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Here’s the list of the Top 20 Fitness Influencers in Japan in 2026:
20. Hazu | diet50_38
A 28-year-old mother and healthy sweets producer, she shares her journey of postpartum weight loss and healthy eating. With a focus on low-carb, delicious recipes, she promotes her brand &Mel, which offers guilt-free sweets. Her content resonates with mothers seeking balance between parenting and personal health, providing motivation and relatable experiences. She emphasizes the importance of mental well-being during weight loss and encourages others to enjoy food while maintaining a healthy lifestyle.
Favikon Authority Score: 8 568 pts
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19. Yoshinori Yamamoto | 山本義徳
Yoshinori Yamamoto is a renowned bodybuilder and fitness expert, known for his YouTube channel 'VALX Yamamoto Yoshinori Muscle Training University' which provides valuable information on muscle training, dieting, and nutrition. He has coached numerous famous athletes, including major league players, and emphasizes the importance of protein intake and effective workout strategies. His content is tailored for beginners and professionals alike, focusing on practical advice and scientific insights into fitness and health.
Favikon Authority Score: 8 584 pts
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18. めと/ METT
A body designer based in Tokyo, with a significant social media following of 1.5 million across platforms. He promotes health and fitness, focusing on body aesthetics and muscle development. His content includes workout tips, personal fitness journeys, and lifestyle insights, often featuring his physique in various outfits. He also engages with his audience through motivational messages about self-acceptance and body positivity.
Favikon Authority Score: 8 605 pts
17. Actre | actrevlog
Former Cirque du Soleil performer turned fitness and diet creator, Actre shares muscle-building workouts, acrobatics, and dieting strategies across YouTube and Instagram. With a large 700k+ subscriber base and multi-platform content, they promote diet plans, supplements, and gym routines, focusing on actionable tips and transformation stories.
Favikon Authority Score: 8 612 pts
16. Shun Kaneko
Shun Kaneko is an IFBB Men's Physique Pro and Olympian, known for his fitness expertise and gym ownership at Kanekin Fitness Gym. He actively shares his training journey, competition updates, and fitness products on platforms like YouTube and Instagram, engaging a fitness-focused audience. His content emphasizes hard work, personal growth, and preparation for competitions, showcasing his dedication to the fitness community.
Favikon Authority Score: 8 644 pts
15. Sho Imakoga
Sho Imakoga is a fitness expert and owner of EVERLIFT, a gym in Fukuoka, Japan. He shares scientifically-backed training and nutrition information across social media platforms, including YouTube and Instagram, where he has a significant following. His content focuses on muscle building, workout programs, and dietary advice, appealing to both beginners and advanced fitness enthusiasts. He is also an author, promoting his book on optimizing muscle hypertrophy.
Favikon Authority Score: 8 696 pts
14. Naru | なるねぇ
Naru, known as なるねぇ, is a popular fitness and diet content creator on platforms like YouTube and TikTok, focusing on weight loss and body transformation. With a following of over 2 million on YouTube, she shares engaging workout routines, diet tips, and personal anecdotes, often emphasizing positivity and self-improvement. Her content includes humorous takes on dieting, relatable struggles, and motivational messages aimed at women looking to enhance their fitness journey.
Favikon Authority Score: 8 736 pts
13. Sakura Shimokawa
Sakura is a pharmacy student and fitness enthusiast based in Osaka, Japan. She shares her journey through training, studying, and personal growth on platforms like YouTube and Instagram. Her content focuses on fitness, body transformation, and the challenges of balancing academic life with health goals. Sakura actively engages with her audience, promoting a healthy lifestyle and sharing tips on fitness and nutrition. She also participates in bodybuilding competitions, showcasing her dedication to fitness and personal development.
Favikon Authority Score: 8 750 pts
12. Naasuke
Naasuke is a fitness enthusiast and content creator focused on bodybuilding and healthy living. He shares workout routines, nutrition tips, and personal fitness journeys across platforms like TikTok and YouTube. His content often includes product endorsements related to fitness and health, showcasing his role as an ambassador for various brands. Naasuke emphasizes the importance of enjoying life while pursuing fitness goals, making his content relatable and engaging for a wide audience interested in health and wellness.
Favikon Authority Score: 8 782 pts
11. Hironori Nakajima
Hironori Nakajima is a physical trainer specializing in enhancing explosive power, particularly for soccer players. He holds certifications in various training methodologies and leads a gym focused on athletic performance. His social media content features diverse workout routines, including home exercises and specific training techniques, aimed at improving strength and agility. He actively engages with his audience through instructional posts and challenges, showcasing his expertise in physical training.
