Who is Zeth?

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Zeth: Fatherhood, Family Bonds, and Everyday Joy

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Zeth is a family-first creator who built his online presence by turning fatherhood into a relatable and entertaining narrative. His daughter, Saylor, is a consistent part of his content, often stealing the spotlight with her personality and expressions. Rather than acting as a background figure, she’s a co-star—central to Zeth’s appeal. This duo dynamic makes his content feel less like curated parenting and more like authentic moments at home.

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His content often centers around humorous takes on everyday life with a toddler—from makeup mishaps to dance battles in the living room. Zeth rarely stages his videos; much of his charm lies in reacting to Saylor’s spontaneous energy. His audience doesn’t just follow him for parenting advice—they follow to witness real-time chaos delivered with calm dad energy. The tone he uses is light but grounded in genuine parenting experience.

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Zeth’s brand partnerships reflect his focus on family life, with collaborations including Undeniably Dairy, Kroger, and Nugget. He doesn’t flood his audience with promotions but integrates products naturally into his family activities—like crafting snack moments or playing on the couch with Saylor. This approach maintains trust while giving brands a warm, story-driven spotlight. His commercial value comes from consistency, not quantity.

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Unlike many lifestyle creators, Zeth doesn’t rely on aesthetics or trends. His videos feel unfiltered—no glossy editing or forced messages, just handheld shots of father-daughter moments. His slogan, “Just a dad doing dad things,” isn’t a tagline—it’s his blueprint. That simplicity is precisely what sets him apart in a genre often saturated with overproduction.

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An Influencer Active on Social Media

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Zeth’s influence is deeply rooted in TikTok, where his follower count surpasses 12.6M. While his YouTube presence is steady at 1.8M, both Instagram and TikTok are currently inactive. Despite this, his strong existing reach, nostalgic positioning, and brand-safe content make him a recognizable name in parenting circles.

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Zeth's Social Media Strategy Analysis

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TikTok: Legacy Reach with Dormant Activity

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Zeth’s TikTok (@zeth) is centered around his daughter Saylor, with videos capturing key parenting milestones like her first steps, conversations, or emotional reactions. He films almost exclusively with a phone in natural light, giving his posts a candid, lived-in feel. Unlike many parent creators who stage moments, Zeth’s best-performing content features spontaneous, unfiltered interactions. This authenticity is his signature—and the reason his posts consistently earn high engagement without trending sounds or visual effects.

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He posts 2–3 times a week, often in the morning or early evening when other parents are likely scrolling. This timing isn’t arbitrary—it mirrors his family’s routine, allowing him to capture genuine moments without forcing them. His content cadence has built loyalty; viewers return regularly not just for updates but to follow Saylor’s emotional and developmental growth. That reliability, paired with real-time intimacy, gives his videos the feel of a serialized family diary.

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Brand deals on TikTok are minimal but intentional. Zeth only partners with brands that blend seamlessly into his parenting narrative, such as baby carriers during walks or childproofing tools during playtime. These integrations are soft and never distract from the moment, often going unspoken. His audience clearly values that trust, as any sponsored content still feels like a natural part of his day—not a performance.

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What makes Zeth’s strategy standout is pacing—he doesn’t rush or over-post. His videos invite viewers to slow down and sit with the moment, often ending on a subtle reaction or expression from Saylor. In a feed full of fast edits and punchlines, his account feels quiet and intentional. That restraint, paired with emotional continuity, makes his TikTok channel one of the few that builds emotional momentum instead of just viral bursts.

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• ‍Username: @zeth‍
• Influence Score: 15.7/100‍
• Followers: 12.6M‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 6 PM EST

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YouTube: Where Quality Outpaces Quantity

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Zeth’s YouTube channel (1.8M subscribers) reflects the same family-centered tone as his TikTok, but in longer formats. His videos often spotlight interactive experiments with his daughter Saylor—like testing new toys or trying quirky home recipes together. These videos aren’t flashy but rely on the organic dynamic between father and child. The camera rarely cuts away from their real-time reactions, giving each upload a sense of presence.

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He posts around twice per week, with no rigid upload schedule. Instead, the timing often coincides with weekends or school breaks—periods that reflect family availability rather than algorithmic optimization. Zeth’s audience is conditioned to expect quality over quantity, which explains the consistent viewership despite occasional lulls. This irregular rhythm hasn’t diminished loyalty, because viewers treat his content as updates from a familiar household.

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Each video is edited for pacing but avoids overproduction. He favors clean cuts, natural lighting, and ambient audio—especially Saylor’s unfiltered responses. There's minimal scripting, and most dialogue flows like everyday conversation. This style appeals to parents and older siblings, who recognize the authenticity of unscripted parenting over cinematic edits.

