Who's Who on Social Media
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Who is Yasmin Barbieri?

Yasmin Barbieri, a dynamic Moroccan fashion enthusiast and traveler, has captivated audiences worldwide with her vibrant personality and impeccable content creation. Through her strategic use of Instagram and TikTok, Yasmin shares her passion for fashion, travel, and music.

January 9, 2025
Jeremy Boissinot
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Yasmin Barbieri: A Vibrant Voice in Fashion and Travel

Yasmin’s Instagram strategy is built around high-quality visuals and a carefully curated aesthetic that resonates with her 1.1 million followers. Her feed is a mix of fashion-forward looks, travel snapshots, and candid lifestyle moments, offering her audience a blend of relatability and aspiration. Through her posts, she highlights the latest fashion trends, seamlessly incorporating her unique sense of style. Her visually appealing grid captures attention, ensuring her content stands out in a crowded social media space.

Yasmin utilizes Instagram Stories and Reels to provide behind-the-scenes glimpses of her life, offering a more personal touch to her polished visuals. These dynamic content formats allow her to engage her audience in real-time, whether she’s sharing sneak peeks of collaborations or documenting her travels. This approach fosters a sense of intimacy and authenticity, deepening her connection with her followers. Her Stories often include interactive elements like polls or Q&A sessions, making her audience feel involved.

Yasmin Barbieri: A Star on the Streets of Milan (Source: @yasminbarbieri_, Instagram, September 2023)

Her impressive engagement rate of 10.5% is a testament to the loyalty and interest of her audience. Yasmin’s twice-a-week posting schedule strikes a balance between maintaining visibility and giving her followers time to engage with her content. Her captions often include personal anecdotes, fashion tips, or witty remarks, adding a layer of authenticity to her posts. This thoughtful approach to content not only boosts engagement but also reinforces her image as a relatable yet stylish influencer.

Instagram also serves as a platform for Yasmin to collaborate with luxury and high-street brands, integrating partnerships in a way that feels seamless and natural. Her curated posts align with her personal brand, ensuring that collaborations don’t come across as overly promotional. Yasmin’s strategic use of hashtags and geotags expands her reach, helping her connect with a broader audience beyond her current followers. This combination of professionalism and creativity has positioned her Instagram as a top source for fashion inspiration.

An Influencer Active on Social Media

Yasmin Barbieri expertly blends fashion, travel, and lifestyle, captivating audiences with her vibrant energy and authentic content.

Yasmin's Social Media Strategy Analysis

TikTok: Entertaining and Engaging Visuals

Yasmin’s TikTok account is her most-followed platform, with an impressive 3 million followers. Her content strategy revolves around short, engaging videos that showcase her styling tips, travel escapades, and a touch of humor. By tapping into TikTok’s youthful and dynamic culture, she has successfully built a digital community that resonates with her vibrant personality. This platform allows her to express creativity through quick, impactful visuals that leave a lasting impression.

Her content stands out due to her ability to seamlessly integrate viral trends with her own unique style. Whether it’s participating in popular challenges or using trending sounds, Yasmin ensures her videos remain relevant and appealing to her audience. She often combines this with her expertise in fashion, turning trend-based content into a platform for showcasing her styling tips. This dual approach enhances her relatability while positioning her as a trendsetter in the TikTok fashion space.

With a consistent posting schedule of three times per week at midnight, Yasmin ensures her audience remains engaged and her content stays visible. This routine timing likely caters to her followers’ habits, maximizing reach and engagement. Her videos garner an average of 979.9K views, a reflection of her ability to capture her audience’s attention. Yasmin balances frequency and quality, delivering polished content that aligns with TikTok’s fast-paced nature.

Yasmin’s engagement rate of 3.67% further highlights her success in connecting with her followers through shareable, relatable content. From showcasing her outfits to documenting travel highlights, her TikTok presence is both entertaining and inspiring. These efforts have solidified her reputation as a creator of visually captivating and impactful posts, helping her stand out in a competitive space. Her TikTok strategy complements her other platforms, establishing her as a versatile and innovative content creator.

  • Username: @yasbarbieri
  • Influence Score: 90.1/100
  • Followers: 3M
  • Activity: 3 videos/week
  • Engagement Rate: 3.67%
  • Growth: 0%
  • Average Engagement: 110K
  • Posting Habits: Three times a week at 11 AM EST

Instagram: Aesthetic Visual Storytelling

Yasmin’s Instagram strategy is built around high-quality visuals and a carefully curated aesthetic that resonates with her 1.1 million followers. Her feed is a mix of fashion-forward looks, travel snapshots, and candid lifestyle moments, offering her audience a blend of relatability and aspiration. Through her posts, she highlights the latest fashion trends, seamlessly incorporating her unique sense of style. Her visually appealing grid captures attention, ensuring her content stands out in a crowded social media space.

