Top Influencer Marketing Agencies in Brazil in 2025

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All real-time rankings of all platforms and countries are available here.

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Here’s the list of the top influencer marketing agencies in Brazil in 2025:

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1. Mynd

Mynd leads Brazil’s digital culture scene, combining music, talent management, and influencer marketing to craft cohesive campaigns. The agency secured the prestigious Caboré Award in 2019, proof of a three hundred sixty degree strategy that joins brands to audiences with authentic resonance.

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Its studios elevate national moments such as Carnival while weaving sustainability and diversity into every creative brief. Social channels spotlight original series and behind‑the‑scenes storytelling that energizes fan communities across multiple platforms.

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Beyond commerce, Mynd uses corporate reach for advocacy, championing LGBTQIA+ rights and environmental sustainability through live panels and cause‑driven partnerships. Consistent civic engagement positions the agency as a transformative force in Brazil’s evolving digital landscape.

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Top Customers: Coca‑Cola , O Boticário,  TikTok

Employee Count: 200

Starting Budget: ≥ $50K

Year Founded: 2012

Niches Served:  Music, Beauty, Finance, FMCG

Office Location: São Paulo

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2. Spark

Spark Influencer Marketing emerged in 2014 when Rafa Coca and Raphael Pinho joined forces. The agency has delivered more than two thousand projects, activating three thousand creators for over five hundred brands such as Coca Cola, Twitter, TikTok, Nestlé, and McDonald’s. Consistent results across sectors have positioned Spark as a reference point in the Brazilian creator economy.

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Recognition as the first Brazilian TikTok Marketing Partner underscores Spark’s command of short form video strategy. Knowledge‑sharing forums like Spark Talks and the immersive Spark House program turn campaign data into actionable insights, guiding marketers through evolving paths to purchase. Continuous learning keeps the team at the forefront of audience engagement trends.

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Top Customers: L’Oréal, Unilever, Nubank

Employee Count:  160

Starting Budget: ≥$30K

Year Founded: 2014

Niches Served: Beauty, Cpg, Fintech, Lifestyle

Office Location: São Paulo

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3. BR Media Group

BR Media Group stands as the largest hub of content and influence for brands and creators in Brazil. The agency shares actionable insights on market trends and consumer behavior during Black Friday, working with Sebrae and Canal Empreender to empower entrepreneurs. Director of Business Intelligence Bruna Duarte recently appeared on Jornal do Empreendedor, where she highlighted the decisive role of influencer marketing in November’s shopping surge.

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Campaign excellence shows in BAWTALHA, a creator-led project that united top influencers with celebrated rappers to ignite social buzz and measurable sales lift. Proprietary research on Black Friday purchasing habits has won coverage from Metropolis and Meio & Mensagem, cementing the group’s status as a trusted trend authority. Further studies and resources can be explored through the BR Media Group bio.

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Top Customers: McDonald’s, Chevrolet, Sanofi

Employee Count: 200 - 500

Starting Budget: ≥$ 40K

Year Founded: 2012

Niches Served: Automotive, Retail, Health, CPG

Office Location: São Paulo

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4. MField

MField positions itself at the intersection of content, influencer marketing, and data, forging powerful connections between brands and people through story driven activations. The agency unites deep market knowledge with a curated creator network so campaigns resonate authentically and convert attention into measurable growth.

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Recognition includes multiple wins at the Effie Awards Brasil 2023, underscoring an ability to deliver work that is both creative and effective. Interviews, thought leadership articles, and regular press coverage amplify the agency’s insights, guiding marketers toward innovative strategies that align with seasonal demand and emerging cultural trends.

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Top Customers: Google, Nubank, Stella Artois

Employee Count:  80

Starting Budget: ≥$25K

Year Founded: 2017

Niches Served: Tech, Banking, Beverages, Memes

Office Location: São Paulo

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5. Digital Favela

Digital Favela stands as the largest influencer ecosystem rooted in Brazilian favelas, linking brands with seventeen million residents once ignored by mainstream campaigns. Digital Favela champions community entrepreneurship, nurturing MIC creators with training, fair pricing, and rich performance insights. The agency unlocks a fresh consumer horizon for marketers eager to engage authentic voices inside Complexo do Alemão, Paraisópolis, and dozens of other communities.

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Collaborative projects such as the Real Magic Song for Coca Cola Studio prove the platform’s ability to blend cultural relevance with measurable commercial impact, sending favela sounds to national playlists and boosting brand recall. Expo Favela Innovation carries this momentum forward each year, spotlighting startups, hosting investor pitch rooms, and delivering masterclasses for emerging creative talent. By circulating revenue directly into neighbourhood economies, the initiative converts online influence into lasting social capital.

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Top Customers: TikTok,  Air France,  Revolut

Employee Count: 51 - 200

Starting Budget: ≥ $5K

Year Founded: 2013

Niches Served: Tech, Travel, Fintech, Education

Office Location: São Paulo (+ regional bureaus)

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6.   Sherlock Communications

Sherlock Communications stands as an award winning PR and digital marketing firm headquartered in São Paulo, with bureaus in Mexico City, Bogota, Buenos Aires, Lima, and Santiago. Honors such as PRWeek Global Awards Best Agency LATAM and multiple SABRE trophies underline leadership across Latin America. 

