Favikon Update [June 2025]

At Favikon, we’re committed to making influencer marketing smarter, more efficient, and more impactful. In our latest product update, we’ve rolled out several new features designed to simplify campaign management, improve tracking accuracy, and give brands greater flexibility in working with creators. Whether you're running large-scale brand campaigns or targeting niche communities, these new tools are built to enhance your strategy and help you connect with the right creators at the right time.

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📊 Automated Campaign Tracking

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Tracking influencer content just got easier. With our new Automated Campaign Tracking feature, any post that includes your selected hashtags or mentions is now automatically added to your campaign dashboard.

No more manual monitoring or chasing down reports, this feature ensures every relevant post is captured, even if creators forget to tag you properly. For brands managing multiple campaigns, it provides a fuller picture of ROI while saving valuable time.

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🤝 Invite Any Creator

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Flexibility is key when working with creators across platforms. That’s why you can now manually add any creator to your campaign even if they’re not verified or currently tracked on Favikon.

Whether you're collaborating with emerging creators, local influencers, or niche thought leaders, this feature ensures you’re never limited by platform coverage. It’s especially powerful for B2B or hyperlocal campaigns where unique voices matter most.

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🚫 Creator Restrictions

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With our updated Creator Restrictions feature, creators who don’t meet your campaign criteria can no longer apply or be considered for your campaigns.

Not every creator aligns with every brand. Whether they're inactive, off-brand, or have shifted their content focus, this feature helps you set clear standards from the start. It ensures only the most relevant and qualified creators are able to participate, keeping your campaigns clean, focused, and free from noisy or irrelevant data.

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📱 Instagram Stories Tracking

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Stories are a high-impact but often under-tracked format—until now. Favikon now automatically tracks Instagram Stories that mention your brand.

This update is especially valuable for fashion, beauty, events, and food campaigns where Stories drive quick, authentic engagement. You’ll never miss short-lived content again, and you’ll get a more complete view of campaign performance.

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🌐 Substack & Pinterest Creator Support

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Our network just got bigger. You can now search and add creators from Substack and Pinterest to your campaigns.

These platforms are home to highly niche audiences. Substack for thought leaders, newsletters, and B2B voices; Pinterest for lifestyle, design, and shopping inspiration. With this update, you can run more targeted, multichannel campaigns and reach new segments of your audience.

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With these powerful updates, Favikon continues to evolve as a comprehensive influencer marketing platform, giving brands the tools they need to track, manage, and grow impactful partnerships. Start exploring these features today and take your campaign strategy to the next level. Favikon is here to make every connection count.

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