Who is Sophie aka Sophdoeslife?

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Sophie: Bringing Affordable Beauty to the Spotlight

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Sophie is a UK-based beauty and lifestyle content creator with a passion for affordable makeup and inclusivity. With a dedicated audience across multiple platforms, she shares engaging tutorials, product reviews, and personal milestones. Her love for pop culture, especially Taylor Swift, is evident in her content, making her relatable to a broad audience. Her social media presence spans YouTube, Instagram, TikTok, and X, where she has established herself as a trusted voice in beauty and lifestyle.

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Born and raised in the United Kingdom, Sophie started her beauty journey by sharing personal experiences with makeup and skincare. She quickly built a loyal community through relatable content, budget-friendly product recommendations, and honest reviews. Her ability to blend practical beauty tips with pop culture trends has made her a go-to source for affordable beauty inspiration. Over time, her authentic approach has set her apart in the digital beauty space.

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Beyond beauty, Sophie connects with her audience on a personal level, sharing insights into her everyday life, pregnancy journey, and experiences as a beauty influencer. She frequently interacts with followers, responding to their questions and tailoring content to their interests. Her commitment to inclusivity and diversity ensures her audience feels represented, making her platform a welcoming space for all beauty lovers.

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Her influence extends beyond social media, as she has collaborated with major beauty brands like Boots UK, Maybelline New York, and Rare Beauty. These partnerships highlight her credibility in the industry and reinforce her impact as a trusted beauty expert. With a continuously growing audience and a strong connection with her followers, Sophie remains a key player in the beauty and lifestyle influencer space.

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An Influencer Active on Social Media

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Sophie has a strong presence across major platforms, with over 1.4 million followers on YouTube, 467.2K on Instagram, 465K on TikTok, and 149K on X. Her audience is primarily English-speaking beauty enthusiasts in the UK, with high engagement on Instagram and TikTok.

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Sophie's Social Media Strategy Analysis

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YouTube: Sophie's Largest and Most Established Platform

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Sophie’s YouTube channel, with 1.4 million followers, is the backbone of her content strategy. She uses the platform for detailed product reviews, in-depth makeup tutorials, and lifestyle vlogs. Her videos are well-produced, offering a mix of high-quality visuals and informative narration, making them both engaging and educational. This platform allows her to establish trust with her audience, as her reviews are thorough and often feature product wear tests.

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Her content strategy focuses on affordable beauty, helping followers find high-quality makeup at budget-friendly prices. She often features drugstore brands alongside high-end products to compare quality, ensuring her audience gets the best value. Her makeup looks are often inspired by pop culture, particularly Taylor Swift, which adds a unique and personal touch to her tutorials. She also shares lifestyle vlogs, allowing her followers to connect with her beyond beauty content.

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Engagement on YouTube is steady, with an engagement rate of 0.48%, averaging 6.9K interactions per video and 130K views per post. Her audience is highly responsive, especially when she shares comparison videos, in-depth tutorials, or themed makeup challenges. She posts an average of 3.1 times per month, ensuring consistent content without overwhelming her audience. Her upload schedule is predictable, helping her retain long-term viewership.

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Her posting habits indicate she uploads once a week on Sundays at 8 PM, which aligns with peak engagement times. The platform allows her to deep-dive into topics, making it ideal for brand partnerships that require detailed explanations. With a Favikon Influence Score of 83.5/100, Sophie’s YouTube channel remains one of her most valuable assets, offering brands strong visibility and credibility.

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• Username: sophdoeslife
• Influence Score: 83.5/100
• Followers: 1.4M
• Activity: 3.1 posts/month
• Engagement Rate: 0.48%
• Growth: 0%
• Average Engagement: 6.9K
• Posting Habits: Once a week at 8 PM EST

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Instagram: A Highly Visual and Engaged Community

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Sophie’s Instagram presence is a blend of aesthetic beauty content, lifestyle snapshots, and brand collaborations, with 465K followers. She has curated a visually appealing feed that aligns with current beauty trends, making her account attractive to both audiences and brands. She frequently posts makeup tutorials, beauty flat lays, and mini product reviews, catering to both casual viewers and dedicated beauty enthusiasts. Her Instagram stories provide an additional layer of engagement, where she shares real-time beauty tips and daily life updates.

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Her Instagram engagement rate is strong, standing at 3.3%, with an average of 15.4K interactions per post. This suggests that her followers are not just passive viewers but actively engage with her content, whether through comments, likes, or story interactions. She often posts tutorial reels, GRWM (Get Ready With Me) videos, and product demos, offering quick, digestible content. The platform allows her to connect directly with her audience, as she frequently interacts through Q&A sessions and polls.

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Sophie’s posting frequency on Instagram is 12 posts per month, with an average of 3 posts per week, making her highly active and visible. She posts at 5 PM, ensuring her content reaches both UK and international audiences at optimal engagement times. This consistent posting schedule helps her maintain a steady follower growth rate of +1.09% per month. Her ability to mix sponsored content with organic posts keeps her feed authentic and trustworthy.

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Brand collaborations on Instagram are frequent, with partnerships including Boots UK, Maybelline New York, and Rare Beauty. She has tagged these brands multiple times, reinforcing her role as a beauty ambassador. With a Favikon Influence Score of 89.5/100, Instagram remains one of her strongest platforms for engagement and brand visibility, making her an ideal choice for beauty sponsorships.

