Who is Jackie Wyers?

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Jackie Wyers: Reviving Vintage Glamour Through Pop Culture-Inspired Makeup

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Jackie Wyers is a Canadian makeup artist and digital creator celebrated for her transformative tutorials inspired by pop culture and vintage aesthetics. She rose to prominence on YouTube, where she masterfully recreates iconic beauty looks from characters like Monica Bellucci’s ‘90s glam to Bridgerton’s romantic period styling. Her content stands out for its cinematic quality, often framed like editorial campaigns, with immaculate lighting, wardrobe styling, and storytelling arcs. Unlike trend-chasing creators, Jackie builds timeless looks rooted in cultural context.

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Her work goes beyond surface beauty — each tutorial acts as a nostalgic homage, educating her audience on makeup history and character-driven aesthetics. She offers detailed, voice-guided steps that reflect her deep understanding of facial structure and historical beauty trends. From Met Gala retrospectives to tutorials themed around Taylor Swift eras or classic films, her artistry bridges entertainment and education. This blend has earned her loyal followers who see her as both an artist and cultural interpreter.

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Jackie’s content thrives on her ability to merge narrative with technique, using makeup as a medium to explore fashion, identity, and nostalgia. She often curates multi-platform series, like seasonal glam updates or “Makeup by Era” looks, adapting her visuals for Instagram’s editorial appeal and TikTok’s fast-paced storytelling. While her YouTube videos are in-depth and cinematic, her Instagram posts lean into beauty stills with high engagement, and her TikToks focus on playful, nostalgic trends that resonate with Millennial and Gen Z audiences.

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What sets Jackie apart is her unique editorial voice and consistent creative direction. She doesn’t rely on viral gimmicks — instead, her audience returns for thoughtfully crafted recreations and thematic consistency. She’s collaborated with legacy brands like MAKE UP FOR EVER and pop culture franchises like Bridgerton and Wicked, underscoring her cross-industry appeal. Her presence is refined, brand-safe, and meticulously curated, reflecting a creator who treats beauty as both an art form and cultural archive.

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An Influencer Active on Social Media

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Jackie Wyers maintains an active and diversified presence across YouTube, Instagram, TikTok, and X (Twitter). Her strongest community is on YouTube, with nearly a million followers, while her Instagram and TikTok continue to grow steadily with high engagement. Each platform serves a unique role in her content strategy, from long-form tutorials to high-engagement image posts and viral TikToks.

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Jackie Wyers' Social Media Strategy Analysis

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YouTube: Long-Form Transformations with Pop Culture Precision

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Jackie Wyers’ YouTube is the core of her digital identity, where she crafts immersive, cinematic tutorials around nostalgic and iconic makeup styles. Her videos often pay tribute to legendary figures like Monica Bellucci or explore themes like ‘90s TV protagonists, blending costume, mood, and detailed voiceovers. Every upload is produced with a clear narrative arc, often mirroring movie trailer aesthetics and featuring custom thumbnails to reflect the character. This storytelling approach sets her apart from traditional beauty creators who rely solely on product application.

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Rather than flooding her feed with frequent uploads, Jackie maintains a deliberate posting schedule of about two videos per month. This slower cadence allows her to deliver highly curated tutorials that require wardrobe sourcing, historical research, and script writing. The result is longer shelf-life per video — fans continue to revisit older content because it's evergreen and tied to cultural moments. Her average video garners between 17K–22K views, with sustained engagement thanks to strong searchability and thematic relevance.

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She frequently references TV, film, and music culture, using YouTube’s title and tag system to optimize her reach. Titles like “ICONIC ‘90s Monica Bellucci Makeup” or “Island Girl Tutorial” blend SEO with emotional triggers for viewers drawn to nostalgia or character fandoms. Her step-by-step instructions are rarely rushed, making her channel feel like a masterclass instead of a product plug. Despite a modest 0.07% monthly growth, Jackie’s audience is highly targeted and sticky — they follow her for her editorial storytelling, not viral content.

