Top 20 Makeup Influencers in the UK in 2025

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Here’s the list of the Top 20 Makeup Influencers in the UK in 2025:

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‍20. Emily Temby

Emily Temby is a UK-based content creator specializing in makeup tutorials and creative looks. With a significant following on TikTok (2.9 million) and YouTube (900k), she shares engaging content that includes makeup transformations, product reviews, and lifestyle snippets. Her posts often feature collaborations with beauty brands, showcasing her expertise in makeup application and trends. Emily's content is vibrant and appeals to a young audience interested in beauty and fashion.

Authority Score : 8 548 pts

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19. Miah Carter

Miah Carter is a prominent social media personality known for her engaging content focused on self-love, beauty, and body positivity. With a significant following on TikTok (3.3M) and Instagram, she shares makeup tutorials, personal updates, and promotes authentic beauty standards. Miah emphasizes the importance of embracing real skin and mental health awareness, often discussing her own journey with weight loss surgery. Her collaborations with beauty brands highlight her influence in the cosmetics industry.

Authority Score : 8 586 pts

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18. Colleen Milner

Colleen Milner is a London-based makeup artist and content creator known for her vibrant stop-motion makeup videos across TikTok and Instagram. With a significant following, she showcases creative makeup looks, often collaborating with popular beauty brands. Her content features a mix of tutorials, product reviews, and personal reflections, particularly focusing on LGBTQ+ themes and self-expression. Colleen engages her audience with relatable content and a playful approach to beauty.

Authority Score : 8 660 pts

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17. Katie Jane Hughes

Katie Jane Hughes is a British celebrity and editorial makeup artist known for her engaging beauty content across social media platforms. She emphasizes the transformative power of beauty, encouraging her global audience to embrace their imperfections. As the founder of KJH Brand, she shares makeup tips, product recommendations, and tutorials, fostering a community of beauty enthusiasts. Her content often features collaborations with other beauty influencers and brands, showcasing her expertise in makeup artistry.

Authority Score : 8 744 pts

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16. Dani G | danigmakeup

Dani G is a vibrant content creator focused on beauty and self-empowerment, particularly in the context of alopecia. She shares makeup tutorials, wig styling tips, and personal stories that promote positivity and redefine beauty standards. As the owner of DMUSE Wigs, she actively engages with her audience through TikTok and Instagram, showcasing her creativity and expertise in makeup artistry. Her content often features collaborations with beauty brands and highlights her journey of self-acceptance.

Authority Score : 8 770 pts

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15. Jordy Nlyne

A beauty and lifestyle content creator with a strong presence on TikTok and Instagram, known for makeup tutorials, weight loss transformations, and product reviews. Engages a large audience with relatable content and partnerships with beauty brands like NYX and L'Oréal. Her posts often highlight personal journeys, including significant weight loss, and promote body positivity and self-love.

Authority Score : 8 817 pts

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14. Millie Leer

Millie Leer is a 21-year-old beauty and lifestyle content creator based in London. She shares makeup tutorials, product reviews, and fashion insights across TikTok and Instagram, often collaborating with major beauty brands like L'Oréal and Dior. Her posts frequently highlight makeup routines, skincare essentials, and fashion events, showcasing her vibrant personality and style. Millie's content resonates with a young audience interested in beauty trends and self-expression.

Authority Score : 8 867 pts

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13. Maggie Anne

MaggieA is a UK-based beauty content creator specializing in makeup, hair, and skincare. With a strong presence on TikTok and Instagram, she shares engaging content related to weddings, beauty techniques, and product recommendations. As a jewellery brand owner, she combines her passion for beauty with entrepreneurship. Her posts often highlight her experiences at weddings and beauty trials, showcasing her expertise in bridal makeup and styling.

Authority Score : 8 935 pts

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12. Sophie | Sophdoeslife

Sophie is a UK-based beauty and lifestyle content creator known for her engaging makeup tutorials, product reviews, and lifestyle vlogs. She shares her passion for affordable beauty products and often collaborates with brands, showcasing a variety of makeup looks inspired by pop culture, particularly Taylor Swift. Her content spans YouTube, Instagram, and TikTok, where she emphasizes inclusivity and creativity in beauty. Sophie also shares personal milestones, including her pregnancy journey, connecting with her audience on a deeper level.

Authority Score : 8 936 pts

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11. Charlotte Tilbury

Charlotte Tilbury is a renowned British makeup artist and beauty entrepreneur, known for founding Charlotte Tilbury Beauty. Her social media presence is centered around beauty tutorials, product launches, and sharing her extensive expertise in the beauty industry. With over 28 years of experience, she offers insights into makeup techniques and skincare, often collaborating with celebrities and influencers. Her brand is celebrated for its innovative, easy-to-use products that have become staples in the beauty community.