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Expert teams guide international brands in technology, fintech, health, gaming, Web3, crypto, sustainability, and finance, crafting multilingual campaigns that resonate in fourteen countries. Agency research like the Streaming Consumption Report has attracted millions of views and even helped shape policy in Peru. 

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More than one hundred seventy professionals now cover strategy, creative, paid media, and market intelligence, combining cultural insight with rigorous measurement. With over twenty two international awards secured during the past year, Sherlock Communications keeps refining data driven storytelling that converts regional attention into global growth.

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Top Customers: TikTok,  Air France,  Revolut

Employee Count: 51 -  200

Starting Budget: ≥$5K

Year Founded: 2013

Niches Served: Tech, Travel, Fintech, Education

Office Location: São Paulo (+ regional bureaus)

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7. Mutato

Mutato combines creativity, technology, and cultural insight to craft social narratives that resonate with Brazilian audiences. Deep listening tools help the studio decode emerging trends on TikTok and other social platforms, turning fresh memes into brand‑safe content. Strategic thinking is rooted in São Paulo street culture, which keeps each concept authentic and timely.

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Influencer marketing forms the backbone of major wins for Ipiranga, Toyota, and Samsung. Bespoke creator collectives deliver bite‑sized stories at every stage of the customer journey, while Mutato’s in‑house analytics tracks lift in real time. Product launches often blend livestream content with on‑site experiences to drive measurable commerce.

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Continuous evolution guides the company culture along with an open commitment to diversity, inclusion, and ethical practice. Partnerships with community NGOs fund talent‑training programs that elevate underrepresented voices in marketing. This social focus sustains new conversations and keeps the talent pipeline rich.

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Top Customers: Ipiranga, Samsung, Netflix

Employee Count: 51 - 200

Starting Budget: ≥$35K

Year Founded:  2012

Niches Served: Mobility, Electronics, Entertainment

Office Location: São Paulo

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8. SOKO / Droga5 São Paulo

Droga5 São Paulo, formerly Soko, positions the agency at the crossroads of culture and brand purpose. Social channels spotlight bold collaborations with Netflix and Spotify, each idea powered by audience insight and live data. This mix produces resonant storytelling that enters real time conversations and earns genuine engagement.

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A public pledge to expand diversity shapes every brief. Initiatives supporting gender transition and widening leadership seats for under represented talent prove that values translate into action. Commercial results arrive alongside measurable social impact, showing that creative excellence and positive change travel together.

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Top Customers: Netflix,  Google,  Guaraná Antarctica

Employee Count: 300

Starting Budget: ≥ $50K

Year Founded: 2015

Niches Served: Streaming, Tech, Beverages, Fashion

Office Location: São Paulo

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9. Peppery

Peppery, a business creative agency within Brivia Group, runs from Brazil with a portfolio that joins strategic marketing, CRM, sustainable innovation, and brand stewardship. The agency positions data as the prime mover behind every concept, turning insight into action for consumer and B2B clients alike.

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CEO Luis Maia stresses harmony between short term performance and long term equity, an outlook powered by rigorous analytics and bold experimentation. Collaboration with partners such as Salesforce and Espro injects advanced CRM and AI capabilities into programs that lift revenue while advancing social impact.

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Conference halls and thought‑leadership forums keep the team current, with stops at MMA Impact Brasil 2025 and similar gatherings. Articles, whitepapers, and live events circulate Peppery know‑how on brand strategy, emerging tech, and purpose driven growth across the Brazilian marketing scene.

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Top Customers: Jac Motors,  Giraffas

Employee Count: 51 -  200

Starting Budget: ≥$20K

Year Founded:  2010

Niches Served: Automotive, Qsr, Retail

Office Location: São Paulo

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10. Play9

Play9 emerged in 2019 as a media tech studio founded by Felipe Neto and João Pedro Paes Leme. Dedicated to content creation and audience expansion for both brands and creators, the company now runs the largest YouTube network in Brazil, surpassing one billion monthly views while extending reach across TikTok, Instagram, Kwai, and Facebook. A data driven production hub matches audience intelligence with creative storytelling to keep every campaign aligned with fast moving digital marketing trends. 

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Regular appearances at Rio2C and hosting of the Creator Economy Summit position Play9 as a thought leader in Latin America’s creator space. Presence at Bienal do Livro further shows commitment to cultural dialogue, bringing hosts such as Fátima Bernardes to celebrate reading and storytelling. Daily social feeds spotlight diversity, inclusion, and strong advocacy for the LGBTQIA+ community, reinforcing a brand voice built on community engagement and progressive values.

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Top Customers: Time Brasil,  Rock in Rio,  Brahma

Employee Count:  51 -  200

Starting Budget: ≥$40K

Year Founded: 2019

Niches Served: Sports, Entertainment, Live Events

Office Location: Rio de Janeiro

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Also See:
‍🏆 TOP  INFLUENCER MARKETING AGENCIES IN JAPAN
‍🏆 TOP INFLUENCER MARKETING AGENCIES IN CANADA
‍HOW DOES FAVIKON RANK INFLUENCERS?