Who is Samuel Brown aka RBT?

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Samuel Brown aka RBT: Entertaining Sports Fans with NFL Humor and Madden Gameplay

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Samuel Brown, known as RBT, began his content journey by rebuilding NFL teams in Madden with humorous commentary and football trivia. His channel grew as he introduced wild gameplay scenarios—like turning the worst NFL rosters into Super Bowl winners. His editing style is fast-cut and punchy, keeping videos under 15 minutes. Fans tune in for both football logic and his sarcastic in-game reactions.

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Unlike many Madden creators, RBT integrates real NFL news into his videos, reacting to live trades, injuries, and controversies through in-game simulations. He uses these timely updates to make content searchable and relevant, especially during peak NFL season. His rebuilds often mirror real-world struggles, making them resonate with casual fans and fantasy league players. He rarely breaks character, adding to the entertainment factor.

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Samuel also uses self-deprecating humor in nearly every video, poking fun at himself when a play fails or when predictions go wrong. His fanbase knows him for consistent catchphrases and over-the-top reactions to touchdown animations. This comedic tone is especially noticeable during fantasy draft simulations or satirical team reviews. His reactions are less about gameplay and more about storytelling.

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RBT has developed strong ties to college football, especially the University of South Alabama, which he often references or tags. He maintains strong fan interaction through X and occasional AMA-style Instagram posts. His tone never shifts into serious commentary—he keeps things light, casual, and absurdly honest. It’s this balance of football fandom and parody that sets him apart in the NFL gaming space.

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An Influencer Active on Social Media

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RBT creates consistent, high-performing content across YouTube, TikTok, X, and Instagram, focusing on American sports fans and NFL gamers.

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Samuel Brown's Social Media Strategy Analysis

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YouTube: Long-Form NFL Rebuilds and Madden Edits

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Samuel’s main channel, RBT, centers on NFL rebuilds and Madden gameplay layered with his signature offbeat humor. With 1.4M subscribers and a steady pace of 7.2 videos/month, he posts weekly at 7 PM EST, optimizing for U.S. football fans' viewing habits. His video thumbnails often feature bold text and exaggerated facial expressions to match the sarcastic tone inside. Titles lean on hyperbole—“Fixing the Worst Team Ever”—to spark curiosity.

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He rarely breaks character, narrating as a half-serious coach with intentionally bad draft picks or outrageous play calls. This approach has created a recognizable persona within the Madden community, making his commentary more memorable than the gameplay itself. His “no-budget rebuild” and “college-to-NFL experiments” draw strong engagement from both gaming fans and sports followers. He avoids technical tutorials, focusing instead on entertainment and simulation storytelling.

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RBT uses quick edits, memes, and layered voiceovers to keep retention high. His use of real-world events—like simulating outcomes for upcoming games or reacting to viral NFL moments—adds timely relevance. He also uses YouTube polls to ask fans for next video themes or which team to rebuild, reinforcing community engagement. His upload schedule aligns closely with the NFL calendar, ramping up in-season.

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Sponsored content is woven into his scripts using playful jabs or absurd claims, especially during intros. He frequently partners with SeatGeek and the Tennessee Titans, occasionally adding ticket discount codes. These partnerships are presented with a wink, consistent with his unserious style. It’s a format that resonates because it blends brand messaging into humor instead of interrupting it.

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• Username: @RBT
• Influence Score: 85.7/100
• Followers: 1.4M
• Activity: 7.2 videos/month
• Engagement Rate: 0.33%
• Growth: 0%
• Average Engagement: 4.8K
• Posting Habits: once a week at 7 PM EST

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TikTok: Short Bursts of Sports Humor

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Samuel’s TikTok (@samuelbrownrbt) is where he experiments with shorter, meme-based sports content. With 182.6K followers, his content includes comical draft reenactments, exaggerated Madden glitches, and lip-sync football skits. His posting pace is slower—0.8 videos/week—but content often gains traction through algorithmic reach. Each video tends to have a clear punchline, often referencing specific NFL players or plays.

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Unlike many TikTok creators, he doesn’t rely on trending audio. Instead, he builds scenes using original voiceovers, often mimicking coaches or sports announcers. The humor comes from blending in-game absurdities with real-world football clichés—such as an “angry coach” rant when a fantasy pick busts. His followers expect this character-driven storytelling more than pure gameplay.

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He cross-promotes YouTube themes here by reenacting moments from longer videos in 30-second parodies. This tactic helps bridge audiences from short-form to long-form platforms. He avoids filters or fast edits, focusing instead on delivering jokes through voice and timing. Occasionally, he shares stitched responses to fan comments, keeping engagement interactive.

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TikTok also serves as a low-effort testing ground. Posts that perform well are often reworked into longer YouTube formats. For instance, a mock coach press conference might appear as a TikTok first, then get expanded into a full video with commentary and gameplay. His goal here isn’t growth—it’s maintaining brand presence in Gen Z sports humor culture.

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• Username: @samuelbrownrbt
• Influence Score: 79.6/100
• Followers: 182.6K
• Activity: 0.8 videos/week
• Engagement Rate: 1.07%
• Growth: +0.19%
• Average Engagement: 1.9K
• Posting Habits: once a week at 5 PM EST

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X: NFL Takes and Fast Reactions

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On X, Samuel posts under @samuelbrownrbt, where he tweets over 12 times per week, making it his most active platform. His tweets consist of in-character sports takes, parody predictions, or sarcastic play-by-plays during games. Despite a modest following of 64.8K, he generates visibility through comment chains and football-related memes. His engagement rate is 1.77%, with short, shareable jokes being his highest-performing content.

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He uses X to echo his YouTube narratives—often tweeting about rebuilds or fictional storylines created in his videos. For example, a video simulating a Titans Super Bowl run might be followed by a tweet saying, “Vrabel just called. Wants me on staff.” These in-character comments blur the line between parody and fandom. It strengthens his persona and keeps him top-of-mind during live NFL events.

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Unlike other creators who repurpose content, RBT rarely shares video clips on X. Instead, he uses the platform for stand-alone posts that extend his brand voice in short bursts. His jokes are usually self-deprecating, drawing on southern football tropes or over-the-top Madden outcomes. The humor is relatable to fans who’ve experienced similar virtual frustrations.

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He also uses X for creator-to-creator interaction, often replying to tweets by NFL teams or Madden commentators with sarcasm or trolling-style comments. These tactics amplify his reach through visibility in larger threads. Even without growth in followers, the platform plays a key role in daily fan engagement. It’s his fastest way to react to news and keep his satire current.

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• Username: @samuelbrownrbt
• Influence Score: 81/100
• Followers: 64.8K
• Activity: 12.2 tweets/week
• Engagement Rate: 1.77%
• Growth: -0.38%
• Average Engagement: 1.1K
• Posting Habits: twice a day at 5 PM EST

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Instagram: Personal Glimpses and Recycled Shorts

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On Instagram (@samuelbrownrbt), Samuel takes a more relaxed approach, using the platform to highlight milestones or share behind-the-scenes content. With a smaller audience of 48.1K followers, his 5.35% engagement rate is his highest, driven by fan loyalty. He posts about 4 times per month, mixing memes, creator photos, and parody NFL graphics. Posts are usually formatted with short captions and informal tone.

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This is where fans see the personality behind the character. He shares funny outtakes from YouTube videos, self-made memes, or casual clips with family and pets. While still football-related, the content is less structured and more personal. Fans respond well to this mix, often commenting inside jokes or referencing video lore.

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RBT occasionally uses Instagram Stories to tease upcoming rebuilds or poll fans on what team he should tackle next. The interactive stickers and Q&As receive high engagement from his tight-knit audience. He also uses story highlights to archive fan art, making his page feel like a digital scrapbook. These elements help position Instagram as a community anchor.

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He avoids brand-heavy content here, favoring organic posts and self-effacing humor. Rare partnerships, like SeatGeek shoutouts, are embedded in carousel memes or football-themed reels. He doesn’t rely on aesthetic polish or curated grids—instead, his feed resembles a sports meme page run by a friend. This laid-back tone aligns with his creator identity perfectly.

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• Username: @samuelbrownrbt
• Influence Score: 77.7/100
• Followers: 48.1K
• Activity: 4 posts/month
• Engagement Rate: 5.35%
• Growth: -0.12%
• Average Engagement: 2.6K
• Posting Habits: 3 times a week at 5 PM EST

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RBT's Social Media Influence Summary

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Samuel Brown holds a Favikon Influence Score of 8,749 points, ranking in the Top 1% on YouTube U.S. and Top 3% in U.S. video entertainment. He currently sits at #2,906 on YouTube U.S. and #1,289 in Video Entertainment U.S., with global rankings of #14,073 and #9,030 respectively. These positions highlight his sustained visibility in the NFL and Madden gaming scene. Despite limited growth, his loyal audience and consistent performance make him a reliable presence in the sports creator space.

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Learn more about the Favikon Methodology here

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Content Strategy: Mixing Humor with NFL Commentary

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Samuel Brown’s content is grounded in football culture. His success comes from simplifying Madden mechanics, reacting to NFL news, and turning sports moments into digestible entertainment. He doesn’t rely on viral gimmicks—his loyal fanbase tunes in because they trust his perspective and enjoy his humor. He keeps formats predictable: rebuilds, predictions, reactions. This consistency fuels retention. Short-form versions of these ideas spill into TikTok and Instagram, while long-form content lives on YouTube. He avoids political or controversial topics, keeping his tone light and accessible to all ages.

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Reachability and Partnerships

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Samuel Brown has built strong relationships with sports-focused brands, particularly the Tennessee Titans, who he’s tagged six times in sponsored segments. His content consistently aligns with football culture, making him a trusted partner for team-affiliated campaigns and game-day promotions. He tends to integrate these collaborations with humor—presenting ticket discounts mid-video or spoofing NFL marketing clichés. This comedic spin gives sponsors visibility without disrupting his usual format.

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Beyond teams, Samuel also partners with platforms like SeatGeek and the University of South Alabama, reflecting his ties to both pro and college football communities. His modest but highly engaged Instagram following offers a niche but loyal base ideal for targeted promotions. He avoids mass-market brand deals, choosing instead to work with sports or gaming entities that reflect his content themes. His consistent posting across platforms ensures brands benefit from both volume and tone consistency.

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Conclusion: A Dependable Voice in the Sports Gaming World

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Samuel Brown has carved out a unique lane in the crowded NFL creator space by blending authentic fandom with entertaining content. His videos are approachable, his humor is consistent, and his engagement reflects the trust he’s earned. Whether reacting to real games or simulating scenarios in Madden, RBT delivers value to both fans and brands alike.

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