Who is Preston Blaine Arsement aka PrestonPlayz?

YouTube: Preston’s Flagship for Gaming and Community

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YouTube is Preston’s strongest platform, with 30.2M subscribers and an archive of Minecraft gameplay, real-life pranks, and challenge videos. His main channel uploads around 3 videos per month, each averaging over 1.4M views and 21.2K engagements. He often films in high-energy sets with friends or family, creating group dynamics that feel familiar to his audience. His thumbnail design—typically with bright colors and expressive faces—helps drive high CTR among younger viewers.

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Preston segments content across multiple YouTube channels (e.g., TBNRFrags) to appeal to different interest groups within gaming. While PrestonPlayz is Minecraft-focused, other channels feature reaction content, parkour videos, or real-life experiments. He uses strategic collaborations with creators like Brianna Arsement and members of his Discord community to expand each video’s appeal. This channel diversification helps mitigate audience fatigue and reinforces brand cohesion.

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He leans heavily into episodic content with titles like “$10,000 Minecraft Hide & Seek,” which combines stakes, humor, and competition. Preston’s video intros often feature loud music, jump cuts, and direct viewer prompts, ensuring retention from the first few seconds. He avoids controversial topics and maintains a "safe-for-kids" approach by filtering language and visuals. These habits contribute to strong brand safety scores and a loyal advertiser base.

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Preston also maximizes YouTube’s community tab by engaging fans between uploads. He posts behind-the-scenes photos, polls, and milestone shoutouts to keep his audience informed and involved. This non-video content adds a personal layer to the channel, reinforcing his approachable persona. Even without daily uploads, the consistent community interaction keeps fan engagement steady.

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• Username: @PrestonYT
• Influence Score: 96.4/100
• Followers: 30.2M
• Activity: 3.1 Videos/month
• Engagement Rate: 0.07%
• Growth: +0.75%
• Average Engagement: 21.2K
• Posting Habits: Once a year at 7 PM EST

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TikTok: High-Impact Shorts with Humor and Pranks

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Preston uses TikTok to share fast-paced, humorous content that aligns with popular trends while showcasing his personality. He has 10.7M followers and posts around 2.4 videos per week, often filmed with bright lighting and exaggerated expressions. His TikToks feature pranks, Minecraft memes, and real-life clips with sound effects or voiceovers that heighten the comedic tone. Most videos are shot vertically with crisp editing and sharp audio sync.

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He repurposes YouTube clips into short-form formats while maintaining platform-native content to stay algorithm-friendly. Unlike his main channel, TikTok often includes one-off sketches or punchline-driven content that doesn't rely on gameplay. This lighter tone helps him reach new users who may not follow his long-form videos. Preston also appears in duo content with Brianna and other creators from his network to expand reach organically.

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His typical TikTok structure includes a rapid intro, tension or question in the middle, and a surprise payoff within 15–30 seconds. Many posts use trending audios but are customized with Minecraft props or cosplay elements, blending relevance with brand identity. These videos often go viral due to high relatability and visual contrast. His twice-a-week schedule ensures steady engagement without saturating the feed.

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Despite 0% growth in the past 30 days, his TikTok still sees an average engagement of 62K per post and 1.7M average views. This performance is tied to his comedic timing, platform fluency, and clear content identity. He doesn’t deviate into unrelated niches, which allows his audience to know exactly what to expect and why to return.

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• Username: @preston
• Influence Score: 90.1/100
• Followers: 10.7M
• Activity: 2.4 Videos/week
• Engagement Rate: 0.58%
• Growth: 0%
• Average Engagement: 62K
• Posting Habits: Twice a week at 4 PM EST

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Instagram: Family Highlights and Creator Lifestyle

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On Instagram, Preston combines creator lifestyle with branded updates. With 2M followers and a 2.35% monthly growth rate, his feed includes product promos, family milestones, and creator event recaps. He posts about 8 times per month, often using brightly colored filters and polished layouts. Each post receives roughly 10.6K interactions, with carousel formats driving the most comments and saves.

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He uses Instagram Stories to preview YouTube videos and remind followers of live uploads. These stories often include swipe-up links or countdown stickers tied to merch launches or creator appearances. He occasionally posts Q&As or casual moments from his daily routine, reinforcing a friendly and relatable tone. Preston keeps text on visuals minimal, allowing the images to drive engagement.

