Who is Vicente "UAI" Araujo?

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Vicente Araujo: Scoring Big With Humor, Football, and Day-in-the-Life Content

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Vicente Araujo built his digital identity around his unwavering loyalty to the Corinthians, blending football passion with comedic storytelling. His videos often reflect the emotional highs and lows of fandom, using humor to mirror the frustrations and hope of his team’s performance. The phrase “tô num relacionamento abusivo e é com meu time” has become a signature theme across his content. This niche approach has helped him stand out in Brazil’s highly competitive video entertainment space.

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He shares daily routines and frustrations in a laid-back, highly expressive format that mirrors the life of a typical Gen Z Brazilian sports fan. His style is casual but deliberate—appearing spontaneous while maintaining a consistent tone and format across platforms. He often films in everyday settings, wearing team jerseys or reacting directly to match outcomes. These subtle details build a bond with viewers who see their own experiences in his posts.

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Vicente’s personal brand is also shaped by recurring partnerships with Realme Brasil, Adidas, and Pão de Açúcar. He integrates brand messages naturally within his sketches, often including comedic product interactions that align with his lifestyle themes. His humor-driven approach allows for high brand recall without disrupting his audience’s trust. This skill makes him a go-to creator for consumer brands aiming to reach young, football-obsessed Brazilians.

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His content has helped him form ties with a network of creators like Gabrielly Gonzalez Ferreira and Lázaro Freitas, with whom he shares common themes of humor, fandom, and cultural references. These connections amplify his content’s reach while reinforcing his place in Brazil’s creator ecosystem. Despite his comedic tone, his performance metrics show sustained growth and consistent viewer engagement. Vicente is not just entertaining—he’s converting everyday fandom into measurable influence.

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An Influencer Active on Social Media

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Vicente Araujo is most active on TikTok and Instagram, where he blends football loyalty with humorous everyday content.

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Vicente's Social Media Strategy Analysis

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TikTok: Where Football Meets Brazilian Humor

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Vicente Araujo has built a massive TikTok audience of 10.8 million followers by merging Corinthians soccer culture with humor and relatable daily struggles. His videos often reflect the emotional highs and lows of a passionate fan, transforming football frustrations into viral comedic content. One standout format involves over-the-top reenactments of game-day drama, resonating deeply with Gen Z Brazilians who see their own fandom reflected in his clips. His consistent posting habit of 10 videos per week at 9 PM EST has made him a fixture on sports-themed TikTok.

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What sets Vicente apart is his ability to inject character-driven storytelling into sports commentary. He often appears as exaggerated personas—a heartbroken fan, an optimistic commentator, or a bitter rival—to act out trending match events. These sketches go beyond highlight reactions and create community dialogue through laughs and shared suffering. This narrative approach ensures he stands out in a platform full of repetitive trend-based videos.

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Despite the large following, his engagement rate of 0.96% on TikTok shows that most of his interactions come from niche loyalty rather than generic virality. His average views per video (630.7K) still speak to the sheer size of his core audience, but it’s the internal memes and recurring characters that build a deeper emotional link. He rarely strays from his central themes, creating clear expectations among followers that fuel retention.

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TikTok has also positioned Vicente as a valuable partner for youth-centered and football-focused brands. His previous collaborations with Adidas AG and realme Brasil used football-infused storytelling to organically incorporate products into skits, rather than through forced placements. His natural comedic rhythm and cultural fluency make him an efficient vessel for short-form campaigns seeking authenticity over polish.

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• ‍Username: @uaivicentee‍
• Influence Score: 91.3/100‍
• Followers: 10.8M‍
• Activity: 10.1 videos/week‍
• Engagement Rate: 0.96%‍
• Growth: 0%‍
• Average Engagement: 103.9K‍
• Posting Habits: Everyday at 9 PM EST

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Instagram: Football Feels and Personal Updates

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With 2.8 million followers and a strong engagement rate of 4.86%, Vicente uses Instagram to humanize his public persona, showing his off-field life with friends, routines, and slice-of-life humor. His 14 posts per month, usually scheduled at 6 PM EST, tap into morning scroll habits and offer a casual yet curated look into his day-to-day. Compared to TikTok, Instagram serves as his more personal and grounded space.

