Who is Rachel Huh?

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Rachel Huh: Amplifying Beauty and Lifestyle with Humor and Culture

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Rachel Huh is a vibrant content creator based between New York and Boston, best known for her engaging TikTok and Instagram content that blends skincare, lifestyle, and humor. With over 1 million combined followers, her content stands out for its authenticity and cultural nuance. She often shares personal routines, food experiences, and candid life updates that connect deeply with young, English-speaking audiences. Her storytelling style is casual yet intentional, making her content feel both accessible and memorable.

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She frequently incorporates humor into her skincare content—whether it’s wearing a face mask while eating sushi or turning beauty routines into ASMR-style videos. This light-hearted, self-aware tone has become a hallmark of her TikTok presence, where she posts daily at 1PM to a highly engaged audience. Her videos don’t just showcase products—they invite followers into her daily life, making the content feel unscripted and emotionally resonant. This approach contributes to her 9.55% engagement rate on TikTok.

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On Instagram, Rachel’s feed captures moments of cultural exploration, travel, and personal reflection. Whether she’s taste-testing snacks in Tokyo or capturing a street-style moment in the city, her visuals are vibrant and intentional. She maintains an aesthetic that’s both polished and grounded, attracting hundreds of thousands of likes and views per post. Her high engagement on Instagram (16.89%) reflects the strong relationship she has built with her followers over time.

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Rachel’s content also shows a careful balance between brand safety and personality—she keeps political commentary to a minimum while still delivering opinionated, funny, and culturally aware posts. Her collaborations, like the one with fashion brand Peppermayo, demonstrate her ability to integrate sponsored content without disrupting her voice. Rachel’s style is best suited for campaigns targeting Gen Z and young millennial audiences interested in lifestyle, skincare, and playful yet honest content.

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An Influencer Active on Social Media

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Rachel is active across TikTok, Instagram, and YouTube, with the strongest presence and engagement on TikTok. While YouTube takes a backseat in terms of posting frequency and views, her combined reach exceeds one million followers, offering broad exposure across platforms.

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Rachel Huh's Social Media Strategy Analysis

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TikTok Strategy: Skincare Meets Humor with Night Owl Consistency

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Rachel’s TikTok (@rxyejin) is her primary stage, where she’s built an audience of 682.8K with a balance of comedy, skincare, and casual storytelling. She posts consistently around 1PM, a unique habit that may cater to night owls or late-scrolling Gen Z users. Her content often features offbeat pairings—like eating sushi while masking—blending beauty rituals with spontaneous humor. These juxtapositions create a memorable brand that feels unscripted yet thoughtfully executed.

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She isn’t afraid to break beauty norms, letting awkward or “ugly” moments stay in the final cut, which adds to her relatability. A standout post involved applying a sheet mask mid-meal, which garnered over 20.8M views and 1.2M likes—proof that absurdity and authenticity win attention. Silent ASMR clips, food challenges, and “cry-laugh” moments also define her unique voice. These video styles make her page feel more like a diary than a brand channel.

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Rachel maintains an average of 8.3 videos per week, which is significantly higher than many creators in her tier. Her posting volume ensures she stays top-of-mind with followers while also testing what resonates most. The engagement backs it up—with a 9.55% rate and an average of 65.2K interactions per post, she turns high output into high connection.

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What separates her from many beauty influencers is the absence of performative polish. Her videos are often shot in everyday settings, like her bedroom or kitchen, and rarely overproduced. This reinforces a creator-audience dynamic based on trust, not aspiration. For brands, this translates to sponsored content that blends in seamlessly—performing like native content without sacrificing clarity or visibility.

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• Username: @rxyejin
• Influence Score: 90.2/100
• Followers: 682.8K
• Activity: 8.3 videos/week
• Engagement Rate: 9.55%
• Growth: 0% (stable)
• Average Engagement: 65.2K
• Posting Habits: Daily at 1 PM EST

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Instagram Strategy: Visual Consistency with Cultural Storytelling

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Rachel’s Instagram (@rachel.huh) follows a very different pace than her TikTok but is equally impactful, with 346.9K followers and massive content reach. She posts roughly 10 times per month, prioritizing quality and aesthetics over quantity. Her content is visually composed yet maintains a sense of real-life spontaneity, often featuring street-style shots or casual cafe meetups. Her captions are short and emoji-heavy, letting visuals do most of the storytelling.

