Who is SoyMajoMx?

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Majo: Blending Music, Lifestyle, and Youth Culture from Tijuana to TikTok Fame

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Majo is a Tijuana-based singer, campaign manager, and digital content creator who bridges the music industry with online influence. Known for her viral TikToks, her content blends music, casual vlogs, and relatable storytelling that resonates with younger audiences.

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She has grown an impressive following with a content style rooted in humor, casual aesthetics, and musical expression. Her music videos, brand tags, and behind-the-scenes moments provide a dynamic view of her creative identity. With brand ties to Wavytalk and Hellmann’s México, she effortlessly integrates product promotion into her personal narrative.

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What sets her apart is her ability to combine personal content with a strong artistic vision. Whether she's showing off a new track, engaging with food content, or experimenting with visual storytelling on Instagram, she always leads with personality. Her appeal lies in her unfiltered presence and genuine enthusiasm.

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Outside of her content, Majo collaborates frequently with artists, platforms, and lifestyle brands, reinforcing her reputation as a hybrid artist–influencer. Her growing network includes collaborations with music producers, global platforms, and brands such as Trendsetters, showcasing her cross-industry reach.

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An Influencer Active on Social Media

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Majo is active across TikTok, Instagram, and YouTube, where she merges music with lifestyle to engage a growing Spanish-speaking audience.

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SoyMajoMx's Social Media Strategy Analysis

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TikTok: High-Energy Microcontent Built for Viral Discovery

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TikTok is Majo’s largest and most influential platform, where she boasts 1.8M followers and a 92.9/100 influence score. Her daily videos often focus on humorous takes, food routines, and music promotion, amassing an average of 661.4K views per post. She uses fast-paced editing and expressive visuals to hook viewers in seconds.

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She posts an average of 4.7 videos per week, with her engagement rate sitting at 3.43%, supported by a high volume of likes and comments. Her “Cocina Random” series has become a standout format, consistently breaking past the million-view mark. Her video on Feb 17, for example, drew 4M views and over 1.4K comments.

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Her TikTok presence is casual yet highly calculated in terms of timing and virality. She posts daily at 5 PM, capitalizing on early morning scroll behavior. Her vibrant personality and spontaneous vibe resonate deeply with Gen Z and young millennial users across Mexico.

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Majo ranks in the Top 1% on TikTok in Mexico and globally, demonstrating not only reach but elite engagement performance. Her page is a hub for playful, music-driven content that blends fun with subtle brand integration.

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• Username: @soymajomx
• Influence Score: 92.9/100
• Followers: 1.8M
• Activity: 4.7 videos/week
• Engagement Rate: 3.43%
• Growth: +6.45%
• Average Engagement: 61.7K
• Posting Habits: Every day at 5 PM EST

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Instagram: Visual Storytelling and Emerging Artist Branding

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On Instagram, Majo has built a mid-sized community of 510.8K followers, where she curates a mix of artistic photography, lifestyle snapshots, and music promotions. Although her Influence Score is lower (38.5/100), the platform supports her personal branding through aesthetics and visual identity.

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Her current activity level is around 2 posts per month, often consisting of music updates and fashion visuals. Her engagement rate is near 0%, but this is likely due to sporadic posting and lack of recent Reels activity. The content still adds value for fans seeking deeper connections beyond TikTok trends.

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She typically posts at 5 PM, aligning with her TikTok routine for content batching. While views are low compared to TikTok, this platform is vital for showcasing her identity as a recording artist. It functions more like a digital press kit—highlighting projects, partners, and appearances.

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Instagram is a valuable channel for brand partners, particularly those in fashion, food, and entertainment, who seek static or short-form video collaborations within a curated feed. Her aesthetic sensibility enhances product storytelling and visual campaigns.

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• Username: @soymajomx
• Influence Score: 38.5/100
• Followers: 510.8K
• Activity: 2 posts/month
• Engagement Rate: 0%
• Growth: -0.26%
• Average Engagement: 8
• Posting Habits: Twice a month at 5 PM EST

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YouTube: Supporting Music Drops with Long-Form Visuals

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Majo’s YouTube channel hosts official music videos and cover songs, complementing her TikTok and Instagram storytelling. With 245K subscribers, it has slower activity but remains a key platform for full-length content.

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Her influence score is 45/100, and she posts approximately 0.5 videos/month, including recent releases like “Veneno” and her cover of “Ojos Tristes.” These videos tend to receive modest views (1K–2K) and comments in the low hundreds, indicating a dedicated, though niche, viewer base.

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YouTube serves a functional role in her artist portfolio, hosting studio-quality visuals and giving brands space for long-form collaborations. Her engagement here is driven more by fans of her music than lifestyle content followers.

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Though her posting is limited—once monthly around 8 PM—the platform adds legitimacy to her profile as a serious artist, rather than just a content creator. This makes YouTube essential for music-industry partnerships and digital distribution support.

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• Username: @SoyMajo
• Influence Score: 45/100
• Followers: 245K
• Activity: 0.5 videos/month
• Engagement Rate: 0.05%
• Growth: 0%
• Average Engagement: 116
• Posting Habits: Once a month at 8 PM EST

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SoyMajoMx's Social Media Influence Summary

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With an overall Influence Score of 8,961 pts, Majo ranks in the Top 1% for TikTok creators both in Mexico and globally. She’s also in the Top 2% among Mexican singers and songwriters, ranking #72 nationally and #1270 worldwide in her category. This positioning reflects a strong TikTok authority and growing cross-platform recognition in music and lifestyle.

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Learn more about the Favikon Methodology here

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Content Strategy: Playful Relatability Meets Artistic Expression

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Majo’s content is anchored in casual storytelling, often centered around humor, food, and behind-the-scenes music production. Her strategy focuses on consistency across TikTok and thematic reinforcement through visual identity on Instagram and YouTube. Her tone is cheerful, vibrant, and accessible, inviting viewers to experience her world rather than just observe it.

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Reachability and Partnerships

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Majo is highly approachable for campaigns, particularly in food, beauty, fashion, and music collaborations. She has worked with brands like Hellmann’s México and Wavytalk, integrating them naturally into her content. Her ability to adapt to multiple verticals is enhanced by her experience as a campaign manager.

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Her content distribution, frequency, and visual branding offer a strong ROI for brands targeting young, Spanish-speaking audiences. She ranks high in brand safety, and her fast-paced TikTok growth (+6.45%) signals strong momentum. Brands also benefit from her music tie-ins, where songs and visuals can be synced with product drops.

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Conclusion: Majo’s Creative Voice is Loud, Youthful, and Cross-Platform Ready

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Majo is a standout creator at the intersection of music and casual digital influence. From daily TikToks to polished music videos, her style is relatable yet distinct—anchored in cultural resonance and high-engagement formats. As a campaign partner, she offers freshness, fluency, and flexibility in engaging Gen Z audiences across Latin America.

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