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Here’s the list of the Top 20 YouTubers in Japan in 2026:
20. Nishikori
Nishikori is a global multilingual YouTuber group from Japan (Mark Nishikori, Junji, Keita, Kasuke). They produce English-language-focused content on a Japanese-free channel, blending language learning, culture mashups, and playful challenges. Active across YouTube and TikTok, with behind-the-scenes content on Instagram and PPP Studio affiliation. Content centers on English practice, cross-cultural humor, and collaboration among diverse nationalities.
YouTube Score: 91.2/100
19. Fischer's
Fischer's is a six-member Japanese YouTube group famous for memory-driven adventures, mukbangs, haunted sites, and extreme challenges. Formed in junior high in 2010, they’ve achieved global status with record-breaking views and awards, and maintain a fan base called Uotami. They operate across main, secondary, and games channels, collaborating widely and delivering upbeat, family-friendly content centered on teamwork and outdoor thrills.
YouTube Score: 91.2/100
18. XG
XG is a music artist known for their upcoming 1st full album, 'THE CORE - 核,' set to release on January 23, 2026. They have been actively promoting their album on social media platforms like Instagram. XG's posts showcase snippets of their music and updates about the album's release. Fans can access a special website for more information. Stay tuned for XG's musical journey and upcoming releases.
YouTube Score: 91.3/100
17. レジスタンス
レジスタンス is a popular YouTuber with over 1 million subscribers, primarily targeting university students. They post videos almost daily, focusing on relatable university experiences, humor, and original music. The content often includes personal stories about challenges like留年 (repeating a year), mental health, and social situations. They also engage in events and collaborations, showcasing a strong community presence and interaction with fans.
YouTube Score: 91.3/100
16. アイルトンモカ
アイルトンモカ is a Japanese content creator known for comedic skits and engaging storytelling on platforms like TikTok and YouTube. The group consists of six childhood friends, including Atsuta, Eiji, Jun, Chuhei, Mattu, and Ryo, who collaborate to produce humorous and relatable content. Their videos often explore themes of friendship, school life, and everyday situations with a comedic twist, attracting a large following across social media.
YouTube Score: 91.5/100
15. Homies (ほーみーず)
Homies is a Sendai-born Japanese YouTube duo known for parody songs, school-life humor, and short-form memes. They operate a main channel, Shorts, and a second channel, delivering catchy 替え歌 videos and collaborations. Their official site is homiesofficial.com and they engage fans via Apple Ribbon. Content focuses on lighthearted entertainment, pop culture, and relatable everyday moments.
YouTube Score: 91.5/100
14. Mrs. GREEN APPLE
Mrs. GREEN APPLE is a Japanese music group celebrating their 10th anniversary with the release of their best album '10'. Their social media showcases vibrant concept photos, music videos, and behind-the-scenes content, engaging a large audience with their energetic style and diverse musical offerings. The group actively promotes their new releases and live performances, connecting with fans through visually appealing posts and interactive content.
YouTube Score: 91.6/100
13. りち
Richi is a popular content creator specializing in ASMR and food-related content, particularly sweets and snacks. With a significant following across platforms like YouTube and TikTok, she engages her audience with creative food presentations and product promotions. She is also involved in product development for a brand called We♡P and serves as a staff member for Baby Tapi Tokyo. Her content often features vibrant visuals and interactive elements, appealing to a young audience interested in food and ASMR experiences.
YouTube Score: 91.7/100
12. Hajime
Hajime is a popular Japanese content creator known for his diverse YouTube videos that range from food challenges to pranks and experiments. He engages his audience with a mix of humor and creativity, often showcasing extravagant spending and unique experiences. His social media presence includes Instagram and Twitter, where he shares personal moments and interacts with fans. Hajime's content is characterized by its casual and entertaining style, appealing to a broad audience interested in lifestyle and entertainment.
YouTube Score: 91.8/100
11. けーさんとたろー
Keisan and Taroa are based in Adachi, Tokyo, and engage audiences through humorous and entertaining content on YouTube. Their posts often feature pranks, challenges, and collaborations with various brands, showcasing a lighthearted approach to everyday situations. They also promote their membership and various social media platforms, indicating a strong online presence. Their content is primarily in Japanese, targeting a local audience while also appealing to a broader demographic interested in comedic entertainment.
