Who is Parris Goebel?

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Parris Goebel: Revolutionizing Dance Influence with Artistry and Empowerment

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Parris Goebel is an award-winning choreographer, artistic director, and visionary behind The Royal Family dance crew. Hailing from New Zealand, she has choreographed for megastars such as Rihanna, Jennifer Lopez, and Justin Bieber, while maintaining a strong creative presence that highlights her Pacific heritage and fierce individuality. Parris is known for her fusion choreography—rooted in hip hop, vogue, and Polynesian storytelling—which has made her a global reference point in commercial and artistic dance.

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What sets Parris apart is her consistent message of female empowerment, expressed in both her work and digital voice. From empowering quotes like “Women EMPOWER one another” to her collaborations with brands such as Mastercard and KidSuper Studios, her presence radiates intention and strength. She treats each post as a creative extension of her artistry, using social platforms to express her thoughts, identity, and process—not just results.

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Her content is never accidental; it reflects the balance between vulnerability and control, discipline and joy. She often gives fans rare glimpses into rehearsals, fashion partnerships, or personal moments, such as a heartfelt post about her missing dog that reached over 1 million views. She doesn’t flood feeds—she curates, and every appearance carries weight.

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Despite relatively infrequent posting, her engagement remains strong thanks to her established authority and niche. Whether through dance performances or fashion visuals, Parris cultivates admiration, not just attention.

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An Influencer Active on Social Media

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Parris Goebel blends elite choreography and creative storytelling with a refined Instagram presence, reaching 2.2M followers and a dedicated global dance community.

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Parris Goebel's Social Media Strategy Analysis

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Instagram: A Gallery of Movement, Fashion, and Creative Control

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Parris Goebel’s Instagram (@parrisgoebel) is her primary and most impactful digital stage. With 2.2 million followers, her presence is marked by rare but resonant posts—each acting like a curated exhibit of her evolving artistic identity. Whether she's at a Formula 1 race for Chivas Regal, DJing at an underground party, or issuing a heartfelt plea about her missing dog, each post showcases different aspects of who she is: artist, icon, and human being.

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Her content blends high-energy visuals with deeply personal moments. She favors rich color palettes, fashion-forward styling, and short captions that let the visuals speak. Despite posting just once per month, her engagement remains strong (1.57% rate, 34.4K average engagements), proving that her audience values quality over quantity. With 1M monthly views, her content clearly holds staying power, driven by both her fame and creative discipline.

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She maintains a “very safe” brand safety rating and a “cheerful” tone, occasionally leaning into slight opinionated takes—particularly on empowerment or artistic freedom. Her growth has dipped slightly (-0.22% in the last 30 days), but the strength of her legacy and artistic reputation keeps her highly ranked.

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Her consistency lies in intention, not volume. Posting habitually at 4 PM, her Instagram activity reflects a well-managed approach—showing up when it matters, not just when the algorithm demands it.

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• Username: @parrisgoebel
• Influence Score: 80.5 / 100
• Followers: 2.2M
• Activity: 1 post/month
• Engagement Rate: 1.57%
• Growth (30 days): -0.22%
• Average Engagement: 34.4K
• Posting Habits: Once a month at 4 PM EST

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YouTube: A Legacy Platform in Hibernation

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Parris’s YouTube channel (@BGPOPA), with 519K subscribers, serves as an archive of her past performances and projects. Though it hasn’t seen activity in five years, it remains a valuable repository of her most iconic work—including early Royal Family routines and creative film pieces that helped define her aesthetic.

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The channel has a respectable subscriber base but shows 0% engagement and no recent uploads, signaling that it’s no longer a priority in her current digital strategy. For brands, this platform holds little real-time value but stands as a testament to the foundation of her global influence.

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• Username: @BGPOPA
• Influence Score: 20.2 / 100
• Followers: 519K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Twitter/X: A Dormant Creative Soundboard

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On X (formerly Twitter), Parris Goebel (@ParrisGoebel) has 64.5K followers, yet her account has remained inactive for over three years. Her bio—“mover/muse”—offers a concise glimpse into her creative identity, but the platform itself appears to have played a minor role in her overall digital strategy.

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Rather than a space for brand building or regular engagement, her X presence functioned more as a casual outlet for brief thoughts and creative fragments. With no recent posts, zero engagement, and minimal growth, it now serves primarily as a legacy placeholder—retaining her username but offering little in terms of current content or outreach.

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• Username: @ParrisGoebel
• Influence Score: 8 / 100
• Followers: 64.5K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.11%
• Average Engagement: 0
• Posting Habits: Once a year at 2 PM EST

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Parris Goebel's Social Media Strategy Analysis

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Parris Goebel ranks in the Top 1% worldwide for Dance & Choreography and holds the #6 spot in Arts & Culture across New Zealand, highlighting her national and global cultural influence. Despite low posting frequency, her creative authority keeps her highly placed in niche-specific rankings.

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Content Strategy: High-Impact, Low-Volume Creative Storytelling

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Parris's content strategy is defined by its deliberate pacing and strong artistic coherence. Each post feels like a scene—whether it's a fashion feature, a music drop, or a lost-dog alert—with her tone consistently blending bold creativity and personal authenticity. She doesn’t cater to trends; she crafts her own visual and emotional language.

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Reachability & Partnerships

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Parris Goebel collaborates selectively with brands that align with her artistic and cultural identity, such as Mastercard, KidSuper Studios, and The New York Times. Each partnership is woven into her content with creative control, often showcasing fashion, choreography, or empowerment themes instead of overt promotion.

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She is closely connected to influential creatives like Es Devlin, Frederic Aspiras, and her globally recognized Royal Family dance crew. Her network is built around collaborators from the performance, fashion, and entertainment industries—making her most reachable through shared creative vision, not commercial volume.

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Conclusion: Parris Goebel—Choreographing Influence with Precision and Power

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Parris Goebel remains one of the most creatively disciplined voices on social media, choosing intentionality over saturation. Her platforms aren’t about frequency—they’re about legacy. Whether leading world-renowned dance crews or shaping fashion and entertainment partnerships, she redefines influence through artistic credibility, empowerment, and vision. For brands and audiences alike, Parris offers not just content—but cultural value.

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