Who is Steffy Degreff?

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Steffy Degreff: Redefining DIY and Home Decor Influencing with Warmth and Creativity

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Steffy Degreff is a lifestyle and home improvement content creator whose digital presence centers on transforming everyday spaces through DIY charm and thrifted style. Her journey began as a visual storyteller passionate about creating personalized, inviting environments. Over time, she evolved her focus to include home renovations, family life, and interior styling, all captured with a relatable tone and detailed documentation.

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Her New York home often serves as the backdrop for step-by-step tutorials—from wallpapering and building closets to cozying up corners with floral details. Each post offers insight into her design process while reflecting her values: intentionality, affordability, and joy. Her captions often include practical takeaways or witty asides, reinforcing her image as both an expert and a friend next door.

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Steffy's personality shines through her casual but thorough presentation style. Her content isn't about fast, flashy transformations; it's about thoughtful change that fits into everyday routines. This steady approach has made her a reliable voice in the DIY community, drawing engagement from both aspiring decorators and seasoned enthusiasts.

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With a loyal audience across Instagram, TikTok, and YouTube, she has collaborated with major home brands like HomeGoods, Target, and The Home Depot. Steffy’s commitment to both aesthetics and accessibility makes her a standout in the saturated home content market.

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An Influencer Active on Social Media

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Steffy Degreff’s multi-platform presence combines practical DIY tutorials and home styling inspiration, led by her thriving Instagram and TikTok communities.

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Steffy Degreff's Social Media Strategy Analysis

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Instagram Strategy: Where Home Makeovers Meet Aesthetic Storytelling

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Steffy's Instagram is her most powerful platform, boasting 1.2 million followers and an impressive engagement rate of 5.55%. Her content blends highly visual storytelling with accessible DIY tips, making her feed both beautiful and useful. She posts an average of 15 times a month, which maintains audience interest without overwhelming them. Each post reflects her aesthetic of warm tones, florals, and vintage charm.

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Reels are a major driver of her Instagram growth and visibility. Posts like “ugly stuff can be a vibe too” garnered over 36M views, showing her ability to turn niche projects into viral content. She doesn’t rely on high production—natural lighting, casual narration, and relatable humor form the backbone of her style. The visual polish and warmth of her videos resonate with followers seeking cozy, lived-in decor inspiration.

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Her captions often pair DIY breakdowns with personal anecdotes, giving followers an emotional connection to her work. Whether she’s covering a cord with thrifted fabric or redoing a kid's corner, she always includes practical takeaways. Her consistency and thematic alignment build a sense of trust, making her account feel like a well-curated journal of transformations. This authenticity also makes her a strong partner for decor brands.

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Steffy's Instagram is not only for showcasing finished results but also for documenting her process. This behind-the-scenes approach keeps followers engaged in her journey, not just her outcomes. She invites them into the ups and downs of each project, reinforcing her relatability. This strategy fosters long-term loyalty while continuously expanding her community.

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• Username: @steffy
• Influence Score: 93.4/100
• Followers: 1.2M
• Activity: 15 posts/month
• Engagement Rate: 5.55%
• Growth (30 days): +3.19% (+35.2K)
• Average Engagement (30 days): 63.9K
• Average Views (30 days): 1.7M
• Posting Habits: Everyday at 10 AM EST

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TikTok Strategy: Fast-Paced, Functional DIY With Personality

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Steffy’s TikTok account @steffydegref reaches over 750K followers, with steady growth at +3.07% over the past 30 days. Her content is centered around fast-paced, informative videos, offering quick tutorials or room transformations. The vibe is playful and grounded—she doesn’t over-explain, but shows just enough to make her projects feel approachable. This makes her stand out in a sea of overly polished TikTok DIY creators.

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She often turns overlooked spaces into charming corners, like her widely viewed “awkward corner” transformation. Steffy’s ability to make mundane elements—like power cords or paint color choices—feel engaging is one of her core strengths. Her videos hit millions of views without relying on heavy editing or trending sounds. This format is perfect for TikTok’s short attention span while still delivering meaningful content.