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• Username: soph
• Influence Score: 89.5/100
• Followers: 467.2K
• Activity: 12 posts/month
• Engagement Rate: 3.3%
• Growth: +1.09%
• Average Engagement: 15.4K
• Posting Habits: 3 times a week at 5 PM EST

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TikTok: Fast-Paced and Trend-Focused Beauty Content

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Sophie’s TikTok presence has seen rapid growth, now boasting 465K followers, with a +1.97% increase in the last 30 days. This platform allows her to share short, engaging beauty tutorials, trend-based content, and product hacks. Her content is highly interactive, often encouraging viewers to try makeup looks or participate in beauty challenges. She leverages TikTok’s fast-paced nature to create viral videos that capture attention in just a few seconds.

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Her TikTok engagement rate is impressive at 3.81%, higher than most of her other platforms. This is due to her dynamic and relatable content, which often includes before-and-after makeup transformations, quick product reviews, and trending beauty hacks. Her audience responds well to short-form educational content, making TikTok a key platform for her brand partnerships. She maximizes engagement by staying active in the comment section and interacting with her followers.

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Sophie posts on TikTok every day, with a consistent upload time of 2 PM, targeting both UK and international audiences. Her content mix includes tutorials, beauty challenges, collaborations, and viral trends, ensuring she remains relevant in the constantly evolving TikTok space. This frequency has contributed to her steady growth and retention rate, keeping her brand visibility high.

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TikTok has become an important platform for her brand deals, as many beauty brands look to influencers with high engagement rates and short-form content expertise. Her past collaborations with Maybelline, Rare Beauty, and NYX Professional Makeup showcase her ability to drive sales through authentic recommendations. With an Influence Score of 89.2/100, her TikTok remains a key platform for real-time engagement and viral beauty content.

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• Username: sophdoeslife
• Influence Score: 89.2/100
• Followers: 465K
• Activity: 4.2 posts/month
• Engagement Rate: 3.81%
• Growth: +1.97%
• Average Engagement: 17.7K
• Posting Habits: Every day at 2 PM EST

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X (formerly Twitter): A Declining Platform

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Sophie’s Twitter (X) presence, while once an active part of her content strategy, has seen a decline in engagement and activity. She currently has 149K followers, but her growth rate has dropped by -0.28% in the last 30 days. Unlike her other platforms, her content here is limited, and she has not posted actively in the past three months. This shift suggests that she is focusing more on visual platforms like YouTube, Instagram, and TikTok, where beauty content performs best.

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Her engagement rate on Twitter is currently 0%, indicating minimal audience interaction. In the past, she used Twitter to discuss beauty trends, interact with her followers, and share updates about new content. However, as the platform's focus has shifted more toward conversations rather than visuals, it is no longer a primary content space for her. Most of her active followers have likely migrated to her more visually-driven platforms.

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• Username: Soph
• Influence Score: 9.6/100
• Followers: 149K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: -0.28%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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Sophie's Social Media Influence Summary

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Sophie’s Favikon Influence Score sits at 8,957 points, placing her in the top 1% of UK beauty influencers. She ranks #21 in the UK makeup category and #860 in UK Instagram influencers. Her international ranking is #408 for beauty and #25,361 for Instagram worldwide. She collaborates with major beauty brands like Boots UK, Maybelline New York, and Rare Beauty, reinforcing her credibility in the industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Beauty with a Personal Touch

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Sophie’s content strategy revolves around affordable beauty, pop culture inspiration, and authenticity. She frequently reviews new launches, creates themed makeup looks, and engages with her audience through personal milestones, such as her pregnancy journey.

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Reachability and Brand Partnerships

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Sophie is highly accessible for brand partnerships, particularly in the beauty and lifestyle sectors. With an engagement-driven audience and a focus on affordable beauty, she is a prime candidate for cosmetics, skincare, and personal care brands looking for authentic promotion. Her content is a mix of sponsored collaborations and organic recommendations, ensuring that paid partnerships feel natural rather than overly promotional. This balance between authenticity and sponsorships makes her an ideal influencer for brands seeking genuine engagement.

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She has a strong track record of successful brand collaborations, having worked with Boots UK, Maybelline New York, and Rare Beauty by Selena Gomez, among others. Her posts frequently tag these brands, with Boots UK being featured 26 times, Maybelline 19 times, and Rare Beauty 11 times. This indicates a long-term relationship with these companies, suggesting that she delivers consistent ROI for sponsored content. Her Instagram and TikTok are the best platforms for high-engagement sponsorships, while YouTube offers long-form brand integrations.

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Sophie’s content style is brand-safe, meaning she avoids controversial topics that could affect partnerships. Her positivity rating is high, and her political content is minimal, making her an easy choice for brands that prioritize safe and non-polarizing influencers. Her ability to integrate brand messaging naturally within her tutorials and reviews ensures that sponsored content does not feel forced. This organic approach helps maintain audience trust, a key factor for long-term brand success.

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Her sponsored post rate is $3.4K per post, making her an affordable yet effective mid-tier influencer for brands looking for high engagement at a reasonable cost. She is open to collaborations, particularly those that align with her beauty-first audience. Whether through Instagram stories, TikTok product challenges, or YouTube tutorials, she offers multiple formats for brand promotion. With her continued follower growth and strong audience connection, Sophie is an ideal influencer for brands targeting beauty enthusiasts in the UK and beyond.

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Conclusion: A Trusted Voice in Beauty with Growing Influence and Strong Engagement

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Sophie is a leading beauty and lifestyle influencer in the UK, known for her affordable makeup expertise and engaging personality. Her strongest platforms are Instagram and TikTok, with high engagement and consistent growth. Brands looking to connect with a dedicated beauty audience should consider partnering with her for authentic, high-impact collaborations.

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View the AI-powered profile

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