Who's Who on Social Media
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Who is Sydney aka Howdyhowdyyall ?

Sydney is a U.S.-based lifestyle creator who blends comedic storytelling with LGBTQ+ advocacy across TikTok and Instagram. Her influence is grounded in authenticity, drawing audiences through sharp observations and self-aware humor.

June 9, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Sydney: Comedy, LGBTQ+ Advocacy, and Honest Everyday Joy

Sydney is a comedic LGBTQ+ creator based in the U.S. with a content style rooted in queer storytelling, sarcasm, and personal anecdotes. She uses humor to spotlight lesbian identity, often drawing from her own experiences in dating and social awkwardness. Her TikTok skits feature exaggerated reenactments of conversations and inner thoughts, making her clips highly shareable. The result is a niche community that feels seen without relying on generic LGBTQ+ tropes.

Her posts frequently mention pets, apartment life, and moments of internal conflict, showing a creator unafraid to be self-critical. Rather than delivering punchlines, she often builds her humor around escalating scenarios—awkward compliments, unwanted texts, or silent judgment moments. Her dry delivery style has become a signature, often paired with blank stares or abrupt cut-offs for comedic effect. These quirks give her storytelling its distinct pacing.

Sydney and Her Pup: Sun-Soaked Moments That Define Her Authentic Charm (Source: @howdy_howdy_yall, Instagram, February 2022)

Sydney openly identifies as a lesbian and uses that identity not for tokenism but to drive real narrative tension. Her commentary on queer dating apps, straight expectations, and gender roles is nuanced and humorous, often appealing to viewers who share those frustrations. She doesn’t shy away from cringe or vulnerability, frequently ending posts with a twist that invites audience reflection. Her most viral moments are usually rooted in this honest discomfort.

Her aesthetic leans low-effort on purpose—T-shirts, messy rooms, and front-facing rants filmed in one take. This choice strengthens the feeling of authenticity and makes her content feel spontaneous rather than rehearsed. She rarely uses filters or trending audio, choosing instead to rely on timing and expression. This stripped-down approach has helped her stand out in a space saturated with overproduced skits.

An Influencer Active on Social Media

Sydney is active on TikTok and Instagram with 1.6M+ total followers and a growing LGBTQ+ lifestyle community.

Sydney's Social Media Strategy Analysis

TikTok: Her Primary Channel for LGBTQ+ Comedy

Sydney’s TikTok (@howdyhowdyyall1) is her most active and impactful platform, with 1.4M followers and a strong Influence Score of 85.4/100. She averages 9.3 videos per week, combining lesbian humor, personal stories, and commentary on awkward social interactions. Her dry wit and expressive delivery resonate with young queer audiences seeking honest, unfiltered content. Her relatable skits often go viral, helping her maintain a consistent 0.62% engagement rate.

Despite the lighthearted tone, many of her TikToks contain subtle affirmations and queer visibility moments. She doesn’t rely on trends but reinterprets them through her perspective, often adding commentary that invites stitched responses. Her casual use of text overlays and cut edits suits the app’s algorithm while keeping her tone natural and unfussy. She also uses pets, music, and nostalgia creatively to build recurring themes.

With 8.7K average engagements and 62.5K views per post, Sydney’s audience is highly reactive to everyday, personality-driven content. She avoids branded gimmicks, focusing instead on her delivery and presence. Her humor often pokes fun at lesbian dating experiences, societal expectations, or mundane interactions, creating high relatability. This helps her stay relevant without forcing hyper-curated aesthetics.

Her content drops daily around 12 PM EST, reflecting a habit of posting during late-night browsing hours. This consistent schedule helps her stay top-of-feed for her target demographic. She ranks in the Top 6% on TikTok US and Top 4% globally, showing she has carved out a strong niche. For any LGBTQ+ campaign aiming for authenticity over polish, her TikTok is the best entry point.

  • Username: @howdyhowdyyall1
  • Influence Score: 85.4/100
  • Followers: 1.4M
  • Activity: 9.3 videos/week
  • Engagement Rate: 0.62%
  • Growth: 0%
  • Average Engagement: 8.7K
  • Posting Habits: Everyday at 12 PM EST

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Instagram: A Visual Extension of Her Personality

On Instagram (@howdy_howdy_yalll), Sydney shares more polished glimpses of her offline life, including her pets, friendships, and lesbian identity. With 267.8K followers and an Influence Score of 80/100, she posts roughly 4 times per month. Her engagement rate stands at 0.83%, with 2.2K average engagements—mostly likes and humorous replies. Her visuals remain authentic, with minimal filters and candid captions.

