Who is Angie Duque?

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Angie Duque: Empowering Beauty and Lifestyle Through Real-Life Entrepreneurship

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Angie Duque is a Colombian content creator, beauty entrepreneur, and CEO of Avadu Beauty. Known for her candid reflections on business, personal milestones, and lifestyle, she uses her platforms to inspire young women navigating similar paths. Her warm tone and approachable style make her highly relatable in the Latin American creator landscape.

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With a significant audience on TikTok and a budding presence on Instagram, Angie balances product promotion with slices of her everyday life. Whether sharing beauty hauls, milestone celebrations, or reflections on growth, she creates an inclusive space where audiences feel seen and motivated.

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Her rise in influence is grounded in consistency, relatability, and transparency. From detailing the ups and downs of entrepreneurship to engaging followers in viral challenges, her strategy hinges on storytelling authenticity, not just aesthetics.

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Angie’s role as both a founder and content creator gives her unique dual credibility—she’s not just reviewing products; she’s building one. This synergy has helped solidify her standing as a trusted figure in both lifestyle and beauty content across Colombia.

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An Influencer Active on Social Media

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Angie Duque is primarily active on TikTok and Instagram, where she merges lifestyle storytelling with product and brand-centered content.

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Angie Duque's Social Media Strategy Analysis

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TikTok Strategy: Humor, Milestones, and Entrepreneurial Candor

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Angie’s TikTok strategy centers around high-frequency uploads that document candid, celebratory, and funny moments from her life. Her posts often feature family, beauty routines, or relatable clips about entrepreneurship—bringing personality to her brand. This balance allows her to maintain authenticity while reinforcing her image as a creator with substance and vision.

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She integrates storytelling into her TikTok captions and visuals, which often focus on emotional reactions or major moments like hitting sales goals or family surprises. These videos are edited simply but retain a raw quality that resonates with everyday viewers. She keeps her editing casual—consistent with the tone of her messaging.

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Viral TikToks include her reaction to product milestones, dance challenges with family, and hauls that showcase her entrepreneurial success. While she doesn’t rely on one specific format, her strength lies in consistency and emotional accessibility. This combination helps her sustain a loyal audience and frequent video interactions.

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Posting nearly 7 times a week, Angie uses early morning uploads to maximize visibility. Her engagement rate may seem modest at 0.12%, but her average of 19.3K views per video reflects steady, dependable traction. Her content is effective for products or brands looking to appear within uplifting, non-scripted formats.

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• Username: @angiev_duque
• Influence Score: 82.3/100
• Followers: 1.2M
• Activity: 6.9 videos/week
• Engagement Rate: 0.12%
• Growth (30 days): 0%
• Average Engagement: 1.4K
• Posting Habits: Every day at 8 PM EST

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Instagram Strategy: Product Hauls and Lifestyle Aesthetics

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Angie’s Instagram strategy emphasizes curated reels, branded content, and lifestyle snapshots centered around beauty and fashion. With fewer followers than her TikTok, she compensates by focusing on higher-impact visual content, such as SHEIN haul reels or brand-tagged product showcases. Her tone on Instagram is slightly more aspirational and product-focused.

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She posts primarily reels, often showing unboxings, transformation clips, or dance routines with a branding hook. Whether celebrating her entrepreneurial progress or highlighting personal beauty favorites, Angie positions herself as both consumer and business leader. Each post typically includes tags, promo codes, or soft calls to action.

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Despite a smaller follower base (68.9K), her engagement rate on Instagram (0.24%) indicates a loyal, interested niche. Her peak-performing content tends to coincide with key life events or business achievements. These moments are captured in vibrant, colorful settings that align with popular Latin American beauty aesthetics.

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She posts twice a week, typically at night, targeting users during late scrolling hours. Her audience engages steadily with encouragement and positive comments, drawn by Angie’s blend of accessibility and polished presentation. The platform serves as her professional storefront, complementing TikTok’s more spontaneous storytelling.

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• Username: @angievduques
• Influence Score: 66.7/100
• Followers: 68.9K
• Activity: 8 posts/month
• Engagement Rate: 0.24%
• Growth (30 days): –0.4%
• Average Engagement: 162
• Posting Habits: Twice a week at 11 AM EST

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Angie Duque's Social Media Influence Summary

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Angie Duque holds a Tier 4 influence score of 8,125 points on Favikon. She ranks in the Top 1% on TikTok Colombia and Top 12% in Video Entertainment – Colombia, showing strong competitive positioning in her niche. While her Instagram is still developing in size, her content quality and engagement show solid foundational promise.

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Learn more about the Favikon Methodology here

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Content Strategy: Daily Life Meets Startup Hustle

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Angie’s content blends day-in-the-life aesthetics with entrepreneurial storytelling. Her TikTok is heavily grounded in reaction-style, milestone-sharing, and humorous moments—creating an approachable brand of motivation.

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Reachability and Partnerships

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Angie is an accessible collaborator for brands, particularly those targeting young women and entrepreneurial audiences. She has previously worked with SHEIN, producing fashion haul content with consistent brand tagging and call-to-actions.

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Her business-forward storytelling makes her well-suited for long-term ambassadorships with brands aligned in the beauty, fashion, or startup empowerment space. As a founder herself, she brings authentic authority and product-focused relatability that many lifestyle creators lack.

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Conclusion: Angie Duque—Beauty Entrepreneur Turning Real Moments into Influence

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Angie Duque is more than a lifestyle creator—she’s a self-made founder using her voice to inspire. With steady momentum on TikTok, growing collaborations, and a clear niche in entrepreneurial storytelling, she is positioned to further expand her brand and impact. For campaigns aiming to blend beauty, real-life grit, and relatability, Angie remains a standout Colombian influencer to watch.

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View the AI-powered profile

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