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Best Finance Influencers in 2024

Discover the list of most influential finance influencers aka finfluencers.

June 10, 2024
Justine Castany

Who are Finance Influencers or 'Finfluencers'?

About one third of Gen Zers now turn to social media and financial influencers for money tips, according to Intuit Credit Karma. But who are these financial influencers? "The term ‘finfluencer’ refers to a person or entity that has outsize impact on investor decisions through social media influence. Various types of finfluencers exist, ranging from celebrities such as Kim Kardashian to corporate personalities like Elon Musk or Ryan Cohen to ordinary investors who develop followings on YouTube, TikTok, and other social media platforms" Notes Sue S Guan,  Assistant Professor of Law, Santa Clara University.

According to the above research by Credit Karma, 52% of UK adults say they would be open to using a savings tip from social media, with trends such as penny saving, loud budgeting, 52-week challenge and no-spend weekend challenge being some of the most common.

Finfluencers can wield significant influence over their followers, which leaves grey areas between what is 'financial literacy' and what is 'financial advice'. With significant following, they can also affect market movements and retail investor sentiments. This has some regulators worried.

"Several influencers have been accused of questionable work ethics and practices, such as doing sponsored posts, but not being adequately transparent about them. A lot of financial influencers may also have little to no professional certifications, which can make it even more dangerous to blindly follow them without doing one's own research and fact checking.

Some financial influencers may also recommend risky assets such as cryptocurrency or property, which should be viewed with a certain degree of cynicism. The possibility of scams and misleading information has skyrocketed in recent years due to the deluge of information available online.

This has led to the UK's Financial Conduct Authority (FCA) cracking down on influencers who promote unauthorised financial promotions or investment schemes. " Reports Indrabati Lahiri in their Euronews Article.

In this light, it becomes pertinent to only follow influencers and creators who can be held accountable. We have curated a list of most influential of these based on their Favikon scores which values authority, influence and engagement signaling reliability and accountability.

Keep in mind, this list is not a recommendation or endorsement of any financial advice or advisor.

But first, how does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Favikon influence score

Explore the Top Finance Influencers in 2024 :

1. Mark Tilbury 🇬🇧

Mark Tilbury is a self-made millionaire and YouTuber with over 1.1 million subscribers. He believes that anyone can become wealthy by thinking like an investor and entrepreneur. His YouTube videos are a mix of entertainment and education, covering topics such as entrepreneurship, investing, and wealth creation. In addition to his success on YouTube, Mark is also the CEO of a multi-million dollar business he started after leaving school at 16 with no qualifications or money. He is passionate about sharing his secrets and tips for money and success and has a podcast called Strike It Big. Mark is active on social media with a large following on TikTok, Twitter, and Instagram. He also offers limited-time promotions and affiliate links in his videos.

Favikon Authority Score : 2047

2. Robert Kiyosaki 🇺🇸

Robert Kiyosaki, an author, entrepreneur, and investor, is known for his mission to elevate the financial well-being of humanity. He believes in the importance of aligning spiritual and business missions. Through his company, The Rich Dad Company, he shares insights on finance, investments, and entrepreneurship. Kiyosaki is vocal about his views on capitalism, taxes, and the importance of financial education. He encourages critical thinking and challenges conventional wisdom in his writing and speaking engagements.

Favikon Authority Score : 1957

3. Ankur Warikoo 🇮🇳

Ankur Warikoo is an internet entrepreneur, bestselling author, and online educator. With over 8 million followers on various platforms, he is known for his courses on entrepreneurship, career management, and personal growth. Holding an MBA from the Indian School of Business, he has been recognized on lists such as Fortune Magazine’s 40 under 40 and Forbes Top 100 Digital Creators. Founder of WebVeda, Warikoo is dedicated to helping young professionals through his online school. His mission centers on guiding individuals to make informed life decisions

Favikon Authority Score : 1881

4. Humphrey Yang 🇺🇸

Humphrey Yang, a former Financial Advisor, creates content on Personal Finance, Self Improvement, and more. With millions of followers across various social media platforms, he simplifies complex financial concepts and offers practical advice. His YouTube channel caters to beginners seeking to enhance their financial knowledge, budgeting skills, and investments. Additionally, he focuses on self-improvement and productivity topics, making his content accessible and engaging. For business inquiries, contact Humphrey via email.

Favikon Authority Score : 1247

5. Sharan Hegde

Sharan Hegde, also known as Finance With Sharan, is a personal finance expert and the Founder & CEO of The 1% Club. With a mission to spread financial literacy, he creates comedic shorts and informative videos. Featured in Forbes and other publications, he aims to help people achieve financial independence. As a Columbia MBA dropout, he focuses on money management, investing, and retirement planning. His start-up, The 1% Club, is an exclusive community dedicated to financial independence.

