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Top 20 DEI Experts in Brazil in 2025

Diversity, equity, and inclusion are shaping the future of leadership, culture, and innovation. Meet the top 20 DEI experts in Brazil in 2025, setting new standards for belonging, advocacy, and impact across industries.

May 20, 2025
Sarthak Ahuja
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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.

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Here’s the list of the Top 20 DEI Experts in Brazil in 2025:

20. Gabrielle Botelho

Gabrielle Botelho is a seasoned HR professional with over 18 years of experience, currently serving as the Global Head of Inclusion and Diversity at Viridien. She is passionate about fostering inclusive workplaces and actively participates in various HR communities, including the Clube CHRO da EXAME. Gabrielle is recognized for her contributions to diversity, equity, and inclusion, and has been nominated for several awards in the HR field. Her posts often highlight the importance of leadership, cultural awareness, and the impact of technology on human resources.

Favikon Authority Score: 5 336 pts

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19. Bruna Marques

Bruna Marques is a talent attraction and employer branding expert at Pravaler, recognized as a LinkedIn Top Voice in 2022. Her posts focus on diversity and inclusion, motherhood, and the challenges of balancing career and family life. She advocates for gender equity in the workplace and shares personal experiences that resonate with many working mothers. Bruna engages her audience with thoughtful reflections on societal issues and promotes healthy work-life balance.

Favikon Authority Score: 5 382 pts

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18. Niodara Yabá

Niodara Yabá is a Brazilian DE&I specialist, speaker, and lifestyle creator. She is the founder of Novas Narrativas, focusing on diversity, equity, and inclusion, particularly for marginalized communities. Her content emphasizes self-awareness, self-care, and self-esteem, advocating for trans visibility and social impact. Recognized as a top influencer in HR and LGBTQIA+ communities, she challenges societal norms and promotes inclusive organizational cultures.

Favikon Authority Score: 5 406 pts

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17. Vera Lucia Silva

Vera Lucia Silva is a Human and Organizational Development Executive focused on Diversity, Equity, and Inclusion. She leads initiatives at Samarco, emphasizing organizational culture and employee well-being. Her posts highlight significant milestones in gender equity within the mining sector, showcasing her commitment to empowering women and fostering inclusive workplaces. Vera is also an educator, sharing insights on leadership and humanized organizational practices, and has been recognized as one of the most admired HR professionals in Brazil.

Favikon Authority Score: 5 466 pts

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16. Thalita Gelenske

Thalita Gelenske is a social entrepreneur and founder of Blend Edu, focusing on diversity and inclusion in Brazilian companies. Recognized as a Forbes Under 30 and LinkedIn Top Voice, she has over 11 years of experience in strategic people management. Her work emphasizes corporate education and organizational culture, advocating for gender equality and LGBTQIA+ rights. Thalita actively participates in youth leadership initiatives and has collaborated with major companies to promote inclusive practices.

Favikon Authority Score: 5 559 pts

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15. Fábio Sant'Anna

Fábio Sant'Anna is the Director of People, Diversity, and Inclusion at Arcos Dorados, focusing on creating an inclusive workplace. He has a strong background in various sectors, including beverages and logistics, and emphasizes the importance of diversity in hiring and promotions. His posts highlight initiatives like McDiaFeliz, which supports children's health and education, and the company's commitment to hiring and promoting Black individuals and people with disabilities. He actively engages in discussions about workplace diversity and social responsibility.

Favikon Authority Score: 5 573 pts

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14. Poliana Sousa

Poliana Sousa is a passionate executive with over 25 years of experience in building global brands and driving growth in multinational companies like P&G, Coca-Cola, and Unilever. Currently the Managing Director at General Mills Brazil, she is dedicated to gender equality and women's empowerment, actively supporting initiatives that promote female leadership. Poliana has received multiple accolades, including the Caboré Prize for Marketer of the Year and recognition as one of Brazil's Women to Watch. Her social media presence reflects her commitment to innovation and collaboration in the corporate world.

Favikon Authority Score: 5 584 pts

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13. Adriana Alves

Adriana Alves is a prominent leader in diversity and inclusion, serving as the Director of People at the UN Global Compact in Brazil. With over 25 years of experience in leadership and organizational culture, she is a TEDx speaker and LinkedIn Top Voice, focusing on mental health and workplace equity. Adriana advocates for racial diversity in corporate environments and has been involved in significant discussions at the UN and various forums, emphasizing the importance of psychological safety and inclusive leadership.

Favikon Authority Score: 5 740 pts

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12. Vinicius Araújo

Vinicius Araújo is an Employer Brand Manager at Unilever, with a strong focus on diversity, culture, and social responsibility. He has over a decade of experience in branding and communication, having led impactful social projects and recruitment campaigns. Vinicius is a co-founder of the Antiracist Marketing School and has contributed to literature on employer branding. His posts reflect a commitment to cultural transformation and inclusivity within organizations, particularly in relation to the Black community in Brazil.

Favikon Authority Score: 6 206 pts

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11. Tamara Braga

Tamara Braga is a prominent advocate for diversity, inclusion, and ESG in business. With a background in chemical engineering, she has over nine years of experience in change management and communications. As the CEO of DiverCidade, she focuses on creating inclusive environments and empowering marginalized communities. Tamara is also a professor and speaker, sharing her insights on diversity in various educational settings. Her work emphasizes the importance of representation and accessibility in corporate structures.

