Who is Paulie Brokaw?

‍

‍

Paulie Brokaw: Sharing a Two-Year Glow-Up Journey Through Honest Lifestyle Content

‍

‍

Paulie Brokaw is a Nashville-based lifestyle creator known for documenting his physical and personal transformation over a two-year period. His content focuses heavily on self-discipline, fitness routines, and the visible results of his commitment. Paulie’s platform took off as he began consistently tracking his “two-year glow-up,” becoming a familiar face for viewers interested in long-term change. His audience connects with his transparency and the visual timeline of his progress.

‍

He gained traction by pairing progress clips with trending sounds, creating a distinct content style that feels motivational without being scripted. His posts often include consistent gym updates, before-and-after visuals, and voiceovers reflecting on his journey. Rather than offering generalized advice, Paulie shares firsthand what has worked for him—whether it’s a workout split or a mindset shift. This makes his content feel earned, not curated.

‍

‍

Paulie’s background and location in Nashville have also shaped his content tone and collaborations. He’s worked alongside other Southern-based lifestyle creators, which contributes to the sense of community around his page. His collaborations are casual but relevant, including mentions of Love Island USA, where his name has gained added visibility. He doesn’t pivot to trends unless they align with his core message—growth through consistency.

‍

What sets Paulie apart is his ability to maintain focus on a single, long-term narrative. While many creators jump from topic to topic, Paulie’s account acts almost like a timeline of his development. He avoids overproduction and rarely strays from his transformation arc, giving followers a clear sense of direction. This clarity helps new followers quickly understand what his profile is about and why it’s worth following.

‍

‍

An Influencer Active on Social Media

‍

‍

Paulie has established himself mainly on TikTok and Instagram, with a smaller presence on YouTube. His content rhythm is consistent, and his messaging remains focused on self-growth. His total follower count is over 1.4 million, with most engagement and visibility coming from TikTok.

‍

‍

Paulie's Social Media Strategy Analysis

‍

‍

TikTok: The Main Hub of His Glow-Up Journey

‍

‍

Paulie Brokaw’s TikTok is the foundation of his creator identity, built almost entirely around his documented two-year glow-up. His videos follow a consistent structure—usually showing gym progress, physical changes, or reflections with trending audio. His content is rarely comedic or gimmicky; instead, it’s visually clean and focused on improvement. This clear direction keeps his audience engaged and coming back for updates.

‍

He posts six videos per week, each capturing a specific step in his routine, whether it’s a before/after clip, a transformation montage, or a workout highlight. These videos are often under 30 seconds and rely heavily on visual storytelling. His use of lighting, camera angles, and transition timing gives each video a professional touch without losing authenticity. Paulie rarely speaks directly in videos, letting visuals do the storytelling.

‍

‍

Paulie’s TikTok engagement rate of 2.01% is strong for a creator with nearly 850K followers. His average of 17K engagements and 320.6K views per video shows consistent audience interest. Most of his reach comes from discoverability, helped by effective use of hashtags like #glowup and #twoyeartransformation. His growth has dipped slightly (-0.28%) recently, but his daily uploads help maintain visibility.

‍

His posting schedule is highly specific—daily at 2 PM EST—which likely caters to early engagement cycles and helps him rank on viewers’ "For You" pages. This level of posting discipline, combined with a niche focus, sets his strategy apart from general lifestyle creators. His success is not built on variety, but on consistent storytelling around progress and change.

‍

• Username: @paulie.brokaw
• Influence Score: 82.5/100
• Followers: 847.7K
• Activity: 6 videos/week
• Engagement Rate: 2.01%
• Growth: -0.28%
• Average Engagement: 17K
• Posting Habits: Every day at 2 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: A Visual Extension of His Personal Brand

‍

‍

On Instagram, Paulie takes a more curated approach while sticking closely to the transformation theme. His grid features polished photos that serve as checkpoints—physique updates, style evolution, and travel moments tied to his personal brand. A recent example is a well-lit, composed photo on a boat in Miami at sunset, reinforcing his aesthetic while maintaining the personal journey tone.

‍

He posts around 12 times per month, maintaining daily consistency with uploads scheduled at noon. Each post feels intentional, from caption brevity to posing, giving followers a cleaner view of his progress. He doesn’t use Instagram to try new formats—he sticks to what fits his journey visually, often using clean backgrounds and subtle editing. His photos are often taken in recognizable, aspirational locations which align with the glow-up message.

‍

‍

His engagement rate on Instagram is 0.53%, with 3.3K average interactions and 123.3K views per post. These numbers, while modest compared to TikTok, indicate that his audience is still invested in his content. He avoids overposting and never clutters his feed with off-brand or unrelated updates. The strategy here is clarity and consistency—he posts what matters to his story, nothing else.

