Who is Thaís Vasconcellos?

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Thais Vasconcellos: Amplifying Brazilian Culture Through Beauty, Family, and Samba

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Thais Vasconcellos is a Brazilian entrepreneur and lifestyle influencer celebrated for her dynamic storytelling and vivid visual aesthetic. As a mother of three, she infuses her content with relatable themes of motherhood, beauty routines, family adventures, and festive culture. A strong presence on both Instagram and TikTok has allowed her to build an audience that connects with her energy, values, and love for Brazilian tradition.

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What makes Thais truly distinct is her deep involvement with the samba community. Through visual narratives and celebratory moments, she champions Brazilian Carnival culture and her ties to the Salgueiro samba school. These elements ground her storytelling in heritage, making her platform not only aspirational but emotionally resonant.

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In addition to lifestyle and cultural content, Thais consistently advocates for personal expression, self-love, and beauty transformation. Collaborations with brands like Embelleze and SHEGLAM emphasize her ability to drive visually compelling yet honest promotional campaigns. Whether she’s dancing in glitter or parenting in leggings, her audience follows because of her ability to be both glamorous and grounded.

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Her social presence isn’t built on trend-chasing or scripted perfection—it’s shaped by a lifestyle that reflects joy, resilience, and celebration of identity. Thais Vasconcellos is not just an influencer; she’s a voice for Brazilian femininity, cultural pride, and everyday confidence.

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An Influencer Active on Social Media

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Thais Vasconcellos maintains a strong and highly engaged presence on Instagram and TikTok, targeting Portuguese-speaking audiences in Brazil, particularly women and families.

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Thaís Vasconcellos' Social Media Strategy Analysis

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Instagram: Where Style Meets Heartfelt Storytelling

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Thais Vasconcellos' Instagram is her most influential platform, with a following of 1.3 million and an exceptionally high Influence Score of 90.4/100. Her posts blend fashion-forward styling, samba culture, and intimate family life, establishing a visual brand that feels both curated and human. She frequently shares moments of motherhood and self-care alongside glammed-up, Carnival-ready looks.

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Her engagement rate of 1.19% and average engagement of 15.1K per post signal a community that’s not only watching but actively connecting. She posts around 13 times per month, typically at 5 PM, likely catering to early risers, working moms, or Brazilian viewers before their workday begins. There’s consistency in her tone—warm, confident, and approachable.

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Thais' strategy is visually led but supported by deeply personal themes. She mixes carousel posts with Reels, balancing high-performing sponsored collaborations (e.g. Embelleze, SHEGLAM) with organic life updates. Her ability to connect visual storytelling with grounded daily moments increases brand trust and audience retention.

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In terms of content pillars, she covers: family/motherhood, beauty/fashion, cultural identity, and empowerment. Her posts rarely feel transactional—partnerships are seamlessly woven into her broader narrative. The key to her Instagram success is emotional resonance backed by aesthetic appeal.

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• Username: @thaisrvv
• Influence Score: 90.4/100
• Followers: 1.3M
• Activity: 13 posts/month
• Engagement Rate: 1.19%
• Growth: +1.24% (30 days)
• Average Engagement: 15.1K
• Posting Habits: 3 times a week at 5 PM EST

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TikTok: Relatable Energy with a Carnival Pulse

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On TikTok, Thais brings a more spontaneous version of herself to the spotlight. With 451.5K followers and an Influence Score of 84.2/100, her videos reflect high energy, candid moments, and infectious joy, especially around family life and Brazilian traditions. She leans heavily into music, humor, and celebration—creating content that feels alive.

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Her engagement rate of 0.76% and average engagement of 3.4K per video reflect steady, genuine interaction. She posts 1.6 times a week (usually twice weekly at 7 PM), with her best-performing content often tied to relatable motherhood scenes, humorous commentary, or festive dancing. Viewers tune in because it feels unfiltered and real.

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Unlike many creators who curate polished aesthetics across platforms, Thais treats TikTok as a behind-the-scenes diary. It’s less about brand styling and more about capturing life as it happens. This contrast from her Instagram makes the overall strategy feel multi-dimensional and refreshingly transparent.

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Thais uses TikTok to maintain audience intimacy while experimenting with humor and real-time interaction. From chaotic household moments to funny reactions or samba snippets, her content remains fast-paced and rooted in cultural authenticity. It's a powerful tool for relatability and audience warmth.

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• Username: @thaisrvv
• Influence Score: 84.2/100
• Followers: 451.5K
• Activity: 1.6 videos/week
• Engagement Rate: 0.76%
• Growth: +1.13% (30 days)
• Average Engagement: 3.4K
• Posting Habits: Twice a week at 7 PM EST

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Thaís Vasconcellos' Social Media Influence Summary

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Thais Vasconcellos ranks in the top 1% of influencers in Brazil and worldwide for both Instagram and Outfits & Styling, showcasing her elite status in lifestyle and fashion content.

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Learn more about the Favikon Methodology here

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Content Strategy: Bold, Heartfelt, and Immensely Brazilian

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Thais’ content strategy thrives on authenticity. She doesn't just post for engagement—she posts to celebrate identity. From embracing motherhood to showcasing Carnival glam, her posts are textured, layered, and honest. Her content style is rated as "Very Safe" and “Cheerful,” ideal for family-friendly and beauty brands alike.

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Reachability and Partnerships

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Thais is highly reachable for brand collaborations, especially within the fashion, family, and beauty sectors. She’s already partnered with reputable Brazilian names like Embelleze, SHEGLAM, and Nuvemshop, and maintains an 80% cause alignment rate with cancer awareness advocacy—highlighting both commercial and value-driven appeal.

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Her post frequency and response activity demonstrate she is actively managing her platforms. She’s likely to accept product-based collaborations, ambassador roles, and event coverage. Her content tone being conversational and culturally rich makes her an ideal fit for regional and national campaigns aiming to connect emotionally with audiences.

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Conclusion: The Samba-Spirited Storyteller Redefining Family Influencing in Brazil

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Thais Vasconcellos isn’t simply an influencer—she’s a cultural ambassador of Brazilian warmth, womanhood, and rhythm. Whether dancing at Carnival or sharing a heartfelt caption about her kids, she captivates through truth, not trends.

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