Who is Timothy Huynh aka SoupTimmy?

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Soup Timmy: Rebuilding Art One Cube at a Time

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Timothy Huynh, also known as Soup Timmy, is a Rubik’s Cube artist who transforms basic puzzles into pixel-style artwork. Unlike speedcubers who chase time records, Timothy uses cube manipulation to build large-scale portraits and designs. His work includes characters from pop culture, original figures, and high-contrast portraits made entirely from scrambled cubes. He’s turned cubing from a challenge into a creative medium.

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He has earned over 2 billion views on YouTube by breaking down his art process with time-lapse builds and progress videos. His videos don’t rely on flashy effects—instead, they highlight hand-placed logic and visual planning. Every frame is calculated, with color choices and layouts that feel more like painting than puzzle-solving. That precision is what keeps audiences coming back.

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His builds often require hundreds of cubes, hours of preparation, and camera setups that capture every move. Instead of shortcuts or digital aids, Timothy insists on solving and rotating each cube manually to reach the desired image. His final results aren’t computer-generated—they’re cube-aligned and room-sized, offering a physicality rare in digital art. This craftsmanship sets him apart from creators working with filters or AI tools.

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His collaborations with brands like Universal Studios and Rubik’s Cube are rooted in shared creativity and education. His projects have been showcased at events like VidCon and draw attention from teachers, collectors, and casual viewers alike. His tone is quiet and focused—not loud or comedic—which makes his content a visual break from the noise of mainstream platforms. Soup Timmy is not just a creator; he’s a builder in every sense of the word.

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An Influencer Active on Social Media

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Soup Timmy’s main platforms are YouTube, TikTok, and Instagram. YouTube leads in both audience size and engagement, followed by TikTok, where his tutorials reach new puzzle solvers. Instagram plays a smaller role, used mostly to update fans and display finished artwork.

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Timothy Huynh's Social Media Strategy Analysis

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YouTube: The Center of His Cube Universe

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Timothy’s YouTube channel, with over 5.7 million followers, focuses on intricate Rubik’s Cube builds. His most-viewed videos involve time-lapses of multi-hour builds that transform hundreds of cubes into large-scale art. Each piece is pre-planned offline, then filmed piece by piece, giving viewers an authentic look at manual execution. He avoids sped-up editing tricks, letting real-time effort tell the story.

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Most videos are quiet, featuring background music and occasional captions explaining color theory or pattern alignment. The silence enhances focus on the art’s evolution, which contrasts heavily with high-energy YouTube formats. Timothy’s style avoids jump cuts and loud thumbnails, leaning into minimalism. This slower pace keeps his audience deeply engaged, especially cube lovers and design fans.

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Posting just 0.6 videos/month, his content schedule is light, but each upload gains longevity and replay value. Most creators need weekly uploads to maintain views—Timmy doesn’t. The time it takes to prep each build, record it precisely, and show it clearly justifies the delay. His value comes from craftsmanship, not volume.

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His thumbnails consistently feature partially completed mosaic portraits, drawing curiosity without exaggeration. Viewers return not for giveaways or pranks, but to witness full cube art in process. That intentionality makes his channel one of YouTube’s go-to pages for Rubik’s Cube-based visual art. His commitment to puzzle precision is unmatched on the platform.

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• Username: @SoupTimmy
• Influence Score: 91.9 / 100
• Followers: 5.7M
• Activity: 0.6 videos/month
• Engagement Rate: 0.07%
• Growth: +0.99%
• Average Engagement: 3.9K
• Posting Habits: Twice a month at 7 PM EST

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TikTok: Fast-Paced Visual Puzzles

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On TikTok, Soup Timmy repurposes his Rubik’s Cube builds into condensed vertical videos that highlight key phases of the process. With 3.2 million followers, his videos usually start at mid-build, showing immediate transformation of colors and patterns. He skips introductions and voiceovers—favoring on-screen captions and pacing driven by visuals. This no-fluff approach appeals to TikTok’s scroll-heavy user behavior.

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Instead of full tutorials or background context, he uses transitions between cube flips to maintain momentum. Viewers don’t need context to enjoy the final results—his builds speak for themselves. Sometimes he’ll showcase satisfying “cube rolls” or synchronized placements that form a character’s face or iconic logo. These clever framing techniques hook viewers within seconds.

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Unlike comedy or dance creators, Timothy keeps content consistent in mood—focused, quiet, and visually calculated. He doesn’t trend-hop or duet others, choosing instead to let each puzzle act as a standalone creation. That makes his page feel like a visual gallery rather than a fast-moving feed. His posts are well-lit, tightly framed, and center only on his hands and cubes.

