Who is Tessa Violet?

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Tessa Violet: Empowering the Music Scene with Self-Love and Authenticity

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Tessa Violet began her creative career as a YouTuber before transitioning into a full-time singer-songwriter, a rare move that preserved her online-first authenticity. Her early content focused on quirky vlogs and personal updates, establishing the candid tone that still defines her music persona. Over time, she evolved her platform into a vehicle for self-expression through music, launching tracks like "YES MOM" and "BAD BITCH." These songs aren’t just singles—they’re affirmations rooted in her lived experience.

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Her visual identity is as distinct as her voice: neon yellow hair, thrift-inspired fashion, and often outdoor, lo-fi aesthetics that reflect her preference for stripped-down storytelling. Tessa’s Instagram feed and music videos rarely follow industry polish; instead, they show raw emotion, self-deprecating humor, and pastel-tinted introspection. This blend of homemade visuals and strong lyrical conviction sets her apart from both pop musicians and traditional influencers. Her creative control is unmistakably her own, down to the self-directed visuals and DIY marketing.

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Tessa’s lyrics frequently center on themes like female rage, vulnerability, and body positivity—not from a trendy standpoint, but from personal reckoning. Her 2025 release “My Body’s My Buddy” leans into gender-neutral language and dismantles perfection narratives. She builds community through inclusion, inviting fans to see themselves not as consumers but as co-conspirators in empowerment. This creates emotional resonance well beyond the music charts.

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Her artistic ecosystem includes recurring collaborators like Frances Forever, her bassist Dante, and mental health advocate Brye Sebring, forming a cross-platform creative family. She doesn’t just feature other voices—she amplifies them, curating a space where queerness, mental health, and independence aren’t side notes but central themes. Whether playing an acoustic set at Bowery Ballroom or filming a TikTok in tie-dye loungewear, Tessa stays consistent in tone, message, and intent. Her brand is not about polish—it’s about presence.

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An Influencer Active on Social Media

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Tessa Violet’s cross-platform digital presence thrives on emotionally driven content, empowering music promotion, and youth-focused community engagement.

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Tessa Violet's Social Media Strategy Analysis

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YouTube: A Musician’s Original Home Base

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Tessa Violet originally built her community through YouTube, starting with vlog-style content before evolving into a self-directed music artist. Her music videos are known for their theatrical flair—think homemade sets, bold colors, and narrative-driven edits that echo her roots in visual storytelling. Although her recent activity has slowed (only one post in the last month), her back catalog remains active with fans, particularly her “YES MOM” video. Even with low recent engagement (0% in the past 30 days), her 1.9M subscriber base is a long-standing testament to her early digital-native career.

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She rarely follows industry norms—no polished press tours or overproduced behind-the-scenes. Instead, her shorts like the June 24 “all requests setlist” feature her in casual outdoor settings, emphasizing spontaneity over spectacle. This gives her music a diary-like transparency that few artists achieve at scale. Despite a dip in performance, her core YouTube audience still treats her content like a time capsule.

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The contrast between past high-impact content and present-day lulls also defines her brand. When Tessa posts, it’s usually tied to a milestone like an album drop or tour—making each upload feel more like an event than an algorithm-chasing routine. Her post frequency (once a year) indicates selective use, but her long-form storytelling style thrives best in this space. YouTube acts as her musical anchor, even when she pivots elsewhere.

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While some creators abandon inactive platforms, Tessa leaves her old videos live—unfiltered, awkward moments and all. This archival approach creates a digital history fans can revisit, strengthening her long-term credibility as an open-book artist. For sponsors in music or apparel, a relaunch here could signal narrative depth, not just reach.

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• Username: @tessaviolet
• Influence Score: 22.4/100
• Followers: 1.9M
• Activity: 0.3 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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TikTok: A Lo-Fi Lyrical Playground

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On TikTok, Tessa Violet doesn’t rely on dances or trends; she crafts short-form clips that reflect her lyrical playfulness and offbeat humor. From “It’s Everyday Bro” to her musings on gender-neutral lyrics, her tone sits somewhere between poet and oddball best friend. Her highest-performing videos (e.g., June 24 with 41.5K views) keep the visuals simple—often just Tessa in nature, alone with her thoughts and a camera.

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The key to her TikTok is restraint: she doesn’t overshare or post daily, averaging 0.3 videos/week. But when she does post, it's tied to campaignable moments—releases, tours, or fan prompts. Instead of following the For You Page formula, she treats TikTok as an audio diary in motion, often using snippets of her unreleased tracks or quirky dialogue. This prioritizes depth of connection over discoverability.

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Her aesthetic is consistently anti-polish: muted filters, thrifted outfits, and DIY setups in parks or bedrooms. This makes her highly distinguishable in a platform often dominated by hyper-edited transitions or lip-sync chains. Her strategy clearly leans into intention: each post aligns with her brand of whimsical rebellion and emotional honesty.

