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Top 20 HR Influencers in Germany in 2025

Here are the top HR influencers in Germany for 2025, driving innovation in human resources, shaping workplace trends, and sharing insights on leadership, talent management, and employee engagement.

January 27, 2025
Natália Duarte

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Here’s the list of the Top 20 HR Influencers in Germany in 2025:

20. Veronika Birkheim

Veronika Birkheim is a Director PX, Retention Advisor, and HR mentor. She supports HR professionals in their career development through individual sessions and workshops. With over 16 years of experience in HR and recruiting, she specializes in tech, digital, retail, and health sectors. Veronika is known for her expertise in employee retention, onboarding, and talent acquisition. She is a dedicated HR leader with a background in sociology, English, and Slavic studies. Additionally, she is a mother of two, born in Ukraine, raised in Germany, and values humor, technology, and coffee.

Favikon Authority Score : 5 660 pts

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19. Andrea Kummer

Andrea Kummer is a professional who specializes in connecting experts from the fields of sports, business, art, and politics. With a motto of 'Passion for People,' she focuses on recommending authentic personalities with practical experiences and life stories. Through her extensive network built from her sports career and professional endeavors, Andrea scouts and connects individuals to businesses, clubs, and organizations. She excels in matching personalities to events and creating value for clients, partners, and employees. Her agency offers a range of services, including keynote speaking, coaching, mentoring, and more.

Favikon Authority Score : 5 738 pts

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18. Katharina Engfer

Katharina Engfer is the Managing Director of Engfer Consulting, a recruitment firm that focuses on bringing humanity and transparency to the industry. With a mission to prioritize competence and personality in the hiring process, Katharina successfully connects talented individuals who align with the values of various companies. With a background in personal consulting, she aims to revolutionize the field by advocating for more meaningful and authentic interactions in the recruitment process. Contact Katharina via LinkedIn or through Engfer Consulting's website for more information.

Favikon Authority Score : 5 784 pts

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17. Alexander Heise

Alexander Heise is the CEO of Hays in Germany and CEMEA, leading a team of 5,500 employees to provide innovative workforce solutions globally. With a focus on fostering regional identity and supporting clients across borders, he aims to continue the success story of Hays. In his leisure time, he enjoys being active with his family or engaging in sports. He recently attended the 'Digital X' C-Level event in Cologne, where discussions on digital transformation in Germany left a lasting impact. He emphasizes the importance of a Growth Mindset for Germany's future success.

Favikon Authority Score : 5 786 pts

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16. Celine Melo Cristino

Celine Melo Cristino, a recruiting expert at E.ON in Germany, is dedicated to finding the perfect match for candidates and jobs. Fluent in German and English, with a passion for making people smile. Known for efficient recruiting processes and valuing diversity in the workplace. Active on LinkedIn, sharing insights and experiences in the recruitment field.

Favikon Authority Score : 5 885 pts

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15. Kenan Aggül

Kenan Aggül is a Head of Sales at parasus GmbH, specializing in making SAP more efficient. With 15 years of experience in IT and leadership, he is passionate about balancing work and family life. Kenan enjoys sharing his insights on LinkedIn, focusing on strategies for increased interaction and providing valuable tips for utilizing the platform effectively.

Favikon Authority Score : 5 892 pts

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14. Wolfgang Brickwedde

Wolfgang Brickwedde is a director at the Institute for Competitive Recruiting (ICR) and a top HR influencer. He specializes in competitive recruiting, employer branding, talent management, social media recruiting, and recruitment performance management. With extensive expertise in active sourcing and IT recruiting, he helps employers optimize their recruitment strategies. Wolfgang is also the organizer of Recruiting Trends 2024 and the author of the recruitment newsletter ICR RecruitmentBuzz, which has over 8,000 subscribers. He regularly shares insights and best practices on LinkedIn and is a sought-after speaker at conferences and events.

Favikon Authority Score : 5 896 pts

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13. Selma Sadikovic

Selma Sadikovic is a self-employed HR consultant specializing in employer branding, corporate influencing, and new work. With 3 years of experience leading the People & Culture team at SNOCKS, Selma now helps companies establish their HR departments. She is also a speaker, delivering impactful keynotes for companies, and a business creator on LinkedIn. Selma encourages stepping out of the comfort zone and taking action, emphasizing the importance of trying new strategies and adapting. She recently spoke at the internal Employer Branding Day at Weischer.Media, discussing how LinkedIn can help teams position themselves as experts and find their own why. Selma enjoys writing and believes that having a passion for writing is crucial for long-term success on LinkedIn. She offers insights and answers questions about LinkedIn to support those who are starting their journey on the platform.

Favikon Authority Score : 5 924 pts

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12. Janina Kugel

Janina Kugel is an author, non-executive board member, and senior advisor. She has a passion for embracing change and believes in the importance of constantly learning and seeking new inspiration. With a focus on diversity and structural change, Janina is involved with various organizations, including Fidar Frauen in die Aufsichtsräte e.V., AllBright Stiftung, Charta der Vielfalt e.V., and Prout at Work-Foundation. She is dedicated to solving challenges in the business world and promoting democracy through education. Janina has recently written a column on diversity in Manager Magazin and shares her thoughts and expertise on the topic. She is also actively involved in climate action and has participated in UN Climate Week events. Janina is committed to making a difference and inspiring others to do the same.