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Although his TikTok posting rate is 1.1 videos/week, his engagement holds steady due to the watch-time generated by the cube build payoff. Each clip is tightly edited to loop smoothly, which encourages replays. He rarely speaks or shows his face, letting the art take the spotlight. That restraint sets him apart in a platform filled with over-performance.

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• Username: @souptimmy
• Influence Score: 85.4 / 100
• Followers: 3.2M
• Activity: 1.1 videos/week
• Engagement Rate: 0.47%
• Growth: 0%
• Average Engagement: 15.1K
• Posting Habits: Once a week at 5 PM EST

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Instagram: Finished Works and Fan Interactions

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Timothy’s Instagram is the least active of his three platforms, with just 1 post/month and 239.1K followers, but he uses it as a curated gallery. His posts often include high-resolution final shots of cube builds, framed like digital art rather than casual content. The captions sometimes explain the number of cubes used or the concept behind the design. He treats Instagram as his portfolio, not a daily feed.

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Unlike his video-first channels, Instagram emphasizes the “after” — the completed work. Posts typically feature front-facing views of the cube art mounted or laid out, sometimes from exhibitions. There are no filters or text overlays; the focus is always on symmetry, contrast, and spatial layout. He rarely shares selfies or behind-the-scenes content here.

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He uses Instagram Stories sparingly—mostly to announce collaborations with brands like Rubik’s Cube or to tease upcoming builds. His use of the platform feels deliberate, not driven by algorithm pressure. He doesn’t use reels or memes; instead, he commits to consistent framing and structure. Every post looks like a printed art piece.

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Despite having the lowest engagement rate (0.01%) among his channels, the audience is clearly niche and art-focused. With +6.08% monthly growth, it’s a growing space for fans who want static, high-quality visuals without distraction. It functions more like a catalog of his work than a personality-led page. That keeps it consistent with his no-gimmick identity.

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• Username: @souptimmy
• Influence Score: 54.6 / 100
• Followers: 239.1K
• Activity: 1 post/month
• Engagement Rate: 0.01%
• Growth: +6.08%
• Average Engagement: 26
• Posting Habits: Once a month at 7 PM EST

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SoupTimmy’s Social Media Influence Summary

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With a total influence score of 9,165 points, Soup Timmy ranks in the top 1% across multiple categories. On YouTube, he sits at #360 in the US and #1473 worldwide. In video entertainment overall, he ranks #302 in the US and #1618 globally. These rankings show his grip on a very focused niche. While his overall engagement rates are lower than lifestyle or prank creators, his follower count and view averages push him into the elite tier for content that’s based on artistry, not virality.

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Learn more about the Favikon Methodology here

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Content Strategy: Smart Builds and Satisfying Reveals

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Soup Timmy’s content strategy is rooted in visual payoff. Every video, post, or short leads to a single goal: the reveal of an intricate Rubik’s Cube mosaic. He doesn’t try to follow social trends—he leans into structure, symmetry, and calm editing. There’s little talking in his content. Instead, the cubes speak. The sound of snapping pieces, the speed of his solves, and the alignment of colors all work together to keep the viewer’s eyes glued. This is strategy by design: hypnotic, methodical, and impossible to scroll past once you start.

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Reachability and Partnerships

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Soup Timmy keeps his content strictly visual and performance-based, making him a strong fit for product placements that rely on creative execution rather than verbal endorsement. He doesn't rely on scripts or brand shoutouts; instead, his most effective partnerships appear as integrated cube builds—such as logos constructed from hundreds of Rubik’s cubes. One example includes a branded piece for Rubik’s celebrating their anniversary, where the design subtly featured their color palette without text. This format allows brands to insert themselves into the art without compromising his style.

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He doesn’t respond to trends or tag brands in every post, so outreach likely happens behind the scenes through direct contact or agency management. Most of his branded work remains understated, featuring no voiceover or pushy CTA, just clean, high-effort visuals. Because his face and voice rarely appear, he’s ideal for companies looking to lead with product visibility over personality. If brands want unique builds to showcase their identity in physical form, Soup Timmy offers a format no one else replicates on the same scale.

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Conclusion: More Than a Puzzle

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Timothy Huynh’s influence goes beyond entertainment—it’s educational, visual, and deliberate. He’s made a name from one object, the Rubik’s Cube, and spun it into a multichannel presence with millions of followers and billions of views. From slow mosaic builds to quick cube flips, his digital footprint proves that niche content, when done with skill and clarity, can go incredibly far.

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