YouTube Score: 92.1/100
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10. Ado
Ado is a prominent Japanese singer-songwriter known for her unique vocal style and impactful lyrics. She gained fame with her hit song 'Usseewa' and has since released multiple singles and albums, including her upcoming greatest hits album 'Ado’s Best Adobum'. Ado actively engages with her audience on platforms like YouTube and Twitter, sharing updates about her music, performances, and personal insights. Her content often features collaborations with other artists and showcases her artistic journey.
YouTube Score: 92.1/100
9. 中野紫音 | SION
Sion, known as 中野紫音, is a popular content creator with a strong presence on YouTube and TikTok, focusing on parkour, anime, and cosplay. With over 5 million YouTube subscribers and 1.9 million TikTok followers, she showcases acrobatic skills through creative videos that often recreate scenes from popular anime. Her content is engaging and appeals to a young audience interested in anime culture and physical challenges.
YouTube Score: 92.4/100
8. Fujii Kaze
Fujii Kaze is a Japanese musician known for his unique blend of pop, jazz, and soul influences. He is a vegetarian and self-described 'Kazetarian,' emphasizing a lifestyle of love and learning. His social media presence is marked by a strong connection with his audience, sharing music videos, live performances, and personal reflections. Fujii Kaze's work often explores themes of love, self-discovery, and spirituality, resonating with a diverse global audience.
YouTube Score: 92.5/100
7. キヨ | Kiyo
Kiyo is a popular Japanese content creator known for his engaging gameplay videos, particularly in the horror genre. He frequently collaborates with other gamers and shares humorous commentary on various games, including 'Poppy Playtime' and 'Stray'. His social media presence is characterized by a casual and approachable style, often interacting with fans and sharing personal anecdotes. Kiyo's content is primarily in Japanese, appealing to a local audience while also gaining international attention.
YouTube Score: 92.8/100
6. HIKAKIN
HIKAKIN is a prominent Japanese YouTuber and the founder of UUUM Corporation, known for his diverse content across multiple channels, including gaming, vlogs, and collaborations. He engages in philanthropic efforts, such as fundraising for disaster relief. His social media presence is characterized by a mix of personal updates and promotional content, appealing to a wide audience. HIKAKIN also participates in various entertainment projects, including music collaborations and TV appearances.
YouTube Score: 93.7/100
5. Bayashi
Bayashi is a prominent cooking ASMR video creator based in Japan, boasting over 50 million followers on TikTok. His content primarily revolves around food, featuring cooking recipes and ASMR experiences. He actively engages with his audience through various platforms, including Instagram and YouTube, where he shares longer cooking videos. Bayashi has also authored a recipe book focused on low-carb dishes, further establishing his expertise in the culinary field.
YouTube Score: 93.9/100
4. Snow Man
Snow Man is a popular Japanese boy band known for their energetic performances and engaging music content. They have a strong presence on social media platforms like Instagram, YouTube, and Twitter, where they share music videos, live performances, and behind-the-scenes content. Their themes often revolve around music releases, concerts, and fan interactions. Snow Man is celebrated for their dynamic choreography and catchy tunes, appealing to a wide audience in Japan and beyond.
YouTube Score: 94.1/100
3. ブルーシー【Blue Sea】
Blue Sea is a Japanese content creator known for his creative and comedic challenge videos featuring his friends. His YouTube channel is filled with fun experiments, pranks, and food-related content that highlight his lighthearted personality and entertaining storytelling style. He shares engaging and humorous videos that captivate millions of viewers across Japan and beyond.
YouTube Score: 94.2/100
2. Kenshi Yonezu
Kenshi Yonezu, also known as HACHI, is a prominent Japanese musician and illustrator. He is renowned for his work as a VOCALOID producer and has a significant presence in the music industry, contributing theme songs to major projects like Studio Ghibli films and the Final Fantasy series. Yonezu's social media showcases his artistic collaborations, music releases, and involvement in anime and film soundtracks. His content often features his illustrations and insights into his creative process.
YouTube Score: 95.4/100
1. ISSEI
ISSEI is a prominent Japanese content creator known for his humorous and entertaining videos across multiple platforms, including YouTube and TikTok. With a focus on making people smile, his content often features funny skits, challenges, and travel vlogs. He has a significant following, with millions of subscribers and followers, and serves as an ambassador for SHIBUYA SCRAMBLE S. ISSEI's content is characterized by its lighthearted and comedic nature, aiming to bring joy and laughter to a global audience.
YouTube Score: 96.9/100
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