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YouTube is also where she’s most brand-integrated, with partnerships like MAKE UP FOR EVER and SHEGLAM appearing in tutorials with seamless placement. These integrations don’t interrupt the viewer experience, as Jackie’s deep involvement in the creative concept naturally incorporates the product’s value. For brands wanting to be part of cinematic, character-driven beauty content, her channel offers a polished, immersive placement. This makes her an ideal partner for launches tied to media properties, historical glam collections, or character-based campaigns.

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• Username: @JackieWyers
• Influence Score: 77.2/100
• Followers: 962K
• Activity: 2.1 videos/month
• Engagement Rate: 0.15%
• Growth: +0.07%
• Average Engagement: 1.4K
• Posting Habits: Once a week at 8 PM EST

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Instagram: Visual Storytelling Through Editorial Beauty Shots

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Jackie uses Instagram as her visual editorial space, where each post looks like it belongs in a vintage magazine or brand campaign. From her recent Met Gala look recreation to the glam profile shots styled in corsets and waves, her feed is unified by an aesthetic of timeless femininity. She doesn’t use Instagram just to share makeup looks — she frames them with fashion styling, deliberate posing, and soft lighting that accentuates detail. Her use of carousel posts and behind-the-scenes videos gives followers a layered storytelling experience.

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With over 210K followers, Jackie’s Instagram sees her highest engagement rate across platforms at 1.28%, thanks to a highly visual, scroll-stopping strategy. Unlike trend-driven influencers who rely on filters and hashtags, Jackie’s photos are shot with an editorial eye — usually featuring carefully color-graded tones and vintage-inspired wardrobes. Her captions are brief and often include brand tags, allowing her images to speak for themselves while maintaining commercial appeal. The best-performing posts reach over 120K views with thousands of likes.

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Jackie posts about five times per month and typically uploads at 11 AM — a strategic slot that seems to favor international engagement and late-night scrolling. Her content rhythm aligns with key cultural events (Met Gala, film premieres), and she often builds mini-series around beauty eras. By using Reels for character transformations and static posts for glam portraits, she balances narrative and aesthetics without overloading her feed. This intentional pacing keeps her audience looking forward to each drop like a fashion editorial release.

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Instagram is also a space where Jackie tags brands frequently, indicating openness to partnerships that align with her aesthetic. SHEGLAM and MAKE UP FOR EVER are recurring tags, and she’s often spotted referencing themed collections or series like Bridgerton. Her content is brand-safe, non-political, and visually sophisticated — ideal for campaigns seeking timeless, high-glam visibility. Unlike typical influencers, Jackie turns product placements into scenes of visual storytelling that naturally blend with the aesthetic world she’s built.

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• Username: @jackiewyers
• Influence Score: 84.4/100
• Followers: 210.4K
• Activity: 5 posts/month
• Engagement Rate: 1.28%
• Growth: +0.3%
• Average Engagement: 2.7K
• Posting Habits: Once a week at 11 AM EST

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TikTok: Nostalgia-Driven Short-Form with High Replay Value

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Jackie’s TikTok is where her creativity becomes more playful and compact — but still maintains the high-concept execution her audience expects. She’s not just jumping on trends; she adapts them to fit themes like “2010s Protagonist Makeup” or “Black Cat Energy,” always tying in beauty with character. Her transitions are clean, her aesthetic remains cohesive, and her background choices still reflect her signature editorial tone. This attention to production quality, even on TikTok, keeps her content distinguished from more casual creators.

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With 191K followers, TikTok serves as a discovery engine for Jackie, where themed videos have the potential to go viral thanks to relatability and cultural references. Her most effective TikToks tap into shared generational experiences, such as specific makeup trends from early 2000s films or iconic female characters. The comment sections often light up with followers recognizing the reference or tagging friends who align with the aesthetic. Jackie uses this platform to reach viewers who may not watch full tutorials but love a visual transformation.

