Who is Avia Butler?

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Avia Colette Butler: Building a Lifestyle and Family Brand Through Positivity and Storytelling

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Avia Colette Butler is an American lifestyle and family vlogger who rose to prominence by sharing real-life moments centered around growing up in a YouTube family. She developed her personal identity as a creator through storytelling rooted in family dynamics, personal values, and emotional growth. Unlike most creators her age, Avia built an audience from childhood and transitioned into her solo voice with confidence. Her presence feels lived-in and familiar, not manufactured.

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On TikTok, Avia shares daily slices of life—often humorous or emotionally reflective—that highlight her personality, teenage insights, and connections with her siblings. These posts aren’t scripted; they’re raw and grounded in moments her followers recognize from their own experiences. Her relatability isn’t performative—it’s consistent, built on years of public transparency and openness. Her tone remains casual but personal, offering followers a safe and honest space.

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Avia’s Instagram is styled like a digital journal, mixing carefully chosen visuals with comments that reflect how she processes growing up, finding herself, and defining her own image outside of her family. She tags fashion and beauty brands like REVOLVE and La Roche-Posay not for clout, but because her audience trusts her opinion. Her influence isn’t based on trend-chasing—she curates what fits her lifestyle and only aligns with brands that feel natural to her.

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Her YouTube content focuses less on viral moments and more on documenting personal change. Whether she’s reflecting on her goals, interacting with her family, or posting Q&A videos, Avia’s videos are marked by emotional clarity. Her viewers don’t watch for shock or edits—they stay for connection and growth. She has steadily built her voice as someone transitioning from child creator to independent storyteller.

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An Influencer Active on Social Media

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Avia Colette Butler connects with a wide lifestyle and family-oriented audience through her TikTok, YouTube, and Instagram profiles.

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Avia's Social Media Strategy Analysis

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TikTok: Relatable Family Moments and Daily Life Snippets

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Avia’s TikTok is where she posts most frequently, averaging 5.7 videos per week. She maintains a steady rhythm by uploading early in the morning, often at 2 PM EST, a habit that aligns with her established audience behavior. Her posts feel personal, often showcasing unfiltered family moments or soft-spoken reflections. She avoids trends unless they fit her voice, prioritizing consistency over virality.

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Her TikToks often center on internal thoughts, reactions to events, or brief storytelling based on her own life. She doesn’t chase high-energy editing—she keeps transitions light and visual distractions minimal, letting the story carry the message. This stripped-down approach helps viewers feel they’re hearing from a friend rather than a performer. It’s what allows her to sustain 22.5K average engagements per post.

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Even as her recent follower growth on TikTok has slowed (+0.07% in 30 days), her views remain strong at 154.5K per post. This shows that her content holds viewer interest even without big spikes in visibility. Her daily activity sustains engagement through routine and audience loyalty, not trend fluctuations. That long-term trust makes her an ideal creator for evergreen brand messaging.

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She uses TikTok more like a daily diary than a campaign board, which builds long-term retention. Her cheerful tone, emotional openness, and willingness to post everyday moments—without over-polishing—makes her account feel grounded. This realness isn’t constructed; it’s consistent with how her followers have known her for years. She earns attention through intimacy, not reach inflation.

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• Username: @avia_colette
• Influence Score: 88.6/100
• Followers: 512.8K
• Activity: 5.7 videos/week
• Engagement Rate: 4.4%
• Growth (30 days): +0.07%
• Average Engagement: 22.5K
• Posting Habits: Everyday at 2 PM EST

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YouTube: Storytelling and Journey-Based Vlogs

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Avia’s YouTube content is built around reflection and long-form engagement, averaging 5.4 videos per month. She doesn’t publish for volume; instead, each video is a personal update, a sit-down vlog, or an honest recap of her life. Her growth rate (+1.26%) and consistent views (67.4K per video) show a community that comes for her—not trends. These aren’t viewers chasing thumbnails; they’re staying for her tone.

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Her titles often include “update,” “storytime,” or “life lately,” signaling the journal-like nature of her videos. Her editing is minimal and personal, using long takes and voiceovers more than flashy cuts. She speaks directly to the camera as if updating a close friend. Her content is more about narrative rhythm than visual tempo.

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The comments section of her videos is often filled with long replies, showing how her storytelling opens room for reflection. Many viewers grew up watching her and continue tuning in for continuity and reassurance. She’s not trying to keep up with YouTube’s algorithm pace—she’s building a long-view relationship with her subscribers. That gives her content long shelf life.