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Despite a relatively low engagement rate (0.05%), Zeth still pulls in 938 average likes per video. His audience shows up not to like-and-leave, but to quietly observe and comment thoughtfully. This passive loyalty translates into high retention but low surface metrics, which is typical for family creators with a chill pacing. YouTube gives Zeth space to let moments breathe—turning five-minute TikToks into immersive family snapshots.

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• ‍Username: @Zeth‍
• Influence Score: 71.4/100‍
• Followers: 1.8M‍
• Activity: 2.7 videos/month‍
• Engagement Rate: 0.05%‍
• Growth: 0%‍
• Average Engagement: 938‍
• Posting Habits: Twice/week at 7 PM EST

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Instagram: Presence Without Performance

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Zeth’s Instagram (@zeth) once served as a visual extension of his family storytelling, with posts featuring beachside moments, baseball games, and portraits of Saylor. The content was curated but never overly filtered—his tone stayed casual and grounded in everyday fatherhood. His followers were drawn to the balance between warm aesthetics and personal milestones. However, this momentum has noticeably slowed.

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Despite having 1.8M followers, the account has been inactive for over a year, with no new posts or stories in the last 30 days. His engagement rate currently sits at 0%, reflecting a complete pause rather than a drop in popularity. The shift appears intentional, not accidental, suggesting a strategic withdrawal from the platform. His audience has likely migrated to his more active channels, like TikTok and YouTube.

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The Instagram page now acts as a digital archive rather than a living feed. Visitors still browse old photos of Saylor or scroll through high-engagement posts from brand deals and family milestones. Comments continue to trickle in, but there’s no new content to engage with. Zeth doesn’t remove old posts, which keeps the page relevant for nostalgic or new viewers discovering his profile from other platforms.

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The decision to deprioritize Instagram underscores Zeth’s preference for real-time, video-first storytelling. His brand has always hinged on capturing unpolished parent-child interactions—something harder to convey in static photos. While Instagram helped build his early audience, it no longer aligns with the creator-audience feedback loop he now favors. The account remains visible, but not vital.

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• ‍Username: @zeth‍
• Influence Score: 31.1/100‍
• Followers: 1.8M‍
• Activity: 0 posts/month‍
• Engagement Rate: 0%‍
• Growth: -0.12%‍
• Average Engagement: 0‍
• Posting Habits: Once/year at 5 PM EST

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Zeth’s Social Media Influence Summary

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Zeth currently holds an Favikon Influence Score of 8,672 points, ranking #57 in Fatherhood (United States) and #194 worldwide. He’s also in the Top 6% of YouTube creators in the U.S. and Top 4% globally. His consistent YouTube uploads and loyal TikTok following strengthen his authority in the family content space.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor, Emotion, and Relatability

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Zeth’s entire content philosophy centers on fatherhood through joy. From dressing up with Saylor to joining her in dance trends, his approach humanizes parenting without preaching. His brand voice is casual, fun, and never forced, making it easy for both kids and parents to relate. He avoids political or controversial topics, which helps maintain a clean, safe content environment.

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Reachability and Partnerships

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Zeth’s reachability is strongest on TikTok, where his videos average over 600K views and routinely appear on parenting-related pages. He rarely participates in collaborations, but when he does, the partnerships are hyper-relevant—like baby products or family travel gear. Brands gain access to an audience that’s emotionally invested in his daughter’s milestones, not just viral entertainment. His credibility is built on consistency, not flashy campaigns.

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On YouTube, Zeth is equally selective with brand presence, weaving in product use during family routines or experiments. His content never pauses for product placement; instead, products support the storyline (e.g., toddler gadgets used during mealtime clips). While his Instagram is currently inactive, it still offers value as a visual archive for new viewers. Overall, his channels are highly effective for brands targeting young parents seeking relatable, trusted voices.

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Conclusion: A Dad Creator with Enduring Influence

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Zeth may not be posting every day, but his influence hasn’t disappeared. With a legacy following on TikTok and consistent presence on YouTube, he remains a recognizable figure in family content. His father-daughter dynamic continues to resonate, and his clean, safe content makes him brand-friendly. For marketers looking to connect with real parents through lighthearted, heartwarming content, Zeth is still a strong voice—one laugh, one hug, and one video at a time.

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View the AI-powered profile

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Also See 👀
‍ANGELA AGUILAR - COMPLETE SOCIAL MEDIA ANALYSIS‍DAMON FIZZY - COMPLETE SOCIAL MEDIA ANALYSIS
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