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Top 20 Influencers in Newcastle in 2025

Newcastle is home to a growing community of influencers making waves in 2025. From fashion and lifestyle to food and culture, these 20 creators highlight the city’s vibrant digital scene.

September 19, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Influencers in Newcastle in 2025:

20. Laura Cairns

Laura Cairns is a talented singer and recording artist based in Newcastle, known for winning ITV's 'Romeo and Duet'. Her social media presence showcases her vocal performances, personal insights, and lifestyle content, often highlighting her journey in the music industry. She engages with her audience through relatable posts about self-care, positivity, and her experiences in the entertainment world, making her a vibrant figure in the music scene.

Favikon Authority Score: 4 648 pts

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19. Jasmin Sarah Sheehan

UK-based female creator active on TikTok and Instagram, known for lighthearted collaboration clips with friends, playful skits, and lifestyle-inspired posts. Content centers on friendship, fashion vibes, and occasional Ibiza-related captions, with Newcastle, UK as a backdrop.

Favikon Authority Score: 5 984 pts

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18. Sophie Milliken

Sophie Milliken MBE is a North East entrepreneur, CEO of Moja Social, and chair of Smart Works Newcastle. She focuses on elevating brand visibility for businesses and empowering women through coaching and clothing for job interviews. As a podcast host and author, she shares insights on personal branding and entrepreneurship. Milliken is also pursuing a PhD in female entrepreneurship, advocating for women's empowerment and community support in the North East.

Favikon Authority Score:  5 990 pts

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17. Claire

Claire is a Newcastle-based food and recipe blogger sharing culinary adventures and restaurant experiences. As a social media manager, she engages her audience with vibrant food photography and detailed descriptions of meals, emphasizing local eateries and travel experiences. Her content often includes calorie-conscious recipes and dining recommendations, appealing to food enthusiasts and health-conscious individuals alike. She actively collaborates with local businesses and promotes community events.

Favikon Authority Score: 6 005 pts

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16. Samantha Hunter

Samantha Hunter is a UGC creator based in Newcastle, UK, focusing on lifestyle content, skincare, and fashion. She shares her experiences with psoriasis and Pilates, while also engaging her audience with relatable posts about motherhood and personal style. Her social media presence includes promotional content for various brands, showcasing products like skincare and fashion items. Samantha's content is vibrant and personal, appealing to a community interested in beauty, wellness, and everyday life.

Favikon Authority Score: 6 143 pts

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15. Dayna Amber

Dayna Amber is a mother based in Newcastle, sharing her journey of raising two children under two years old. Her TikTok content features family moments, parenting humor, and relatable experiences as a young mom. With a focus on her children's milestones and daily life, she engages her audience through heartfelt posts and lighthearted videos, showcasing the joys and challenges of motherhood.

Favikon Authority Score: 6 161 pts

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14. David Bretton

Award-winning cosmetic dentist and international lecturer based in Newcastle/Durham, UK. Shares Invisalign case studies, smile makeovers, dental training events, and workshop highlights. Keeps a global audience informed about cosmetic dentistry trends, techniques, and patient care through lectures, webinars, and hands-on courses.

Favikon Authority Score: 6 371 pts

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13. Ryan Barton

Ryan Barton is a fashion influencer focused on timeless style and men's fashion. He shares insights on dressing well, emphasizing the psychological impact of clothing on confidence and first impressions. His TikTok content features outfit inspirations, fragrance recommendations, and tips for office wear, appealing to a male audience interested in classic menswear. He promotes a polished image without relying on nepotism, showcasing a commitment to quality and style.

Favikon Authority Score: 6 452 pts

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12. Francesca Toole

Francesca Toole is a freelance model and creator focused on outfits, makeup, and travel. She shares stylish OOTDs, beauty looks, hotel stays, and city trips on Instagram, often featuring brand collaborations and affiliate codes. Her feed blends fashion inspiration with lifestyle insights and travel diaries.

Favikon Authority Score: 6 566 pts

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11. Baron LaVey

Baron LaVey is Newcastle's premier drag king and Ghost band cosplay artist, performing as Sister Imperator with The Band Ghost UK. A cosplayer and cabaret performer, they share cosplay content, live events, and collaborations, accepting bookings. Based in Newcastle, they build a cross-platform presence on Instagram, TikTok, and YouTube with drag, makeup, and cosplay content.