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Brand content is well-integrated into his feed, including tags to Poppi and Spin Master, usually paired with authentic endorsements or real-use scenarios. He avoids generic ad copy and instead shows himself interacting with the product naturally, such as drinking Poppi on set or using toys in skits. This method maintains viewer trust and ensures ads feel like part of his regular posting rhythm.

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Unlike TikTok and YouTube, Instagram allows Preston to show more behind-the-scenes and relationship content. Posts with Brianna or fan art usually outperform others in terms of likes and saves. The platform acts as a bridge between his public-facing creator identity and more personal storytelling, which builds deeper emotional connection with fans.

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• Username: @prestonplayz
• Influence Score: 89.9/100
• Followers: 2M
• Activity: 8 Posts/month
• Engagement Rate: 0.52%
• Growth: +2.35%
• Average Engagement: 10.6K
• Posting Habits: Twice a week at 3 PM EST

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X: Inactive but Archived Presence

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Preston’s account on X holds 1.8M followers but is no longer actively maintained. The last tweet was over a month ago, and his 30-day engagement rate is 0%, with no content posted in that window. Historically, he used the platform to share scripture quotes, fan replies, and video announcements. While he kept a consistent tone aligned with his Christian values, his focus has since shifted entirely to visual-first platforms.

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His follower count remains high due to past virality and long-term presence on the platform. During peak activity, he engaged in conversations with other YouTubers and hosted fan Q&As. However, as Twitter became less central to his audience’s media consumption, his activity diminished. He no longer leverages the platform for promotions or brand activity.

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• Username: @preston
• Influence Score: 11.2/100
• Followers: 1.8M
• Activity: 0 Tweets/week
• Engagement Rate: 0%
• Growth: -0.19%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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Twitch: Legacy Gaming Channel with Minimal Current Use

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Preston’s Twitch channel, @tbnrfrags, has 408.5K followers but shows no recent signs of activity or content updates. While the channel played a role during earlier stages of his career—especially for live Minecraft and Call of Duty gameplay—it has not been active in recent months. There is no visible streaming schedule, and metrics like engagement, views, and posting frequency are not currently tracked. The platform now functions more as an archived extension of his gaming brand rather than an active engagement tool.

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Historically, Twitch allowed Preston to interact with fans in real time during high-stakes games or collaborations. However, with a growing emphasis on polished, edited content for YouTube and short-form clips for TikTok, live streaming has taken a backseat. His decision to deprioritize Twitch reflects a shift in platform preference rather than a drop in audience interest. The account remains followed by longtime fans, preserving a footprint from his earlier content evolution.

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• Username: @tbnrfrags
• Influence Score: N/A
• Followers: 408.5K
• Activity: 0 Videos/week
• Engagement Rate: N/A
• Growth: +0%
• Average Engagement: N/A
• Posting Habits: Once a year at 7 PM EST

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Learn more about the Favikon Methodology here

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Content Strategy: Building a Family-Friendly Empire Through Gaming and Humor

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Preston’s strategy centers on energy, humor, and values-based storytelling. He creates content that avoids controversy, making it ideal for families and brands focused on children or education. His videos often include merch tie-ins and cross-channel challenges, which encourages engagement across platforms. He balances gaming with lifestyle content, especially through Instagram and TikTok, where his personality and real-life moments shine. His audience trusts him for consistent entertainment, safe content, and cheerful messaging. Regular collaborations with his wife Brianna, and the broader YouTube gaming network, help expand his influence.

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Reachability and Partnerships

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Preston is highly accessible for brand partnerships through his active presence on YouTube, TikTok, and Instagram, where he consistently tags and features sponsors like Poppi, Spin Master, and Monster Jam. His collaborations often appear in challenge-style videos or lifestyle posts, maintaining the same tone as his organic content. He avoids generic endorsements and instead showcases products through interactive use, such as drinking Poppi during a skit or using toys in gameplay. This format preserves authenticity and improves brand recall among his young audience.

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He is also reachable via his YouTube community tab and Discord server, both used for announcements, giveaways, and fan interaction. Preston favors partnerships that align with family values and Christian-friendly branding, often incorporating subtle faith references in campaign visuals. His primary audience includes U.S.-based children, teens, and parents, making him ideal for toy brands, educational tech, and snack food companies. Sponsorship slots typically command high visibility due to his consistent posting and multimillion view counts.

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