Who is Ryan Nguyen?

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Ryan Nguyen: Building a Loyal Following Through Youth-Centric Video Entertainment

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Ryan Nguyen is a content creator who built his audience through humor and personal storytelling on TikTok, where he now has over 2.3 million followers. His content often revolves around daily life, cultural observations, and challenges with friends. He’s known for his late-night posting habit at 1 PM EST, which aligns with his audience’s peak activity. Ryan consistently maintains an engaging tone while keeping his videos brand-safe and free of political content.

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On Instagram, Ryan shares visual moments from his travels and collaborations, complementing his video content with curated posts. He has 698.1K followers and posts three times a week, matching the energy of his TikTok content while offering a more aesthetic lens. His audience responds well to casual, behind-the-scenes photos and story updates. This balance helps him stay relevant in both visual storytelling and video entertainment.

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His YouTube channel, with 525K subscribers, features lifestyle vlogs, day-in-the-life content, and group collaborations. Posting around twice a month, Ryan uses YouTube for longer-form content that deepens his connection with followers. Although his engagement rate here is lower, his audience remains consistent, and his growth trend is positive. He uses this platform to experiment with formats that don’t fit within TikTok’s short-form limits.

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Ryan’s creator network includes frequent interactions with figures like Justin Phan, Oliver Moy, and members of the North Star Boys. He’s collaborated with brands like NYLON Manila and SCUFFERS, tagging them in posts. His influence score of 8,971 points and ranking in the top 1% of video entertainers worldwide reflect his credibility and reach. Ryan's content stays cheerful, consistent, and closely tied to his online identity.

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An Influencer Active on Social Media

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Ryan Nguyen is active on TikTok, Instagram, X (formerly Twitter), YouTube, and Twitch — reaching over 3.5M combined followers with a consistently high engagement across platforms.

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Ryan's Social Media Strategy Analysis

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TikTok: The Main Stage for Youth-Centered Humor and Trends

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Ryan Nguyen’s TikTok strategy is rooted in short-form humor and cultural relevance. He uploads twice a week at 1 PM EST, a time that aligns with peak Gen Z scrolling hours. His videos often center around jokes, awkward social moments, and friend interactions that feel native to the platform. This timing and tone combo has helped him keep 2.3M followers consistently engaged.

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His audience is not just watching—it's interacting. With an engagement rate of 2.66%, Ryan manages to draw comments and shares on nearly every post, signaling strong viewer connection. Instead of relying on flashy edits, he keeps the visuals simple and relatable. His consistency and lack of political or polarizing topics further boost audience retention.

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Ryan avoids hopping on every trend and instead selects those that fit his brand. Many of his most popular videos include commentary on niche Gen Z experiences, often through skits or reactions. The pacing of his content is quick but not chaotic, helping him stand out from creators who post trend-heavy content without narrative. This selective approach contributes to the depth of viewer interest.

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His account ranks in the top 3% of TikTok creators in the U.S. and top 2% globally, showing he's not just popular—he’s outperforming thousands of other creators. Ryan’s TikTok strategy is about quality over quantity, timing over volume, and tone over polish. His audience clearly values his predictable, personable style. This has made TikTok his strongest platform in terms of influence and visibility.

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• Username: @azngami
• Influence Score: 88.2/100
• Followers: 2.3M
• Activity: 2.1 videos/week
• Engagement Rate: 2.66%
• Growth: 0%
• Average Engagement: 61.2K
• Posting Habits: Twice a week at 1 PM EST

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Instagram: Expanding the Aesthetic and Community Feel

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Ryan uses Instagram as a lifestyle diary, complementing his TikTok with visual highlights from shows, brand events, and travel moments. His feed isn't overly curated but reflects a consistent identity—casual, stylish, and fan-focused. He often posts crowd shots, behind-the-scenes images, and brand collabs like the recent one with SCUFFERS. His aesthetic helps position him as someone his audience sees as both aspirational and approachable.

