Who is Blake Menard?

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Blake Menard: Serving Culinary Entertainment with a Side of Community

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Blake Menard is the founder of Ceiling Cheese Inc., a brand rooted in quirky culinary content and kitchen experimentation. Known for his signature mustache, wraparound sunglasses, and chaotic-but-clever cooking videos, Blake has cultivated a recognizable image across social platforms. His food content often blends humor with instructional value, helping his followers learn while being entertained. He’s built a loyal fanbase around both his personality and his recipes.

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Unlike many food creators who stick to polished presentations, Blake leans into unpredictability—dropping cheese from ceilings, flipping sandwiches mid-air, or using unusual gear in his demos. His unique tone sets him apart in a category often saturated with perfect plating and soft music. He thrives in high-energy formats where personality drives the cooking, not just the food itself. That approach has made him a favorite among younger, humor-loving home cooks.

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Beyond content creation, Blake actively promotes his own online cooking course and recipe community, housed on his website. He frequently encourages viewers to join his paid platform, turning casual viewers into long-term learners and supporters. This direct connection with fans gives him more control over monetization and education than a standard influencer model. It also reinforces his credibility as both an entertainer and a teacher.

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Blake’s brand partnerships reflect his bold tone and strong product integration skills. He’s collaborated with companies like King’s Hawaiian, TABASCO®, and Grillo’s Pickles—often showcasing their products directly within recipe demonstrations. Rather than isolated sponsorships, Blake works these brands into his chaotic cooking process, making the promos feel like part of the show. His ability to blend culinary value with branded storytelling has made him a go-to creator in the food space.

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An Influencer Active on Social Media

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Blake Menard reaches over 6 million followers across YouTube, TikTok, and Instagram, with YouTube leading as his core platform for long-form culinary storytelling.

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Blake's Social Media Strategy Analysis

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YouTube: Recipe Education with Personality

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Blake Menard’s YouTube strategy revolves around creating high-quality recipe videos with a comedic edge. His past uploads combine real cooking knowledge with chaotic energy, like intentionally exaggerated product uses or over-the-top ingredient drops. Although currently inactive, his 3.6M subscriber base continues to engage with older videos, many of which are tied to his course promotion or gear reviews. Each video is filmed with sharp edits and Blake’s signature personality, emphasizing entertainment as much as instruction.

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His channel is structured around practical cooking value—guiding viewers through prep, tools, and technique—while incorporating visual gags or intentionally absurd transitions. He avoids the usual soft music and instead leans into sensory contrast: sizzling pans, sharp cuts, and sudden humor. Past videos often include references to his own brand Ceiling Cheese, reinforcing his identity across content types. While he hasn't posted in months, the back catalog still drives subscriber growth and platform presence.

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Blake also uses YouTube descriptions for calls-to-action that link directly to his recipe hub and online course. This extends his videos beyond entertainment and positions him as a culinary educator. His tone remains casual throughout, which makes even complex dishes feel accessible. Unlike creators who rely on YouTube Shorts, Blake built his audience through long-form videos that blend teaching and personality.

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While his current upload rate is zero, his format still ranks him among the top food educators in Canada. Blake could easily return to YouTube with new drops tied to merch, courses, or sponsor content. For now, the platform operates as a legacy engine—still discoverable, still clickable, and still building his audience passively.

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• Username: @blakemenard
• Influence Score: 80.5/100
• Followers: 3.6M
• Activity: 0 videos/month
• Engagement Rate: 0% (inactive)
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Historically once a year at 7 PM EST

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TikTok: Short-Form Kitchen Hacks and Visual Flavor

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On TikTok, Blake Menard (@chwybacon) showcases his fast-paced culinary humor in short videos that often prioritize spectacle over polish. With 1.4M followers and a 1.94% engagement rate, he keeps things unpredictable—flinging cheese, stacking bizarre sandwiches, or reacting wildly to sizzling sounds. His content isn’t about following trends but about amplifying Blake’s personality through food. It’s intentionally weird, and his followers love it for that reason.

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He posts roughly once a week and relies on visuals and ASMR-style cooking noises rather than dialogue or explanations. Many of his videos are product-driven, but instead of simply showing the product, he creates scenarios around them—turning a griddle or a jar of pickles into a centerpiece for a punchline. Blake doesn’t just cook; he stages little food-driven stunts that feel spontaneous and raw.

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His TikTok engagement averages 27.1K, with content often reaching over 250K views despite minimal production. What makes him stand out is his disregard for polish—he lets cooking get messy, and edits reflect the chaos. This connects with a niche group of viewers who want food content that’s more entertaining than perfect. His brand integrations, like TABASCO® and King’s Hawaiian, often play into this style.

