Who is Adam LZ?

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Adam LZ: Shifting Gears in Automotive Content Creation

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Adam LZ, born and raised in the U.S., began his content creation journey by filming BMX videos before transitioning to automotive content as his passion for drifting grew. His YouTube channel exploded in popularity through detailed documentation of building high-horsepower cars like Nissan Silvia S15s and custom Mustangs. Unlike many creators, Adam integrated hands-on fabrication and tuning, often working directly with industry pros. This mechanical transparency became a hallmark of his channel and drew in a devoted car enthusiast following.

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He’s not only a creator but an active Formula Drift competitor, known for driving under his own LZMFG banner. Adam stands out for competing in a fully branded pro drift car while simultaneously documenting the logistics and costs behind race weekends. His direct involvement in both driving and team management gives his content rare behind-the-scenes depth. Fans don’t just watch Adam drift—they understand the technical and financial stakes involved.

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Leveraging his academic background in Business Management, Adam co-founded Drift HQ, LZMFG, and The LZ Compound, each tailored to specific aspects of the performance car scene. These ventures serve as both content backdrops and business extensions, allowing Adam to cross-promote without straying from his automotive focus. LZMFG, for instance, isn't just merch—it reflects his brand’s aesthetic in streetwear. Drift HQ supports both his own builds and the larger drifting ecosystem through parts and technical content.

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Adam’s influence extends into podcasting with The Scenic Route with Adam LZ, where he interviews fellow racers, builders, and creators. These episodes offer long-form context around key figures in the scene, enriching his position as a storyteller and motorsports advocate. The podcast gives fans access to Adam’s candid side, contrasting the action-heavy edits of his videos. It’s another space where his love for car culture and authentic dialogue meet.

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An Influencer Active on Social Media

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Adam LZ is highly active across YouTube and Instagram, with a combined reach of over 5.5 million followers.

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Adam's Social Media Strategy Analysis

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YouTube: A Hub for Builds, Battles, and Burnouts

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Adam LZ uses YouTube as a full-spectrum diary of his automotive journey, combining cinematic car builds with in-depth drift event coverage. His most-watched videos feature multi-part series where he assembles high-performance machines, often with uncommon setups like right-hand-drive conversions. Unlike sponsored garage tours, Adam’s builds are filmed across weeks of hands-on work, showing trial, error, and iteration. These videos provide granular insights that appeal to a knowledgeable car audience hungry for behind-the-scenes content.

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He frequently collaborates with other builders and professional drivers, including his own pit crew and Formula Drift peers. These appearances are unscripted, letting fans see real-time problem-solving during competitive race weekends. Adam balances educational narration with high-action drift footage, often using GoPro and drone angles for full-track visibility. The transparency of his race prep, car setup choices, and budget breakdowns make his content feel personal and instructive.

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YouTube also acts as a branding engine for LZMFG and Drift HQ, as most builds involve in-house parts or co-branded merchandise. Strategic placement of banners, gear, and product links helps drive traffic without interrupting the storytelling. Adam doesn't rely heavily on traditional sponsorship reads; instead, he embeds value in visual cues and process-centric demos. This integrated approach has made his channel a key touchpoint for both fans and automotive partners.

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He maintains a steady posting rhythm of roughly 9–10 videos per month, often released early in the morning for optimal U.S. viewership. His average video generates 337.9K views with about 16.6K engagements—numbers that reflect his ability to hold attention across long-form content. His top-performing videos often exceed 1 million views, especially when tied to major drift events or unique car reveals. Adam’s YouTube strategy succeeds by making technical automotive work both entertaining and highly accessible to a passionate niche.

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• Username: @AdamLZ
• Influence Score: 89.7/100
• Followers: 3.8M
• Activity: 9.7 videos/month
• Engagement Rate: 0.43%
• Growth: +0.28%
• Average Engagement: 16.6K
• Posting Habits: 3 times a week at 7 PM EST

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Instagram: High-Impact Visuals and Community Connection

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Adam’s Instagram strategy complements his long-form YouTube content with rapid, visual storytelling. His feed is packed with progress shots, event prep teasers, and personal glimpses from The LZ Compound. While other automotive creators lean on overly polished edits, Adam keeps his visuals gritty and raw, which resonates with DIY-focused followers. His most engaged posts are often carousel updates showing day-to-day build stages or unexpected track issues.

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He uses Instagram Stories and Highlights to share time-sensitive updates from drift weekends, parts arrivals, or crew moments. During competitions, followers can track his journey from morning practice to final battles via a real-time story sequence. This format has helped solidify Instagram as the go-to for timely, mobile-first interaction with fans. The immediacy of these updates keeps his drifting community deeply connected between YouTube uploads.

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Merch drops and promotions for LZMFG often launch on Instagram first, usually with exclusive discount codes or early access to loyal followers. Rather than generic brand shoutouts, Adam’s promos show him wearing or using the items while actively working on cars. His captions often include technical context—like tire specs or fitment notes—blending style with performance relevance. These practices have made Instagram an effective funnel for his e-commerce ecosystem.

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Adam posts around 13 times per month and earns an average of 55.6K interactions per post, with a 3.19% engagement rate that’s unusually high for his follower count. His audience tends to comment with detailed questions about specific parts or tuning tips, which he often answers. By posting consistently at 3 PM EST, he capitalizes on early-morning engagement from East Coast and European car enthusiasts. Instagram acts as the connective tissue between Adam’s business, racing, and daily life.