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Her channel isn’t positioned as a variety show—it’s a growth timeline. She shares her personal development with an emotional honesty that isn’t tied to content themes but to life chapters. That’s why brands who want alignment with trust-based, lifestyle content benefit from YouTube collaborations with her. She isn't flashy—she's reliable.

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• Username: @AviaColette
• Influence Score: 81.9/100
• Followers: 276K
• Activity: 5.4 videos/month
• Engagement Rate: 1.06%
• Growth (30 days): +1.26%
• Average Engagement: 2.9K
• Posting Habits: Once a week at 7 PM EST

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Instagram: Visual Diary of Lifestyle and Beauty

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On Instagram, Avia blends lifestyle visuals with emotionally reflective captions, uploading 8 posts per month. She has a unique cadence—posting three times a week at 2 PM EST, the same time she uses for TikTok. This cross-platform timing helps her followers know when to check in. Her aesthetic leans soft, natural, and minimal—never curated for luxury, but for relatability.

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Her feed captures candid moments: cozy outfits, family shots, self-portraits, and stills that highlight mood rather than product. She’s not competing with professional influencers or stylists. Instead, she documents how she feels through what she wears and how she frames her day. Her visual identity is calm and authentic, which supports her “very safe” content rating.

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Avia’s engagement rate on Instagram is remarkably high at 9.62%, and her average engagement (22.6K) is on par with creators who have twice her following. This shows her community is active, not passive. She doesn’t need to over-post to keep engagement high—her followers are emotionally invested and reactive. Every post feels like a check-in.

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Her branded content blends in with her personal posts, especially when tagging REVOLVE or La Roche-Posay. She doesn’t shift tone to promote products—instead, she integrates them into her daily look or routine. This seamless integration helps brands benefit from genuine reach rather than performative promotion. It’s why her partnerships stay visible but never feel intrusive.

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• Username: @aviacolette
• Influence Score: 89.6/100
• Followers: 234.9K
• Activity: 8 posts/month
• Engagement Rate: 9.62%
• Growth (30 days): +1.42%
• Average Engagement: 22.6K
• Posting Habits: 3 times a week at 2 PM EST

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Avia Butler's Social Media Influence Summary

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Avia is ranked in the top 1% of creators on Instagram in both the U.S. and worldwide. She also ranks in the top 2% for Video Entertainment in the U.S. and top 1% globally. Her Influence Score is a strong 3 with 8,880 points, showing she performs well against thousands of other creators. These rankings place her among the top lifestyle and family influencers in the U.S. with consistent authority across all three major platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: A Cheerful Window Into Her Life

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Avia’s content style is casual, uplifting, and personal. Her videos and posts are safe for brands and generally avoid divisive topics. She keeps things light, often using humor or emotional sincerity to discuss day-to-day moments. Her ability to maintain a “Very Safe” rating in brand safety while still being engaging is a strong selling point. She balances content across formats—short-form for TikTok, mid-length vlogs for YouTube, and photo-centric storytelling for Instagram. This multiplatform approach maximizes audience reach and offers brands flexible collaboration options. Each platform serves a specific narrative purpose, allowing her to diversify her storytelling while maintaining consistency in tone and values.

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Reachability and Partnerships

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Avia is highly reachable for collaborations, with an estimated campaign rate between $5K–$10K per post, based on her performance and engagement. She has already tagged REVOLVE five times and partnered with La Roche-Posay USA and Yves Saint Laurent Beauty, indicating clear brand trust. Her preferred platforms for sponsored content are TikTok and Instagram, where she maintains high engagement and consistent posting. She does not rely on ads alone—she weaves brand messages into her real-life context.

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Her network also includes creators like Colette Kati and Shay Butler, placing her within a close-knit family content circle. These connections are not superficial—they reflect long-term, organic ties that brands can leverage for multi-person campaigns. She’s tagged YouTube and Twenty One Pilots, expanding her reach into music and creator-focused niches. Brands looking for a relatable face with visible loyalty from followers will find her responsive and consistent.

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Conclusion: A Cheerful Voice in Family and Lifestyle Influence

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Avia Colette Butler brings a fresh and positive voice to the lifestyle creator landscape. With high engagement, top-tier safety metrics, and a balanced multi-platform presence, she is an ideal fit for lifestyle, fashion, and wellness brands targeting U.S. young adults and families. Her consistency, relatability, and joyful tone make her one of the most promising lifestyle creators to watch in 2025.

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