Favikon Authority Score : 1210

6. Vivian Tu 🇺🇸

Vivian Tu, also known as Your Rich BFF, is a former Wall Street trader turned financial literacy advocate. She helps individuals become financially literate through her social media channels and website, offering advice on budgeting, saving money, investing, and personal finance. Vivian has been recognized as Forbes 30 Under 30 (2023) and Forbes Top Creators (2022) and has been featured in major news outlets such as Bloomberg, CNBC, Wall Street Journal, and BuzzFeed. She emphasizes that her content is for educational purposes only and not financial advice.

Favikon Authority Score : 1990

7. Pranjal Kamra 🇮🇳

Pranjal Kamra is an early-stage investor, best-selling author, and founder of Finology, a platform dedicated to value investing and rational decision-making in the stock market. In his YouTube channel, Pranjal shares insights and practical implementations for beginners to start investing and grow their money. He also discusses topics like Coffee Can Investing and behavioural finance. Pranjal is the author of two best-selling books, Mint Your Money, and Investonomy. He also shares his investment recommendations through his research assistant tool and helps people find the best stockbrokers. Additionally, Pranjal actively engages with his community through social media platforms like Twitter, Instagram, and Facebook.

Favikon Authority Score : 1098

8. Rachana Phadke Ranade 🇮🇳

Rachana Phadke Ranade is a chartered accountant, teacher, YouTuber, entrepreneur, and investor. She is the founder of a new venture focused on simplifying stock market education and financial concepts. With her YouTube channel, she has been able to reach out to 4.3 million viewers since 2019. Rachana Ranade aims to spread financial literacy globally and locally, as she has also started a new channel in Marathi. With 10 years of teaching experience and more than a million students online, she aims to build financial discipline in the masses.

Favikon Authority Score : 1083

9. Labour Law Advisor 🇮🇳

Labour Law Advisor is a social media profile focused on providing information and guidance on various topics such as personal finance, tax, and labour laws. With a dedicated following of 4 million subscribers on YouTube, Labour Law Advisor shares educational videos and resources to help individuals navigate these areas. The profile also offers certified courses through LLA Professional Training Institute. Stay updated on the latest news and scams, and join the community in debunking myths. With a passion for making India jagruk, Labour Law Advisor aims to empower individuals and create awareness.

Favikon Authority Score : 1045

10. Akshat Shrivastava 🇮🇳

Akshat Shrivastava is a financial educator and entrepreneur, known for his work in building India's biggest investment community. With a background in strategy and management consulting, he combines his passion for teaching and entrepreneurship. Through platforms like YouTube and Instagram, he shares valuable insights on finance, minimalism, and freedom. He also focuses on helping individuals become better investors. Akshat's content is designed to educate and empower viewers to make informed decisions in the stock market and real estate sector. With over 10 years of experience and a dedication to mentoring, he aims to inspire others to achieve their financial goals.

Favikon Authority Score : 711

11. Tori Dunlap 🇺🇸

Tori Dunlap is a renowned financial expert, bestselling author, and podcast host empowering women in the realm of personal finance. With a successful track record of saving $100,000 by age 25, she advocates for financial education as a form of empowerment. Featured in major media outlets, Tori's work focuses on fighting financial inequality and providing actionable resources for women to enhance their financial well-being. Her expertise has garnered a substantial following and recognition in the finance industry.

Favikon Authority Score : 662

12. Milan Singh 🇺🇸

Milan Singh is a popular finance creator with over 5 million followers. He provides educational content related to finance, offering tips and hacks on various money topics. Milan emphasizes that his content is for educational purposes only and should not be considered as legal, tax, investment, financial, or other advice. He shares information on topics such as taxes, investing, government regulations, and personal finance. Milan also highlights the importance of building good financial habits and consistency. He encourages his followers to start investing early and offers insights into how rich people manage their finances to pay less in taxes. Milan's content aims to provide information and empower individuals to make informed financial decisions.

Favikon Authority Score : 581

13. Steve Financial Freedom Coach

Steve Financial Freedom Coach is a retired school teacher who achieved financial freedom at the age of 33 through saving, earning and investing his money. He shares his knowledge and experience on his YouTube channel, offering classes and investing guides to help others achieve financial independence. Steve's mission is to help people become better with their money and make stock investing and trading simple. He also runs a free wealth-building community on Discord where like-minded investors can share their goals and offer support.

Favikon Authority Score : 399

About the author

Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.