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• Username: @adam_lz
• Influence Score: 93/100
• Followers: 1.7M
• Activity: 13 posts/month
• Engagement Rate: 3.19%
• Growth: +0.53%
• Average Engagement: 55.6K
• Posting Habits: 3 times a week at 3 PM EST

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X (Twitter): Dormant But Branded

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Adam’s X (formerly Twitter) profile has been dormant for over two months, with no new tweets or active engagement. Historically, the platform was used to share short updates and reshare YouTube uploads, often with commentary about race prep or new drops. While his follower count remains at 191.6K, his 0% engagement and lack of activity suggest it’s no longer part of his core strategy. His audience no longer engages there, and the channel’s growth is trending slightly negative.

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The lack of fresh content has resulted in zero interaction, and the account no longer functions as a traffic source for his other platforms. Adam has not used X to weigh in on trending automotive topics or events, unlike some peers who remain active in motorsports discourse. His timeline still contains legacy posts and branded links, offering historical context but little ongoing value. The low performance across metrics confirms its marginal role.

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• Username: @adam_lz
• Influence Score: 9.2/100
• Followers: 191.6K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.23%
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

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Podcast: The Scenic Route

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Adam LZ’s podcast, The Scenic Route with Adam LZ, gives fans a slower, more personal perspective on the high-speed world he documents visually. Unlike the high-octane drift edits and build vlogs he’s known for, the podcast offers room for reflection and candid discussion. He records episodes from The LZ Compound, often before or after major drift events, using the space to decompress and debrief with close collaborators. These moments give the audience access to his thoughts in a tone that’s far more introspective than his video content.

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Each episode typically features guests from within his immediate circle—fellow Formula Drift drivers, builders he's worked with, or teammates involved in his personal projects. For example, conversations with mechanics who’ve helped assemble his S15 or co-manage events at the Compound offer unique insight into the behind-the-scenes logistics. Adam avoids generic interviews, instead focusing on shared experiences from builds, track mishaps, or startup hurdles. The specificity of these interactions helps fans connect to his career beyond the screen.

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The podcast also functions as a real-time documentation of Adam’s business moves. Listeners often get the first hints of upcoming LZMFG drops, Drift HQ product expansions, or his plans to build new sections of the Compound. These previews are rarely framed as promotional; rather, they emerge from conversations about challenges, time management, or community requests. By embedding brand updates into real discussions, Adam maintains transparency while giving fans a reason to stay tuned.

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In tone, the podcast mirrors Adam’s off-camera personality—calm, self-aware, and deeply committed to his scene. Episodes frequently touch on niche technical subjects like tire compound selection for specific drift setups or the challenges of running a motorsports warehouse. He doesn’t simplify for mass appeal; instead, he leans into the complexity, assuming his audience shares his background. This authenticity makes The Scenic Route not just an extension of his content, but a trusted space for gearheads who want context, not just clips.

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Adam LZ's Social Media Influence Summary

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Adam LZ holds a Favikon Influence Score of 9,219, placing him among the Top 2 creators in his category. He ranks #870 on Instagram U.S. and #11 in Cars Fans & Experts U.S., both within the Top 1%. His influence spans both video and visual platforms, anchored in the automotive and motorsports space with strong global traction.

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Learn more about the Favikon Methodology here

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Content Strategy: High-Performance Builds Meet Entrepreneurial Energy

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Adam’s strategy is built on transparency, precision, and community loyalty. His YouTube channel acts as a documentary of car transformation stories—many of which involve fan-favorite models like Nissan Silvias, Mustangs, and BMWs. He pairs mechanical depth with cinematic editing to make car culture digestible to wider audiences. Instagram serves as the visual showroom of his lifestyle: from track-day snapshots and drift podiums to quiet moments at The LZ Compound. The casual tone and clean visuals help position him as both expert and enthusiast. He posts frequently, avoids political content, and maintains very high brand safety standards.

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Reachability and Partnerships

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Adam LZ is highly reachable for collaborations, particularly those rooted in motorsports, performance parts, and custom builds. His long-standing relationships with niche automotive brands like BC Racing, Griot’s Garage, and Heat Wave Visual demonstrate his alignment with specialized partners rather than mass-market advertisers. Adam’s integration style is hands-on—he installs, tests, and races with partner products in real builds, adding technical credibility to each mention. His typical activation includes Instagram announcements tied directly to YouTube usage demonstrations, creating a seamless sales funnel.

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He also owns and operates multiple ventures—LZMFG, Drift HQ, and The LZ Compound—which increases his appeal for B2B and co-branding deals. These businesses allow him to offer unique inventory placements, influencer bundles, and even collaborative merch drops, expanding partnership formats beyond standard posts. Adam posts an estimated 23 times per month across platforms, making room for recurring or campaign-style integrations. With an average post value between $15K–$60K, he remains a high-return option for brands focused on drift culture and technical automotive engagement.

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Conclusion: From Drift Tracks to Digital Domination

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Adam LZ has built a reputation on horsepower and hustle, bridging the gap between creator and competitor. With a dedicated audience, entrepreneurial drive, and standout rankings in both automotive and Instagram categories, he offers strong value to brands seeking authentic motorsports engagement. Whether through drifting, building, or business, Adam’s influence shows no signs of slowing down.

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