Authority Score : 8 939 pts

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10. Alice King

Alice King is a UK-based makeup artist and content creator known for her creative and playful eye makeup tutorials. She frequently collaborates with various cosmetic brands, showcasing cruelty-free products and innovative makeup techniques. Her content often features themes inspired by gaming, pop culture, and seasonal events, appealing to a youthful audience. Alice actively engages with her followers through TikTok and Instagram, where she shares both makeup looks and personal experiences.

Authority Score : 8 950 pts

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09. Rebecca Scarrott

Rebecca Scarrott, known as Bex Beauty, is a qualified makeup artist based in London. She has a strong presence on TikTok with 1.8 million followers, where she shares makeup tutorials, tips, and product reviews. Her content often features collaborations with major beauty brands like Maybelline and Fenty Beauty, showcasing her expertise in makeup application and trends. Bex engages her audience with vibrant, relatable content that emphasizes beauty and self-expression.

Authority Score : 9 016 pts

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08. Natasha Jane Wood

Natasha Jane Wood is a UK-based content creator known for her engaging makeup tutorials and unique SFX transformations. With a strong presence on YouTube (3.7M subscribers) and TikTok (3.3M followers), she explores themes of creativity, spooky aesthetics, and viral trends. Her content often includes reaction videos, DIY projects, and experimental makeup challenges, appealing to a diverse audience interested in beauty and the unusual.

Authority Score : 9 032 pts

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07. Roligore

Roligore is a self-taught special effects artist based in the UK, known for creating intricate and spooky makeup tutorials. With a strong presence on TikTok and YouTube, they engage audiences with creative transformations and themed looks, often inspired by horror and pop culture. Their content features a mix of tutorials, product reviews, and personal insights, showcasing a unique blend of artistry and entertainment. Roligore actively interacts with followers, promoting makeup products and techniques while maintaining a playful and approachable online persona.

Authority Score : 9 059 pts

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06. Jordan Lipscombe

Jordan Lipscombe is a UK-based beauty content creator known for her engaging TikTok videos showcasing makeup tutorials, beauty product reviews, and lifestyle vlogs. With a strong presence on YouTube and Instagram, she connects with her audience through relatable content, including get-ready-with-me (GRWM) sessions and shopping hauls. Her posts often feature collaborations with beauty brands and highlight trending products, making her a go-to source for beauty enthusiasts.

Authority Score : 9 064 pts

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05. Sophie Hannah

Sophie Hannah is a UK-based content creator specializing in beauty, hair, and fashion. She shares her journey as a mother-to-be and postpartum experiences, emphasizing empowerment and positivity. Her content includes styling tips, home birth stories, and personal reflections on motherhood. With a significant following on platforms like TikTok and Instagram, she engages her audience through relatable and inspiring posts, often featuring her baby and family life.

Authority Score : 9 068 pts

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04. Charlotte Roberts

Charlotte Roberts is a 21-year-old makeup artist based in London, known for her creative and thematic makeup tutorials on platforms like TikTok and Instagram. Her content often features Halloween-inspired looks, beauty product reviews, and makeup recreations of iconic characters and styles. She engages with her audience through relatable captions and showcases a variety of makeup techniques, often collaborating with beauty brands. Charlotte's posts reflect a vibrant and artistic approach to beauty, appealing to a youthful audience.

Authority Score : 9 102 pts

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03. Sarah New

Sarah New is a UK-based makeup artist and content creator specializing in SFX and creative makeup tutorials. Her social media presence is marked by a focus on Halloween and fantasy-themed looks, often incorporating vibrant colors and unique transformations. Sarah collaborates with beauty brands like Maybelline and Cult Beauty, offering product reviews and makeup tips. Her content is engaging and educational, appealing to makeup enthusiasts and those interested in creative expression.

Authority Score : 9 212 pts

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02. Abby Roberts

Abby Roberts is a London-based creator known for her engaging content in music, makeup, and art. She shares her creative process and makeup tutorials across platforms like TikTok and Instagram, often featuring popular beauty brands. Her posts reflect a vibrant personality, showcasing her artistic skills and personal style, with a focus on makeup trends and self-expression. Abby also touches on themes of mental health and personal experiences, resonating with a young, diverse audience.

Authority Score : 9 274 pts

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01. Lena “Lenkalul” Bagrowska

Lena is a UK-based beauty and makeup content creator with a strong presence on TikTok and Instagram, where she shares makeup tutorials, hacks, and product reviews. With over 3 million followers on TikTok, her content often features collaborations with brands like Boxycharm and IPSY, showcasing various makeup techniques and seasonal looks. Lena's posts are visually engaging and cater to a young audience interested in beauty trends and tips.

Authority Score : 9 391 pts

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