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A consistent theme on Instagram is cultural exploration—especially around Japanese and Korean elements—which connects with her audience’s shared identity or curiosity. Posts like “Tokyooo!!” or “Japanese convenience store taste test” blend lifestyle visuals with cultural relevance. These aren’t generic travel posts—they are crafted from her personal lens, offering followers a lived-in view of her experiences. The results speak for themselves: one post reached 2.7M views with over 89.1K likes.

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Rachel’s engagement rate on Instagram is exceptionally high at 16.89%, a reflection of her niche connection with followers. Despite a lighter posting frequency, her average engagement (58.6K) surpasses many daily posters in her category. Her audience is not only large but deeply engaged—demonstrating interest in both her aesthetic and personal perspective.

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She posts most often at 8PM, a morning routine that aligns with lifestyle content consumption habits. Rachel avoids over-curation; while her grid is cohesive, she allows for candidness—sunlight, blur, or movement. This balance of polish and imperfection gives her content a natural, unforced charm that works well for sponsored posts and visual storytelling.

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• Username: @rachel.huh
• Influence Score: 88/100
• Followers: 346.9K
• Activity: 10 posts/month
• Engagement Rate: 16.89%
• Growth: 0% (stable)
• Average Engagement: 58.6K
• Posting Habits: 3x a week at 8 PM EST

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YouTube Strategy: Occasional Depth and Intimacy

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Rachel’s YouTube channel (@rachelhuhh) is a quieter space compared to her other platforms, but it serves a distinct purpose. With 50.5K subscribers, she posts sparingly—around 1.1 videos per month—but leans into more intimate or reflective themes. Video titles like “balancing college and social media” or “a very chaotic Coachella vlog” suggest a more personal, narrative-driven approach. These aren't just tutorials or trends—they're windows into her offline world.

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The video content is straightforward and minimally edited, allowing her natural charm to carry the message. A standout video on her skincare routine, for example, received 127K views, reflecting interest in her authentic routines without needing hyper-edited transitions. The lighting and setting are home-based, which aligns with her low-pressure, friend-next-door vibe. Her average video engagement is modest at 2K, but consistent with her lower volume and relaxed content.

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Despite the limited posting, Rachel maintains a steady 3.92% engagement rate, which is strong for her category on YouTube. Her followers clearly value depth over frequency here, tuning in when she shares something more vulnerable or narrative-heavy. These videos often complement her more fast-paced TikTok posts by offering fuller context or life updates.

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Her posting habits (once a year, typically at 8PM) suggest YouTube isn’t a focus but remains a reliable extension of her brand. The platform is best used for collaborations that require storytelling or explanation—product reviews, event coverage, or behind-the-scenes narratives. While not her main engagement driver, it adds valuable depth to her multi-platform presence.

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• Username: @rachelhuhh
• Influence Score: 73.3/100
• Followers: 50.5K
• Activity: 1.1 videos/month
• Engagement Rate: 3.92%
• Growth: 0% (stable)
• Average Engagement: 2K
• Posting Habits: Once a year at 8 PM EST

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Rachel Huh's Social Media Influence Summary

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Rachel Huh ranks in the top 1% of TikTok and beauty influencers in both the United States and globally, highlighting her strong influence within her niche. With standout positions like #27 among U.S. beauty bloggers and #1,679 on TikTok U.S., her performance places her among the most impactful lifestyle creators online.

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Learn more about the Favikon Methodology here

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Content Strategy: A Balance of Skincare, Culture, and Real Life

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Rachel’s strategy hinges on blending beauty with real-life relatability. She doesn’t just promote products; she integrates them into her daily life, whether she’s sharing a funny skincare mishap or pairing beauty routines with cultural themes like Korean food or college life.

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Reachability and Partnerships

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Rachel’s profile indicates strong potential for brand collaborations, especially those aligned with skincare, lifestyle, and Gen Z-friendly aesthetics. She’s already worked with brands like Peppermayo, and her influencer campaign ripeness shows she is likely to accept partnerships that reflect her tone—relatable, casual, and creative.

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She maintains a very safe brand profile and cheerful content tone, which makes her a great fit for brands seeking long-term ambassadorships. Her high engagement across platforms offers brands exceptional ROI, particularly on TikTok and Instagram.

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Conclusion: Rachel Huh is a Must-Watch in Beauty and Lifestyle Influencing

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Rachel Huh is a rising force in the creator economy, known for her casual-yet-consistent presence and deeply engaging content across TikTok and Instagram. With humor, cultural cues, and skincare as her pillars, she has built a loyal and enthusiastic audience that actively engages with her content. Brands looking to partner with a Gen Z-friendly creator who understands the pulse of lifestyle trends should take note—Rachel Huh isn’t just growing; she’s thriving.

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