‍

While other creators chase carousel trends or reels, Paulie sticks to single-photo or short-caption uploads. This reinforces a visual identity that feels clean and calm, even in high-engagement settings like Miami nightlife or gym environments. His brand is strengthened by staying in control of his tone, regardless of the location or trend.

‍

• Username: @paulie.brokaw
• Influence Score: 79.1/100
• Followers: 611.8K
• Activity: 12 posts/month
• Engagement Rate: 0.53%
• Growth: -0.06%
• Average Engagement: 3.3K
• Posting Habits: Every day at 11 AM EST

‍

‍

YouTube: A Dormant Channel with Untapped Potential

‍

‍

Paulie’s YouTube has 37.5K subscribers, but the platform hasn’t seen a new upload from him in the past two months. His most active content remains on TikTok and Instagram, and the lack of YouTube updates suggests it isn’t a current priority. Given that his storytelling relies on short, visual progress clips without verbal narration, YouTube’s long-form format doesn’t currently fit his routine. His brand has grown around concise, fast-paced content—something he hasn’t adapted to YouTube yet.

‍

His glow-up journey could actually benefit from the platform if he ever chose to explore it. Full-length recaps showing his transformation over months or gym routines explained with voiceover could add more depth to his story. For example, a breakdown of his workout plan, diet changes, or mental shifts during his two-year transformation would be well-suited for YouTube’s longer format. So far, though, Paulie hasn’t signaled interest in expanding his content in that direction.

‍

‍

Even though the channel is inactive, his branding on YouTube mirrors the rest of his online identity. His username matches his other platforms, and his profile image reflects the same aesthetic. This consistency shows that even though he isn’t posting, he treats the channel as part of his brand environment. There are no experiments with off-brand content, and no uploads that conflict with his transformation narrative.

‍

Paulie’s YouTube has seen no growth in recent months—0% increase in followers and no visible engagement. It’s not contributing to his reach or content strategy at the moment. However, the channel remains a valuable reserve. If Paulie decides to scale up his content or introduce a more reflective format, YouTube could become the platform for it. Until then, it remains a paused extension of a well-managed personal brand.

‍

• Username: @Pauliebrok
• Influence Score: 18.4/100
• Followers: 37.5K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

‍

‍

Paulie Brokaw’s Social Media Influence Summary

‍

‍

Paulie holds an overall Favikon Influence Score of 3, placing him in the developing stage of creator authority. However, his platform-specific scores paint a more nuanced picture. He ranks in the Top 1% in Healthy Lifestyle (U.S.) and #20 in that category, showing strong niche dominance. On TikTok, he ranks in the Top 11% in the United States and Top 7% worldwide. These numbers reflect his strong grip on the lifestyle transformation space, particularly within the U.S. young adult demographic.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Focused on Progress and Positivity

‍

Paulie Brokaw’s content is casual, safe, and cheerful. He stays away from political topics and focuses entirely on uplifting, transformation-focused posts. His content is structured around a central narrative—his personal “glow-up” journey—which makes it easy for audiences to follow, revisit, and stay invested. His visual storytelling is clear and driven by real progress, rather than aesthetic-only content.

‍

‍

Reachability and Partnerships

‍

‍

Paulie Brokaw is likely to accept partnerships that align closely with his personal transformation story, especially in fitness, grooming, supplements, and lifestyle gear. He has already tagged Love Island USA, which shows he’s open to collaborations with entertainment and youth-focused brands. His audience is primarily U.S.-based and interested in glow-up content, making him a strong fit for campaigns that emphasize long-term change. Sponsored content would need to match his visual style—clean, progress-focused, and integrated into his routine.

‍

‍

His estimated rate per post is $6K, and his consistent posting habits on TikTok and Instagram make him accessible for ongoing brand partnerships rather than one-offs. He avoids forced product placements, so integrations must feel like part of his transformation journey. Paulie’s visual consistency and niche focus also mean sponsored posts would benefit from being framed around gym progress, before/after comparisons, or gear he uses daily. This direct fit between content and product increases his value for brands targeting authentic lifestyle growth.

‍

‍

Conclusion: Building Influence Through Consistency and Real Progress

‍

Paulie Brokaw is a focused lifestyle creator who has built a solid online presence by documenting his personal transformation with honesty and consistency. With top performance in the Healthy Lifestyle niche and a growing presence on TikTok and Instagram, he’s a creator to watch for brands targeting young adults interested in self-improvement.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍RAMIYAH MARIE GUERRA - COMPLETE SOCIAL MEDIA ANALYSIS‍EKATERINA GUERRA - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE