TOP Influencer
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Top Beauty Influencers

Discover the list of top beauty, make-up and skincare influencers in 2024.

April 24, 2024
Justine Castany

Ready to explore the captivating world of beauty, makeup, and skincare? Get ready as we unveil the most awaited lineup of top influencers reigning over the industry in 2024.

From makeup maestros to skincare virtuosos, these influencers are not just setting trends but also imparting invaluable tips and inspiring millions with their unrivaled expertise and boundless creativity. Whether you're in search of product recommendations, makeup tutorials, or skincare guidance, we've got you covered.

Come along as we shine the spotlight on the foremost voices reshaping the beauty landscape across various social media platforms. Join us in celebrating the influencers who are making waves and redefining beauty standards in 2024.

But first, how does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Favikon influence score

Explore the Top 10 Beauty Influencers :

Fujianti Utami Putri Following

10. Fujianti Utami Putri

In tenth position, Fujianti Utami Putri, also known as Fujiiian, is a content creator and beauty enthusiast. She shares her passion for skincare, body care, and fashion on social media platforms such as Instagram and YouTube. With a focus on empowering women and showcasing her independent spirit, Fujianti provides beauty tips, outfit inspiration, and product recommendations to her followers. She collaborates with various brands for endorsements and affiliates, offering her audience a diverse range of options. Fujianti is also known for her love of motorbike rides and her interest in travel. Her content reflects her positive outlook on life and her commitment to self-care and personal growth.

Favikon Authority Score : 2 173

Noor Stars following

9. نور ستارز - Noor Stars

Penultimate on the list is Noor Stars. She is a popular content creator and beauty influencer from the Middle East. With a strong following on social media platforms, she shares her life and passion for beauty and positivity with her audience. Known for her creative and engaging videos, Noor Stars has gained recognition as a leading YouTuber in the Middle East and North Africa. She is also a successful singer, with her songs trending in Iraq. Noor Stars is a proud Iraqi woman who represents strength, ambition, and authenticity.

Favikon Authority Score : 2 178

Jeremy Fragrance following

8. Jeremy Fragrance

In eighth position Jeremy Fragrance. He is a well-known fragrance reviewer and entrepreneur with his own brand, Fragrance One. He rose to fame after creating reviews on YouTube, where he shares his expert opinions on the latest fragrance releases. He has also authored a book, The Fragrance Guide, and regularly engages with his followers on social media platforms. In addition to his passion for fragrance, he also participates in affiliate advertising and is a participant in the Amazon Associates Programme. With a large following, Jeremy Fragrance is a prominent figure in the fragrance community.

Favikon Authority Score : 2 200

Jefree Star following

7. Jeffree Star

Coming in at seventh place is Jeffree Star. He is a self-made entrepreneur, makeup artist, singer, and fashion enthusiast. With over 16 million subscribers on YouTube, Jeffree is known for his makeup tutorials, product reviews, and vlogs. He is the CEO of Jeffree Star Cosmetics, a brand known for their colorful and innovative makeup products. Jeffree is also a Yak rancher and has released his own makeup palettes, Skin Frost palettes, and accessories. He shares his life updates, personal struggles, and mental health issues with his followers on YouTube.

Favikon Authority Score : 2 239

Nikkie Tutorials Following

6. NikkieTutorials

At sixth place is Nikkie de Jager, popularly known as NikkieTutorials, is a Dutch makeup artist, beauty YouTuber, and social media influencer. With over 14 million subscribers on YouTube, she creates makeup tutorials, product reviews, and other beauty-related content. Nikkie has collaborated with several brands like Maybelline, Ofra Cosmetics, and Morphe. She was also named one of Forbes' 2020 30 under 30 in Europe. In 2020, she came out as transgender in a video that went viral, and she has been an advocate for the LGBTQ+ community ever since.

Favikon Authority Score : 2 290

Kim Min Kyu Following

5. Kim Min-kyu 김민규

Taking the fifth spot is Kim Min-kyu. He is is a social media user who frequently posts about various topics and interests. Their posts often include emojis and expressions of excitement and enthusiasm. While their profile does not provide extensive personal information, they appear to be a fan of Innisfree and express their love for the brand. They also mention being a 'hype boy' and their birth year is 1997.

Favikon Authority Score : 2 292

Holly Murray Following

4. Holly Murray

Coming in at Fourth place is Holly Murray. She is a UK-based self-taught makeup artist and influencer with a large following on social media platforms such as Instagram and TikTok. She has a passion for makeup and regularly creates unique and creative looks, often inspired by pop culture and media. Holly also collaborates with various makeup brands and has done sponsored content for products. She is known for her attention to detail and use of prosthetics and special effects in her makeup looks.

Favikon Authority Score : 2 375

Leah Halton Following

3. Leah Halton

Holding the third position is Leah Halton. She is a social media personality and influencer based in Docklands, Victoria. She has a significant following on various platforms, including Instagram, TikTok, and Snapchat. Leah often shares her daily life, fashion choices, and makeup routines with her followers. She has also collaborated with various brands to promote their products. Leah has a podcast called Sleepover Party, where she talks about friendship, relationships, and other topics related to young adults. She also has pets, including a cat and dogs, and frequently posts their pictures on Instagram.

Favikon Authority Score : 3 187

James Charles following

2. James Charles

In second place, James Charles. He is a popular makeup artist and YouTuber known for his bold and creative makeup looks. He has a large social media following and has worked with major brands in the beauty industry. James frequently posts makeup tutorials, challenges, and vlogs on his YouTube channel, and also shares updates and behind-the-scenes glimpses of his life on social media. Despite some controversies, James remains a prominent figure in the beauty community and continues to inspire his followers with his creativity and passion for makeup.

Favikon Authority Score : 3 438

Kylie Jenner following

1. Kylie Jenner

Leading the pack, Kylie Jenner. She is a prominent figure in the beauty industry, known for her successful cosmetics brand, Kylie Cosmetics. She shares exclusive videos, behind-the-scenes content, and beauty tutorials on her social media platforms. Additionally, Kylie often promotes her products and collaborations, such as the Kris Collection and her tinted butter balms. She also gives glimpses into her personal life, including moments with her daughter. With a massive following, Kylie has established herself as a leading influencer and businesswoman in the beauty world.

Favikon Authority Score : 7 089

Also See 👀 : Top Travel Influencers & Vloggers

About the author

Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.