B2B Influencer Marketing
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How to find LinkedIn Top Voices

Identifying LinkedIn Top Voices can greatly enhance your brand’s visibility and engagement on the platform. Here’s a step-by-step approach to finding and leveraging these influential thought leaders.

May 27, 2024
Sarthak Ahuja

How to Find LinkedIn Top Voices: A Step-by-Step Guide

Identifying LinkedIn Top Voices can greatly enhance your brand’s visibility and engagement on the platform. Here’s a step-by-step approach to finding and leveraging these influential thought leaders.

What is a LinkedIn Top Voice?

LinkedIn’s Top Voices program is a recognition awarded to thought leaders who consistently create valuable and engaging content on the platform. Achieving this status requires a combination of authenticity, expertise, and consistent effort.

According to Favikon, there are around 7,000 LinkedIn Top Voice influencers worldwide. These influencers represent a select group of thought leaders recognized for their contributions to meaningful industry conversations on LinkedIn. They span various sectors, including technology, business, health, and personal development, providing valuable insights and shaping important discussions in their respective industries.

Method 1: Finding LinkedIn Top Voices Using LinkedIn Search

Step 1: Log into Your LinkedIn Account

To start your search, you need to be logged into your LinkedIn account. If you don’t have an account, create one.

  1. Open LinkedIn in your web browser.
  2. Enter your email and password, then click "Sign In."

Step 2: Use the Search Bar

The search bar on LinkedIn is a versatile tool to find people, companies, content, and more.

  1. Locate the search bar at the top of your LinkedIn homepage.
  2. Type “LinkedIn Top Voices” into the search bar and press Enter.

Step 3: Filter Your Search Results

To refine your search results, you can use LinkedIn’s filtering options.

  1. On the search results page, you will see various filter options such as People, Posts, Companies, etc.
  2. Click on “Posts” to view content related to LinkedIn Top Voices. This will include announcements, articles, and posts that mention Top Voices.

However this method gives you limited flexibility in search. Moreover, as you may see, all results may not have LinkedIn Top Voice. Adding to the pain, LinkedIn search is not great when it comes to finding industry specific or sorting a list of creators in any manner. This is why we use Favikon in our second method to make our search more effective and time-saving.

Method 2: Using the Favikon App

Step 1: Sign In to Favikon App

If you don't have an account, you'll need to create one.

Step 2: Use Advanced Discovery of Favikon App

  1. Type in the search bar the niche or keyword associated with the creator you’re looking for. If there is no such niche or keyword, you may leave it blank.
  2. Click ‘Search”

  1. Click on Filters and scroll down to find ‘Premium Filters’.
  2. Click on LinkedIn Top Voice.
  3. Click on ‘Refresh Search’

Step 3: Refining search

You can further refine your search using tens of filters and sorting options available to find the creator you’re looking for.

You will find all LinkedIn creators with Top Voice.

Finding LinkedIn Top Voices isn’t just about high follower counts. It’s about identifying individuals who can authentically connect with audiences, drive engagement, and inspire discussions in their field. By using tools like Favikon, leveraging LinkedIn’s features, and conducting thorough engagement assessments, brands can effectively partner with influential voices that align with their marketing goals. This strategic approach ensures a more authentic connection and a higher ROI for LinkedIn influencer campaigns.

About the author

Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.

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