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TikTok allows her to test ideas and receive quick feedback, which she uses to inform future projects. Comments often spark new videos or follow-up content, creating an ongoing dialogue with her followers. She treats her TikTok like a workshop—less polished than Instagram but more interactive. This experimental space lets her creativity thrive in real time.

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Her posting frequency (around 4 videos/week) keeps her algorithmically relevant while avoiding content fatigue. With high average views (382K) and strong engagement, her TikTok channel is ideal for collaborations that need maximum reach with minimal creative interference. It’s a powerful tool for visibility, especially in campaigns targeting DIY-enthusiast Gen Z and Millennial audiences.

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• Username: @steffydegref
• Influence Score: 90.6/100
• Followers: 752.9K
• Activity: 3.9 videos/week
• Engagement Rate: 3.76%
• Growth (30 days): +3.07% (+22.4K)
• Average Engagement (30 days): 28.3K
• Average Views (30 days): 382K
• Posting Habits: Everyday at 11 AM EST

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YouTube Strategy: Long-Form Tutorials for Evergreen Value

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On YouTube, Steffy shares under the channel “Steffy’s Pros and Cons,” where she currently has 61K subscribers. While less active—only one video per month—her short-form content still generates solid views and engagement. Her videos revolve around DIY painting, home makeovers, and seasonal decorations. They serve as evergreen tutorials, often repurposed from her other platforms.

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YouTube is where she expands on complex projects, offering more detailed insights into her process. Her Shorts, like “Is green the new millennial grey?” or “The way that paint changes everything,” balance aesthetic appeal with informative narration. These posts have exceeded 700K views, proving her ability to translate short-form success into long-form value. Though not the focus of her brand, YouTube strengthens her educational credibility.

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The platform allows her to rank for niche home improvement keywords, supporting search-based discovery. Unlike TikTok and Instagram which are algorithm-driven, YouTube offers lasting visibility for her older content. This is crucial for long-tail growth, especially for viewers seeking specific solutions. With slight increases in posting, she could amplify both brand reach and monetization potential.

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While she hasn’t fully leaned into YouTube’s long-form content yet, the infrastructure is there. As her projects become more complex, this channel could become an archive of tutorials and series-based transformations. For now, it remains a complementary platform—low-volume but high-utility for her most dedicated followers.

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• Username: @Steffydegref
• Influence Score: 70.9/100
• Followers: 61K
• Activity: 1 video/month
• Engagement Rate: 0.25%
• Growth (30 days): 0%
• Average Engagement (30 days): 154
• Average Views (30 days): 2.4K
• Posting Habits: Once a year at 8 PM EST

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Steffy Degreff's Social Media Influence Summary

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Steffy Degreff ranks in the top 1% of DIY and Home Improvement influencers globally, securing standout positions like #9 in the U.S. and #30 worldwide in her niche.

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Content Strategy: Practical, Seasonal, and Visually Clear

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Steffy’s content thrives on clarity and accessibility. Her videos and Reels always offer value—whether it’s a DIY hack, budget-friendly decor idea, or space-saving solution. She avoids overly complex builds in favor of projects that feel replicable in a single weekend. Her captions and videos often include emotional touchpoints like family memories or seasonal ambiance.

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Reachability and Brand Partnerships

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Steffy is clearly open to partnerships and has strong existing collaborations with HomeGoods, Target, and The Home Depot. Her brand network also includes IKEA, ALDI, and Living Spaces, showcasing her influence across both upscale and budget-conscious home audiences.

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Her content is classified as very safe, cheerful, and minimally political, making her a reliable brand ambassador. With an estimated $15K–$60K per post, she commands a premium rate that reflects her authority and reach in the DIY vertical. She’s best suited for decor, home retail, seasonal campaigns, and family lifestyle products.

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Conclusion: Steffy Degreff—Bringing DIY to Life with Creativity and Trust

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Steffy Degreff’s influence lies in her ability to simplify home transformation while keeping it charming and realistic. Her audience sees her as approachable yet highly capable, and her content delivers consistent value across platforms. With top-tier rankings, strong brand safety, and a loyal following, Steffy continues to shape the DIY digital space with creativity, credibility, and heart.

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