Who is Sterling Snow?

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Sterling Snow: Scaling Startup Voices with Community-Driven Content

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Sterling Snow is a seasoned entrepreneur and the CEO of Redo, a company rooted in Utah’s growing startup landscape. His leadership style is marked by transparency, consistency, and deep community involvement. As a key voice in Utah’s tech scene, he amplifies local stories that often go unnoticed by the mainstream startup world. Sterling isn’t just building companies—he’s building ecosystems.

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Over the years, Sterling has become a vocal advocate for sustainable startup growth. He often emphasizes that long hours and hard work only succeed when tied to meaningful missions. His journey reflects a blend of venture capital understanding and real-world team leadership. Through Pelion Venture Partners and other networks, he continuously invests in people-first progress.

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What sets Sterling apart is his unwavering commitment to local entrepreneurship. He regularly highlights Utah-based founders and celebrates grassroots innovation with the same energy others reserve for unicorns. He believes regional success is undervalued and uses his platform to correct that imbalance. This focus gives his content a sense of authenticity and grounded relevance.

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Sterling's voice stands out not for its volume, but for its values. He shares ideas that are actionable, not abstract—emphasizing leadership, burnout, alignment, and real challenges faced by builders. With every post, he creates space for reflection over hype, people over products. In doing so, Sterling has become one of the most consistent and credible entrepreneurial storytellers online today.

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An Influencer Active on Social Media

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With a hyperactive LinkedIn presence and a grounded, witty voice on X, Sterling Snow turns daily reflections into high-impact community engagement.

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Sterling Snow's Social Media Strategy Analysis

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LinkedIn: Where Local Leadership Meets Global Voice

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Sterling’s LinkedIn strategy centers around high-frequency, high-substance posting — 20 times per month. He consistently shares original content that ties entrepreneurial insights to real-world events, often pulling from Utah’s ecosystem. This gives his audience a window into underrepresented startup activity. His presence feels grassroots-driven, not growth-hacked.

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He doesn’t rely on flashy content or gimmicks. Instead, he leans into authentic storytelling—whether it’s about burnout, leadership alignment, or celebrating founders like Ryan Smith. His writing often reads like a note to his peers, not a broadcast to followers. That makes his content unusually engaging despite a modest 0.48% engagement rate.

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Sterling’s voice is reflective and pragmatic. He’s not aiming to “go viral” but to build understanding across his community. The audience he’s cultivating clearly values substance over scale, as shown by his 217 average engagements per post. For a regional leader, this positions him as a steady source of insight rather than a fleeting trend.

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His posts are reliably delivered every day at 11 AM, a time likely chosen for personal consistency rather than algorithmic advantage. His average 39.1K views per post reflect broad visibility, even with niche topics. Sterling’s LinkedIn works because it’s not trying to be everything for everyone—it’s crafted with purpose and place.

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• Username: sterling-snow--051baab5
• Influence Score: 86.3 / 100
• Followers: 45.5K
• Activity: 20 posts / month
• Engagement Rate: 0.48%
• Growth (30 days): +0.54%
• Average Engagement (30 days): 217
• Posting Habits: Every day at 11 AM EST

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X (Twitter): Quick Takes with Personality and Provocation

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Sterling’s Twitter strategy is notably different: it’s conversational, punchy, and occasionally polarizing. His 3.9 tweets per week offer short reflections and reactions, including humor, faith, and sharp takes on society. While his follower count is smaller (2.6K), his personality resonates more freely here. He isn’t polished—he’s present.

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Many of his tweets touch on philosophical or cultural ideas, like burnout myths or personal faith. This adds a layer of depth uncommon on the platform, aligning with his “inspirational” Favikon content style. Posts like “Society has accepted 2 great lies…” often invite reflection or debate. These are crafted to linger, not scroll past.

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Although his engagement rate is slightly higher on X (0.77%), the average engagement per post is modest—around 20. But posts like his Cybertruck comment (over 10.7K views) show that even playful content gets solid traction when it feels authentic. The mix of vulnerability and wit keeps his feed unpredictable in a good way.

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He posts daily at midnight, which suggests a rhythm that works for him rather than one driven by audience optimization. His growth rate on this platform (+2.71%) suggests consistent audience appreciation. X is where Sterling’s unfiltered voice lives—a quieter space, but one where he shows up as fully himself.

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• Username: sterlingmsnow
• Influence Score: 73.9 / 100
• Followers: 2.6K
• Activity: 3.9 tweets / week
• Engagement Rate: 0.77%
• Growth (30 days): +2.71%
• Average Engagement (30 days): 20
• Posting Habits: Every day at 12 PM EST

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Sterling Snow's Social Media Influence Summary

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Sterling Snow holds a Favikon influence score of 86.3/100 on LinkedIn and 73.9/100 on X, placing him in the top 2% of U.S. LinkedIn creators and top 4% in the Venture Capital category nationally. He also ranks in the top 1% of creators worldwide in both the LinkedIn and Venture Capital categories—an impressive feat for someone building from Utah, outside of major tech hubs.

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Learn more about the Favikon Methodology here

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Content Strategy: Stories, Not Showboating

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Sterling doesn’t craft influencer posts—he writes reflections. This is evident in his format: minimal visuals, high text density, and often no CTA. He’s less interested in pushing products or brand partnerships and more focused on amplifying his point of view. Posts are built around conviction and clarity, not likes or reach.

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Reachability & Partnerships

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Sterling is highly reachable for brand collaborations, particularly those rooted in tech, community initiatives, and leadership development. He posts every day and regularly tags other entrepreneurs, suggesting active DMs and real-time responsiveness.

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He’s best suited for partnerships with tech companies that value integrity, consistency, and authenticity over flash. His content is never salesy, so brands looking to co-create thoughtful, founder-aligned content will find him a natural fit.

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Conclusion: Sterling Snow Is Utah’s Most Consistent Tech Storyteller

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Sterling Snow isn’t chasing national headlines—he’s building a regional voice with global weight. His creator strategy mirrors his entrepreneurial one: sustainable, thoughtful, and loyal to his ecosystem. With 45K+ engaged LinkedIn followers, a solid X presence, and elite Favikon rankings, Sterling is proving that meaningful influence doesn’t require millions of followers—it just needs a mission.

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