Top 10 B2B Influencers You Should Follow in 2023

If you've been pondering the impact of influencer marketing but haven't yet dipped your toes in the B2B waters, you're in for a treat. This article is your gateway to the transformative power of B2B influencers. We're going to explore why they could be your business's secret weapon and how to discover these gems for yourself.

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Why B2B Influencers Are Your Business's Best Kept Secret

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First things first: B2B influencers are a different breed. They're not just social media celebs but are seasoned professionals with deep expertise in their domains. Their appeal doesn't lie merely in the number of followers, but in their power to offer market insights, business wisdom, and real value.

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Credibility is the first reason you should be all ears. When a trusted B2B influencer recommends something, their word carries a weight that traditional advertising can't hold a candle to. They engage with a targeted audience that usually includes key decision-makers and stakeholders directly relevant to your business.

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Then comes ROI. Although collaborations might require financial investment, the payoff is often substantial. From elevating brand visibility to converting leads into actual clients, the returns are significant and, most often, quantifiable.

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How to Find Your B2B Influencer

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You're on board with the 'why,' but what about the 'how'? How do you identify the B2B influencer who’s the best fit for your brand?

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Here's where Favikon comes in. This tool is a goldmine for discovering the most qualified creators across B2B and B2C sectors. Whether you're exploring LinkedIn, Twitter, Instagram, or other platforms, Favikon has you covered. It not only helps you find influencers but also keeps you updated on the latest trends in influencer marketing.

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When choosing your ideal B2B influencer, make sure they align with your brand's values, target audience, and goals. You'll also want someone who engages authentically with their followers, has a history of effective collaborations, and ideally, has a vetted presence on Favikon.

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And now, for the moment you've all been waiting for... Here are the top 10 B2B influencers you should absolutely be following in 2023.

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1. Steven Bartlett

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Steven Bartlett is the Founder of Flight Group, Co-Founder of Thirdweb, and an Investor in companies like SpaceX, Whoop, Zoe, and Huel. He hosts The Diary Of A CEO Podcast and is known for his involvement in various business ventures. With a strong presence on social media platforms like Instagram, TikTok, YouTube, Twitter, and LinkedIn, Steven shares insights on entrepreneurship, investments, and business growth. Follow him for valuable advice and updates on his projects.

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2. Adam Grant

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Adam Grant is an organizational psychologist at Wharton School and a #1 New York Times bestselling author. He hosts TED podcasts, Re:Thinking and WorkLife. Known for books like 'Think Again' and 'Hidden Potential', his work focuses on challenging norms and fostering success. Grant engages in discussions on career possibilities, the importance of failure, and the power of constructive criticism. He shares insights on open-mindedness, emotional control, and promoting ideas. With a focus on growth and development, he encourages listeners to embrace change and challenge their perspectives.

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3. Shadé Zahrai

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Shadé Zahrai is an award-winning peak performance specialist, behavioural scientist, and director & co-founder of Influenceo Global LLC. She has a Ph.D. in career performance and leverages the latest insights in high performance and leadership to provide commercially sound strategies for people and companies. Shadé has worked with Fortune 500 companies across the globe, including Microsoft, Proctor & Gamble, Electrolux & JP Morgan, to empower teams to thrive during times of change. She is also the creator of '21 FREE TRAINING' and has +2 Million learners on LinkedIn Learning. Additionally, Shadé has received several accolades, including being voted in the top 5 Speaker for Spice News & Magazine and named Adweek's Career Creator of the Year.

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4. Sahil Bloom

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Sahil Bloom is an investor, writer, and host of Where It Happens Show. He is also the Managing Partner of SRB Ventures, which is an investment firm focused on investing in and accelerating high-growth startups globally. He has also authored a forthcoming non-fiction book with Penguin Random House on redefining wealth and building a fulfilling life. In addition, Sahil creates weekly content that reaches over 1 million people across different social media platforms, and he is the owner and operator of a personal holding company that consists of five cash-flowing business assets.

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5. Gary Vaynerchuk

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Gary Vaynerchuk is a serial entrepreneur and investor who is considered one of the leading minds on what’s next in culture, relevance, and the internet. Gary is the CEO of VaynerMedia, a full-service advertising agency helping Fortune 1000 brands leverage consumer attention. He is also the Chairman of VaynerX and the creator and CEO of VeeFriends. Gary is a prolific angel investor with early investments in companies such as Facebook, Twitter, Snapchat, Coinbase, and Uber. Additionally, he is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

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6. Shama Hyder

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Shama Hyder is a marketing expert and the founder & CEO of Zen Media. She has been recognized by Forbes, Businessweek, and Inc magazine as one of the Top 30 under 30 entrepreneurs in the field of marketing. Shama is known for helping brands succeed in the digital age and has built a global audience. She is also a bestselling author and international keynote speaker.

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7. Arun Maini

Arun Maini, also known as Mrwhosetheboss, is a popular YouTuber with over 13 million subscribers. He creates videos focused on technology and gadgets, and aims to build the greatest tech community on the planet. Arun's passion for technology started at a young age, and his goal is to create the most fun and useful tech videos possible. He covers a wide range of topics, from testing viral tech life hacks to providing hands-on impressions of new smartphones. Arun also shares his personal life on his social media channels, including his proposal to his best friend and buying his mom her dream car.

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8. Vivian Tu

Vivian Tu, also known as Your Rich BFF, is a former Wall Street trader turned financial literacy advocate. She helps individuals become financially literate through her social media channels and website, offering advice on budgeting, saving money, investing, and personal finance. Vivian has been recognized as Forbes 30 Under 30 (2023) and Forbes Top Creators (2022) and has been featured in major news outlets such as Bloomberg, CNBC, Wall Street Journal, and BuzzFeed. She emphasizes that her content is for educational purposes only and not financial advice.

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9. Doctor Mike

Dr. Mikhail "Mike" Varshavski D.O., also known as Doctor Mike, is a board-certified family medicine doctor and social media influencer with over 23 million followers. He is actively practicing in New York City and New Jersey and is dedicated to making medicine relatable, understandable, and fun for everyone. With his podcast, The Checkup with Doctor Mike, he aims to fight against medical misinformation and change the world through charity. He also serves as an executive producer on his show and is supported by a team of editors and producers.

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10. Lucy Bella Simkins

English teacher and YouTuber, Lucy Bella Simkins is the founder of the channel 'English with Lucy', where she shares lessons on grammar and vocabulary to help learners improve their English skills. She offers a variety of courses such as Beautiful British English Programmes and Complete English Programmes, aiming to assist learners to speak English confidently and fluently. Lucy also provides a free interactive pronunciation tool and an e-book on 250 essential English vocabulary words with pictures. Furthermore, she collaborates with LanguaTalk to offer private language lessons.

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And there you go, you're now well-armed with the information and the names to make a splash in the B2B influencer arena. Ready to transform your business in 2023? Dive in, and you'll soon see the impact on your bottom line. 🚀

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Quick tip: The world of B2B influencers is dynamic, so stay alert for new entrants and changing trends.