Instagram is where Sydney extends her storytelling beyond TikTok punchlines. Her posts include heartfelt takes on identity, self-image, and queer milestones, often framed with deadpan humor. For instance, she may share a photo in a bold outfit alongside a caption about a failed date or confusing compliment. These posts feel like extensions of her real-life musings rather than branded moments.

She avoids aspirational, lifestyle-heavy content. Instead, Sydney leans into everyday absurdities or raw self-deprecating humor that her audience finds charming. She also interacts with other creators via stories and tags, helping reinforce her presence in LGBTQ+ creator circles. Despite fewer posts, each image builds on her larger narrative as a grounded lesbian voice in online spaces.

Her uploads usually go live once a week at midnight, catching late-night scrollers. While not her main channel for growth, Instagram serves as a valuable secondary space for audience retention and personality branding. She ranks in the Top 25% globally across lifestyle and LGBTQ+ categories, reinforcing her consistent digital influence.

  • Username: @howdy_howdy_yall
  • Influence Score: 80/100
  • Followers: 267.8K
  • Activity: 4 posts/month
  • Engagement Rate: 0.83%
  • Growth: 0%
  • Average Engagement: 2.2K
  • Posting Habits: Once a week at 11 PM EST

YouTube: Dormant with No Recent Activity

Sydney’s YouTube channel (@Howdyhowdyyall942) is inactive, with her last upload dating back four years. The channel has just 5.5K subscribers and a very low Influence Score of 11.9/100. With 0 videos in the last year and zero engagement, this platform doesn’t currently factor into her audience reach. It exists as a placeholder, not a meaningful publishing venue.

Despite its inactivity, the channel reflects her earlier attempt at long-form storytelling. Past content was likely casual or experimental but is no longer part of her strategy. The platform shows 0% growth, 0% average engagement, and no views, with posting habits marked at once a year. Without reactivation, this space has no brand potential.

  • Username: @howdyhowdyyall942
  • Influence Score: 11.9/100
  • Followers: 5.5K
  • Activity: 0/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Howdyhowdyyall's Social Media Influence Summary

Sydney holds a Favikon Influence Score of 8,641, placing her in the Top 6% on TikTok U.S. and Top 3% in Video Entertainment U.S. Her standout platform is TikTok, where her comedic and LGBTQ+ content drives steady engagement and strong niche loyalty. She also ranks in the Top 2% globally for video entertainment, underscoring her impact in relatable short-form storytelling.

Learn more about the Favikon Methodology here

Content Strategy: Comedy That Builds Community

Sydney’s content strategy centers on humor that affirms and entertains her LGBTQ+ audience. Her jokes aren’t built on stereotypes but on lived experience, often weaving in self-deprecation, social awkwardness, or cultural critique. She’s especially skilled at delivering setups that feel casual but land with sharp timing. Her content isn’t high-production—it’s raw and lo-fi by design. This stripped-down aesthetic enhances authenticity and makes her humor feel unscripted.

Reachability and Partnerships

Sydney’s reachability is closely tied to her humor-driven LGBTQ+ content, which resonates with a highly engaged U.S.-based audience. She consistently posts on TikTok (@howdyhowdyyall1), with 1.4M followers and a regular schedule of over 9 videos weekly. Her sharp comedic timing and candid anecdotes help her maintain consistent viewer loyalty and repostability across short-form platforms. She engages directly through comment replies and duets, building trust within her niche.

An overview of Sydney’s top influential connections across key industries. (Source: Favikon)

On Instagram, Sydney (@howdy_howdy_yalll) shows a more curated presence, with 267.8K followers and personal photo-based updates. She posts about once a week, often featuring pets, lifestyle snapshots, and commentary linked to her TikTok skits. Though less interactive than TikTok, it supports her visibility with a steady LGBTQ+ and female empowerment-focused base. Her content choices indicate openness to advocacy partnerships aligned with identity and humor.

Conclusion: Humor, Heart, and Visibility in One Creator

Sydney proves that you don’t need overproduction or viral gimmicks to hold attention—just honesty, timing, and a sense of fun. With humor grounded in LGBTQ+ identity and everyday awkwardness, she resonates with audiences looking for both laughs and representation. Her growing presence, consistent tone, and approachable vibe make her a strong creator to watch and partner with in the lifestyle and advocacy space.

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