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He posts three times a week, also around 1 PM EST, matching his TikTok schedule to stay consistent across platforms. Despite no major growth in followers lately, his audience remains active, engaging with his content at an average rate of 1.69%. He avoids filler content and focuses on event-driven visuals that generate conversation. Comments are often filled with fan love, showing the strength of his parasocial connection.

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His photo from a recent Atlanta performance, where he’s seen from behind in a SCUFFERS shirt, is a great example of how he blends audience connection with soft brand placement. The image drew over 5,800 likes and dozens of excited comments about the event and his performance. This balance between self-expression and branding is key to his Instagram strategy.

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Ryan leverages Instagram to visually reinforce his identity, not to recycle TikTok clips. He uses different content types—photo carousels, event recaps, and shoutouts—to maintain variety. Brands he's tagged, like NYLON Manila, appear naturally within his storytelling rather than forced sponsorships. This has helped him sustain high engagement even without viral Reels or growth spikes.

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• Username: @azngami
• Influence Score: 85.2/100
• Followers: 698.1K
• Activity: 6 posts/month
• Engagement Rate: 1.69%
• Growth: 0%
• Average Engagement: 11.8K
• Posting Habits: 3 times a week at 1 PM EST

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YouTube: Long-Form Personality-Driven Vlogs

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On YouTube, Ryan explores longer content formats that don’t fit his short-form style. He posts about 1.8 videos per month to his 525K subscribers, choosing quality and depth over frequency. His videos typically include travel vlogs, lifestyle challenges, or moments shared with close friends. This lets followers experience more personal sides of his life than TikTok or Instagram allow.

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While his engagement rate is lower at 0.49%, YouTube is where his most loyal fans gather for extended content. His average of 25.1K views per video reflects a stable core audience that returns regularly. Instead of chasing trends or algorithms, Ryan uses this space to build narrative-driven content. It’s less reactive, more intentional—and his audience sticks with it.

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He’s also grown by 0.64% in the last 30 days, which is notable given YouTube’s slower follower dynamics. His audience likely follows him across platforms, but comes to YouTube for exclusive content that shows more of his daily life and personality. Rather than clickbait or viral stunts, his videos focus on sincerity and humor shared with his close circle.

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Posting at 7 PM EST, his YouTube schedule contrasts with his other platforms—perhaps to hit a different viewer habit, like morning watch sessions. He doesn’t post weekly but remains consistent enough to maintain momentum. His relaxed posting rhythm fits the platform’s pacing and gives him space to refine storytelling without rushing uploads.

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• Username: @azngami
• Influence Score: 83.9/100
• Followers: 525K
• Activity: 1.8 videos/month
• Engagement Rate: 0.49%
• Growth: +0.64%
• Average Engagement: 2.6K
• Posting Habits: Once a week at 7 PM EST

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X (Twitter): Casual Daily Commentary

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Ryan’s X (Twitter) presence is more text-driven and conversational. With 71.7K followers and an activity rate of 9.3 tweets per week, he uses the platform to comment on trends, share quick thoughts, and reply to fans. His voice here is more direct, unfiltered, and personal, helping him deepen the connection with long-time followers. It's the platform where his humor and spontaneity shine most.

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He tweets every day at 2 AM EST—one of the few times he deviates from his late-night posting habit. This shift shows he’s using Twitter during peak interaction hours for commentary and live engagement. His average engagement per tweet is 1K, showing that despite being a smaller platform for him, his audience is listening. He responds often, keeping the channel active and mutual.

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Unlike his visual platforms, Ryan doesn’t use X for brand deals or promotional content. Instead, he uses it to stay in the loop with community trends, fandom topics, and casual observations. That said, the voice here still aligns with the rest of his brand—safe, cheerful, and non-political. His 1.4% engagement rate supports this strategy as effective and intentional.

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Though the platform is less central to his overall influence, Twitter helps him stay relevant in fast-moving conversations. It's also a space where he interacts with other creators, hinting at potential collabs and upcoming drops. For fans, it’s the best place to catch his off-the-cuff takes and mid-day thoughts. Ryan keeps it consistent, low-maintenance, and true to himself.