Favikon Authority Score: 6 695 pts

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10. Grace McGuirk

Grace McGuirk is a TikTok creator based in Newcastle, known for her casual and relatable content. Her posts often feature personal reflections, outfit appreciation, and lighthearted interactions with friends. With a focus on everyday experiences, she engages her audience through humor and authenticity, showcasing her life and social interactions. Her content resonates well with a younger demographic, emphasizing friendship and personal style.

Favikon Authority Score: 6 967 pts

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9. Kate | KatesBeautyStation

Kate is a beauty and fragrance enthusiast based in Newcastle, UK. She shares her passion for perfumes and beauty products through engaging YouTube videos, Instagram posts, and TikTok content. Her social media presence focuses on fragrance reviews, beauty tips, and product hauls, often featuring discount codes for her followers. Kate uploads new content weekly, fostering a community of fragrance lovers and beauty aficionados. She actively engages with her audience, encouraging comments and discussions about her favorite products.

Favikon Authority Score: 7 060 pts

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8. Ruth

Ruth is a North East family blogger based in Newcastle, sharing relatable content about motherhood, beauty, food, travel, fashion, and eco-lifestyle. Her posts often feature humorous takes on parenting challenges and family life, engaging her audience with relatable anecdotes and experiences. She collaborates with local businesses and promotes family-friendly activities, making her a go-to source for family-oriented content in the region.

Favikon Authority Score: 7 349 pts

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7. Sushma Bellary

Sushma Bellary is a Newcastle-based lifestyle creator blending travel tips, DIY crafts, and Indian vegetarian cooking. She shares itineraries, home decor and party-food ideas, often featuring saree styling with Cricut and roti-pressing demos. Content spans recipes, fashion, family moments, and no-onion/no-garlic dishes, appealing to a global audience with approachable, tutorial-driven videos and visually rich reels.

Favikon Authority Score: 7 710 pts

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6. Belinda | BeautyByBelinda

Belinda is a creative makeup artist and content creator based in Newcastle Upon Tyne, known for her engaging beauty tutorials and product reviews on platforms like Instagram and TikTok. She specializes in makeup tips for various skin types and ages, particularly focusing on over-30 makeup techniques. Her content often features collaborations with beauty brands, showcasing skincare-infused makeup and practical beauty hacks. Belinda's vibrant personality and relatable approach resonate with her audience, making her a trusted figure in the beauty community.

Favikon Authority Score: 7 714 pts

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5. Roobenstein

English-speaking Newcastle United fan and YouTube creator delivering transfer news, matchday insights, and behind-the-scenes updates. Highlights NUFC transfer rumors, contract talks, and stadium news across YouTube and Instagram, with a charity angle via Great North Run. Based in Newcastle upon Tyne, UK, building a dedicated community of football enthusiasts who follow transfer windows and NUFC coverage.

Favikon Authority Score: 7 918 pts

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4. Joe Russell

Joe Russell is a UK-based model and fitness content creator known for boxing workouts, gym routines, and lifestyle posts. Based in Newcastle, he partners with Brother Models and Boss Models SA, showcases training clips, dog moments, and travel photography, and blends fashion with athletic performance for a dynamic, male branding persona. His content emphasizes discipline, performance, and a relatable, hands-on approach to fitness and style.

Favikon Authority Score: 8 056 pts

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3. Kate Stanforth

Kate Stanforth is a professional dancer and model based in Newcastle and London, known for her advocacy for inclusivity in dance, particularly for wheelchair users. She is a resident artist at Great Ormond Street and runs her own dance academy. Her social media showcases her performances, adaptations of choreography, and personal experiences as a disabled dancer, emphasizing accessibility in the arts. Kate actively engages with her audience through relatable content and promotes awareness about disability and dance.

Favikon Authority Score: 8 364 pts

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2. Jobber

Jobber is a content creator based in Newcastle, UK, focusing on dashcam footage and driving-related content. His posts often analyze driving incidents, collisions, and road safety, engaging viewers with questions about fault in accidents. He actively encourages audience interaction through comments and discussions, and he is expanding his content to include live streams and video messages. His social media presence is characterized by a mix of educational and entertaining content related to driving.

Favikon Authority Score: 8 481 pts

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1. Ella Willis

Ella Willis is an autistic ADHD content creator and published illustrator based in Newcastle. She shares her experiences with autism and ADHD through engaging vlogs and social media posts, often collaborating with brands like Doctor Who. Her content focuses on self-discovery, mental health, and community support, while advocating for better understanding of neurodiversity. Ella is also a co-founder of the Canny Queer Collective, emphasizing inclusivity and representation in her work.

Favikon Authority Score: 8 492 pts

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