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Despite modest engagement (0.06%) relative to her 1.2M followers, her audience remains steady. Her creative collaborations with artists like Frances Forever pop up in comments and duets, reinforcing a grassroots creator ecosystem. Brands aiming to tap into music-first Gen Z audiences with authenticity over virality will find her TikTok valuable for long-tail resonance.

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• Username: @tessaviolet
• Influence Score: 73.1/100
• Followers: 1.2M
• Activity: 0.3 videos/week
• Engagement Rate: 0.06%
• Growth: 0%
• Average Engagement: 692
• Posting Habits: Once a month at 7 PM EST

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Instagram: Visual Storytelling for Music & Movement

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Tessa Violet’s Instagram is where her performance photography and soft aesthetics come alive, especially when promoting live shows or new releases. Her July 12th post about her Bowery Ballroom setlist gathered 143.7K views—showing that big announcements drive sharp spikes in engagement. While her monthly post rate remains low (4/month), each carousel or reel is treated like a creative vignette.

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Her Instagram tone is warm, artistic, and deliberate—rarely rushed. She avoids hyper-saturated influencer tropes in favor of natural landscapes, vintage clothing, and expressive close-ups. Posts like her June 24 reel (“One night only!”) combine music promotion with intimacy, showing her singing in a wooded setting in tie-dye and glasses. These moments make her audience feel like they’re in on a secret, not watching an ad.

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She averages 2.1K engagements per post and holds a 0.59% engagement rate—high for an account with 357K followers. Her brand collaborations like Lian Rokman Haute Couture are highlighted in tagged content, usually styled through her personal lens, not overly commercial. Her use of Instagram Reels blends artist updates with soft humor and community-driven prompts (e.g., fan-requested setlists).

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Her posting habits—once a week at 9PM—suggest she values consistency, even with a low volume. She treats Instagram as a digital scrapbook: a place to document milestones, not fill space. Music venues, emerging designers, or causes like body positivity can benefit from this visual intimacy if aligned with her aesthetic and messaging.

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• Username: @tessaviolet
• Influence Score: 80.4/100
• Followers: 357K
• Activity: 4 posts/month
• Engagement Rate: 0.59%
• Growth: 0%
• Average Engagement: 2.1K
• Posting Habits: Once a week at 9 PM EST

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X (Twitter): Dormant but Not Deleted

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Tessa Violet’s presence on X (formerly Twitter) is minimal, with no activity for three months and only 0% engagement during that span. Despite 168.7K followers, her posting habits (once a year at 2PM) suggest that this platform is no longer central to her strategy. Still, the bio remains updated with a link to her single “BAD BITCH,” and pinned tweets often reference current music drops. She uses the platform sparingly, but intentionally.

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Instead of daily updates, her few tweets operate as placeholders—announcing major project releases or dropping links. Unlike her more conversational Instagram captions or expressive TikToks, her voice on X is functional and professional. This stark difference gives the platform a more press-release vibe than fan community feel. Still, her large follower count means it retains potential as a redirect hub.

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• Username: @TessaViolet
• Influence Score: 11.6/100
• Followers: 168.7K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 2 AM EST

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Tessa Violet's Social Media Influence Summary

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With an Influence Score of 80.4/100 on Instagram, Tessa Violet sits in the Top 8% of creators in the U.S. and globally. She’s even more dominant in the music category, ranked in the Top 5% for Rap & R&B in the U.S., and Top 3% worldwide. Despite platform inactivity, her niche visibility and name recognition remain strong.

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Content Strategy: Emotion Over Algorithm

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Tessa's digital content isn’t optimized for trends—it’s anchored in personal narratives and vulnerable storytelling. Whether she’s joking on TikTok or singing in a scenic Instagram reel, her work reflects a DIY charm that’s both artsy and deeply human. Her color palette is cohesive across platforms—often nature-inspired or pastel-heavy—reinforcing her calm yet quirky visual identity.

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Reachability and Partnerships

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Tessa is most accessible through her Instagram, where she posts weekly and responds to fans directly in comments. Her brand collaborations—such as with Lian Rokman Haute Couture—highlight her selectivity, favoring labels that reflect her identity and advocacy. Notably, her content around body positivity and female empowerment aligns seamlessly with fashion, mental health, and music-based partnerships.

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With consistent engagement and a high brand safety score, Tessa is an ideal match for values-based sponsorships. She’s unlikely to take on products she doesn’t personally stand behind, but when she does, her delivery feels organic and aligned.

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Conclusion: Crafting an Indie Music Universe with Authenticity and Creative Intention

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Tessa Violet isn’t chasing virality—she’s building a legacy. By fusing music, vulnerability, and a fierce commitment to body positivity, she’s carved a space online that’s as impactful as it is intimate. Her digital presence may not be the loudest, but it is among the most meaningful, showing that in a world of noise, authenticity still sings the loudest.

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