Who is Yulema Ramirez?

TikTok Strategy: Raw Motherhood in Motion

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Yulema’s TikTok presence (@babygirluIee) is the heart of her digital brand, amassing 3 million followers. Her videos focus on candid moments with her child, emotional reflections, and relatable parenting humor. These raw and spontaneous clips form the backbone of her engagement strategy.

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She posts almost every day, with an average of 4.7 videos per week, often early in the morning around 4 PM. This schedule likely connects her with other early risers—especially mothers—scanning TikTok during quiet hours. Her timing complements the emotional, often family-centered tone of her content.

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Her videos like “Loves cheese, but not Chucky” and gym moments show the balance she strikes between humor and vulnerability. These aren’t polished influencer montages—they’re slice-of-life scenes that make viewers feel seen.

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Though her engagement rate is 0.35%, she sustains strong visibility with an average of 86.1K views and 10.5K interactions per post. The consistency in tone and rhythm helps maintain loyal audience retention, even without viral gimmicks.

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• Username: @babygirluIee
• Influence Score: 85.8/100
• Followers: 3M
• Activity: 4.7 videos/week
• Engagement Rate: 0.35%
• Growth: 0%
• Average Engagement: 10.5K
• Posting Habits: Daily at 4 PM EST

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Instagram Strategy: Quietly Visual, Intimately Personal

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Yulema’s Instagram strategy, under @suavecitamamacita, is rooted in vulnerability expressed visually. Her posts, like swimsuit selfies or beachside reels, capture self-confidence and transformation rather than just aesthetic appeal. Her content is personal, often spiritual, and meant to speak from a place of healing.

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She posts sparingly—around 4 times per month—but her updates maintain narrative continuity with her TikTok. Captions are usually short, poetic, or humorous, relying on imagery to carry emotion. Instagram serves as a quiet contrast to TikTok’s dynamic storytelling.

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Her followers, now at 1.3 million, engage more subtly, often through comments and shares rather than high-volume likes. Although her engagement rate is currently 0%, she continues to gain followers, with a modest +0.15% growth.

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She usually posts at 12 AM, aligning with midday traffic when followers are most active. Her visual tone is moody and reflective, establishing Instagram as her platform for emotional depth and style expression.

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• Username: @suavecitamamacita
• Influence Score: 62.4/100
• Followers: 1.3M
• Activity: 4 posts/month
• Engagement Rate: 0%
• Growth: +0.15%
• Average Engagement: 54
• Posting Habits: Once a week at 12 AM EST

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YouTube: Dormant but Historically Active Platform

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Yulema’s YouTube channel @Yuleemaimaginee has 475K subscribers, though it’s been inactive for over three years. Once a vibrant outlet for longer-form content, the channel now ranks low with an influence score of 19.9/100.

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She currently does not post on the platform and has not gained any growth or engagement recently. While the channel’s past performance helped build part of her audience, it now functions more as a dormant archive than an active content engine.

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• Username: @Yuleemaimaginee
• Influence Score: 19.9/100
• Followers: 475K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.15%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Content Strategy: Emotionally Real, Spiritually Grounded

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Yulema’s content is built on vulnerability, often reflecting her parenting journey, grief, and emotional resilience. Her tone is conversational and authentic, avoiding heavy edits or contrived storytelling.

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Reachability and Partnerships

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Yulema is likely to accept partnerships aligned with her storytelling—particularly brands in the parenting, wellness, fashion, and spiritual lifestyle sectors. Her content style is emotionally engaging but brand-safe, which gives advertisers trust in campaign tone and audience impact.

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She has tagged brands like Shaboozey, pdawg, and YULZZZ, indicating collaborations in music and fashion spaces. Her network includes creators in both parenting and cultural commentary, expanding her crossover appeal.

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