Favikon Authority Score : 5 969 pts

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11. Christina Pallmann

Christina Pallmann is a Senior Manager at ERNI with a passion for People & Culture in the IT industry. With 15 years of experience in project and talent management, she focuses on lifelong learning and development. Christina values transparent communication, good organization, and creativity. She collaborates with diverse individuals to foster mutual learning. At ERNI, she ensures candidates and employees have a positive experience. Christina is known for her mentoring and teaching roles in communication, leadership, HR, and project management.

Favikon Authority Score : 6 000 pts

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10. Julia Bangerth

Julia Bangerth is the Chief Operating Officer & Chief Human Resources Officer at DATEV eG, with a background as a lawyer and board member. She focuses on customer orientation, rethinking leadership and competencies, and shaping change to drive transformation. Julia believes in unlearning old beliefs and behaviors to adapt to the digital and agile world, emphasizing the importance of continuous development and creating spaces for experimentation.

Favikon Authority Score : 6 044 pts

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9. Sarah Böning

Sarah Böning is a recruiting specialist and founder of Talent Acquisition System (TAS). With over 20 years of experience, she helps companies find and retain the right talents quickly. Sarah has developed a six-part TAS system that has assisted around 65 companies in D-A-CH region towards sustainable future success. Her expertise has led to significant results such as cost savings in recruiting budgets and achieving growth targets. She is a sought-after speaker at various events and has a strong presence on social media platforms like LinkedIn.

Favikon Authority Score : 6 243 pts

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8. Jan Randy

Jan Randy is a recruiting expert and the founder of JR Consulting GmbH. With a focus on solving workforce shortages in medium-sized businesses, Jan provides tips and strategies for attracting and retaining employees. His expertise includes employer value proposition, employee feedback, scalable recruiting solutions, and streamlining the application process. Jan emphasizes the importance of character assessment in hiring decisions and offers insights on effective employee communication and conflict resolution. Through his social media presence, Jan shares valuable resources and case studies to help businesses address the challenges of recruiting and talent management.

Favikon Authority Score : 6 361 pts

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7. Dr. Nico Rose

Dr. Nico Rose, a well-known author and keynote speaker, is passionate about Positive Psychology and Heavy Metal. With a background in organizational psychology and human resources management, he has authored 8 books and given over 400 keynotes. As a former VP at Bertelsmann, he oversaw award-winning employer branding initiatives and talent relations. Dr. Rose also worked as a freelance data analyst for clients like BMW and AMEX. He is currently collaborating on writing a biography of Sabina Hirtz, a pioneer in the metal music industry.

Favikon Authority Score : 6 645 pts

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6. Daniel Mühlbauer

Daniel Mühlbauer, also known as DataDan, is a People Tech and Analytics enthusiast currently on parental leave. He is passionate about using data and smart technology to revolutionize HR outcomes. Collaborating with HR leaders, Daniel plans and executes impactful HR projects, strategies, and ecosystems. He shares insights on the future of work, people analytics, and AI in HR. Through his blog #HRDatenliebe, Daniel aims to bring tech-savvy excitement to the world of People Management.

Favikon Authority Score : 6 720 pts

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5. Johanna Geisler

Johanna Geisler is an HR strategy consultant with a focus on recruiting and employer branding. She is the founder of the After Work Social Club and HR Social & Learning Club. Johanna is passionate about networking with different personalities and engaging in discussions about current HR trends. She provides workshops on personal branding and corporate influencing, as well as helping companies improve their recruiting strategy and candidate experience. Johanna has worked with companies like Bosch, Unity, and Henkel. Her expertise and drive make her stand out in the personal branding space.

Favikon Authority Score : 7 360 pts

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4. Fabienne Niehues

Fabienne Niehues, a Talent Connector based in Düsseldorf, is dedicated to bringing together talented individuals with great companies. With a focus on successful and lasting relationships, she aims to create happy and successful partnerships. As a Headhunter, Fabienne strives to match the right employees with the right companies for mutual success.

Favikon Authority Score : 7 574 pts

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3. Toygar Cinar

Toygar Cinar is a podcast host and HR expert targeting CEOs, founders, and executives who want to create a strong culture and attract the best employees. With a focus on mindset and culture, Toygar delves into various topics such as HR, recruiting, talent acquisition, headhunting, new work, and more. Through engaging discussions and guest interviews, Toygar aims to provide valuable insights and experiences to help employers find talented employees and achieve success. With an emphasis on transparency and cost-effectiveness, Toygar offers a new approach to recruitment without the use of bots and with nearly 100% accuracy.

Favikon Authority Score : 9 824 pts

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2. Ivana Tadić

Ivana Tadić is an HR influencer and LinkedIn Top Voice 2023. She provides correction services for job applications and shares helpful tips and advice on creating successful resumes and cover letters. She also discusses topics such as career choices, the role of social media in job searching, and strategies for standing out as an applicant. Ivana has a TikTok account where she shares informative videos and actively engages with her audience. Follow her for valuable insights and to enhance your job application skills.

Favikon Authority Score : 8 074 pts

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1. Cawa Younosi

Cawa Younosi is an ex-SAP employee currently in transition. He is known as Germany's top HR influencer and is recognized as a LinkedIn top voice. He advocates for parental leave and supports the expansion of childcare facilities. Cawa is also actively involved in humanitarian efforts, promoting donations for those affected by natural disasters. With a strong following on social media, he engages with his audience by sharing insights and promoting discussions. Cawa is passionate about creating people-centric workplaces and believes in the importance of happy employees for business success.

Favikon Authority Score : 8 210 pts

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View the full top 50 ranking here :

🏆 Top 50 Creators in the HR Industry in Germany

How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.