Favikon Authority Score: 6 347 pts

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10. Tânia Chaves

Tânia Chaves is a prominent HR Business Partner and diversity advocate with over 30 years of experience in communication and marketing. She is recognized as a LinkedIn Top Voice and has been featured in the PowerList 2023. Tânia focuses on diversity and inclusion, sharing insights on workplace equity and the importance of representation. She actively engages in discussions about race, gender, and ageism, aiming to transform corporate cultures. Her content often highlights personal experiences and professional growth, emphasizing resilience and empowerment.

Favikon Authority Score: 6 397 pts

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9. Genesson Honorato

Genesson Honorato is a Brazilian psychologist, innovation consultant, and educator with a focus on diversity, equity, and inclusion. He is a columnist for Fast Company Brasil and a professor at Fundação Dom Cabral. His content revolves around the future of work, mental health, and the impact of technology on society. He actively engages in discussions about workplace culture and personal development, often sharing personal anecdotes and insights from his diverse career journey.

Favikon Authority Score: 6 738 pts

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8. Fran Winandy

Fran Winandy is a prominent advocate for age diversity and anti-ageism in Brazil. As an author and speaker, she focuses on the challenges faced by older professionals in the job market, emphasizing the importance of inclusivity and generational integration. Her work includes consulting and developing educational programs aimed at combating ageism. Fran is also a psychologist with an MBA in HR, and she actively engages in discussions about the societal perceptions of aging, aiming to change the narrative around older workers.

Favikon Authority Score: 6 791 pts

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7. Mafoane Odara

Mafoane Odara is a prominent executive in People, Culture, and Transformation at ZAMP, overseeing brands like Burger King and Popeyes in Brazil. She is a recognized leader in diversity, equity, and inclusion, serving as a board member and columnist for Marie Claire. With a background in psychology, she advocates for women's empowerment and addresses challenges faced by mothers in the workplace. Mafoane has been honored as a TOP 100 HR Influencer and is actively involved in mentoring programs for women, promoting leadership and social change.

Favikon Authority Score: 6 960 pts

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6. Ana Minuto

Ana Minuto is a CEO and diversity expert with two decades of experience in DEI, leadership, and social impact. She specializes in empowering Black professionals and promoting inclusive environments through her consultancy, Minuto Consultoria. Ana has collaborated with major companies like Google and PepsiCo, delivering workshops and mentoring programs. She is also the co-creator of Potências Negras, a community initiative for Black professionals. Her content focuses on mental health, career development, and the importance of rest for Black women.

Favikon Authority Score: 7 300 pts

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5. Mauro Wainstock

Mauro Wainstock is a recognized expert in age diversity and inclusion, serving as a columnist for EXAME and a top voice on LinkedIn. With over 30 years of experience, he focuses on intergenerational communication and soft skills development through corporate training and mentoring. He is the director of the Brazilian Association of Human Resources Professionals and has been involved in various initiatives promoting age diversity in the workplace. His social media presence highlights his advocacy for the rights and recognition of older professionals.

Favikon Authority Score: 7 372 pts

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4. Grazi Mendes

Grazi Mendes is a prominent tech executive, educator, and researcher recognized as a Global Top 100 Futurist by the UN. She leads Diversity, Equity, and Inclusion at ThoughtWorks LATAM and is a columnist for MIT Sloan Review Brasil. With over 20 years of experience, she advocates for racial and gender equity in tech, emphasizing the importance of representation. Grazi is also a TEDx speaker and co-founder of initiatives supporting marginalized communities, focusing on empowering women and promoting inclusive leadership.

Favikon Authority Score: 7 388 pts

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3. Mariana Torres

Mariana Torres is a prominent advocate for gender equality and diversity in the workplace, serving as Co-founder and Director at Diversa Jobs. With a Master's in Gender and Equality Studies, she focuses on creating job opportunities for marginalized groups, particularly single mothers and neurodiverse individuals. Her posts highlight the importance of diversity in corporate strategies and challenge societal norms regarding gender roles. Mariana is recognized as a Top Voice in 2022 for her impactful contributions to discussions on inclusion and social justice.

Favikon Authority Score: 7 516 pts

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2. Nina Silva

Nina Silva is a prominent Brazilian entrepreneur and CEO of Movimento Black Money and D'Black Bank, recognized for her contributions to innovation, finance, and diversity. She has been awarded as one of the Most Disruptive Women globally and is a board member at various organizations. Her social media presence focuses on empowering the Black community, advocating for gender equity, and promoting financial literacy. Nina actively engages in discussions about diversity, equity, and inclusion in corporate environments.

Favikon Authority Score: 7 963 pts

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1. Maite Schneider

Maite Schneider is a prominent advocate for inclusion and diversity, recognized as a LinkedIn Top Voice and co-founder of TransEmpregos, a platform dedicated to improving employment opportunities for transgender individuals in Brazil. She is a TEDx speaker and has worked with over 2,400 companies to promote diversity initiatives. Her content focuses on social justice, LGBTQIA+ rights, and corporate diversity training, often sharing insights on the importance of inclusivity in the workplace.

Favikon Authority Score: 8 194 pts

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