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Vicente’s visual storytelling leans heavily on real interactions with friends and collaborators like Lázaro Freitas and Uai Lázaro, often tagging them in group photos or casual reels. His announcement about moving in with them in Goiânia, for example, earned over 309K likes, showing the high emotional investment from his audience. Followers view him as a peer rather than a distant public figure, and this accessibility fuels his Instagram growth.

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The platform also hosts his more polished sponsored content, integrating brands like Pão de Açúcar into skits that mimic real-life errands or weekend plans. He maintains brand trust by sticking to campaigns that reflect his interests—sports, food, and relatable Brazilian humor—never deviating into unrelated product categories. This selectiveness enhances perceived authenticity and keeps followers receptive to sponsored posts.

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Growth-wise, Instagram is Vicente’s fastest-growing channel, with a +5.03% follower increase in the last 30 days, adding over 141K new followers. His average post gets around 138.3K interactions, which is especially high given his content’s informal tone. Vicente’s Instagram success is not just about numbers—it’s about how consistent relatability builds loyalty in a highly competitive entertainment landscape.

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• ‍Username: @uaivicente‍
• Influence Score: 95.8/100‍
• Followers: 2.8M‍
• Activity: 14 posts/month‍
• Engagement Rate: 4.86%‍
• Growth: +5.03%‍
• Average Engagement: 138.3K‍
• Posting Habits: Everyday at 6 PM EST

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Vicente Araujo’s Influence: Strong National Authority in Brazil

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Vicente Araujo holds a Favikon Influence Score of 9,397, ranking in the Top 1% of creators in Brazil across Instagram and video entertainment. He stands out at #119 on Instagram Brazil and #39 in Video Entertainment Brazil, driven by sports comedy and youth-oriented content. With brand partnerships including realme, Adidas, and Pão de Açúcar, Vicente is a trusted voice for lifestyle and culturally relevant campaigns.

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Learn more about the Favikon Methodology here

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Content Strategy: Turning Everyday Life and Soccer Fandom into Viral Comedy Content

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Vicente’s content strategy is rooted in cultural specificity. He rarely adapts to global TikTok trends and instead leans into Brazilian football culture, using Corinthians fandom as a personal and narrative anchor. This tight focus creates a stronger sense of identity, making followers feel like they’re part of an inside joke. The tone across both platforms is casual, safe, and uplifting. His political commentary is minimal, allowing brand collaborations to occur without controversy. His storytelling thrives on quick emotional pivots — from joy to frustration to irony — reflecting everyday struggles of a football-loving Gen Z Brazilian.

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Reachability and Partnerships

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Vicente Araujo is highly reachable for brand collaborations that align with youth culture, sports enthusiasm, and daily life humor. His strong activity—24 Instagram posts per month and daily TikTok uploads at 9 PM EST—makes him a consistent presence in his audience’s routine. Brands like realme Brasil and Adidas have already engaged with his platform, confirming his appeal to lifestyle and tech sectors. His partnerships often highlight humor or soccer fandom, creating natural brand integration without breaking character.

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His content is perceived as safe, uplifting, and politically minimal, which increases his compatibility with family-friendly or youth-oriented campaigns. Vicente’s community of over 13M followers across platforms is largely composed of Portuguese-speaking sports fans and Gen Z Brazilians. His posts routinely receive six-figure engagements, driven by short-form storytelling, casual humor, and strong network ties. For brands looking to connect with an urban, soccer-loving Brazilian audience, Vicente delivers measurable exposure with relatability.

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Vicente Araujo: Brazilian Football Fandom Turned Content Powerhouse

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Vicente Araujo has turned everyday Brazilian culture, football heartbreak, and local humor into a highly engaging creator brand. His focused identity and consistent output give him a strong foothold in Brazil’s creator economy. With two top-performing platforms and strong brand alignment, Vicente is positioned for continued growth — both in audience loyalty and commercial opportunities.

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