Who is Yender Mejias aka Yendah?

‍

‍

Yender Mejias: Redefining Relatable Comedy Through Everyday Chaos

‍

‍

Yender Mejias is a Chile-based content creator who rose to popularity with his comedic TikTok series “¡Bienvenidos a Cocina Desastrosa!” Known for turning basic cooking blunders into recurring jokes, he creates character-driven sketches without elaborate props or scripts. His exaggerated expressions and improvised storytelling make his content immediately recognizable. The humor is rooted in relatable domestic chaos, especially for young Latin American audiences.

‍

Beyond cooking skits, Yender integrates real-life anecdotes into his content—often including siblings, friends, or everyday failures like spilled drinks or missed alarms. These stories are not dramatized for virality but portrayed with a calm, deadpan comedic rhythm. His delivery style—short sentences, ironic punchlines, and direct camera address—gives his videos a casual tone that builds viewer familiarity. Followers return for the predictability of his humor structure.

‍

‍

On Instagram, he shares lighter content with fewer sketches, leaning into personal updates and community responses. While the visuals are more polished, his tone remains consistent: goofy captions, references to TikTok characters, and humorous selfies dominate the feed. He occasionally repurposes TikTok videos into Reels but avoids cross-platform redundancy. His engagement here relies more on fan relationships than format innovation.

‍

Yender has collaborated with major brands like Pepsi, M·A·C Cosmetics, and CeraVe Chile—always placing products within his comedic rhythm. Rather than pivoting to ad-style segments, he keeps the branded content embedded in the scene, such as holding a Pepsi can while burning toast. This allows him to stay in character while fulfilling sponsor needs. His ability to do this naturally is a key reason brands trust his creative approach.

‍

‍

An Influencer Active on Social Media

‍

‍

Yender Mejias reaches 1.18M followers across TikTok and Instagram by blending comedy, chaos, and cultural relatability in a consistent short-form content style.

‍

‍

Yender Mejias' Social Media Strategy Analysis

‍

‍

TikTok: From Kitchen Catastrophes to Comedy Fame

‍

‍

Yender Mejias posts on TikTok nearly every day at 4 PM EST, with videos that revolve around everyday disasters—burnt food, clumsy moments, and awkward silences. His most popular series, “Cocina Desastrosa,” captures chaotic kitchen experiences with improvised humor and handheld filming. He rarely uses sound effects or trends, opting instead for monologue-driven sketches. His tone is casual, often mimicking how someone would retell a story to friends.

‍

He publishes over 7 videos weekly, maintaining strong audience recall by repeating formats and reintroducing fan-favorite characters. Viewers often quote his catchphrases in the comments, turning his account into a reference point for shared jokes. His 0.76% engagement rate may seem modest, but with 57.5K views per post, his real strength lies in volume and viewer consistency. Unlike creators chasing virality, Yender builds routine-based recognition.

‍

‍

Product placements, such as Pepsi cans, are frequently visible in skits without shifting the content’s mood or structure. These integrations don’t interrupt his storyline but instead exist naturally in the scene—on a table or in his hand during chaos. This allows brands to gain visibility without him breaking character or tone. His ability to embed branding without seeming commercial adds credibility to his partnerships.

‍

His growth has plateaued at 0%, but audience retention remains strong due to consistent tone and niche clarity. Yender’s humor doesn’t evolve with platform trends—it thrives on being familiar, predictable, and slightly chaotic. For his Chilean and Latin American followers, that’s part of the charm. His TikTok strategy is built for long-term fandom, not short-term spikes.

‍

• Username: @yendah
• Influence Score: 85/100
• Followers: 1.1M
• Activity: 7.2 videos/week
• Engagement Rate: 0.76%
• Growth: 0%
• Average Engagement: 8.3K
• Posting Habits: Every day at 4 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: Real Life Moments Behind the Humor

‍

‍

Yender Mejias uses Instagram as a secondary platform to showcase personal moments and cultural appearances. He posts around 4 times per month, typically at 9 PM EST, sharing outfit photos, public appearances like the Viña del Mar Festival, and behind-the-scenes content tied to his skits. His feed balances light aesthetic polish with the same humor tone seen on TikTok, especially in captions and replies.

‍

He maintains a 1.87% engagement rate with 22.7K average views per video, suggesting that his smaller Instagram audience is highly responsive. His captions often reflect his comedic voice—he doesn’t shift personas between platforms. Instead of influencer-style glam, Yender’s images feel lived-in and narratively driven. Even in high-fashion posts, like his Viña outfit, humor is the underlying thread.

