Who is Opal Jules?

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Opal Jules: Amplifying Identity and Community Through Creative Advocacy

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Opal Jules is a creative force in the digital space, known for their unmistakable presence, bold orange hair, and emotionally resonant content that centers around LGBTQ+ identity and advocacy. They describe themselves as a “professional tangerine disguised as a streamer,” a perfect nod to their whimsical, offbeat humor. Their content blends deeply personal moments—such as transitioning and coming out—with accessible, low-fi formats like CD-making and ear-stretching updates. This combination of vulnerability and nostalgia is a defining trait of Opal’s creator identity.

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Their TikTok presence is particularly dynamic, where heartfelt captions are layered with chaotic energy and sudden bursts of humor. Whether documenting their body modification journey or reacting to personal setbacks, Opal’s content is unapologetically expressive. They don’t just film updates; they narrate transformation—inviting followers into evolving conversations about gender, mental health, and chosen family. This transparency is what fuels their strong follower loyalty and virality.

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What makes Opal’s brand especially powerful is their ability to hold space for community without diluting their personality. Their content tone shifts between chaotic DIY joy—like teaching how to burn CDs—and intimate family moments, such as birthday tributes or gender affirmations. These contrasts form a cohesive, deeply personal narrative that resonates with viewers who don’t often see themselves reflected in mainstream media. Opal doesn’t just advocate for authenticity—they embody it.

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They’ve also strategically aligned with brands that mirror their values, including Life is Strange and Good Dye Young, choosing collaborations that feel true to their identity rather than commercial. Their visual storytelling—marked by homemade signs, colorful backdrops, and unfiltered reactions—feels crafted more for community than virality. As both an artist and advocate, Opal Jules continues to create content that is as specific and singular as their own journey.

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An Influencer Active on Social Media

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With 1.4M TikTok followers and consistent engagement across Instagram and Twitch, Opal Jules maintains a focused yet diversified presence across social media, tailored to creativity, identity, and activism.

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Opal Jules' Social Media Strategy Analysis

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TikTok Strategy: Raw Emotion Meets Nostalgic DIY

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Opal Jules’ TikTok strategy centers on high-frequency, emotionally vulnerable storytelling. With 1.4M followers and a posting habit of 3.8 videos per week, their feed is filled with raw updates on body changes, relationship woes, and trans identity milestones. One of their most viral formats is the “ear stretching update,” which pairs chaotic humor with deeply personal commentary—earning over 3.6M views and 400.9K likes on a single post.

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What sets Opal apart is their use of nostalgic formats like CD-burning tutorials and handwritten sign reveals, tapping into early-2000s internet culture with an activist twist. Their “how to make a CD playlist” post reached over 2M views, proving that niche creativity delivered with sincerity can outperform polished trends. They avoid background music or heavy editing, relying instead on expressive delivery and unfiltered cuts. This stripped-down approach gives their feed a diary-like tone that’s both comforting and bold.

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The mix of emotional storytelling and DIY creativity has made their TikTok feel like a safe space for followers. Rather than perform for virality, Opal uses the platform to process real-time experiences, which builds strong community trust. Even their captions are extensions of their voice—often long, chaotic, or filled with emoji reactions that mirror their state of mind. It’s a strategy built not around algorithmic polish, but emotional resonance.

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Despite no growth in the last 30 days, their engagement rate of 5.7% and average of 79.8K interactions per video remain strong. Posting daily at 7PM, they’ve cultivated a routine audience of early risers or fans who check in consistently. Their account isn’t just content—it’s a running narrative of transformation, breakdowns, comebacks, and celebration.

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• Username: @thepalcave
• Influence Score: 89.3/100
• Followers: 1.4M
• Activity: 3.8 videos/week
• Engagement Rate: 5.7%
• Growth: 0%
• Average Engagement: 79.8K
• Posting Habits: Everyday at 7 PM EST

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Instagram Strategy: Visual Archive of Identity and Family

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Opal’s Instagram strategy complements their TikTok presence with more curated but still deeply personal posts. With 76.2K followers and an impressive 9.58% engagement rate, they use the platform for meaningful snapshots—coming out announcements, birthday tributes to their mom, or side-by-side moments holding the transgender pride flag. The platform is slower-paced, averaging 5 posts per month, but every post carries weight.

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They lean into Instagram Reels for tutorial-style content—like decorating CD covers or playful family skits—that carry the same handmade aesthetic as their TikToks. A Reel of them painting their mom’s head for her birthday garnered over 158K views and 21.2K likes, showing how even quirky, personal moments hit hard when framed authentically. Their grid has no overt branding or color themes; instead, it’s shaped by storytelling moments that follow emotional beats.

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Instagram is also where Opal places more explicit LGBTQ+ affirmations, including one of their most powerful posts: a coming-out photo holding the trans flag in silhouette. It amassed over 566K views and 18.4K likes, reflecting their audience’s emotional investment in their journey. These are not just announcements—they're moments of digital solidarity and shared identity.