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Rather than aiming for mass appeal, Blake’s TikTok cultivates a specific fan base that values both his cooking and his unpredictability. That loyalty translates into merch sales, course signups, and community growth. His videos are tagged with self-deprecating captions and inside jokes, creating a personal tone that keeps viewers engaged and coming back.

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• Username: @chwybacon
• Influence Score: 85.4/100
• Followers: 1.4M
• Activity: 0.9 videos/week
• Engagement Rate: 1.94%
• Growth: 0%
• Average Engagement: 27.1K
• Posting Habits: Once a week at 10 AM EST

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Instagram: Behind-the-Scenes and Brand Focused

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Instagram (@blakemenardcooks) is where Blake showcases cleaner visuals and more structured brand collaborations. With 1.3M followers and an Influence Score of 88.5/100, this platform acts as his bridge between raw humor and polished partnerships. His activity is moderate—about three posts per month—but each one serves a clear purpose: product integration, personal milestones, or merch/cooking course promotion.

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His most memorable posts include milestone celebrations, like hitting 1M followers, paired with humorous captions that reflect his self-aware tone. He tags brands frequently in reels or stills, and instead of forced endorsements, he turns each into a moment—placing pickles mid-cook or pouring sauce with dramatic flair. This approach keeps engagement high while maintaining content consistency. His caption humor stays in line with his TikTok voice but allows for visual clarity.

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Blake’s average engagement is 12.9K with 302K views per post, showing strong interest even with lower frequency. While he doesn’t post daily, his audience treats Instagram as a space for highlights rather than experimentation. His weekly post cadence allows for polished visuals and more strategic partner placements, especially with food and kitchenware companies. When he goes viral on Instagram, it's often because the food looks good—but the caption reads like a joke.

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Overall, Instagram works as Blake’s credibility layer. It’s where brands can quickly see follower count, product history, and media quality. It’s also where followers can connect to his merch links, course, and story updates. Even with minimal activity, the platform strengthens his overall brand authority.

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• Username: @blakemenardcooks
• Influence Score: 88.5/100
• Followers: 1.3M
• Activity: 3 posts/month
• Engagement Rate: 1.03%
• Growth: +2.3% (+28.6K followers)
• Average Engagement: 12.9K
• Posting Habits: Once a week at 10 AM EST

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Blake Menard’s Social Media Influence Summary

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Blake Menard holds a Favikon Influence Score of 9,011 points, placing him at Level 2 among creators. He ranks #5 in Food Bloggers Canada and stands among the Top 300 on Instagram Canada. These rankings highlight his strong position in the Canadian food space, supported by a loyal audience and consistent platform performance.

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Learn more about the Favikon Methodology here

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Content Strategy: Recipes with Range and a Side of Humor

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Blake’s content is kitchen-centered but always creator-driven. He doesn’t simply teach recipes—he presents them in a way that’s funny, a little chaotic, and always digestible. He mixes recipe steps with odd angles, sound effects, or absurd gear shoutouts, giving his content its unique tone. This signature mix makes him recognizable whether he’s baking bread or assembling nachos.

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Reachability and Partnerships

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Blake Menard is highly reachable through his personal brand, Ceiling Cheese Inc., which doubles as a business and creative hub. His email contact is featured prominently in his social bios, typically used for recipe partnerships, product placements, and culinary gear collaborations. Blake’s past brand mentions—like apron brands and cheese tools—indicate he responds well to food-adjacent pitches. He also showcases sponsored content with a humorous tone that aligns with his audience’s expectations.

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He maintains a consistent presence in both Instagram Stories and pinned TikToks to spotlight collaborations, making inbound pitches easy to contextualize. Blake often reposts fan content and stitches follower duets, creating an open loop of community-led interaction that brands can tap into. His audience is highly engaged with giveaways and interactive Q&A formats tied to new product drops or content themes. For food brands targeting a quirky, loyal Gen Z and millennial base, Blake is a strategic, responsive entry point.

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Conclusion: Cooking Up Long-Term Influence

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Blake Menard stands out for combining culinary skill, quirky delivery, and creator-business savvy. His food content reaches millions, but more importantly, it teaches and engages through every post. With a fast-growing platform and consistent brand integrations, Blake has built a strategy that mixes short-term engagement with long-term community growth. Whether it’s cheese from the ceiling or sauce from a sponsor, he delivers it with flavor—and focus.

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View the AI-powered profile

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