If you've been pondering the impact of influencer marketing but haven't yet dipped your toes in the B2B waters, you're in for a treat. This article is your gateway to the transformative power of B2B influencers. We're going to explore why they could be your business's secret weapon and how to discover these gems for yourself.
First things first: B2B influencers are a different breed. They're not just social media celebs but are seasoned professionals with deep expertise in their domains. Their appeal doesn't lie merely in the number of followers, but in their power to offer market insights, business wisdom, and real value.
Credibility is the first reason you should be all ears. When a trusted B2B influencer recommends something, their word carries a weight that traditional advertising can't hold a candle to. They engage with a targeted audience that usually includes key decision-makers and stakeholders directly relevant to your business.
Then comes ROI. Although collaborations might require financial investment, the payoff is often substantial. From elevating brand visibility to converting leads into actual clients, the returns are significant and, most often, quantifiable.
You're on board with the 'why,' but what about the 'how'? How do you identify the B2B influencer who’s the best fit for your brand?
Here's where Favikon comes in. This tool is a goldmine for discovering the most qualified creators across B2B and B2C sectors. Whether you're exploring LinkedIn, Twitter, Instagram, or other platforms, Favikon has you covered. It not only helps you find influencers but also keeps you updated on the latest trends in influencer marketing.
When choosing your ideal B2B influencer, make sure they align with your brand's values, target audience, and goals. You'll also want someone who engages authentically with their followers, has a history of effective collaborations, and ideally, has a vetted presence on Favikon.
And now, for the moment you've all been waiting for... Here are the top 10 B2B influencers you should absolutely be following in 2023.
Steven Bartlett is a British entrepreneur and CEO of the social media marketing agency Social Chain. He is also a bestselling author, speaker, and podcast host, and a recognized leader in the world of social media and digital marketing.
Adam Grant is an organizational psychologist, Wharton’s top-rated professor, and author of two New York Times bestselling books: THINK AGAIN and GIVE AND TAKE. He is also the host of the TED original podcast WorkLife and has been recognized as one of the world's 10 most influential management thinkers and Fortune's 40 under 40. Grant is a diver and believes in the importance of kindness, honesty, responsibility, persistence, and courage. He advocates for finding ways to lower costs without resorting to mass layoffs and believes that passive-aggressiveness can be countered with direct, but kind communication.
Shadé Zahrai is an award-winning peak performance specialist, behavioural scientist, and director & co-founder of Influenceo Global LLC. She has a Ph.D. in career performance and leverages the latest insights in high performance and leadership to provide commercially sound strategies for people and companies. Shadé has worked with Fortune 500 companies across the globe, including Microsoft, Proctor & Gamble, Electrolux & JP Morgan, to empower teams to thrive during times of change. She is also the creator of '21 FREE TRAINING' and has +2 Million learners on LinkedIn Learning. Additionally, Shadé has received several accolades, including being voted in the top 5 Speaker for Spice News & Magazine and named Adweek's Career Creator of the Year.
Sahil Bloom is an investor, writer, and host of Where It Happens Show. He is also the Managing Partner of SRB Ventures, which is an investment firm focused on investing in and accelerating high-growth startups globally. He has also authored a forthcoming non-fiction book with Penguin Random House on redefining wealth and building a fulfilling life. In addition, Sahil creates weekly content that reaches over 1 million people across different social media platforms, and he is the owner and operator of a personal holding company that consists of five cash-flowing business assets.
Gary Vaynerchuk is a serial entrepreneur and investor who is considered one of the leading minds on what’s next in culture, relevance, and the internet. Gary is the CEO of VaynerMedia, a full-service advertising agency helping Fortune 1000 brands leverage consumer attention. He is also the Chairman of VaynerX and the creator and CEO of VeeFriends. Gary is a prolific angel investor with early investments in companies such as Facebook, Twitter, Snapchat, Coinbase, and Uber. Additionally, he is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Shama Hyder is a marketing expert and the founder & CEO of Zen Media. She has been recognized by Forbes, Businessweek, and Inc magazine as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama is known for helping brands succeed in the digital age and has built a global audience. She is also a bestselling author and international keynote speaker.
And there you go, you're now well-armed with the information and the names to make a splash in the B2B influencer arena. Ready to transform your business in 2023? Dive in, and you'll soon see the impact on your bottom line. 🚀
Quick tip: The world of B2B influencers is dynamic, so stay alert for new entrants and changing trends.
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