Score: 81.7/100
• Followers: 403.1K
• Activity: 12 posts/month
• Engagement Rate: 3.41%
• Growth: -0.21%
• Average Engagement: 13.8K
• Posting Habits: Daily at 11 AM EST

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X (Twitter): Personal Commentary and Light Lifestyle Updates

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Nicole uses her X account more sparingly, focusing on short lifestyle commentary, meal updates, and throwback reflections. With just over 12K followers, it’s her least-followed platform—but it still maintains decent traction thanks to her loyal cross-platform audience. Her posts include one-liners about pregnancy, casual selfies at cafés, and tweets linking to her latest videos.

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She tweets about three times per week, typically early in the morning (5 PM), with an average engagement of 199 likes per post and a 1.64% engagement rate. Growth has remained slow but consistent, gaining just +22 followers in the last 30 days. Despite the smaller reach, her followers are highly engaged, often reacting with emojis or quote-tweeting in support.

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What makes her X strategy unique is how “low-stakes” it feels. She doesn't push sponsored content or flood her timeline—each tweet stands alone, like a digital diary entry. Her captions often mirror her spoken tone, reinforcing a consistent brand voice across all channels.

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Though not a primary traffic driver, X offers Nicole a platform for more spontaneous, off-the-cuff moments. It's not where she scales influence, but where she maintains authenticity. That freedom allows her to stay grounded and accessible, even as her other platforms grow.

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• Username: @niprazeres
• Influence Score: 80.6/100
• Followers: 12.1K
• Activity: 3.2 tweets/week
• Engagement Rate: 1.64%
• Growth: +0.19%
• Average Engagement: 199
• Posting Habits: 3x/week at 5 PM EST

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Nicole Prazeres' Social Media Influence Summary

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Nicole Prazeres has an overall Influence Score of 88.5/100 on TikTok, her top-performing platform. She ranks in the top 1% globally for both TikTok and the Lifestyle & Reality TV vertical. In Brazil, she’s in the top 2% of TikTok creators and top 1% of lifestyle creators, placing her among the most relevant voices in her niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Building Digital Intimacy Through Routines, Relatability, and Real Life

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Nicole’s content strategy hinges on emotional familiarity. She doesn’t over-style her content—she creates space for her daughter to co-star in vlogs, shows gift-opening reactions, and discusses motherhood candidly. This creates an emotional loop that her audience returns to.

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Reachability and Partnerships

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Nicole is active in the Brazilian creator network and has existing brand relationships with L’Oréal, Sallve, Jacobs Comunicação, and Céu de Prata. She’s already tagged Céu de Prata 27 times and L’Oréal 19 times, suggesting trust and recurring collaboration.

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From an outreach perspective, she is extremely reachable: she posts every day, maintains predictable habits, and has a track record of safe, positive content. Her brand safety score is top-tier, and her political neutrality makes her a strong pick for broad campaigns.

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Conclusion: Lifestyle Storytelling That Feels Like Home

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Nicole Prazeres doesn’t chase trends—she builds routines. Her content works because it reflects her real life, not a curated fantasy. With high-performing metrics across platforms and the ability to hold attention in both short- and long-form formats, Nicole is a valuable creator for lifestyle, beauty, and family-focused campaigns.

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