Yasmin utilizes Instagram Stories and Reels to provide behind-the-scenes glimpses of her life, offering a more personal touch to her polished visuals. These dynamic content formats allow her to engage her audience in real-time, whether she’s sharing sneak peeks of collaborations or documenting her travels. This approach fosters a sense of intimacy and authenticity, deepening her connection with her followers. Her Stories often include interactive elements like polls or Q&A sessions, making her audience feel involved.

Her impressive engagement rate of 10.5% is a testament to the loyalty and interest of her audience. Yasmin’s twice-a-week posting schedule strikes a balance between maintaining visibility and giving her followers time to engage with her content. Her captions often include personal anecdotes, fashion tips, or witty remarks, adding a layer of authenticity to her posts. This thoughtful approach to content not only boosts engagement but also reinforces her image as a relatable yet stylish influencer.

Instagram also serves as a platform for Yasmin to collaborate with luxury and high-street brands, integrating partnerships in a way that feels seamless and natural. Her curated posts align with her personal brand, ensuring that collaborations don’t come across as overly promotional. Yasmin’s strategic use of hashtags and geotags expands her reach, helping her connect with a broader audience beyond her current followers. This combination of professionalism and creativity has positioned her Instagram as a top source for fashion inspiration.

  • Username: @yasminbarbieri_
  • Influence Score: 93.8/100
  • Followers: 1.1M
  • Activity: 8 posts/month
  • Engagement Rate: 10.5%
  • Growth: +0.99%
  • Average Engagement: 111.5K
  • Posting Habits: Twice a week at 12 PM EST

Yasmin Barbieri's Social Media Influence Summary

Yasmin holds an outstanding FAVIKON Authority Score of 9,227, showcasing her influence as a leading Moroccan voice in fashion and travel. Ranked #1 in Outfits & Styling in Morocco, she stands out for her ability to create engaging, visually stunning content. Her top rankings and high scores highlight her consistency, relatability, and creative edge.

Content Strategy: Vibrant and Versatile

Yasmin’s content strategy is rooted in visual storytelling that captures her vibrant personality and love for fashion. Her ability to create relatable yet aspirational content ensures strong engagement across her platforms. By blending authenticity with polished aesthetics, she keeps her audience invested and inspired. She uses her platforms to deliver a mix of entertainment and education, offering styling tips, travel recommendations, and glimpses of her personal life. This multifaceted approach resonates with her diverse audience, making her a versatile and impactful creator.

Reachability and Partnerships

Yasmin Barbieri’s reachability reflects her premium positioning in the influencer space, making her a sought-after partner for brands. With an estimated sponsored post cost of $15.8K, her value as a collaborator is evident. Yasmin balances accessibility with exclusivity, ensuring her partnerships align with her brand values. By maintaining a professional email contact, yasmin@wscgroup.it, she creates an efficient channel for business inquiries while preserving her professionalism.

Her diverse audience, spread across Morocco and international markets, enhances her appeal to global brands. Yasmin’s multi-platform presence, especially on TikTok and Instagram, ensures that campaigns reach a wide and engaged audience. Her ability to resonate with followers across fashion, travel, and lifestyle niches makes her an ideal collaborator for brands seeking to tap into these markets. This versatility has enabled her to partner with both luxury labels and mainstream fashion brands.

An overview of Yasmin’s top influential connections across key industries. (Source: Favikon)

Yasmin emphasizes authenticity in her partnerships, collaborating with brands that align with her aesthetic and values. Her seamless integration of sponsored content into her feed maintains audience trust, making her campaigns more impactful. By choosing collaborations that resonate with her personal brand, Yasmin ensures that her partnerships feel organic and credible. This approach has led to long-term collaborations with brands like Redken and H&M.

Yasmin’s approachable yet professional demeanor makes her an effective communicator and collaborator, ensuring smooth execution of campaigns. Her strategic posting habits and deep understanding of her audience’s preferences allow her to maximize the impact of sponsored posts. Whether promoting products or sharing travel experiences, Yasmin delivers measurable results for her partners while staying true to her unique voice.

Conclusion: A Vibrant Digital Leader

Yasmin Barbieri’s ability to blend fashion, travel, and personality makes her a standout influencer in Morocco and beyond. With her engaging content strategy and exceptional social media presence, Yasmin continues to inspire and lead in the digital space. Her influence is set to grow as she continues to connect with audiences worldwide.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.