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They usually post around 7 PM, with captions that combine expressive emoji with direct messaging. Posts rarely push products or campaigns unless they align clearly with personal values. This strategy turns Instagram into a living archive—capturing milestones not just for engagement, but for legacy.

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• Username: @thepalcave
• Influence Score: 82/100
• Followers: 76.2K
• Activity: 5 posts/month
• Engagement Rate: 9.58%
• Growth: 0%
• Average Engagement: 7.3K
• Posting Habits: Twice a week at 7 PM EST

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YouTube Strategy: Milestone-Based Emotional Longform

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Opal’s YouTube channel is where their storytelling takes the most reflective form. With 5.7K subscribers and only 0.9 videos per month, this platform functions as an archive for turning points—like their “Coming Out” video, which received 38.4K views and 2.8K likes. It’s not built for frequency or algorithms, but for intimacy and explanation. The slower pace allows for emotionally complex storytelling that doesn’t fit into the fast-scrolling formats of TikTok or Instagram.

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Their video titles are direct and honest, such as “Coming Out. (and why I haven’t told you),” which dives into personal hesitations and emotional growth. Lighting is simple, framing is tight, and visuals are minimal—putting full focus on the narrative. They don’t rely on editing tricks; their authenticity does the work. Every video feels like a letter to their community rather than content for casual viewers.

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Despite the lower subscriber count, the engagement rate is a massive 59.89%, showing that those who follow are invested deeply. Opal uses the space to unpack decisions, explain transitions, and give fans fuller context. These longform uploads often act as anchors to their short-form posts, giving closure or background to viral TikToks or Instagram moments.

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Their once-a-year upload rhythm is intentional—it keeps YouTube sacred, a place reserved for real-time processing and archive-worthy declarations. The platform is especially well-suited for brand collaborations that require personal storytelling, such as cause campaigns or documentaries, rather than product ads.

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• Username: @thepalcave
• Influence Score: 57.8/100
• Followers: 5.7K
• Activity: 0.9 videos/month
• Engagement Rate: 59.89%
• Growth: 0%
• Average Engagement: 3.4K
• Posting Habits: Once a year at 8 PM EST

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Twitch: Community-First, Streamer-Second

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Opal’s Twitch profile (@thepalcave) is less about algorithm-driven growth and more about real-time connection. With 4.3K followers, their description—“professional tangerine disguised as a streamer 🍊”—perfectly encapsulates their mix of humor and vulnerability. Although currently offline, the channel’s branding and bio emphasize the power of chosen family and intentional spaces. It’s a place where followers show up not just to be entertained, but to be seen.

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They promote Twitch across other platforms, and its existence strengthens their identity as a cross-platform community builder. While metrics are not a core part of their Twitch profile, its value lies in fostering engagement beyond likes and views.

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• Username: @thepalcave
• Influence Score: Not available
• Followers: 4.3K
• Activity: Not currently active / No regular streaming schedule
• Engagement Rate: Not available
• Growth: 0%
• Average Engagement: Not available
• Posting Habits: Inactive / No set posting time or frequency

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Opal Jules' Social Media Influence Summary

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Opal Jules holds a solid influence score of 8,939, supported by top-tier rankings across advocacy and entertainment niches. They rank in the top 2% of creators on TikTok U.S. (#2343) and Video Entertainment U.S. (#760), and in the top 1% globally in both TikTok and entertainment categories. These metrics reinforce their relevance and reach, particularly within cause-based digital communities.

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Learn more about the Favikon Methodology here

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Content Strategy: Vulnerable, Visual, and Visibly Themselves

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Opal’s content strategy thrives on contrast—balancing vulnerable disclosures with joyful absurdity, and mixing nostalgic aesthetics with progressive values. They make space for soft moments and loud affirmations alike. Whether painting CDs or stretching ears, every post feels like a performance of identity that invites others to join in. There is no fourth wall—followers are collaborators in the emotional journey.

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Reachability and Partnerships

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Opal Jules is highly suited for partnerships aligned with advocacy, creativity, and identity. Past brand tags include Life is Strange, Good Dye Young, and Magic Spoon—each tapping into their Gen Z audience’s values and aesthetics. Their political voice is categorized as “Progressive Liberal” and “Fairly Expressive,” indicating a comfort in supporting causes publicly, including LGBTQ+ rights and self-expression.

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Their audience responds well to authentic brand storytelling. Sponsored content that aligns with their journey—like vegan beauty, gaming with inclusive narratives, or DIY products—tends to blend in seamlessly. This makes Opal not just brand-safe, but brand-resonant for the right campaigns.

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Conclusion: Opal Jules Is Building More Than a Platform—They’re Building a Movement

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Opal Jules is not simply a content creator—they’re a builder of belonging. With every video, post, or stream, they remind their audience that identity is a story worth telling. They use emotion, humor, and raw authenticity to forge real community in a digital world. For brands and audiences alike, Opal is not just a voice—they’re a presence.

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