Top 20 SaaS Influencers in Germany in 2025

Here’s the list of the Top 20 SaaS Influencers in Germany in 2025:

20. Linus Haferkemper

Linus Haferkemper is the Head of Sales at cofenster and a seasoned expert in customer success, specializing in B2B SaaS. As the CEO of Linus-Success, he focuses on transforming customer success teams into profit centers. With over 15 years of experience in the IT sector, he has worked with notable companies like Dropbox. Linus is passionate about sharing insights through master classes and events, emphasizing revenue responsibility and innovative strategies for customer engagement. His content often revolves around actionable insights for improving customer journeys and operational efficiency.

Favikon Authority Score: 2 960 pts

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19. Ulf F. Loetschert

Ulf F. Loetschert is a tech entrepreneur and CEO of LoyJoy, a fully automated cloud platform for conversational process automation and customer relationship management. He leads a team focused on developing a no-code platform that integrates AI-driven solutions for businesses, enhancing customer engagement and retention. With a background in technology consulting and a Master's in Business Management, Ulf is dedicated to empowering brands through innovative AI applications. He collaborates with top global brands and actively participates in industry events, sharing insights on AI and marketing.

Favikon Authority Score: 2 969 pts

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18. Kathleen Jaedtke

Kathleen Jaedtke is a seasoned B2B SaaS marketing professional and speaker, currently serving as Head of Marketing EMEA Central at Workato. With extensive experience in leading marketing strategies, she has previously held key roles at HubSpot and Zalando. Kathleen is passionate about empowering frontline workers and promoting diversity in tech. She actively engages in community-building initiatives and has been recognized for her contributions to digital publishing and women's leadership in the industry.

Favikon Authority Score: 3 390 pts

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17. Simon Tschuertz

Simon Tschuertz is a SaaS entrepreneur and founder of Psychological AI, specializing in automated, personalized messaging and active sourcing strategies. He shares insights on leveraging AI for recruitment and lead generation, emphasizing psychological optimization in communication. His LinkedIn presence showcases his expertise through event participation, speaking engagements, and practical tips for enhancing outreach effectiveness. Simon is dedicated to helping users achieve their goals through innovative technology and personalized approaches in the HR tech space.

Favikon Authority Score: 3 573 pts

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16. Ingo Reinhardt

Ingo Reinhardt is the Founder and Managing Director at Buynomics, an AI-powered platform that helps businesses optimize their pricing, revenue, and product portfolio strategies by simulating real consumer behavior. He leverages AI and simulation technologies to enhance clients' profitability through data-driven decision-making. His expertise is showcased through keynote addresses, webinars, and insightful posts on pricing elasticities and market predictions. Ingo's background includes a senior role at Simon-Kucher & Partners and academic experience at the University of Oxford, emphasizing his strong foundation in pricing consultancy and analytics.

Favikon Authority Score: 3 643 pts

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15. Florian Frese

Florian Frese is a results-driven B2B SaaS marketing executive with expertise in scaling operations from startups to unicorns across APAC, Europe, and North America. He has a proven track record in building marketing functions and transforming teams, focusing on data-driven demand generation strategies. Currently, he serves as the Marketing Director at Wire, emphasizing secure digital collaboration. His posts reflect a commitment to transparency, sharing insights on marketing challenges and successes, and fostering community engagement.

Favikon Authority Score: 3 792 pts

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14. Timo Ferlein

Timo Ferlein is a HubSpot expert with over five years of experience in the B2B software industry. He specializes in optimizing lead management processes for software and IT companies, helping them convert leads into customers through strategic automation and efficient workflows. Timo actively shares insights on marketing automation, lead nurturing, and the importance of clear communication between marketing and sales teams. His content often reflects a commitment to transparency and practical advice for entrepreneurs navigating the challenges of self-employment.

Favikon Authority Score: 4 191 pts

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13. Jonathan Wilke

Jonathan Wilke is a 28-year-old CTO and entrepreneur from Germany, best known as the founder of Supastarter, a scalable, production-ready SaaS starter kit for Next.js, Nuxt, and SvelteKit, generating $10K/month through bootstrapped growth. Passionate about web development and affiliate marketing, Jonathan actively shares insights on modern frameworks and product development while championing the build-in-public movement. His content fosters a supportive, transparent space for developers and indie founders alike.

Favikon Authority Score: 4 435 pts

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12. Nick Franklin

Nick Franklin is the Founder and CEO of ChartMogul, focusing on subscription analytics for B2B SaaS companies. His posts highlight significant growth in trial signups, product updates, and marketing strategies. He emphasizes the importance of marketing in SaaS and shares insights on product development and customer engagement. Franklin's content is data-driven and educational, aimed at helping SaaS businesses thrive in a competitive landscape.

Favikon Authority Score: 4 562 pts

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11. Lukas Hermann

Lukas Hermann is a German entrepreneur and co-founder of Stagetimer and Rundown Studio, focusing on bootstrapping B2B SaaS businesses. He shares insights on startup growth, product-led strategies, and software engineering, emphasizing the challenges and successes of building a business in Germany. His content often highlights community engagement among indie hackers and the importance of marketing in product development.