Favikon Authority Score: 8 801 pts
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10. Naotaka Yokokawa
Japanese IFBB Elite Pro bodybuilder and THE BUILD protein founder. A mix of competition updates, training tutorials, and nutrition insights across Instagram, YouTube, and Twitter. Known for All Japan Men's Physique Champion and multiple JBBF titles, he also mentors aspiring competitors through his brand, sharing behind-the-scenes prep and product supervision.
Favikon Authority Score: 8 806 pts
9. Haga Seven
Haga Seven is a prominent bodybuilder and social media personality from Japan, known for his engaging content on platforms like TikTok and YouTube. With over 1.45 million YouTube subscribers and 3 million TikTok followers, he shares fitness tips, humorous videos, and personal insights into his life as a gay man and bodybuilder. His posts often encourage interaction, asking followers to like and comment, and he promotes various fitness products and services through affiliate links.
Favikon Authority Score: 8 831 pts
8. TorePina | pina.diet
TorePina is a popular Japanese diet YouTuber and fitness influencer, known for her engaging content focused on enjoyable weight loss and body transformation. With a following of over 1.25 million on YouTube, she shares effective workout routines, diet tips, and personal experiences to motivate her audience. As a certified personal trainer, she emphasizes a positive approach to dieting, encouraging her followers to embrace their journey and enjoy the process of becoming healthier.
Favikon Authority Score: 8 846 pts
7. Masato
Masato is a prominent figure in the martial arts community, known for his engaging YouTube channel where he shares insights on kickboxing, training, and personal experiences. His content often features collaborations with other fighters and discussions about martial arts events. He also promotes fitness and healthy living, showcasing his lifestyle through various social media platforms. Masato's posts reflect a strong connection to the martial arts culture and community, making him a relatable figure for fans and aspiring athletes alike.
Favikon Authority Score: 8 892 pts
6. Marina Takewaki
Marina Takewaki is a prominent fitness instructor and director of the wellness brand Mariness, focusing on promoting health and self-love through fitness. With over 5 million followers across social media, she shares accessible home workout programs that cater to various fitness levels. Her content emphasizes the importance of mental and physical well-being, particularly for postpartum women. Marina's approach combines exercise with a positive mindset, encouraging her audience to embrace their unique journeys towards health.
Favikon Authority Score: 8 907 pts
5. Testosterone
Global mental fitness coach and motivational educator focused on '健幸'—health and happiness through mental training. Shares practical mindset strategies, stress resilience, motivation, sleep routines, and habit-building tips. Active on YouTube, Instagram, TikTok, and X, with a large following and a community program TOKU ICCA. Known for actionable guidance, book experience, and a personal trainer approach to strengthening the mind.
Favikon Authority Score: 8 918 pts
4. ぷろたん | purotan1214
'ぷろたん', is a 26-year-old content creator focused on fitness and humor. He shares his journey of self-discovery through unique challenges, including cross-dressing and engaging with various experiences. His YouTube channel features entertaining videos that aim to inspire and bring smiles to viewers. He also promotes original protein products and collaborates with brands for health-related campaigns, showcasing a blend of lifestyle and fitness content.
Favikon Authority Score: 8 974 pts
3. Gakuto Katakura
Gakuto Katakura is a fitness and diet influencer associated with BitStar, focusing on weight loss and healthy eating. He shares tips, product recommendations, and personal experiences related to dieting and fitness through engaging content on platforms like YouTube and TikTok. His posts often include humorous takes on food choices and dieting challenges, appealing to a broad audience interested in health and wellness.
Favikon Authority Score: 8 976 pts
2. ハルク君 | Hulk-kun
ハルク君, the founder of the Hulk Foundation, is a popular social media personality in Japan with a focus on social contributions, animal welfare, and humanitarian efforts. He has amassed over 2.2 million followers across various platforms, sharing content that promotes kindness and courage. His posts often highlight charitable activities, including food distribution to the needy and rescuing animals from abusive situations. He aims to create a society where everyone can live happily through his foundation's initiatives.
Favikon Authority Score: 9 017 pts
1. Hinata Kato | ひなちゃんねる
Hinata Kato, known as ひなちゃんねる, is a prominent fitness influencer and YouTuber from Japan, specializing in home workouts and weight loss. She has successfully lost 20kg and shares her journey through engaging content that motivates her audience to pursue fitness and wellness. With over 2.81 million subscribers on YouTube, her posts often include workout routines, diet tips, and personal anecdotes, fostering a supportive community focused on health and positivity.
Favikon Authority Score: 9 097 pts
Also See 👀
🏆 TOP 20 INFLUENCERS IN JAPAN IN 2026
🏆 TOP 200 FITNESS INFLUENCERS IN JAPAN
HOW DOES FAVIKON RANK INFLUENCERS?
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