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Her upload frequency is modest — about 0.6 videos per week — but the replay value of her videos is unusually high for a creator in the beauty niche. Instead of quantity, Jackie leans into quality and nostalgia hooks, using TikTok’s short format to tease longer-form content on YouTube or Instagram. She leverages audio and visual cues carefully, avoiding chaotic edits in favor of clean, cohesive pacing that highlights the full transformation. Her TikTok engagement (0.33%) reflects this — not viral bursts, but steady, loyal views.

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For brand campaigns, Jackie’s TikTok is a great fit for short-form product storytelling tied to moods, character energy, or themed capsule collections. She avoids overt selling and instead weaves brand placements into concepts that resonate emotionally with her audience. This makes her TikTok content ideal for teaser-style product introductions or trend-inspired limited editions. Brands looking to evoke a sense of character or storytelling — rather than straightforward product demos — will find a valuable partner in Jackie’s TikTok strategy.

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• Username: @jackie.wyers
• Influence Score: 75.6/100
• Followers: 191K
• Activity: 0.6 videos/week
• Engagement Rate: 0.33%
• Growth: +0.3%
• Average Engagement: 638
• Posting Habits: Once a week at 2 PM EST

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X (Twitter): A Dormant Platform with Legacy Relevance

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Jackie’s Twitter presence is minimal and more archival than active, with just over 5,600 followers and no recent tweets within the past year. Her bio still reflects her brand identity with a nod to pop culture and vintage vibes, but the platform clearly isn’t central to her current strategy. While her YouTube and Instagram bios are frequently updated, Twitter remains static — serving more as a placeholder than a community hub. This strategic silence likely reflects her prioritization of visual-first platforms.

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Despite low activity, Jackie’s Twitter could serve a function if reactivated — especially for behind-the-scenes content or thread-style storytelling around her beauty inspirations. Her audience clearly enjoys context and references, and X is well-suited for deep dives and makeup mood boards. However, with an influence score of just 6.7/100 and a 0% engagement rate, it currently offers little value for outreach or brand collaborations. The account also shows a -0.13% growth over the last 30 days, underscoring its passive role.

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• Username: @jackiewyers
• Influence Score: 6.7/100
• Followers: 5.7K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.13%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Jackie Wyers' Social Media Influence Summary

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Jackie Wyers ranks in the top 3% of beauty influencers in Canada on Instagram and hair care globally, securing elite positions like #7 in Hair Care · Canada and #394 in Hair Care · Worldwide, reflecting her niche authority and consistent performance in the beauty vertical.

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Learn more about the Favikon Methodology here

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Content Strategy: Vintage Revival with Pop Precision

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Jackie Wyers’ content strategy is built around cinematic storytelling. Her tutorials aren’t just beauty routines — they’re immersive experiences that reference fashion history, character arcs, or seasonal trends. From ‘90s icons to contemporary glam, each video is a visual homage. Her visuals are editorial, her editing polished, and her tone approachable.

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Reachability and Partnerships

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Jackie Wyers is highly accessible for brand collaborations, frequently tagging partners like SHEGLAM and MAKE UP FOR EVER across posts with curated, organic integration. Her content style — rooted in storytelling and transformation — allows brands to be positioned within a narrative, not just a product placement.

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She shows a clear pattern of working with entertainment-linked properties such as Bridgerton and Wicked, aligning with campaigns that require aesthetic direction and theme accuracy. With a brand-safe, non-political voice and consistently styled visuals, Jackie offers high-value, visually cohesive content ideal for cinematic or heritage-inspired partnerships.

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Conclusion: Jackie Wyers is Redefining Retro Glam for a Digital Generation

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Jackie Wyers isn’t just a beauty influencer — she’s a storyteller, educator, and artist blending old-Hollywood elegance with modern execution. Her ability to transform makeup into cinematic scenes, combined with a growing loyal audience and openness to brand collaboration, makes her a powerful force in the influencer landscape. For brands looking to connect with nostalgic, beauty-savvy audiences through sophisticated, story-driven content, Jackie is an ideal partner.

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