Favikon Authority Score: 4 619 pts

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10. M. Raquel Silva

M. Raquel Silva is a Luxury & Digital Advisor, Co-Founder & CMO, and B2B SaaS Leader with a focus on empowering luxury brands through digital transformation. She has extensive experience in marketing, consumer neuroscience, and architecture, and is dedicated to helping companies adopt new technologies for growth. Raquel's insights on luxury markets, particularly in emerging economies like India and South Korea, highlight her expertise in digital strategies and brand storytelling. She is also a member of European Women on Boards, advocating for gender equality in leadership.

Favikon Authority Score: 4 848 pts

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9. Henning Heesen

Henning Heesen is a seasoned entrepreneur and sales consultant with over 25 years of experience, having founded four companies and achieved four successful exits. He specializes in helping tech companies and agencies enhance their sales strategies and global market presence. As the CEO of Henning Heesen & Company®, he shares insights on relational sales, emphasizing the importance of building customer relationships over hard selling. He actively engages in speaking events and podcasts, contributing to the sales community in the DACH region.

Favikon Authority Score: 4 907 pts

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8. Sara Archer

Sara Archer is a VP of Sales at ChartMogul, specializing in B2B SaaS Sales, SaaS Metrics, and CRM. With over 10 years of experience, she focuses on building high-performing sales teams and advancing GTM strategies for cutting-edge SaaS products. Her content emphasizes sales techniques, recruitment, and the importance of effective tech stacks in driving revenue. Sara actively engages with the SaaS community through events and discussions, showcasing her expertise in sales leadership and customer relationship management.

Favikon Authority Score: 4 947 pts

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7. Maurice Braun

Maurice Braun is a B2B SaaS and IT marketing expert, co-founder of Inno ONE, and a passionate advocate for revenue-driven marketing strategies. He emphasizes the importance of customer satisfaction over mere lead generation, focusing on impactful marketing measures that drive revenue. His content often discusses leadership, team dynamics, and the integration of personal experiences in business. Maurice shares insights on LinkedIn Ads, demand generation, and the evolving landscape of B2B marketing, aiming to inspire others in the industry.

Favikon Authority Score: 5 237 pts

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6. Steli Efti

Steli Efti is the CEO of Close, a B2B SaaS company that has achieved over $30M in annual recurring revenue. He shares insights on entrepreneurship, sales strategies, and personal growth through his podcast and newsletter. His content focuses on helping startup founders scale their businesses effectively while emphasizing the importance of genuine communication and relationship-building in sales. Steli's engaging storytelling often includes personal anecdotes and lessons learned from his entrepreneurial journey.

Favikon Authority Score: 5 343 pts

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5. Finn Thormeier

Finn Thormeier is the founder of Project 33, specializing in helping SaaS founders scale their marketing efforts on LinkedIn. He has successfully assisted over 20 SaaS founders in implementing effective marketing strategies. His content focuses on founder-led marketing, B2B sales, and leveraging LinkedIn for business growth. Finn shares insights on go-to-market strategies, customer engagement, and the importance of personal branding in the SaaS industry. He actively engages with his audience, providing valuable resources and hosting live events.

Favikon Authority Score: 5 722 pts

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4. Alexander Estner

Alexander Estner, known as Alex, is a GTM advisor based in Munich, Germany, specializing in helping early-stage SaaS founders achieve significant growth. With over 10 years of experience in SaaS and marketplaces, he offers personalized advisory sessions, actionable growth tactics, and a wealth of resources through his newsletter, which has over 4,500 subscribers. His content focuses on GTM strategies, ideal customer profiles, messaging frameworks, and sales processes, making him a valuable resource for SaaS leaders.

Favikon Authority Score: 5 870 pts

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3. Niels Klement

Niels Klement is the CMO at Perspective, an SaaS company generating over $10M ARR. He specializes in growth marketing, focusing on client acquisition strategies and funnel optimization. His content often includes insights on scaling businesses, leadership lessons, and personal reflections on work-life balance. Niels emphasizes the importance of education in marketing and shares actionable strategies for B2B growth. He is passionate about building effective teams and fostering a culture of curiosity and innovation.

Favikon Authority Score: 6 553 apts

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2. Janis Zech

Janis Zech is the CEO of Weflow, a revenue intelligence and forecasting tool that helps businesses manage and forecast their pipelines, and host of the RevOps Lab Podcast. With a background as a co-founder and CRO at Fyber, he has extensive experience in scaling SaaS companies. His content emphasizes practical cheat sheets and resources for sales and RevOps professionals, addressing challenges in CRM data hygiene, forecasting, and pipeline management. He actively engages with the RevOps community through meetups and podcasts, sharing insights on best practices and strategies.

Favikon Authority Score: 6 912 pts

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1. Dirk Sahlmer

Dirk Sahlmer is an M&A professional focused on acquiring SaaS companies, sharing insights on SaaS and venture capital through his LinkedIn posts and saas.wtf newsletter. He emphasizes the differences between bootstrapped and VC-backed startups, often using humor and relatable anecdotes to engage his audience. His content frequently addresses the challenges faced by founders and investors, showcasing his expertise in the SaaS industry and M&A processes.

Favikon Authority Score: 6 928 pts

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