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• Username: @azngami
• Influence Score: 86.5/100
• Followers: 71.7K
• Activity: 9.3 tweets/week
• Engagement Rate: 1.4%
• Growth: +0.27%
• Average Engagement: 1K
• Posting Habits: Every day at 2 AM EST

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Twitch: Dormant but Active Handle

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Ryan’s Twitch presence under the name notazngami shows a follower count of 71.5K, making it his smallest platform by audience size but still significant. Unlike his other platforms, Twitch has seen a modest growth of +1.45% in the past 30 days, translating to around 1,000 new followers. This increase suggests residual interest from his existing fanbase or anticipation for future live content. However, there are currently no recent streams or active engagement data available.

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The absence of regular Twitch activity suggests that Ryan is either taking a break from streaming or has yet to fully activate his presence on the platform. Despite this, his audience continues to grow, likely due to his popularity on TikTok and YouTube. Fans may be following the channel in hopes of catching future streams, especially considering the tight-knit loyalty among his followers. It’s clear that his name alone carries enough influence to generate traction even on inactive channels.

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Twitch’s format offers opportunities Ryan hasn’t yet explored in depth—like live Q&As, behind-the-scenes sessions, or collaborative streams with fellow influencers. Given the strong performance of his conversational content elsewhere, live streaming could enhance his brand by showing more spontaneous and real-time interaction. The platform’s slower pace and focus on community engagement would allow Ryan to dive deeper into fan conversations.

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Although it currently functions more as a placeholder than an active outlet, the Twitch channel holds potential for future growth. With his current reach and loyal audience, a strategic return to streaming could convert passive followers into active viewers. Whether for gaming, chatting, or exclusive events, Ryan has a strong foundation on Twitch should he decide to re-engage.

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• Username: @notazngami
• Influence Score: N/A
• Followers: 71.5K
• Activity: Inactive
• Engagement Rate: N/A
• Growth: +1.45%
• Average Engagement: N/A
• Posting Habits: N/A

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Ryan Nguyen’s Social Media Influence Summary

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Ryan Nguyen holds a strong Favikon Influence Score of 8,971 points, placing him in the top 3% of TikTok creators in the U.S. and top 2% globally. He also ranks in the top 2% for video entertainment in the U.S. and top 1% worldwide in the same category. These rankings reflect his consistent performance and relevance in lifestyle and entertainment content.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Trends, and Relatable Vlogging

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Ryan’s content is built around a casual, positive style. His videos focus on relatable youth humor, personal storytelling, and visual aesthetics. His strong audience connection is evident in his consistent engagement, particularly on TikTok and Instagram. He avoids political content, maintains brand-safe boundaries, and stays aligned with trending formats — particularly those native to TikTok. Ryan also frequently collaborates with creators in his network such as Justin Phan, Oliver Moy, and the North Star Boys, reinforcing his visibility within a tight creator community.

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Reachability and Partnerships

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Ryan Nguyen is highly reachable for brand collaborations, especially on TikTok and YouTube, where his audience engagement is strongest. He has previously tagged lifestyle and fashion brands like NYLON Manila and SCUFFERS in his posts, suggesting an existing interest in brand partnerships. His content is consistently safe, cheerful, and apolitical—factors that appeal to brands targeting Gen Z without controversy. With an estimated $10K per post, Ryan sits at a competitive rate for his level of influence.

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He is most likely to accept partnerships involving sponsored posts and product reviews, particularly if they fit into his casual, youth-oriented content style. His 1 PM EST posting schedule on TikTok and Instagram signals a clear content rhythm that brands can align with for timed campaigns. Ryan’s ranking in the top 1% globally for video entertainment further boosts his value for media-focused collaborations. His frequent presence in event-related posts also offers real-world integration opportunities for brands.

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Conclusion: A Consistent Voice in Youth Culture and Lifestyle Content

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Ryan Nguyen is a rising creator whose content strategy is rooted in consistency, relatability, and visual appeal. With strong metrics across platforms, particularly TikTok and Instagram, he continues to capture the attention of young audiences. His network of collaborators and openness to partnerships make him a strategic pick for lifestyle and entertainment brands seeking a high-engagement, youth-focused creator.

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