‍

‍

He incorporates brand tags—like @pepsi_cl and @enia.cl—into caption stories rather than standalone promotions. For example, he credits his look while referencing public reactions, anchoring product mentions in personal anecdotes. These organic brand inclusions feel more like shoutouts than ads, helping him maintain authenticity. The comedic voice is never diluted, even when fashion or cosmetics are featured.

‍

Instagram serves as an engagement hub for direct fan interaction. Followers often bring up specific TikTok sketches in comments, keeping the two platforms linked through character continuity. While growth is slightly negative (-0.55%), his active comment sections and visual experimentation give the platform ongoing strategic value.

‍

• Username: @yendahh
• Influence Score: 75.3/100
• Followers: 78.2K
• Activity: 4 posts/month
• Engagement Rate: 1.87%
• Growth: -0.55%
• Average Engagement: 1.5K
• Posting Habits: 3 times a week at 9 PM EST

‍

‍

YouTube: Inactive and Non-Core to Current Strategy

‍

‍

Yender’s YouTube channel is largely inactive, with only 5.1K subscribers and 0.8 videos per month, last updated three months ago. The channel’s 26/100 Influence Score and 0.41% engagement rate reflect minimal strategic value. His current video style—short, improv-heavy, vertically framed—does not translate well to long-form YouTube content.

‍

Content on the channel lacks narrative depth or editing structure to sustain longer viewership. His comedic timing thrives in 30–60 second bursts, which YouTube’s main video format does not support. While he occasionally reposts content, the lack of native engagement and minimal average views (925 per post) confirm that this platform is non-essential to his strategy.

‍

‍

He has not used YouTube for brand content, fan updates, or cross-promotion. The absence of a content theme or visual branding makes the channel feel like an archive rather than an active asset. Viewers engaging with his brand do so primarily on TikTok and Instagram.

‍

Unless he experiments with compilations or behind-the-scenes content, YouTube will remain dormant. Its current state does not impact his creator reputation, but it also doesn’t expand his reach. Most fans likely don’t associate him with YouTube at all.

‍

• Username: @yendahh
• Influence Score: 26/100
• Followers: 5.1K
• Activity: 0.8 videos/month
• Engagement Rate: 0.41%
• Growth: 0%
• Average Engagement: 21
• Posting Habits: Once a year at 7 PM EST

‍

‍

Yendah's Social Media Influence Summary

‍

‍

Yender Mejias holds a Favikon Influence Score of 8,559, reflecting his strong performance in Chile’s digital entertainment space. He ranks #96 in Video Entertainment Chile (Top 2%) and #375 on TikTok Chile (Top 7%), highlighting his steady impact among local creators. His position at #15,283 in Video Entertainment Worldwide confirms his reach as a regionally influential comedic voice.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Everyday Chaos Turned Into Character-Driven Comedy

‍

Yender’s comedy is situational and grounded in Chilean culture. His most memorable content comes from playing himself in everyday disasters—burnt meals, awkward silences, or social slip-ups—paired with exaggerated expressions and casual narration. His character work is subtle but consistent, and fans often request series continuations in the comments. He avoids filters, effects, and trend reliance in favor of personality-led content. His humor is improvisational, often capturing unpolished moments that boost relatability. He builds narrative threads over time, occasionally returning to themes like “Cocina Desastrosa” to add continuity and deepen viewer connection.

‍

‍

Reachability and Partnerships

‍

‍

Yender Mejias is highly reachable through TikTok and Instagram, where he posts consistently and maintains open brand visibility. On TikTok, he uploads 7.2 videos per week and integrates brand elements like Pepsi directly into his comedic scenes. His sponsorship style involves placing products into skits rather than interrupting them with overt messaging. This approach allows brands to blend into his storytelling without disrupting tone or audience trust.

‍

‍

On Instagram, he is known for tagging collaborators directly in fashion and lifestyle posts—such as @enia.cl for wardrobe and @pepsi_cl during public events. He posts three times a week at 9 PM EST, often highlighting events like the Viña del Mar Festival with brand mentions included in post captions. His voice stays consistent across platforms, giving partners continuity. Yender’s reachability is strongest for brands targeting casual, Spanish-speaking Gen Z audiences in Chile.

‍

‍

Conclusion: Turns Everyday Chaos Into Digital Connection

‍

Yender Mejias has built a successful creator career from kitchen fails, family moments, and daily disasters turned jokes. With millions reached across TikTok and Instagram, he brings humor that feels personal and uniquely Chilean. His casual, safe, and consistent content style—combined with authentic brand integrations—makes him a powerful voice in Latin America’s comedic influencer scene.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍FERNANDA VILLALOBOS - COMPLETE SOCIAL MEDIA ANALYSIS‍ADRI BYLUS - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE