Who is Shayna Moretti?

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Shayna Moretti: Championing Affordable Midsize Fashion with a Cheerful, Family-Centered Voice

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Shayna Moretti is a midsize fashion and lifestyle influencer dedicated to showing women that style doesn’t require high budgets. She positions herself as an approachable fashion advocate, sharing tips that revolve around affordable outfit hacks and everyday fashion routines. Her Instagram highlights easy outfit formulas, while TikTok often leans into humorous or candid storytelling.

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As a wife and mom, Shayna weaves family-oriented themes into her content. Whether it’s attending themed dinners or lounging outdoors, her posts reflect a balance between fashion and family life. Her honest approach to body image and motherhood creates a relatable narrative, making her a comforting presence for many of her followers.

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She frequently interacts with her community, asking questions, sharing product links, and commenting on viewer feedback. This level of engagement helps foster trust and loyalty—especially among women in search of mid-budget outfit solutions or size-inclusive inspiration.

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Beyond her influencer persona, Shayna is also aligned with industry partners like Trend Management and the Amazon Influencer Program. These affiliations emphasize her dual role as a digital creator and brand collaborator in the fashion economy.

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An Influencer Active on Social Media

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Shayna Moretti is active primarily on Instagram and TikTok, where she shares affordable midsize fashion and lifestyle content for a U.S.-based audience of over 1.4M followers.

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Shayna Moretti's Social Media Strategy Analysis

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Instagram Strategy: Style, Community, and Everyday Relatability

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Shayna Moretti’s Instagram serves as her most polished and reliable platform for showcasing midsize fashion. With nearly 834K followers, her visual storytelling is centered around elevated casual wear, affordable finds, and themed group moments. Her consistent presence and thoughtful outfit shots keep followers engaged with both style inspiration and a sense of familiarity.

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She posts around 15 times per month, typically at 6PM, building a predictable rhythm for her audience. This routine includes a blend of Reels and static posts—such as lounging outfit ideas or holiday-style snapshots. Posts like her Memorial Day weekend look and group sunset dinner photos showcase both solo and communal content strategies.

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The captions reflect Shayna’s natural, conversational tone, often including emojis and relatable sentiments. She frequently adds outfit links, tags relevant brands, and includes short calls to action, keeping the platform shoppable and responsive. Posts tend to perform well, with some Reels surpassing 250K views and thousands of likes.

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Her visuals use soft lighting and approachable backgrounds—backyards, rooftops, family gatherings—which makes the content more personal. Shayna strikes a balance between aspirational and attainable, which explains her high engagement and top 2% Instagram U.S. ranking. Her IG strategy is built for visual trust, daily consistency, and size-inclusive fashion inspiration.

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• ‍Username: @shaynaslife‍‍
• ‍Influence Score: 87.5/100
• ‍Followers: 833.9K‍
• Activity: 15 posts/month‍
• Engagement Rate: 0.48%‍
• Growth: +0.42%‍
• Average Engagement: 4K‍
• Posting Habits: Every day at 6 PM EST

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TikTok Strategy: Real Talk Meets Outfit Moments

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On TikTok, Shayna adopts a more unfiltered and spontaneous tone while still reinforcing her brand identity. Her strategy revolves around short-form storytelling, outfit reveals, and body positivity commentary—often drawing from personal experiences. Posts like her “280lbs storytime” reflect a willingness to be vulnerable while staying grounded in fashion themes.

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She maintains a posting rate of 3–4 videos per week, typically early mornings around 5PM. Her TikToks range from outfit-of-the-day walkthroughs to direct-to-camera reflections and casual skits. The pacing is fast, edits are minimal, and the content feels authentic, helping her connect deeply with midsize and plus-size viewers.

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Shayna’s TikTok is especially effective at highlighting her voice and personality, with captions frequently including humor or self-empowerment. Her use of trending audio, hashtags like #ootd or #midsizefashion, and relatable commentary ensures her content appears in relevant For You feeds. The average engagement, though lower than Instagram, remains solid for niche fashion.

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By leveraging both vulnerability and outfit content, Shayna uses TikTok to build intimacy and relatability. The platform complements her Instagram by offering a behind-the-scenes, unfiltered version of her daily life. Her 83.1/100 performance score and steady growth reflect a healthy balance between reach and relevance.

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• ‍Username: @shaynamoretti‍
• Influence Score: 83.1/100‍
• Followers: 598.3K‍
• Activity: 3.4 videos/week‍
• Engagement Rate: 0.17%‍
• Growth: +0.21%‍
• Average Engagement: 989‍
• Posting Habits: 3 times a week at 5 PM EST

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YouTube Strategy: Dormant But On-Brand Archive

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Although Shayna Moretti’s YouTube once housed over 100 videos, it’s no longer a core platform in her strategy. With only 4.1K subscribers and no uploads in over four months, the channel has shifted into a dormant state. However, it still functions as a reference point for viewers interested in longer-form content from her early creator journey.

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Her YouTube banner reinforces her core brand identity—“All Things Fashion & Home Decor”—but recent metrics show 0% engagement and zero growth. This suggests Shayna has shifted her efforts entirely to Instagram and TikTok, where audience interaction is faster and easier to maintain. The platform’s visual design remains consistent with her IG aesthetic, even if inactive.

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• ‍Username: @shaynaslife‍
• Influence Score: 10.4/100‍
• Followers: 4.1K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Shayna Moretti's Social Media Influence Summary

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With a Favikon Influence Score of 8,541, Shayna Moretti is ranked in the Top 2% on Instagram U.S. and in Plus Size Fashion both nationally (#26) and globally (#94). These rankings highlight her authority in size-inclusive and fashion-forward content, as well as her reliable digital presence.

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Learn more about the Favikon Methodology here

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Content Strategy: Elevated Casual with Real-Life Relatability

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Shayna’s content strategy is grounded in delivering value through practicality and relatability. She leans into themes like “Friday fits,” sunset gatherings, and dressing for real women’s bodies. This tone avoids aspirational extremes, instead offering accessible fashion that aligns with family life and personal comfort.

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Reachability and Partnerships

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Shayna Moretti is highly reachable for collaborations, especially in the fashion, lifestyle, and family verticals. She has existing relationships with Trend Management and the Amazon Influencer Program, as well as previous tags from brands like Resorts World Las Vegas. These collaborations reflect her credibility and flexibility across multiple brand tiers.

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She is well-suited for partnerships that require approachable product placement, such as casualwear, home decor, or mom-focused services. With her 18 posts/month cadence and safe, cheerful tone, she remains a strong candidate for high-ROI influencer campaigns. Campaign ripesness indicators also show she is likely to accept sponsored posts and product reviews, making her a strategic option for brands targeting midsize women in the U.S.

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Conclusion: Shayna Moretti Is a Leader in Relatable Midsize Fashion

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Shayna Moretti has cultivated a unique digital presence that mixes midsize fashion advice with personal lifestyle reflections. Her content appeals to women who want to look good while keeping it real—whether that’s on a budget, as a mom, or simply while enjoying life’s little moments. Her consistent growth, loyal audience, and proven campaign performance confirm her place as a trusted voice in the plus-size fashion space.

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